Social Media, the 21st Century Digital Tool Kit
3.3K views | +2 today
Follow
Social Media, the 21st Century Digital Tool Kit
Social Media has become the norm for 21st Century Communication. Changes take place in the technology very fast. In order to keep up for business, news and other information as quickly and clearly as possible, one must become fluent in social media marketing.
Your new post is loading...
Your new post is loading...
Scooped by Alison D. Gilbert
Scoop.it!

Data-Driven Design Tips for Maximising Impact on Twitter

Data-Driven Design Tips for Maximising Impact on Twitter | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Insider, data-driven tips to design for impact on Twitter.
Alison D. Gilbert's insight:
Design and data are essential for maximizing social media impact as marketing tool.

more...
No comment yet.
Scooped by Alison D. Gilbert
Scoop.it!

How To Build The Ultimate Twitter Profile [INFOGRAPHIC] - AllTwitter

How To Build The Ultimate Twitter Profile [INFOGRAPHIC] - AllTwitter | Social Media, the 21st Century Digital Tool Kit | Scoop.it
How To Build The Ultimate Twitter Profile [INFOGRAPHIC]
Alison D. Gilbert's insight:

The layout is the old style since this piece is from 9.13.2013. But the suggestions indicated by the numbers are still good information.

more...
No comment yet.
Scooped by Alison D. Gilbert
Scoop.it!

Social Media Tips: 50 More Tweetable Social Media Tips for You and Your Business

Social Media Tips: 50 More Tweetable Social Media Tips for You and Your Business | Social Media, the 21st Century Digital Tool Kit | Scoop.it

"Sharing Social Media tips and tricks is my main goal for this blog, and so here are 50 more tweetable social media tips for you to use and share! Just click the “Click to Tweet” text at the end of the tip you like, and ta-da! Have fun tweeting! Oh, and you can find me tweeting these and other social media tips @R3SocialMedia 
Read more at http://www.business2community.com/social-media/social-media-tips-50-tweetable-social-media-tips-business-0822801#eRyWTrBWfgJYeJMl.99"

Alison D. Gilbert's insight:

An excellent article on how to use the social media tool kit to craft your best results.

more...
No comment yet.
Rescooped by Alison D. Gilbert from Public Relations & Social Media Insight
Scoop.it!

Which Brands Rule Twitter? | Visual.ly

Which Brands Rule Twitter? | Visual.ly | Social Media, the 21st Century Digital Tool Kit | Scoop.it

A recent study revealed that 99% of brands are on Twitter. Although small businesses may have paved the way for Twitter marketing success, the world's largest brands are adopting the platform a both a customer service and marketing tool at an increasing rate.


Via Lauren Moss, Jeff Domansky
Alison D. Gilbert's insight:

Twitter definitely seems to be the way to go for branding large corporations.

more...
John Thomas's curator insight, March 1, 2014 4:38 AM
Which Brands Rule Twitter? | Visual.ly
Guillermo García's curator insight, April 24, 2014 8:04 AM

Which brands rule twitter? Customer service, sales, social commerce, fundraising and authenticity.

Chris Lee's curator insight, September 29, 2014 3:33 PM

A visual breakdown of brands which use twitter to engage with their consumers effectively.

Rescooped by Alison D. Gilbert from Public Relations & Social Media Insight
Scoop.it!

10 Awesome Twitter Analytics and Visualization ToolsTwitter Tools and Twitter Tips Blog

10 Awesome Twitter Analytics and Visualization ToolsTwitter Tools and Twitter Tips Blog | Social Media, the 21st Century Digital Tool Kit | Scoop.it

After researching over a thousand Twitter Tools for the Twitter Tools Book I came across many tools that tried to add value by presenting a different way to visualize or analyze your tweets, the people in your network, and the tweets from the people in your network.

 

Many tools tried to add value and failed.  At least they tried.  The following tools, however, stand out in my mind as exceptional or entertaining and I recommend you check them out if you want to analyze and visualize your activity on Twitter....


Via Jeff Domansky
Alison D. Gilbert's insight:

Oh good, I love to learn about new valuable tools and apps.

more...
Mindy M Walker's curator insight, June 12, 2013 6:56 PM

More input for the endless learning involved in finding - and using - useful analytic and visualization tools...

Suzana Biseul PRo's curator insight, June 13, 2013 4:16 AM

Pas mal tous ces outils!

Elsie Whitelock's curator insight, June 14, 2013 8:50 AM

Lots of good info for Twitter tools here..

Scooped by Alison D. Gilbert
Scoop.it!

Forget Facebook: Google+ and Twitter are the social networks of 2013, says social media mogul Jon Morter

Forget Facebook: Google+ and Twitter are the social networks of 2013, says social media mogul Jon Morter | Social Media, the 21st Century Digital Tool Kit | Scoop.it
The integration and effect Google+ has on SEO will make it the social network of 2013, according to the social media expert behind the...
Alison D. Gilbert's insight:

Another Google+ evangelist. Let's see what comes in 2013.

more...
No comment yet.
Rescooped by Alison D. Gilbert from Public Relations & Social Media Insight
Scoop.it!

How Cadbury uses Facebook, Twitter, Pinterest and Google+ | Econsultancy

How Cadbury uses Facebook, Twitter, Pinterest and Google+ | Econsultancy | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Cadbury appears to be readymade for social marketing as it is a historic brand with products that people love. However it hasn’t simply rested on its laurels and expected the ‘likes’ to come rolling in. In the past year we’ve reported on Cadbury’s use of Facebook and Google+ for product launches, as well as its shift away from traditional media thanks to its success in social media. Therefore I thought it would be interesting take a closer look at how the brand uses Facebook, Twitter, Pinterest and Google+. This post is the latest in a series that has already examined the social strategies of several other major consumer brands, including ASOS, Tesco, McDonald’s and Red Bull...


Via Jeff Domansky
Alison D. Gilbert's insight:

The social media combo for marketing success.

more...
Angela Watkins's comment, March 20, 2013 10:05 AM
Social media/Digital Avenues is the way to go.
Angela Watkins's curator insight, March 20, 2013 10:06 AM

Social Media/Digital Avenues is the way to go... 24/7/365 ... Global opportuniites could be waiting.

Angela Watkins's curator insight, March 20, 2013 10:38 AM

Very interesting... 

Rescooped by Alison D. Gilbert from Public Relations & Social Media Insight
Scoop.it!

Four Reasons Why Twitter Should Be Used By All Small Businesses | Simply Zesty

Four Reasons Why Twitter Should Be Used By All Small Businesses | Simply Zesty | Social Media, the 21st Century Digital Tool Kit | Scoop.it
According to a survey from the Wall Street Journal, Twitter has fallen out of favour with small businesses, preferring other channels like LinkedIn and YouTube.

 

Despite it being the world’s fastest growing social platform at the moment, it seems that Twitter isn’t getting a lot of love from small businesses. A recent survey ran by the Wall Street Journal and Vistage International found that six out of ten small-business owners say they believe social media tools are valuable to their company’s growth. So far, so unsurprising, but what was particularly interesting wasn’t the fact that LinkedIn topped the survey, 41% said that it had the most potential to help their company, but only 3% of those surveyed felt that Twitter could do the same.

 

The Wall Street Journal’s survey is worth looking at if you want an idea of how social media is used among small businesses in the U.S. (as well as having some nice interactive graphics to look at)....


Via Jeff Domansky
Alison D. Gilbert's insight:

I don't need to be convinced. I love tweet. It is so mathematical. I reminds me of html code and Latin.

more...
Jeff Domansky's curator insight, February 1, 2013 10:43 PM

A nice counterpoint on how Twitter CAN help business.

Scooped by Alison D. Gilbert
Scoop.it!

Twitter Acquires Short Video Service - Vine

Twitter Acquires Short Video Service - Vine | Social Media, the 21st Century Digital Tool Kit | Scoop.it
In an interesting move, Twitter has acquired a short video service application called Vine. Vine is an iOS application and allows you to embed a short 6
Alison D. Gilbert's insight:

Visual gone video.

more...
No comment yet.
Scooped by Alison D. Gilbert
Scoop.it!

D.J. Whoo Kid: A Social Media Butterfly

D.J. Whoo Kid: A Social Media Butterfly | Social Media, the 21st Century Digital Tool Kit | Scoop.it
The host of the Sirius XM satellite radio program “The Whoolywood Shuffle” spends Sundays on social media, and eats Frosted Flakes at night.
Alison D. Gilbert's insight:

This is what being an entertainer and a 'social media butterfly' look like today.

more...
No comment yet.
Scooped by Alison D. Gilbert
Scoop.it!

The New Twitter Profile Page: Complete Image Size Guide - AllTwitter

The New Twitter Profile Page: Complete Image Size Guide - AllTwitter | Social Media, the 21st Century Digital Tool Kit | Scoop.it
The New Twitter Profile Page: Complete Image Size Guide
Alison D. Gilbert's insight:

Have you noticed that your twitter page format has changed? I keep hearing about facebook and am yet to see that. But without warning, there goes twitter. And just when I had come up with a great new design in the old format. Oh well, back to the digital drawing board.

more...
No comment yet.
Rescooped by Alison D. Gilbert from World's Best Infographics
Scoop.it!

Social Media in a Nutshell an infographic

Social Media in a Nutshell an infographic | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Social Media is a fast growing industry and it can be hard to follow. So sometimes it is nice to take a step back and review who the big players are and what they actually do.The following infographic by  Text Marketer  takes a global look on 4 of the main players: Twitter,  Facebook,  LinkedIn and Pinterest – and compares it with more traditional media like email and SMS....


Via Jeff Domansky
Alison D. Gilbert's insight:

I love Infographics and social media. So what could be better than a combination of the two.

more...
Jeff Domansky's curator insight, March 26, 2014 12:59 AM

Interesting social media retrospective.

Bookmarking Librarian's curator insight, March 26, 2014 10:01 PM

Technology and using social media

aanve's curator insight, March 26, 2014 10:39 PM

www.aanve.com

 

Scooped by Alison D. Gilbert
Scoop.it!

Facebook Debuts Hashtags, Urges Advertisers to Use Them

Facebook Debuts Hashtags, Urges Advertisers to Use Them | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Facebook today is officially unveiling hashtags to its platform after three months of industry speculation that it would make such a move.
Alison D. Gilbert's insight:

I love hashtags.

more...
No comment yet.
Rescooped by Alison D. Gilbert from The 21st Century
Scoop.it!

Social Media: Infographic Shortcuts for Facebook, Twitter, YouTube and Google+

Social Media: Infographic Shortcuts for Facebook, Twitter, YouTube and Google+ | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Schneller navigieren in Social Networks mit Shortcuts.

Via Dr. Susan Bainbridge
Alison D. Gilbert's insight:

Sounds good to me.

more...
Stephen Dale's curator insight, May 19, 2013 5:07 AM

A handy reminder, even if you are a regular user of thse services.

Jenn Alevy's curator insight, May 20, 2013 4:41 AM

Helpful and a fun infographic.

Scooped by Alison D. Gilbert
Scoop.it!

How Cadbury uses Facebook, Twitter, Pinterest and Google+

How Cadbury uses Facebook, Twitter, Pinterest and Google+ | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Cadbury appears to be readymade for social marketing as it is a historic brand with products that people love.
Alison D. Gilbert's insight:

The winning marketing combo, facebook, twitter, Pinterest and Google +

more...
No comment yet.
Rescooped by Alison D. Gilbert from Public Relations & Social Media Insight
Scoop.it!

The Top 20 Fast Food Brands In Social Media | AllTwitter

The Top 20 Fast Food Brands In Social Media | AllTwitter | Social Media, the 21st Century Digital Tool Kit | Scoop.it

With more than 20 million Facebook fans and a million follows on Twitter, fast food chain Subway has one of the largest social audiences on any restaurant in the world. But more than this, Subway issues more retweets than any other restaurant brand, and responds to 54 percent of their incoming tweets in 15 minutes or less.

 

This strong approach to customer support ranked Subway as the top restaurant brand in social media, finishing ahead of McDonald’s and Taco Bell.


Via Jeff Domansky
Alison D. Gilbert's insight:

Is there any correlation between tweeting and the quality of fast food? Read on and let meknow what you think.

more...
Jeff Domansky's curator insight, February 25, 2013 5:22 PM

These businesses get social. Impressive numbers!

Jeff Domansky's curator insight, February 25, 2013 5:26 PM

These fast food businesses GET social.

Rescooped by Alison D. Gilbert from Public Relations & Social Media Insight
Scoop.it!

Vine: An Analysis of Twitter’s New Toy | Cisionblog

Vine: An Analysis of Twitter’s New Toy | Cisionblog | Social Media, the 21st Century Digital Tool Kit | Scoop.it

If you missed the social media news last week, Twitter launchedVine; a standalone IOS app allowing users to share 6-second video clips in an Instagram-esque way.  The Vine iPhone app has rocketed up to the 14th most downloaded free app; so many brands have begun to take notice.  With all the buzz, I decided to take a look at Vine’s engagement numbers over the weekend to see how many public tweets contained a Vine link, if use increased since launch and to determine what the major conversation themes were.

 

In order to pull all of the public tweets I searched for the term “vine.co” using the Cision Social Media Dashboard. This pulled all the tweets that contained the unique URL associated with a Vine video.  While this won’t give us every Vine video that was produced (not all content is shared publicly or on Twitter), it can be a nice indicator on how often and what content was shared.

 

As of this morning over 100,000 tweets were sent containing a Vine URL since the January 23rd  launch, when Twitter’s Dick Costello sent out a tweet of steak tartar.  As you can see from the graphic below the total amount of tweets containing a Vine link increased fairly drastically throughout the weekend with the coverage spiking on Saturday, Jan. 26 at noon, with over 11,000 tweets sent!...


Via Jeff Domansky
Alison D. Gilbert's insight:

More videos on the 'Vine'.

more...
Jeff Domansky's curator insight, February 1, 2013 11:02 PM

Interesting analysis of Twitter's new Vine app.

 

Scooped by Alison D. Gilbert
Scoop.it!

Man One (ManOneLA) on Twitter

Man One (ManOneLA) on Twitter | Social Media, the 21st Century Digital Tool Kit | Scoop.it
The latest from Man One (@ManOneLA). LA artist since 1971. Graff artist since 1987. Professional Graff artist since 1993. Graffiti Ambassador since 1994. Bringing http://t.co/CgYyBy2m since 2000..
Alison D. Gilbert's insight:

Amazing Man One.

more...