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Consumer Insight

Consumer Insight | social media | Scoop.it
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Consumer insight can be described as the intersection between consumer interests and brand features. Understanding the link between the consumer interest and product features is an important element of marketing in any market or industry. This is because, consumers will only buy products whose features appeal to them or meet their demands. Based on this, the importance of consumer insight can be summarized as enabling the understanding of consumer cares for brands as well their mindsets, moods, motivation, desires and aspirations. Consumer insight is important when introducing a new product or improving and existing one. The kind of consumer insight needed for this kind of marketing activity revolves around what the target consumer says and thinks and what the matters to them with regards to product features. When marketers and product developer have such consumer insights in mind, organizations can always deliver products the benefit or meet all the considerations put across by the consumers.

Consumer insight is an element of marketing or brand promotion whose generation takes a process same as the development of a product. This because it involves consideration of product features which cannot be changed or developed at the market of sales point level. In most cases successful marketers have been ranked or picked on their ability to judge these factors to come up with complete products.

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Social Influence

Social Influence | social media | Scoop.it
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Marketing is one area of business success which subject to a number factors within the business environment or global market. Social influence is one area which affects product success in any market. Some of the social aspects which must be considered when communicating integrated marketing include; perception held many people within the market, the involvement of element like social media among others. Based on the above description, social influence can be defined or described as the power to affect a person or customer’s events based on prestige or quality from a particular product or service. Social influence in the modern business environment is focused or based on social media. Although the previous generation ignored the incorporation of social influence in marketing, it is important to note that integrated marketing recognizing the social influence through the use or deployment of social media as a major success force in any market. 

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Social Media

Social Media | social media | Scoop.it
Ayat Almahasnah's insight:

Social media has become an important marketing tool in any industry serving both products and services. Social media influencers have been pointed as marketing tools with profound multiplier effect on reach product ideas or messages. This is drawn from the fact that social media enjoys the power of speed and wide access when it comes to issues of product message. It is therefore necessary for marketers and top management of various organizations to identify the influencers of social media with the aim of aligning their brands to make use of the influencers. Companies and their marketing personnel leverage the power of social media to;

Identification of the social media influencers with great affinity to their brandsCapture important consumer insight about the social media influencersTurn the influencers into important brand advocates

The identification of the relation or area of use of the social media influencers is one important aspect of the entire process towards ensuring social media becomes and important part brand marketing. The use social media as a marketing tool will also promote;

Expansion of marketing data base in terms of information or suggestions from various consumer or market social wingsEnhancement of the company’s Consumer Relationship Management database with all the capture insightThe generation of incremental revenue from the social media channelThe increase of fans and followers of a company’s product or brand
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Integrated Marketing Communication

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The modern business environment is characterized by high levels of dynamism which result from technological advancements in various business areas or sectors. Based on this, integrated marketing communication has become a key part of any product or overall organization success .

Brand Position

Brand position is one of the most important elements of marketing. As described above the modern marketing environment requires integration hence the need to push for good brand positioning. Brand positioning can be described as a market strategy which aims at making a brand occupy a distinct position relative to the brands in the market. Brand positioning must start from the consumer’s mind. Right positioning of a brand in the consumer’s mind is a big push towards effective sales. Brand positioning is done through bringing out effective product features. In most cases marketers or suppliers must think letting the customer take a lot of positivity from what the product is, what it does to the customer and how. Since brands face competition from substitutes or suppliers of the same products, brand positioning must bring out or emphasize on the distinguishing features.

Since suppliers manufacture products or brands with the targeted consumer in mind, it is important for the marketing section or personnel to play the role of brand positioning through effective marketing. It has proven in most markets that a well positioned brand in the market enjoys successful performance attracting huge sales. Experienced marketers and long serving brands can attest that once a brand is positioned it is difficult to reposition it negatively without destroying its credibility.

 

 

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