Social Media, the 21st Century Digital Tool Kit
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Social Media, the 21st Century Digital Tool Kit
Social Media has become the norm for 21st Century Communication. Changes take place in the technology very fast. In order to keep up for business, news and other information as quickly and clearly as possible, one must become fluent in social media marketing.
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The 12 Best Free WordPress Pinterest Plugins on the Market

The 12 Best Free WordPress Pinterest Plugins on the Market | Social Media, the 21st Century Digital Tool Kit | Scoop.it
These plugins do everything you need to integrate your WordPress with Pinterest.

Via Kimberly Castleberry
Alison D. Gilbert's insight:

you can't ask for a better integration duo, Pinerest with WordPress.

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Rim Riahi's curator insight, February 9, 2014 11:09 PM

These plugins do everything you need to integrate your WordPress with Pinterest.

malek's comment, February 10, 2014 7:28 AM
@Rim Riahi good to have you on Scoop.it
Philippe Trebaul's curator insight, March 20, 2016 12:35 AM

These plugins do everything you need to integrate your WordPress with Pinterest.

Rescooped by Alison D. Gilbert from WordPress Social Marketing
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Introducing WordPress 3.8

Introducing WordPress 3.8 | Social Media, the 21st Century Digital Tool Kit | Scoop.it
WordPress 3.8   Today, WordPress 3.8 was released!  3.8 is the first revision we've had in a long while that brings some very VISIBLE changes that you're going to need to pay attention to so y...

Via Kimberly Castleberry
Alison D. Gilbert's insight:

I spent years creating websites using Dreamweaver. Once I converted to WordPress.com and then WordPress.org there was no turning back. Well, Kim, I hope I am not going to feel any differently when I upgrade to WordPress 3.8.

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Kimberly Castleberry's curator insight, December 28, 2013 8:00 AM

WordPress 3.8 is here... And with it comes a lot of changes to the admin dashboard.  Do you love it or hate it? Either way, it's time to get upgraded! 

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How blogging changed my life for the better | Harold Jarche

How blogging changed my life for the better | Harold Jarche | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Alison D. Gilbert's insight:

Harold Jarche makes some very good points. This is very encouraging. I would like my writing to become good enough that I get invited to speak publicly too. I settle for Colorado (during fly fishing season).

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Rescooped by Alison D. Gilbert from Public Relations & Social Marketing Insight
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How To Measure the Success of a Blog

How To Measure the Success of a Blog | Social Media, the 21st Century Digital Tool Kit | Scoop.it

I often wonder about how to measure the success of this blog. While there are many tools to measure page views and visitors, the absolute number of readers is probably the worst measure because it's a false idol. Feedburner subscribers, retweets, time on site aren't much better because they don't measure the true performance of a blog - what fraction of a target audience the blog reaches.

 

In order for content marketing and blogs to be effective, the writing must have a target audience in mind. By focusing on that audience, bloggers build a brand in a scalable and cost-effective way. So engaging the very highest fractions of that audience possible is the best metric of success.

 

For example, this blog targets startup founders, managers and employees. I journal my education and thoughts in the hopes that others benefit from these learnings. In exchange, I'm trying to build recognition within the startup ecosystem. Each morning, I'd like to log into an analytics dashboard that showed me the fraction of entrepreneurs and startup employees I reached the day before. And ideally, which content resonated and why. Alas, there is no such tool....


Via Jeff Domansky
Alison D. Gilbert's insight:

Blogs are the newspapers of the present.

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Jeff Domansky's curator insight, March 10, 2013 3:56 PM

Valuable thoughts on blog measurement...

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How To Self-Publish a Book With WordPress

How To Self-Publish a Book With WordPress | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Whether you’re circulating a periodic publication or writing a book, WordPress provides an easy way to organize and structure your content while it’s in process. Posts can be kept private while you’re working on finishing the book. Alternatively, you can release installments of your work to the public by publishing them on your WordPress site. This option gives you the benefit of community feedback during the process of writing your book.

 

Whatever process you choose to enhance your workflow is up to you. WordPress offers the flexibility and tools for any approach and provides several advantages over traditional publishing houses


Via Jeff Domansky
Alison D. Gilbert's insight:

Wordpress seems to be an ideal tool for self-publishing. Read more to find out the impressive details.

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Carlos Bisbal's curator insight, January 5, 2014 10:59 AM

Sarah Gooding comparte cuatro herramientas y plugins de WordPress para ayudarte a la auto-publicación de tu sitio de WordPress o blog en forma de libro.

 

Una lectura obligada si estás planeando publicar en 2014.

.

Samantha Mackay's curator insight, January 5, 2014 2:41 PM

Useful. There are so many different ways to write a book.

Dian Fadhilawati's curator insight, January 6, 2014 9:37 PM

Publishing your book with  WordPress

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7 Effective Call-to-Action Examples and Why They Work

7 Effective Call-to-Action Examples and Why They Work | Social Media, the 21st Century Digital Tool Kit | Scoop.it

CTAs are critical for achieving any results online, because traffic, subscribers, and followers don’t do you any good until they become leads and eventually customers. That’s why calls-to-action can be used in more places than just your website. They should also be employed in your: blog social media email blasts pay-per-click campaigns guest articles anywhere else you publish or market online It takes practice to craft the perfect CTA for a given offer and page, but there are a few guidelines to keep in mind that can help you....


Via Jeff Domansky
Alison D. Gilbert's insight:

Don't delay, do it now.

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Jeff Domansky's curator insight, July 6, 2013 2:22 PM

Marketers, PR, bloggers and content pros note these call to action tips.

Two Pens's curator insight, July 7, 2013 4:34 PM

This is straight out of Direct Marketing 101 (no, there are no new ideas under the sun) but worth remembering regarding asking for what you want.

Alison D. Gilbert's curator insight, July 7, 2013 4:47 PM

Don't delay, do it now.

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Three Tips for Effective Content Marketing

Three Tips for Effective Content Marketing | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Guest blogging is still as effective a tool as any to generate visibility and awareness for your brand website and it’s also a slow, yet efficient method to position your brand in comparison to the competition. However, it’s important to remember that you will want the best content to be uploaded to your very own website. In other words, don’t waste your copywriter’s talents on blog posts for other sites. While these may contain valuable links for your back linking profile and will help boost your writers’ authorship prowess, nothing will generate more of a buzz than good, potentially viral content on your very own site.

 

As all top social media marketing agencies know, nowadays it’s becoming easier than ever to get the ball rolling in terms of virality – and it’s all thanks to social media. It’s almost free and it allows you to target your audience through increasingly refined methods. It’s also an excellent venue for potential client support issues that may arise, departing from a particular piece of content....


Via Jeff Domansky
Alison D. Gilbert's insight:

All bloggers want to provide relevant value and have their work go viral.

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Jeff Domansky's curator insight, June 11, 2013 12:49 PM

Balancing between blogging on your own blog and guest posting still requires a focus on quality. Biggest Q? Do you post your best piece on the guest site or your own?

Alison D. Gilbert's comment, June 11, 2013 4:48 PM
I agree about the graphic.
Ali Anani's curator insight, June 12, 2013 12:13 AM

Relevance is the sweet zone between your interests and readers' interest