Social Media, the 21st Century Digital Tool Kit
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Social Media, the 21st Century Digital Tool Kit
Social Media has become the norm for 21st Century Communication. Changes take place in the technology very fast. In order to keep up for business, news and other information as quickly and clearly as possible, one must become fluent in social media marketing.
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What Content Marketing's History Means for Its Future

What Content Marketing's History Means for Its Future | Social Media, the 21st Century Digital Tool Kit | Scoop.it

"Yes, content marketing, as an industry, is taking off. But it’s important to realize where brand content came from to understand the direction it should be heading in. Brands have been telling stories for centuries. It started when they had just a few channels at their disposal, and continues today — at a time where they literally have hundreds of media channels to choose from for marketing.


"A quality story that is told to the right person at the right time will always cut through the clutter. There will be another new channel tomorrow… and another one the next day. It’s easy to be seduced by the new. As smart content marketers, we need to keep in mind that channels come and go, but good stories (and storytelling) last forever."

Alison D. Gilbert's insight:

There is often a great story behind the success or even failure of a business. The story is the spirit of the company itself. A well told story, without the advertising hype, is an essential component to a company's content marketing.

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Rescooped by Alison D. Gilbert from Public Relations & Social Marketing Insight
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Grow Your Social Media Relationships with Storytelling — socialmouths

Grow Your Social Media Relationships with Storytelling — socialmouths | Social Media, the 21st Century Digital Tool Kit | Scoop.it

How to craft and tell your story to truly stand out in the mind of your social media contacts. The story makes the message resonate. That’s right: An important element to cultivating relationships, especially via social media, is the story. No, I don’t mean you must turn into your favorite novelist and spin a compelling tale of mystique, intrigue, and danger. But if you want to truly stand out in the minds of your contacts, you do need to think about your story and tell it across social media.... 


Via Jeff Domansky
Alison D. Gilbert's insight:

Being a good storyteller on social media.

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Jeff Domansky's curator insight, March 29, 2013 1:06 PM

Here's how to tell a story via social media that resonates with your target audience so you can connect:

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Transform Your Message From Confusing to Clear with Storytelling (VIDEO & 5 Quick Tips)

Transform Your Message From Confusing to Clear with Storytelling (VIDEO & 5 Quick Tips) | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Don't miss our free Lunch & Learn Webinar, The Power of Three—How to Distill Your Message to Its Essence , Thursday, May 2 at noon PT with accla
Alison D. Gilbert's insight:

Storytelling is an ancient art. Now it is a marketing tool, too.

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