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Social Media, the 21st Century Digital Tool Kit
Ask not what you can do for social media. Find out what it can do for you professionally and personally.
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'The Single Most Valuable Document In The History Of The World Wide Web' : NPR

'The Single Most Valuable Document In The History Of The World Wide Web' : NPR | Social Media, the 21st Century Digital Tool Kit | Scoop.it
What if the Web had been patented?
Alison D. Gilbert's insight:

Thank G-d for open source.

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How Many Social Media Channels Should Your Brand Be Using?

How Many Social Media Channels Should Your Brand Be Using? | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Jeff Bullas
Categories: Blog, Social Media 

Alison D. Gilbert's insight:

Words of social media marketing wisdom from Jeff Bullas

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Renee Baribeau's curator insight, May 10, 2013 11:45 AM

Another Great one. Thanks Alison.

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How Many Social Media Channels Do You Use For Your Brand? | Jeffbullas's Blog

How Many Social Media Channels Do You Use For Your Brand? | Jeffbullas's Blog | Social Media, the 21st Century Digital Tool Kit | Scoop.it
A while back I wrote an article "How Many Social Media Channels Should Your Brand Be Using?"  Which commenced like this.
Alison D. Gilbert's insight:

I like to have lots of channels. How about you?

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Transform Your Message From Confusing to Clear with Storytelling (VIDEO & 5 Quick Tips)

Transform Your Message From Confusing to Clear with Storytelling (VIDEO & 5 Quick Tips) | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Don't miss our free Lunch & Learn Webinar, The Power of Three—How to Distill Your Message to Its Essence , Thursday, May 2 at noon PT with accla
Alison D. Gilbert's insight:

Storytelling is an ancient art. Now it is a marketing tool, too.

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12 Principles of Collaboration - westXdesign

12 Principles of Collaboration - westXdesign | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Twelve collaboration principles that successful organizations follow.
Alison D. Gilbert's insight:

"Twelve collaboration principles that successful organizations follow."

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Winning With Demand Generation & Marketing Automation

Winning With Demand Generation & Marketing Automation | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Most companies don’t get value out of marketing automation. One way to win, though, is to  get started on the best foot possible.

Via The Fish Firm
Alison D. Gilbert's insight:

Demands from the winning generation.

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Art Jones's curator insight, April 12, 2013 8:19 PM

The best marketing >clicks to clients< life cycle assures sales expertise is central to driving ROI.

Jane Sleeth's comment, April 16, 2013 10:20 AM
Our potential clients literally have pain of muscles and joints re. ergonomic assessments. The challenge for us is in allowing clients or potential clients to know we use the science of ergonomics whereby we do not throw expensive solutions at the issue!
Tanya Smith's curator insight, April 20, 2013 6:28 AM

Being productive with automation is about focusing on the right things more efficiently.

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Five Steps to Improve Your Marketing to Generation-Y

Five Steps to Improve Your Marketing to Generation-Y | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Customer Relationships - Millennials grew up with the Internet, and they are used to having everything at their fingertips. After interviews with 21 global marketing executives, we defined a five-step plan for improving ...
Alison D. Gilbert's insight:

My favorite generation, the Millenials.

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Data Storytelling: The Ultimate Collection of Resources – Juice Analytics

Data Storytelling: The Ultimate Collection of Resources – Juice Analytics | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Alison D. Gilbert's insight:

Karen Dietz comes through again.

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Snapchat Now Sending 150 Million Messages Per Day

Snapchat Now Sending 150 Million Messages Per Day | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Snapchat usage has exploded and users are now sending 150 million photos per day
Alison D. Gilbert's insight:

Are you familiar with Snapchat and sexting?

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How Will Google Glass Change Internet Marketing?

How Will Google Glass Change Internet Marketing? | Social Media, the 21st Century Digital Tool Kit | Scoop.it

For all the hype about Google Glass, not much has been said about how it's going to change Internet marketing.

Alison D. Gilbert's insight:

There are many possible incomes. Google has had grand slams and strike outs. Time will tell.

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What Would Steve Do? 10 Lessons in Storied Presentations from the World's Most Captivating P...

Get more tips from the world's best presenters: http://bit.ly/Z8Spem

Via Karen Dietz
Alison D. Gilbert's insight:

What could be better than that?

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Karen Dietz's curator insight, April 4, 2013 10:57 AM

I love this quick SlideShare program about what makes presentations rock that really packs a punch.


All my smart, capable MBA students struggle with creating compelling persuasive presentations. All of my senior executives struggle with the same.


So what would Steve Jobs do? How do you create a compelling presentation that brings results?


As this SlideShare shows us, it is all about distilling your presentation down to its core essence -- and then sharing it as a story, with stories, and with strong visuals. But there is much more to this program than that message -- so take a few minutes to flip through it and dig into its contents. You will be glad you did.


Wake up people's brains! Follow the rules given here. They work.


Yet if we know what to do, why don't we do it? Because it takes time, as this program says.


But think of it this way: can you affort NOT to invest the time when money and business and your reputation is on the table? Nope.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Month the Internet Changed (News from Across Social Media)

The Month the Internet Changed (News from Across Social Media) | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Alison D. Gilbert's insight:

Here's what changes.

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The Ultimate #Socialmedia Marketing Mindmap - Caroline Baxter

The Ultimate #Socialmedia Marketing Mindmap - Caroline Baxter | Social Media, the 21st Century Digital Tool Kit | Scoop.it
I found this Great socialmedia marketing mindmap, clearly defining the key elements and components of social media built up around your brand.
Alison D. Gilbert's insight:

This is way too twisted for my head. I am better at coming from my gut instinct.

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Typography in Mobile Design: Important Aspects and Examples - Paula Borowska

Typography in Mobile Design: Important Aspects and Examples - Paula Borowska | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Alison D. Gilbert's insight:

My favorite is the straight Helvetica layout in red type with LOTS of white space.

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Social Media Marketing and Blogging

Social Media Marketing and Blogging | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Helping business and personal brands with digital social media marketing including social media with Blogs, Twitter, Facebook, LinkedIn, YouTube and Search Engine Optimization
Alison D. Gilbert's insight:

Cute infographic.

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Five Companies You Should Be Paying Attention To

Five Companies You Should Be Paying Attention To | Social Media, the 21st Century Digital Tool Kit | Scoop.it
People often ask me how I stay on top of tech. It’s literally one of the top three or four questions I get at Q&As when I give talks. It’s always like “well, how do you stay on
Alison D. Gilbert's insight:

The top 5 companies that no one has ever heard of, yet.

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The Modern Taxonomy Wheel ~ Educational Technology and Mobile Learning

The Modern Taxonomy Wheel ~ Educational Technology and Mobile Learning | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Alison D. Gilbert's insight:

Amazing!

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Non-Profits That are Doin’ it (Social Media) & Doin’ it & Doin’ it Well | Business 2 Community

Non-Profits That are Doin’ it (Social Media) & Doin’ it & Doin’ it Well | Business 2 Community | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Social media marketing may seem challenging for any business, even non-profits. But MDG Advertising has created a super informative infographic citing just
Alison D. Gilbert's insight:

Social Media for Non-profits

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No guts, No glory: 5 steps to become a brave new marketer

Our world is changing rapidly. Technology is developing faster than ever. Information is shared and made available everywhere. This InSites Consulting marketin
Alison D. Gilbert's insight:

The world of the Millenials is the catalyst to today's marketing techology.

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Facebook Redesigns Their F Logo, More Simple and Sleek

Facebook Redesigns Their F Logo, More Simple and Sleek | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Facebook have done a redesign on their famous F logo
Alison D. Gilbert's insight:

What's in an 'f'?

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SHOTBOX - Collaborative Tool for Creative People

SHOTBOX - Collaborative Tool for Creative People | Social Media, the 21st Century Digital Tool Kit | Scoop.it
SHOTBOX is a web based collaborative tool for creatives working in the film, TV and animation industry. It's pre-production made easy.

Via Ana Cristina Pratas
Alison D. Gilbert's insight:

Always interested in new technology.

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Raquel Oliveira's curator insight, May 7, 2013 5:44 PM

Essa ferramenta mista de storytelling e ilustracao com imagens simples é apaixonante ! Esta na lista para explorar funcionalidades.

online4ed's curator insight, May 9, 2013 2:03 PM

There are more opportunities for storytelling than many teachers know! 

RitaZ's curator insight, May 12, 2013 8:39 AM

what a great tool for creative teachers as well!

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Want to design great products/services? Start with storytelling!

Want to design great products/services? Start with storytelling! | Social Media, the 21st Century Digital Tool Kit | Scoop.it
It’s not uncommon for designers to confuse a beautiful looking product with one that works beautifully. A great technique for creating smarter, better products is to approach them using story-centered design.

Via Karen Dietz
Alison D. Gilbert's insight:

Any thing that Karen Dietz scoops is something I want to read.

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Karen Dietz's comment, April 18, 2013 2:55 PM
I agree GplusSage! More businesses need to think about doing this for their products and services from the customer's perspective. Thanks for your comment.
Karen Dietz's comment, April 18, 2013 2:55 PM
Thank you so much Alison! I appreciate the shout-out. You made my day :)
Tom Tabaczynski's comment, April 21, 2013 11:14 AM
Interesting.
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What's an Entrepreneur? The Best Answer Ever

What's an Entrepreneur? The Best Answer Ever | Social Media, the 21st Century Digital Tool Kit | Scoop.it
This classic 25-word definition pares entrepreneurship to its essence and explains why it's so hard. And so addictive.
Alison D. Gilbert's insight:

"Entrepreneurship is the pursuit of opportunity without regard to resources currently controlled."

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The Power of Business Origin Stories + Tips

The Power of Business Origin Stories + Tips | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Get ready for a great example of an Origin Story. This is one of the most important stories to have in your storytelling quiver ...


Via Karen Dietz
Alison D. Gilbert's insight:

Great concept.

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Mike Ellsworth's curator insight, April 15, 2013 10:34 PM
Karen Dietz's insight:

Colleague David Lee once again comes through with a great blog post all about business origin stories.

 

Here he gives us the origin story of the Make A Stand Lemon-aid. It is a terrific example of the power of an origin story.

 

We all have our origin stories. They are the lifeblood of organizations.

 

Follow the tips Lee talks about in the article, watch the video for inspiration, and let your passion show!


ME insight:

This is a cute video with a big lesson wrapped around it.

Official AndreasCY's curator insight, April 17, 2013 12:53 AM
Colleague David Lee once again comes through with a great blog post all about business origin stories. Here he gives us the origin story of the Make A Stand Lemon-aid. It is a terrific example of the power of an origin story. Don't have a social cause that got you started? Not so fast -- sure you do! You were passionate about some problem you wanted to solve. That's what we want to hear about. This goes for whether you are an entreprenuer or a huge enterprise. We all have our origin stories. They are the lifeblood of organizations. Follow the tips Lee talks about in the article, watch the video for inspiration, and let your passion show!
Karen Dietz's comment, April 21, 2013 1:45 PM
Thank you for all your comments/additions Mike, Alison, and Andreas.
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The Rules of Engagement: 3 Tips to Hook your Social Media Audience

The Rules of Engagement: 3 Tips to Hook your Social Media Audience | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Keep reading for a few ideas about how to make your audience care about what you have to say while enticing them to respond to your posts. After all, social media efforts aren’t nearly as powerful if they’re mostly one-sided conversations.
Alison D. Gilbert's insight:

Three tips aren't too much to remember.

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