Social Media 3.0
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Rescooped by Juana María Padilla from Time to Learn
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Des outils pour mesurer le ROI des réseaux sociaux

Des outils pour mesurer le ROI des réseaux sociaux | Social Media 3.0 | Scoop.it

Le retour sur investissement – également appelé ROI (Return On Investment) – désigne le gain ou la perte d’argent comparé au temps passé sur une activité. Facebook, Twitter, LinkedIn, Instagram, Pinterest… de nombreux réseaux sociaux ont bouleversé le monde des entreprises et les métiers de la communication. Le CM (Community Manager) est devenu l’homme de la situation ! Il passe ses journées à la mise en place d’une stratégie de communication adéquate au web…


Via Frédéric DEBAILLEUL
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Bertrand MOULIN 's comment, January 16, 2013 4:29 AM
Bonjour, il n'en demeure pas moins que tout comme pour la communication l'évaluation de la performance et du résultat n'est pas "évidente"...
Rescooped by Juana María Padilla from Entrepreunership, eCommerce, Management, Small Business & Work Orientation
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The 5 Types of Social Followers that Every Business Needs [INFOGRAPHIC]

The 5 Types of Social Followers that Every Business Needs [INFOGRAPHIC] | Social Media 3.0 | Scoop.it

When you’re a brand establishing yourself on social platforms such as Twitter and Facebook, in the very early days you’re usually less concerned about who is following you and more about how many...

It’s superficial, of course, but large numbers of followers on Twitter and Likes on your Facebook Page do have provide a level of social proof that makes you more attractive to new followers, and new Likes – when someone sees that you’re already popular, they’re far more likely to make the leap and get on board themselves.

But for businesses looking to maximize the ROI of their social media strategy, how many is always far, far less important than who. Pretty soon you realise that a big number is meaningless unless it’s actually converting into brand awareness, website footfall and sales – so who should you be looking to attract?

Early adopters, social sharers and power-users are all pivotal in helping your brand reach critical max, but they’re not alone. Indeed, lurkers and even haters can become powerful influencers if you take the time to engage and inspire them.

This infographic takes a look at the five types of social follower that every business needs...


Via Lauren Moss, ThePinkSalmon
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Rescooped by Juana María Padilla from Social Media Localization
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The Top 20 Social Brands In the World

The Top 20 Social Brands In the World | Social Media 3.0 | Scoop.it

The Dachis Group, “Analyzes the effectiveness of strategies and tactics organizations employ to engage the market through social channels.” Based upon data collected by the Dachis Group they created the index ranking depicted in the infographic below. National Amusements, Inc. and Viacom Company take the title of most powerful social businesses.

 

Most of the businesses on the list are not a surprise. It is not unusual to see Google, Zynga, Nike, CocaCola, Microsoft, Samsung and Electronic Arts when one is surfing through social channels. So, why am I taking the time to point this out to you and take up valuable space on The Fried Side? Because I want you to have an easy reference tool to the best of the best.

 

It’s important to recognize the companies who are doing it right. These companies are leading the way in the use of social media marketing. They are setting the standard. You could do much worse than to model what you do after one of these companies.

 

I Believe these companies are telling you it’s okay to market what you do in this fashion. More importantly, I believe they are telling you that if you don’t, you risk losing market share and, more importantly, losing relevance. These companies are setting aside large portions of their marketing budgets to participate in social marketing. They are doing so because they are developing and implementing smart strategies. They are tracking their results and they are seeing the return on their investment in this form of marketing.

 

The Dachis Group tells us, “New technology has ushered in an era of individuals that demand more connected companies in both their work and personal lives. To stay relevant, organizations must manage enormous amounts of fragmented social data, understand their performance, and then optimize operations, marketing, and entire relationship dynamics with customers to do something about it. Most companies are woefully unprepared.”

 

Companies that are not doing what these companies are doing will be left in the dust. And we’ve seen there are many companies in this category. The old form of marketing is not going to work for long in this new social age. These companies are the proof. These companies have shown they are prepared to adapt to market changes and take advantage of new revenue opportunities. They are the role models you should follow.

 

 


Via Jean Valero
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