¿Sabes qués es un código QR? ¿No? Yo es que últimamente los veo hasta en la sopa. Y no exagero. Se trata de códigos bidimensionales representados a través de una matriz de puntos, cuadrados y barras, generalmente coloreados exclusivamente en blanco y negro, que almacenan información de carácter dispar, pues, aunque inicialmente se emplearon en la industria automovilística, hoy día son utilizados para mostrar todo tipo de elementos de cualquier ámbito de la vida cotidiana. Esto se debe, en parte, gracias a la eclosión de diferentes tipos de software y aplicaciones que leen códigos QR en teléfonos móviles, smartphones, tablets y demás dispositivos capaces de capturar imágenes.
The Dachis Group, “Analyzes the effectiveness of strategies and tactics organizations employ to engage the market through social channels.” Based upon data collected by the Dachis Group they created the index ranking depicted in the infographic below. National Amusements, Inc. and Viacom Company take the title of most powerful social businesses.
Most of the businesses on the list are not a surprise. It is not unusual to see Google, Zynga, Nike, CocaCola, Microsoft, Samsung and Electronic Arts when one is surfing through social channels. So, why am I taking the time to point this out to you and take up valuable space on The Fried Side? Because I want you to have an easy reference tool to the best of the best.
It’s important to recognize the companies who are doing it right. These companies are leading the way in the use of social media marketing. They are setting the standard. You could do much worse than to model what you do after one of these companies.
I Believe these companies are telling you it’s okay to market what you do in this fashion. More importantly, I believe they are telling you that if you don’t, you risk losing market share and, more importantly, losing relevance. These companies are setting aside large portions of their marketing budgets to participate in social marketing. They are doing so because they are developing and implementing smart strategies. They are tracking their results and they are seeing the return on their investment in this form of marketing.
The Dachis Group tells us, “New technology has ushered in an era of individuals that demand more connected companies in both their work and personal lives. To stay relevant, organizations must manage enormous amounts of fragmented social data, understand their performance, and then optimize operations, marketing, and entire relationship dynamics with customers to do something about it. Most companies are woefully unprepared.”
Companies that are not doing what these companies are doing will be left in the dust. And we’ve seen there are many companies in this category. The old form of marketing is not going to work for long in this new social age. These companies are the proof. These companies have shown they are prepared to adapt to market changes and take advantage of new revenue opportunities. They are the role models you should follow.
From beginners to old-hats, we all have something to learn about content marketing. We know you have better things to do than spending your days scouring the web for the info you need, so we've taken the liberty of doing that for you.
Si on devait comparer les 3 réseaux majeurs – actuellement – avec des situations de la vie réelle, on pourrait avoir l’école, le bar, le restau, le vide, … :
- Facebook : la cours d’école, le bar ou le restaurant avec ses amis - Twitter : la salle de réunion ou le loundge pour ses rendez vous professionnels - Google+ : le désert, le restaurant vide ou la ville abandonnée Pourtant, si on se restreint à analyser les fonctionnalités et la finesse de configuration permises de chaque réseau pour entretenir des relations à forte valeur ajoutée, on peut s’apercevoir que Google+ est probablement le plus « puissant » ou pertinent des 3 réseaux sociaux.
I have previously mentioned Gary Vaynerchuk’s story and how he grew his family wine business from $4 Million to $45 Million using online video and social media. He started as the co-owner of a wine store in New Jersey.
LEGO launched a neat video few days back narrating its story. Not only it is nicely done, but also it encapsulates boatload of management and startup lessons. I have listed top 5 lessons that popped out for me in this video.
México, D.F.- Un elemento que no pasa desapercibido en los Juegos Olímpicos es el logotipo, que si bien refleja el espíritu de la ciudad donde se realiza el evento, destaca su valor comercial gracias a las ganancias generadas por su...
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