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Social Media, the 21st Century Digital Tool Kit
Ask not what you can do for social media. Find out what it can do for you professionally and personally.
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D.J. Whoo Kid: A Social Media Butterfly

D.J. Whoo Kid: A Social Media Butterfly | Social Media, the 21st Century Digital Tool Kit | Scoop.it
The host of the Sirius XM satellite radio program “The Whoolywood Shuffle” spends Sundays on social media, and eats Frosted Flakes at night.
Alison D. Gilbert's insight:

This is what being an entertainer and a 'social media butterfly' look like today.

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Social Media’s Top 5 Contributions to Society | Social Media Today

Social Media’s Top 5 Contributions to Society | Social Media Today | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Instead of focusing on social media’s pitfalls and absurdities, let me remind you how it's influence transforms society for the better.
Alison D. Gilbert's insight:

I like this article because its focus is on the 'social' benefits of social media and not the 'business' benefits. It is also written in language that the layman can understand.

 

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Social Media and Hurricane Sandy | Digital Ethos

Social Media and Hurricane Sandy | Digital Ethos | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Social media has been invaluable in the case of Hurricane Sandy, the worst storm to ever hit parts of Long Island, NY. Facebook has become an invaluable tool resulting in a means of communication, spreading information and fundraising.

Alison D. Gilbert's insight:

I was able to use facebook last year as a resource 'After Sandy' for information both to gather and give to others. Many other people, grassroots groups and organizations found social media invaluable. In fact, social media is still in the forefront for communication since so many people's lives have still not returned to normal.

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The Three Reasons Twitter Didn't Sell To Facebook

The Three Reasons Twitter Didn't Sell To Facebook | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Facebook's Mark Zuckerberg tried to acquire Twitter not once but twice, through official channels and via co-founder Jack Dorsey.
Alison D. Gilbert's insight:

What do you think were the three reasons twitter said 'NO' to facebook?

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Why Is Facebook less Popular with Teenagers? | Social Media Club

Why Is Facebook less Popular with Teenagers? | Social Media Club | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Alison D. Gilbert's insight:

"For some kids, they don’t want to be someplace where their parents are, just like they don’t want to be seen walking around with them at the local shopping mall."

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Social Media: Infographic Shortcuts for Facebook, Twitter, YouTube and Google+

Social Media: Infographic Shortcuts for Facebook, Twitter, YouTube and Google+ | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Schneller navigieren in Social Networks mit Shortcuts.

Via Dr. Susan Bainbridge
Alison D. Gilbert's insight:

Sounds good to me.

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Stephen Dale's curator insight, May 19, 2013 5:07 AM

A handy reminder, even if you are a regular user of thse services.

Jenn Alevy's curator insight, May 20, 2013 4:41 AM

Helpful and a fun infographic.

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The Month the Internet Changed (News from Across Social Media)

The Month the Internet Changed (News from Across Social Media) | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Alison D. Gilbert's insight:

Here's what changes.

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How Cadbury uses Facebook, Twitter, Pinterest and Google+

How Cadbury uses Facebook, Twitter, Pinterest and Google+ | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Cadbury appears to be readymade for social marketing as it is a historic brand with products that people love.
Alison D. Gilbert's insight:

The winning marketing combo, facebook, twitter, Pinterest and Google +

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How Cadbury uses Facebook, Twitter, Pinterest and Google+ | Econsultancy

How Cadbury uses Facebook, Twitter, Pinterest and Google+ | Econsultancy | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Cadbury appears to be readymade for social marketing as it is a historic brand with products that people love. However it hasn’t simply rested on its laurels and expected the ‘likes’ to come rolling in. In the past year we’ve reported on Cadbury’s use of Facebook and Google+ for product launches, as well as its shift away from traditional media thanks to its success in social media. Therefore I thought it would be interesting take a closer look at how the brand uses Facebook, Twitter, Pinterest and Google+. This post is the latest in a series that has already examined the social strategies of several other major consumer brands, including ASOS, Tesco, McDonald’s and Red Bull...


Via Jeff Domansky
Alison D. Gilbert's insight:

The social media combo for marketing success.

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Angela Watkins's comment, March 20, 2013 10:05 AM
Social media/Digital Avenues is the way to go.
Angela Watkins's curator insight, March 20, 2013 10:06 AM

Social Media/Digital Avenues is the way to go... 24/7/365 ... Global opportuniites could be waiting.

Angela Watkins's curator insight, March 20, 2013 10:38 AM

Very interesting... 

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Facebook Takes on Google with Graph Search

Facebook Takes on Google with Graph Search | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Ever since I started using Facebook, I’ve never found their search function very useful.  Results were never exactly what I was looking for, and my attempts at locating useful information left me e...
Alison D. Gilbert's insight:

A blog post from Digital Ethos by Craig Yaris

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Facebook Introduces ‘Graph Search’, but this Search Secret already helps Marketers

Facebook Introduces ‘Graph Search’, but this Search Secret already helps Marketers | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Facebook has introduced graph search and while it will not be launched publically today, you can join the beta testing group to be one of the first to try it. The search feature in Facebook has bee...
Alison D. Gilbert's insight:

The big announcement.

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This Is How Facebook Tried to Make Money Off You

This Is How Facebook Tried to Make Money Off You | Social Media, the 21st Century Digital Tool Kit | Scoop.it
For better or worse, this will go down as the year that Facebook really put a dollar sign in front of its users.
Alison D. Gilbert's insight:

$uckerberg, once you go public, you are no longer in charge, your investors and stock holders are. Just ask Ben&Jerry!

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4 Reasons Why your Facebook Page Sucks | Jeffbullas's Blog

4 Reasons Why your Facebook Page Sucks | Jeffbullas's Blog | Social Media, the 21st Century Digital Tool Kit | Scoop.it
It has been one year since you launched your Facebook page and you still have very low number of likes but most importantly none of your fans is talking about your brand. The reality?
Alison D. Gilbert's insight:

Do you have a social media strategy? Do you know what that is? Read on.

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Social Media in a Nutshell an infographic

Social Media in a Nutshell an infographic | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Social Media is a fast growing industry and it can be hard to follow. So sometimes it is nice to take a step back and review who the big players are and what they actually do.The following infographic by  Text Marketer  takes a global look on 4 of the main players: Twitter,  Facebook,  LinkedIn and Pinterest – and compares it with more traditional media like email and SMS....


Via Jeff Domansky
Alison D. Gilbert's insight:

I love Infographics and social media. So what could be better than a combination of the two.

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Jeff Domansky's curator insight, March 26, 12:59 AM

Interesting social media retrospective.

Bookmarking Librarian's curator insight, March 26, 10:01 PM

Technology and using social media

aanve's curator insight, March 26, 10:39 PM

www.aanve.com

 

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Why Facebook Sucks For Marketers

Why Facebook Sucks For Marketers | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Why Facebook Sucks For Internet Marketers
* The minute you figure something out they eliminate or change it.
* They HATE marketers and think we are all spammers.

* There is no "mutual benefit" since minute you figure something that works out they take it away. 
* Facebook is always about the PROMISE of ROI never actual ROI!

I was excited and ready to give Facebook another chance. I'm reading Gary Vanderchuk's Jab, Jab, Jab, Right Hook and he makes a compelling case for Facebook Sponsored stories. Put the book down and am about to tweet how interesting sponsored stories sounds and I get a Mashable alert that sponsored stories will be eliminated on April 9. 

Boy have I been to this rodeo before. As a Director of Ecommerce we spent thousands trying to solve the riddle that is Facebook marketing (we never did preferring to give up instead). Why any IMer would spend time and energy on a platform that clearly HATES US is a strange mystery. 

They hate us because we are spammers, stupid or don't get how to be "native' on their platform. The only reason Facebook gets any time or budget is the promise of a billion connected users with an amazing BI overlay. Problem is if the minute you finally find something that works they eliminate then Facebook wins again and we marketers are stupid indeed. 

As I point out in this post on GPlus, we are doing our bit. We want to tell great stories, we want to learn how to tell great stories on Facebook and other social platforms. Marketers ARE NOT THE ENEMEY, so please stop treating us as if we are or shame on us for continuing to fund such bad treatment. 

With the growth of "niche, targeted and closed" social nets most are prediciting for 2014 maybe we will have new ways so share our stories, new ways to learn from our customers and Facebook can do what it does best - let you share pictures of your children with your parents.  

 


Via Martin (Marty) Smith
Alison D. Gilbert's insight:

The above points about facebook are so true. I have been saying this all along on my Page Cover Mastery, facebook page. http://www. facebook.com/PageCoverMystery
They make so many changes that I was calling it Page Cover Mystery for a while. 

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The ‘Facebook Timelines for Business Page Cover’ Primer | Digital Ethos

The ‘Facebook Timelines for Business Page Cover’ Primer | Digital Ethos | Social Media, the 21st Century Digital Tool Kit | Scoop.it
One need look no further than the page covers presented by corporate America BEFORE the March 30th 'deadline.
Alison D. Gilbert's insight:

A year and a half ago, ancient history in facebook years, a major change took place. Facebook came up with something called, 'Timelines for Business Pages' and their covers have exacting spefications. Those specifications have changed so many times, contradicting and undoing previous versions of them. At one point, I pretty much gave up and renamed, Page Cover Mastery, to Page Cover Mystery.

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Is Instagram The New Teenage Facebook? - Business 2 Community

Is Instagram The New Teenage Facebook? - Business 2 Community | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Facebook isn’t one of the cool kids The reports are coming out that teenagers think Facebook isn’t cool anymore. I think it’s the combination of too many changes with the program, too many companies selling stuff and too many of them seeing their parents (and some are even seeing their grandparents!) using the social networking site. This was not news to me. I heard about this last year when I asked my 13-year-old niece how she likes using Facebook. In her puberty-filled voice she said, “Facebook is weird. We’re not on there anymore. Facebook is for old people like you Aunt Penney.” Gee, thanks kid....


Via Jeff Domansky
Alison D. Gilbert's insight:

I am not that fond of facebook anymore either. Too much clutter, extraneous material, unnecessary information, unnecessary guideline changes and I could go on. It was a great place to start to learn social media. It provided a good foundation. But it is really time to move on and many of us already have.

 

Instagram may not be the rage for my generation. But I am with you 'kids', neither is facebook. What social media venue do other folks prefer?

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Kaye Blum's curator insight, July 15, 2013 6:08 PM

My 17 year old nece is a great indicator of social media trends and she too is abandoning Facebook in favour of Instagram.

Jeff Domansky's curator insight, July 16, 2013 1:11 PM

Depending on your target, listening provides deep insight for marketers. I'd be wary about putting all of my eggs in one basket, but using several social media platforms just makes sense.

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The Most Important Social Media Marketing Platform | Heidi Cohen

The Most Important Social Media Marketing Platform | Heidi Cohen | Social Media, the 21st Century Digital Tool Kit | Scoop.it

If you could only had one social media option to support your business goals which one would you choose? Chances are you said Facebook without a second thought. As the 800 pound gorilla of social media, it should be a no-brainer but is it really the best for your business?

 

Roughly half of the respondents named Facebook as the most important social media platform in Social Media Examiner’s 2013 Social Media Marketing Industry Report, which surveyed a cross section of businesses using social media in their marketing mix. As Syncapse research revealed, Facebook drives revenues. Besides, there’s something to be said for a large audience of engaged users.

 

Actionable Marketing Advice: Create a Facebook presence and be active there. What’s interesting about Social Media Examiner’s data is how the other social media venues measure up....


Via Jeff Domansky
Alison D. Gilbert's insight:

I guess I would agree but I sure am glad I don't have to choose.

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Jeff Domansky's curator insight, May 23, 2013 1:14 PM

Facebook rules but other social media channels play critical roles when integrated properly.

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Facebook Redesigns Their F Logo, More Simple and Sleek

Facebook Redesigns Their F Logo, More Simple and Sleek | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Facebook have done a redesign on their famous F logo
Alison D. Gilbert's insight:

What's in an 'f'?

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Forget Facebook: Google+ and Twitter are the social networks of 2013, says social media mogul Jon Morter

Forget Facebook: Google+ and Twitter are the social networks of 2013, says social media mogul Jon Morter | Social Media, the 21st Century Digital Tool Kit | Scoop.it
The integration and effect Google+ has on SEO will make it the social network of 2013, according to the social media expert behind the...
Alison D. Gilbert's insight:

Another Google+ evangelist. Let's see what comes in 2013.

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A plan to challenge the Facebook monopoly

A plan to challenge the Facebook monopoly | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Facebook is the biggest media entity in the world and seemingly unstoppable. Or ... is it?
Alison D. Gilbert's insight:

Best article I have read in a long time.

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The Facebook Timelines For Business Page Cover Primer 2

The Facebook Timelines For Business Page Cover Primer 2 | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Alison D. Gilbert's insight:

Facebook Primer

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Facebook Graph Search What It Means for Businesses

Facebook Graph Search  What It Means for Businesses | Social Media, the 21st Century Digital Tool Kit | Scoop.it
As Zuckerburg announced the Facebook Graph Search tool, marketers were left with questions about what it means for Facebook Pages.

Via Bernie Borges
Alison D. Gilbert's insight:

Originally scooped by Bernie Borges

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Bernie Borges's curator insight, January 19, 2013 2:18 PM

The trick to being found by Graph Search will not be in keywords or in a magic optimization formula (although someone will inevitably attempt to reduce it to that). To be found on Facebook, Pages will need to be relevant and engaging enough to be worth finding. In other words your page will need to be truly liked by people to be included in a Graph Search.

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Social Media in Australia - 2012 Year in Review

Social Media in Australia - 2012 Year in Review | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Over 2012 we have seen Australians further embrace Social Media across all spectrums of society. Not just individual users, but companies, government
Alison D. Gilbert's insight:

Author David Cowling never disappoints his readers for blog posts chock full of info and data.

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Instagram says it now has the right to sell your photos

Instagram says it now has the right to sell your photos | Social Media, the 21st Century Digital Tool Kit | Scoop.it
In its first big policy shift since Facebook bought the photo-sharing site, Instagram claims the right to sell users' photos without payment or notification. Oh, and there's no way to opt out. Read this article by Declan McCullagh on CNET News.
Alison D. Gilbert's insight:

They did and then they undid.

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