Social Media, the 21st Century Digital Tool Kit
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Social Media, the 21st Century Digital Tool Kit
Social Media has become the norm for 21st Century Communication. Changes take place in the technology very fast. In order to keep up for business, news and other information as quickly and clearly as possible, one must become fluent in social media marketing.
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5 Worst Things Companies Do on Facebook Today

5 Worst Things Companies Do on Facebook Today | Social Media, the 21st Century Digital Tool Kit | Scoop.it
When you're using a Facebook page to build your brand, be sure not to make any of these egregious mistakes.
Alison D. Gilbert's insight:

Good insights.

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Just Story It - Scoops

Just Story It - Scoops | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.proprofs.com/quiz-school/story.php?title=storytelling-skills-ni-part- 

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Karen Dietz's comment, August 13, 2013 12:03 PM
Thank you!
Karen Dietz's comment, August 14, 2013 5:18 PM
Hey Bart! Thanks for letting me know about the broken link. I'll let the tech folks at Scoop.it know. In the meantime, here's the correct link: www.scoop.it/t/just-story-it
ManufacturingStories's curator insight, September 7, 2013 8:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!

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Digest #13: 4 Reasons People Read Lists & 6 Strategies to Grow Your Business with Listly

Digest #13: 4 Reasons People Read Lists & 6 Strategies to Grow Your Business with Listly | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Alison D. Gilbert's insight:

I make lists all the time and then I can't find them.

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How to Find and Share Great Content | Business 2 Community

How to Find and Share Great Content | Business 2 Community | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Whenever I post tips, insights or other links on Twitter, Facebook, Google+ or even on my own blog, I hear from followers: “Thanks so much for sharing. This
Alison D. Gilbert's insight:

Excellent suggestions on #finding and #sharing #great #content.

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Infographic: Why marketers choose certain colors

Infographic: Why marketers choose certain colors | Social Media, the 21st Century Digital Tool Kit | Scoop.it
This infographic explores the psychology of color and suggests why brands like McDonald’s and Pizza Hut prefer red whereas Lowe’s opts for blue.

Via Jeff Domansky
Alison D. Gilbert's insight:

Red is a color that stimulates the appetite for food. Blue suppresses it.

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Zeebric's curator insight, May 22, 2013 3:52 AM

Wow...never really considered colours! This infographic makes perfect sense, though

WEDCBiz's curator insight, May 22, 2013 10:21 AM

Not that all of us agree with painting our daughters' rooms pink, but still, color is something we should consider when branding our small businesses.

Ali Anani's curator insight, May 23, 2013 12:16 AM

A must reading to know your feelings and feelings of others

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10 Ways To Take Your Social Media Posts From Forgettable To Share-Worthy | Business 2 Community

10 Ways To Take Your Social Media Posts From Forgettable To Share-Worthy | Business 2 Community | Social Media, the 21st Century Digital Tool Kit | Scoop.it

With so many individuals and companies competing for attention on social media, it can seem nearly impossible to make your voice heard above the crowd. However, compelling social media content is a quick way to earn attention and brand loyalty. So what can you do to take your social media strategy from “blah” to viral? Here are some tips...


Via Jeff Domansky
Alison D. Gilbert's insight:

I want what I write to be noticed and have value for people.

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Done4USocialMedia's curator insight, May 21, 2013 3:06 AM

Great tips on making your Social Media more memorable.

Jeff Domansky's curator insight, May 21, 2013 1:28 PM

Here's how to make your social media more memorable and effective.

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Nutella Makes a Marketing Error with Its Biggest Fan | Social Media Today

Nutella Makes a Marketing Error with Its Biggest Fan | Social Media Today | Social Media, the 21st Century Digital Tool Kit | Scoop.it

As you’re aware, since 2007, Sara Rosso—arguably your most passionate superfan—has hosted World Nutella Day. She love(d) your product so much that she wanted the world to dedicate a single day—February 5—to embracing it. What she did was nothing less than astounding. On the World Nutella Day website, Rosso has gathered more than 700 recipes, tweeted and shared on Facebook the favorite sayings, stories and links of Nutella fans and, most important, encouraged everyone to try Nutella just once.

 

But on May 25, all her hard work will have been in vain. That’s because you inexplicably shut down her tremendous efforts, sending a cease-and-desist letter to her mailbox—the sort of action a brand might take against a brand hijacker, hacker or activist....


Via Jeff Domansky
Alison D. Gilbert's insight:

What?

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Jeff Domansky's curator insight, May 23, 2013 2:26 PM

Nutella scrambles to fix bad PR and a reputation hit..

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Tumblr May Reject Yahoo’s $1.1B Acquisition Offer For Being “Too Low” | TechCrunch

Tumblr May Reject Yahoo’s $1.1B Acquisition Offer For Being “Too Low” | TechCrunch | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Sources close to acquisition talks between Yahoo and Tumblr say the blogging platform feels that Yahoo's $1.1 billion offer is "too low" and views it as "only a first offer." Yahoo may have to significantly increase the offer to close the deal.
Alison D. Gilbert's insight:

Tumblr is cool. Yahoo! is not. But for the right amount of money Yahoo! could become cool enough.

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90% of Organizations Use Content in Marketing [INFOGRAPHIC]

90% of Organizations Use Content in Marketing [INFOGRAPHIC] | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Did you know that 90% of all organizations use content in their marketing efforts?

Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing".

 

Source: http://www.demandmetric.com/content/content-marketing-infographic

 


Via Jonha Richman
Alison D. Gilbert's insight:

That's a lot of cotent. Who has time to absorb it all? Only Sponge Bob, but not me!

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Steven Mallach's curator insight, May 15, 2013 5:29 AM

This is one of the most powerful infographics that I have seen that makes the case for content. Scroll down to find out more about the power of well written articles.

 

This is an open secret that quality online and even print publications have known for many years - that classical advertising only works up to a point. Most consumers have reached a mental staturation level when it comes to print advertising.

 

Articles and well crafted, key message rich (not just SEO) content is capable of engaging the reader and building interest and brand loyalty, as well as promoting a call to action where appropriate.

 

They say a picture is worth a thousand words. Perhaps, but combine an interesting infographic or other type of image with captivating copy and you have a powerful instrument of engagement (and the distinct possibility of sharing across the social media landscape).

 

Nuff said.

 

 

Randy Bauer's curator insight, May 15, 2013 4:07 PM

I am sponging on the learning process of content marketing. While I should be hiring somebody to do this for me, I believe that I must understand what impacts the content of my clients, and potential clients.

Infographics are a great outline, and this one provides much content.

Kris DaCosta-Jamaica Tourist Board's curator insight, May 17, 2013 11:43 AM

90% of organizations use #Content Marketing....its not the future.

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[UPDATED TEMPLATE] Facebook New Guidelines Re: 20-Percent Text Overlay on Ads and Cover Photo - SociallyStacked - Everything Social for Small Businesses and Agencies

[UPDATED TEMPLATE] Facebook New Guidelines Re: 20-Percent Text Overlay on Ads and Cover Photo - SociallyStacked - Everything Social for Small Businesses and Agencies | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Alison D. Gilbert's insight:

Why bother. It will just change again next month.

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Renee Baribeau's curator insight, May 10, 2013 11:24 AM

Love this..Thanks for sharing.

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Haunting Images Show What Major US Cities Would Look Like if Sea Levels Rose 25 Feet

Haunting Images Show What Major US Cities Would Look Like if Sea Levels Rose 25 Feet | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Alison D. Gilbert's insight:

The original movie, Planet of the Apes, revisited.

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Modern Marketer | The Fish Firm

Modern Marketer | The Fish Firm | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Learn about your audience & understand their interests.
Create a social experience at the point of purchase.
Attract new business with Social Media.
Reach your business objectives with Social Media.
Provides straight forward information about your business!
Solicit input for your new product or service.
Social Media networks are powerful advertising platforms.
Promote events, publicize offers or run deals. 
What is the gap b/t your brand perception?
Engage with your customers on their terms with Social Media.


Via The Fish Firm II
Alison D. Gilbert's insight:

Look at all the things you can do with social media.

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gokhanht's comment, May 12, 2013 3:33 PM
nice article, thank you . you look this http://www.orjinalfilmizle.net/
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Crafting Your Talk/Story for TED or TEDx

Crafting Your Talk/Story for TED or TEDx | Social Media, the 21st Century Digital Tool Kit | Scoop.it
A good short talk presents one idea, tells one story, and asks one question.

Via Karen Dietz
Alison D. Gilbert's insight:

I'd love to talk at a TED or TEDx conference.

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Karen Dietz's curator insight, May 1, 2013 4:22 PM

What a powerful article with a very simple idea: a winning structure to use for a 15-20 minute presentation!


If you are going to speak at TED or TEDx, or if you need to boil down an hour-long presentation to 15-20 minutes, how do you do it?


By following the 3 steps in the article. Written by Nick Morgan who works in public speaking, I think his advice really works.


And story is front and center. Now how great is that?!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Renee Baribeau's curator insight, May 10, 2013 11:34 AM

Thanks for sharing..

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How to Use Pinterest Rich Pins: What Marketers Need to Know | Social Media Examiner

How to Use Pinterest Rich Pins: What Marketers Need to Know | Social Media Examiner | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Pinterest's new Rich Pins: Learn how these new features provide more information on the images shared on Pinterest and how you can use this for your business.
Alison D. Gilbert's insight:

Pinterest 'Rich Pins' sound like a very wise social media choice.

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When Leaders Should NOT Tell Stories: Jo Tyler at TEDxPSU

Jo Tyler, Associate Professor of Training and Development at Penn State, is an educator, storyteller, organizational consultant, and mosaic artist. When she ...

Via Karen Dietz
Alison D. Gilbert's insight:

I scooped this from Karen Dietz. She is a great story telling educator.

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Karen Dietz's curator insight, May 29, 2013 5:16 PM

Here is colleague Jo Tyler giving her TED talk and I love it! Very little is available that addresses when NOT to tell biz stories -- especially leaders. Tyler gives some terrific guidelines on this topic.


But that's not all that's here in this video! There are other gems about:

  1. Listening for the story
  2. Offering your biz stories as food for thought instead of them being all about you
  3. Story is not a tool (great explanation!)
  4. Story success is depending on your authentic relationship to the story
  5. She gives a fabulous example of an executive who really screwed up storytelling and the consequences it had on the organization


All of these points are critically important for content creators and business story folks to understand and incorporate.


Enjoy the video!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Margaret Driscoll, Learning Organization Librarian's curator insight, June 1, 2013 10:51 AM

Listening is a skill worth developing.

Karen Dietz's comment, June 6, 2013 4:36 PM
Thank you so much for your kind comment Alison! And Margaret, glad you also found value in the article.
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The Strategy Behind Yahoo Purchasing Tumblr | Social Media Today

The Strategy Behind Yahoo Purchasing Tumblr | Social Media Today | Social Media, the 21st Century Digital Tool Kit | Scoop.it
What does something like this mean for Yahoo and Tumblr? First and foremost, suddenly all content becomes more valuable.
Alison D. Gilbert's insight:

It sounds interesting and could work for all I know. I still like the access to the younger, cool audience on tumblr.

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The Best PowerPoint Alternatives for Creating Great Presentations

The Best PowerPoint Alternatives for Creating Great Presentations | Social Media, the 21st Century Digital Tool Kit | Scoop.it

We’ve all endured “death by PowerPoint.” It’s a painful experience for the audience and probably not all that fun for the presenter either. To help my students deliver effective presentations—free of those deadly bullet points—I have my go-to applications.


Via Baiba Svenca
Alison D. Gilbert's insight:

I am all ears and eyes.

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SlideHunter's comment, June 7, 2013 1:17 PM
Hi Baiba. We are aware about the campaigns anti PowerPoint and decided to be proactive and offer some nice diagrams for free download from our website, here is hte link http://slidehunter.com/powerpoint-templates/
Baiba Svenca's comment, June 7, 2013 4:07 PM
Thanks for this link, SlideHunter!
Alfredo Corell's curator insight, June 23, 2013 11:42 AM

by Richard Byrne

 

his suggestions about PowerPoint alternatives (browser and mobile applications)

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The Most Important Social Media Marketing Platform | Heidi Cohen

The Most Important Social Media Marketing Platform | Heidi Cohen | Social Media, the 21st Century Digital Tool Kit | Scoop.it

If you could only had one social media option to support your business goals which one would you choose? Chances are you said Facebook without a second thought. As the 800 pound gorilla of social media, it should be a no-brainer but is it really the best for your business?

 

Roughly half of the respondents named Facebook as the most important social media platform in Social Media Examiner’s 2013 Social Media Marketing Industry Report, which surveyed a cross section of businesses using social media in their marketing mix. As Syncapse research revealed, Facebook drives revenues. Besides, there’s something to be said for a large audience of engaged users.

 

Actionable Marketing Advice: Create a Facebook presence and be active there. What’s interesting about Social Media Examiner’s data is how the other social media venues measure up....


Via Jeff Domansky
Alison D. Gilbert's insight:

I guess I would agree but I sure am glad I don't have to choose.

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Jeff Domansky's curator insight, May 23, 2013 1:14 PM

Facebook rules but other social media channels play critical roles when integrated properly.

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Social Media: Infographic Shortcuts for Facebook, Twitter, YouTube and Google+

Social Media: Infographic Shortcuts for Facebook, Twitter, YouTube and Google+ | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Schneller navigieren in Social Networks mit Shortcuts.

Via Dr. Susan Bainbridge
Alison D. Gilbert's insight:

Sounds good to me.

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Stephen Dale's curator insight, May 19, 2013 5:07 AM

A handy reminder, even if you are a regular user of thse services.

Jenn Alevy's curator insight, May 20, 2013 4:41 AM

Helpful and a fun infographic.

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31 Actionable Social Media Marketing Tips Based On Research | Heidi Cohen

31 Actionable Social Media Marketing Tips Based On Research | Heidi Cohen | Social Media, the 21st Century Digital Tool Kit | Scoop.it

No longer marketing’s shiny new object, social media has become an indispensable tool to achieve key business goals since prospects and customers spend at least one out of five online minutes using these platforms. This makes social media too big to ignore. The challenge is leveraging the power of social media to achieve your organization’s key objectives in a measurable way.

 

“Whether you work for a big business or small one, one thing is clear from this research. Social media marketing is here to stay.” – Mike Stelzner, Founder and CEO of Social Media Examiner

 

Social Media Examiner’s 2013 Social Media Marketing Industry Report, a survey of a cross section of businesses using social media as part of their marketing mix, highlights nine benefits of social media marketing....


Via Jeff Domansky
Alison D. Gilbert's insight:

Benefits of social media marketing in case anyone had doubts at this point in time.

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Jeff Domansky's curator insight, May 23, 2013 2:14 PM

A really practical, valuable set of nine tips for stronger social media marketing.

Ali Anani's curator insight, May 24, 2013 12:18 AM

Lovely reading

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The Entrepreneurial Skin

The Entrepreneurial Skin | Social Media, the 21st Century Digital Tool Kit | Scoop.it
I’ve been spending a lot of time lately talking with young entrepreneurs; more than normal, actually. I’ve been finding 15 minutes on my schedule to sit down for coffee, 5 minutes for a
Alison D. Gilbert's insight:

" . . . something I was blessed to be born with, and that is the Entrepreneurial Skin. It’s an extra layer of belief/hunger/no-holds-barred/ego/determination. It’s this extra entrepreneurial layer that allows you to go in for 'The Ask'.” Gary Vaynerchuk

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6 ways to take advantage of Facebook's new cover photo rules | Articles | Home

6 ways to take advantage of Facebook's new cover photo rules | Articles | Home | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Facebook now allows brands to list contact information, calls to action, and product details in their cover photos. Here are the best ways to use the new-found freedom.
Alison D. Gilbert's insight:

Are you as tired of all these changes as I am. Tedious, boring and fickle.

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Renee Baribeau's comment, May 10, 2013 11:20 AM
There is no such thing as a free lunch..I guess we need to put up with fickle changes for an 851 by 315 pixel banner on the web.
Renee Baribeau's curator insight, May 10, 2013 11:21 AM
Do you take good advantage of FB.. Afterall they bring 1000's of potential clients to your page everyday. It is up to you to make it meaningful.
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6 ways to take advantage of Facebook's new cover photo rules | Articles | Home

6 ways to take advantage of Facebook's new cover photo rules | Articles | Home | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Facebook now allows brands to list contact information, calls to action, and product details in their cover photos. Here are the best ways to use the new-found freedom.
Alison D. Gilbert's insight:

The rules for this week. I thought it was the page cover photo that was supposed to change weekly not the rules!

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Why you should get active on Instagram

Why you should get active on Instagram | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Printing expert Nadine Larder discusses the benefits of developing an active Instagram community.
Alison D. Gilbert's insight:

I just started. It was commitment to myself. What a coincidence

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Once Upon A Rock Star... Story Tips From Jimi Henrix' Ghost

Once Upon A Rock Star... Story Tips From Jimi Henrix' Ghost | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Done right, sharing information through stories makes a message sing like NOTHING else can do. I stumbled across Mark Hermann's Rock and Roll Zen blog.

Via Karen Dietz
Alison D. Gilbert's insight:

A picture is worth a thousand words.

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Karen Dietz's curator insight, April 30, 2013 4:59 PM

What a terrific interview with musican/storyteller/blogger Mark Hermann about business storytelling.


I like his advice for website 'about' pages, his tip for going for more empathy to connect with audiences, and all of the stories he shares about his work and storytelling.


And he has terrific tips for different ways to craft stories to engage readers.


Kick back, relax, and enjoy reading this post with all the insights shared here.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Jasmin Rez's curator insight, April 30, 2013 5:37 PM

via @kdietz

Rohini's curator insight, May 1, 2013 2:40 AM

http://jobsadda.in/lsi-fresher-job-openings-in-bangalore-for-intern-2013/