Facebook Expands Custom Audiences With Third Party Audience Segmentation Data | Social, Media | Scoop.it

Facebook-LikeLast year, Facebook introduced Custom Audiences, which enables companies to upload customer or prospect databases and target those individuals on Facebook by matching customer IDs with Facebook IDs, phone numbers or email addresses (subject to privacy protections).

That capability was recently expanded with “Lookalike Audiences,” which enable marketers to find segments that generally match specific Custom Audiences on Facebook.

Today, Facebook further extended the functionality of Custom Audiences by announcing that information from third-party data vendors Datalogix, Epsilon, Acxiom and BlueKai will become incorporated into targeting and segmentation capabilities into Facebook.
Read More: http://marketingland.com/facebook-expands-custom-audiences-targeting-to-include-third-party-data-vendors-34815

 

 


Via Igniva Solutions, Naveen Iftekharuddin