|Scooped by Ayat Almahasnah|
Consumer insight can be described as the intersection between consumer interests and brand features. Understanding the link between the consumer interest and product features is an important element of marketing in any market or industry. This is because, consumers will only buy products whose features appeal to them or meet their demands. Based on this, the importance of consumer insight can be summarized as enabling the understanding of consumer cares for brands as well their mindsets, moods, motivation, desires and aspirations. Consumer insight is important when introducing a new product or improving and existing one. The kind of consumer insight needed for this kind of marketing activity revolves around what the target consumer says and thinks and what the matters to them with regards to product features. When marketers and product developer have such consumer insights in mind, organizations can always deliver products the benefit or meet all the considerations put across by the consumers.
Consumer insight is an element of marketing or brand promotion whose generation takes a process same as the development of a product. This because it involves consideration of product features which cannot be changed or developed at the market of sales point level. In most cases successful marketers have been ranked or picked on their ability to judge these factors to come up with complete products.