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Content Marketing strategy: Are you good, fast, or cheap?

Content Marketing strategy: Are you good, fast, or cheap? | Social Media 4 U | Scoop.it
This article explores how content marketing is like a manufacturing process. You can't have everything!
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Social Media 4 U
Integrating SOCIAL into your business
Curated by Ray Hiltz
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Social Media Cover Photo Dimensions - Dustn.tv

Social Media Cover Photo Dimensions - Dustn.tv | Social Media 4 U | Scoop.it
I've gathered the cover photo dimensions from the top four social networks that utilize them, and put them all in one place for your reference. Download and enjoy.
Ray Hiltz's insight:

Very handy reference for social media cover image dimensions by @dustinwstout

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12 Most Frequently Asked Social Media Questions Answered

12 Most Frequently Asked Social Media Questions Answered | Social Media 4 U | Scoop.it
Blog post at Rebekah Radice : Though social media sites such as Facebook, Twitter and LinkedIn and Google+ have become top platforms for businesses to market their produ[..]
Ray Hiltz's insight:

Nice overview for people looking into getting started with social media.

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The Social Gold Rush is Over | Bryan Kramer's Blog

The Social Gold Rush is Over | Bryan Kramer's Blog | Social Media 4 U | Scoop.it

The social gold rush is over. “Prospect” the smart way by integrating social into your people, processes and technology and humanize your business at every touch point. 

Bryan Kramer, Social Business Strategist

Ray Hiltz's insight:

Few businesses understand that using social media isn't the same as being a social business. The integration of the first into the culture of the second remains a huge challenge.

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Social Media Policy: When Are Your Own Opinions Not Okay?

Social Media Policy: When Are Your Own Opinions Not Okay? | Social Media 4 U | Scoop.it
Pax Dickinson, former CTO at Business Insider, was fired for offensive tweets, which leaves us wondering what should be included in a social media policy.
Ray Hiltz's insight:

"Don’t ever put something online you wouldn’t want your boss, your grandma, your kids, or your customers to see." - Gini Dietrich

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The Big Dogs of Social Media: Starting With You

The Big Dogs of Social Media: Starting With You | Social Media 4 U | Scoop.it
I hear the phrase "I'm not one of the big dogs here on [social network]" a lot. If not that exact phrase, it's usually something to the same effect. While I appreciate the humility involved in this...
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How to Create a Fantastic Social Media Plan for Writers

How to Create a Fantastic Social Media Plan for Writers | Social Media 4 U | Scoop.it
Peg Fitzpatrick continues with her social for authors series with How to Create a Fantastic Social Media Plan for Writers.
Ray Hiltz's insight:

Excellent jumping off platform for any writer (or solopreneur) wanting to dive into social media marketing. Practical take aways include a starting formula and a look at the various social platforms to consider. 

Google+ and Pinterest figure highly...mmmm, coincidence?

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8 Reasons to Consider Marketing with Google+ - Jeffbullas's Blog

8 Reasons to Consider Marketing with Google+ - Jeffbullas's Blog | Social Media 4 U | Scoop.it
When Google+ was launched there were mixed reactions. But two years later with over 600 million users marketing with Google+ can no longer be ignored
Ray Hiltz's insight:

"So what are the numbers?

After just two years the numbers are in and they are compelling, but not many people are aware of the penetration and popularity of Google plus.

602 million registered users359 million monthly active users according to a GlobalWebIndex studyIts active users base grew by 33% from June 2012 through to March 2013

Marketing is always about fishing where the fish are and Google+ has a lot of fish ."

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4 content marketing tips from Mark Schaefer - Spundge

4 content marketing tips from Mark Schaefer - Spundge | Social Media 4 U | Scoop.it
As part of our involvement with Socialmeex, here are 4 great tips on Content Marketing curated from Mark Schaefer's blog called {grow}.
Ray Hiltz's insight:

Craig Silverman, founder and Director of Content at Spundge is one of our featured panelists at tomorrow's *Cut through the Clutter" content marketing workshop given by Mark Schaefer.
As a warm up, Joey Tanny has curated some great marketing tips from Mark's blog, {Grow}.

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Why content marketing is a “do-over” for social media

Why content marketing is a “do-over” for social media | Social Media 4 U | Scoop.it
Content marketing gives us another chance to re-gain our focus and achieve what social media marketing should have been doing all along.
Ray Hiltz's insight:

"Content Marketing" sounds much more mature than "Social Media MArkeitng" don't you think? #contentMTL

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Content Marketing Is Not Advertising

Content Marketing Is Not Advertising | Social Media 4 U | Scoop.it
For many marketers, the sudden hype in content marketing is fuelled more by the possibility of camouflaging their pitch than it does sharing their story.
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Seen from Here / Vue d'ici: Mark Schaefer, Writer

Seen from Here / Vue d'ici: Mark Schaefer, Writer | Social Media 4 U | Scoop.it

Are you tired of numbered tips and tricks lists, pointless bullet points, endlessly recycled ideas, all manner of fluff and dross that constitutes content for too many business bloggers? Me, too.  Luckily, smart colleagues turned me on to Mark Schaefer’s {grow}blog.

Ray Hiltz's insight:

Looking forward to Mark's Content Marketing Workshop, July 4th at McGill University, Montreal.

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Curating Smart Networks - The Vital Edge

Curating Smart Networks - The Vital Edge | Social Media 4 U | Scoop.it
Curating relationships keeps our content visible in the social stream and creates a powerful feedback loop. Why that matters to us and to society.
Ray Hiltz's insight:

Gideon is bang on:

 

"By investing in curating their connections with people, these individuals are shaping their networks to more effectively communicate their work to an increasingly networked world. And today, that network influence translates into real professional advantage and economic opportunity both online and offline."

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If I give away my content, don’t I give away my business?

If I give away my content, don’t I give away my business? | Social Media 4 U | Scoop.it
It doesn't make sense. People want your content for free. Or, is this a great business opportunity?
Ray Hiltz's insight:

Be generous with your content to establish authority & build trust. Business will follow. #contentMTL

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Using Social Media For Increased Real Estate Sales

Using Social Media For Increased Real Estate Sales | Social Media 4 U | Scoop.it
Social media can help sell homes and reach a larger audience who are interested in Real Estate. Google Plus, Facebook, Pinterest and Twitter can help sales.
Ray Hiltz's insight:

Excellent overview for how to use social media not only for RÙeal Estate, but for any business by Bill Gassett.

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Goodbye SEO, Hello SMO (Social Media Optimization)

Goodbye SEO, Hello SMO (Social Media Optimization) | Social Media 4 U | Scoop.it
Why SMO or Social Media Optimization is the new SEO based on Google's Hummingbird update.
Ray Hiltz's insight:

The future of SEO is SMO.  Peg Fitzpatrick interviews SMO specialist, Joshua Berg and shares specific insights to howthe web is becoming more personal and social.

 

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Restaurant Social Media Success - A Five Ingredient Recipe

Restaurant Social Media Success - A Five Ingredient Recipe | Social Media 4 U | Scoop.it
For some restaurants, social media may still seem like the latest marketing fad. But if you ignore it too long, you just might be watching customers, traffic and search rankings pass by your restau...
Ray Hiltz's insight:

Tear this recipe out and post it on the fridge door. It's a keeper!

From social media chef, David Schwartz @brand_education , writing for @bundlepost

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How to Use Social Media Tools to Save Time

How to Use Social Media Tools to Save Time | Social Media 4 U | Scoop.it
How to Use Social Media Tool to Save Time, part of Peg Fitzpatrick's social media for writers series.
Ray Hiltz's insight:

"Automation should never be your social media strategy. It should be used to complement and support your strategy."


I use 4 out of the 5 tools listed and agree they're a big help. Will check out the "monkey" a bit more ;-) 

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How Personal is Too Personal on Social Media?

How Personal is Too Personal on Social Media? | Social Media 4 U | Scoop.it
How much personal information is TMI on social media? In this week's G+ Lunch Hangout, Peg Fitzpatrick joins the panel discussion.
Ray Hiltz's insight:

Can a company even have a personality?

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5 Great ideas to unleash business benefits from Twitter Lists - Schaefer Marketing Solutions: We Help Businesses {grow}

5 Great ideas to unleash business benefits from Twitter Lists - Schaefer Marketing Solutions: We Help Businesses {grow} | Social Media 4 U | Scoop.it
One of the most important and powerful social media network building tools is the humble Twitter list. In fact, for many people this is the first place to go to find awesome new people for your community.
Ray Hiltz's insight:

Note to self - Must pay more attention to Twitter Lists!

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Social Solutions's curator insight, July 26, 2013 8:52 AM

Totally agree with Ray's insight. Must pay better attention to creating and monitoring Twitter lists!

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What Does it Take to Lead a Social Business?

What Does it Take to Lead a Social Business? | Social Media 4 U | Scoop.it
The challenge of becoming a social business is one of change management and it takes a visionary leader to act as a catalyst for that change.
Ray Hiltz's insight:

You can set yourself up on as many social platforms as you can manage but you won't succeed on social until you are social.

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The Problem With Content Marketing

The Problem With Content Marketing | Social Media 4 U | Scoop.it
But here’s the problem with content marketing: Everyone is doing it. Whether they know it or not, whether it’s planned or not.
Ray Hiltz's insight:

"To “cut through the clutter” that is digital media today, emotional connections must be made" - Sam Fiorella #contentMTL

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The Power of Two, Or Why Social Media Sucks for Business

The Power of Two, Or Why Social Media Sucks for Business | Social Media 4 U | Scoop.it
The Power of Two, Or Why Social Media Sucks for Business - the real power of social media isn’t the mass convos but the one-to-one conversations within it.
Ray Hiltz's insight:

Social Media Isn’t About Mass Communication


 

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content marketing is owning, as opposed to renting media!

content marketing is owning, as opposed to renting media! | Social Media 4 U | Scoop.it
Good content marketing has become essential to drawing and keeping visitors to any Web site. Whether you're selling plumbing supplies, trying to attract customers to your medical practice or drummi...
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Welcome to My Google+ Office

Welcome to My Google+ Office | Social Media 4 U | Scoop.it
Google+ isn't a social network, it's a social layer connecting Google's applications.
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The Digital Elevator Pitch: Create Click-Worthy Social Media Profiles

The Digital Elevator Pitch: Create Click-Worthy Social Media Profiles | Social Media 4 U | Scoop.it
Are you investing time in your social media profiles? If you’re not, you should be. An in-depth, tactical approach to optimizing your social profiles.
Ray Hiltz's insight:

Excellent tips for making a positive online first impression.

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