Social Media, the 21st Century Digital Tool Kit
3.3K views | +0 today
Follow
Social Media, the 21st Century Digital Tool Kit
Social Media has become the norm for 21st Century Communication. Changes take place in the technology very fast. In order to keep up for business, news and other information as quickly and clearly as possible, one must become fluent in social media marketing.
Your new post is loading...
Your new post is loading...
Scooped by Alison D. Gilbert
Scoop.it!

Old People Need to Stop Telling Us That the Internet Is Ruining the World | VICE United States

Old People Need to Stop Telling Us That the Internet Is Ruining the World | VICE United States | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Baroness Susan Greenfield, a controversial neuroscientist, has an idea.
Alison D. Gilbert's insight:

Do you think that the Internet is ruining the world?

more...
No comment yet.
Scooped by Alison D. Gilbert
Scoop.it!

Social Media is Hard: The 2013 Landscape of Social Networks in One Infographic

Social Media is Hard: The 2013 Landscape of Social Networks in One Infographic | Social Media, the 21st Century Digital Tool Kit | Scoop.it
After almost two-and-half years, it is with great pleasure that I officially unveil the fourth edition of The Conversation Prism. Viewed and downloaded millions of times over, The Conversation Prism
Alison D. Gilbert's insight:

The Conversation Prism is amazing.

more...
No comment yet.
Rescooped by Alison D. Gilbert from Public Relations & Social Marketing Insight
Scoop.it!

7 Effective Call-to-Action Examples and Why They Work

7 Effective Call-to-Action Examples and Why They Work | Social Media, the 21st Century Digital Tool Kit | Scoop.it

CTAs are critical for achieving any results online, because traffic, subscribers, and followers don’t do you any good until they become leads and eventually customers. That’s why calls-to-action can be used in more places than just your website. They should also be employed in your: blog social media email blasts pay-per-click campaigns guest articles anywhere else you publish or market online It takes practice to craft the perfect CTA for a given offer and page, but there are a few guidelines to keep in mind that can help you....


Via Jeff Domansky
Alison D. Gilbert's insight:

Don't delay, do it now.

more...
Jeff Domansky's curator insight, July 6, 2013 2:22 PM

Marketers, PR, bloggers and content pros note these call to action tips.

Two Pens's curator insight, July 7, 2013 4:34 PM

This is straight out of Direct Marketing 101 (no, there are no new ideas under the sun) but worth remembering regarding asking for what you want.

Alison D. Gilbert's curator insight, July 7, 2013 4:47 PM

Don't delay, do it now.

Scooped by Alison D. Gilbert
Scoop.it!

3 Things You Still Shouldn’t Do With Your Facebook Cover Images - AllFacebook

3 Things You Still Shouldn’t Do With Your Facebook Cover Images - AllFacebook | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Facebook has quietly removed the 20 percent text rule for page cover photos. In case you weren't aware, since March, Facebook had a guideline stipulating that cover photos on Facebook could not include more than 20 percent text.
Alison D. Gilbert's insight:

The rules have been changes AGAIN for facebook covers. But one thing that never changes, or should I say three things that ShortStack has pinpointed, are:

• don't over crowd the space

• don't be too sales-y

• don't forget the power of a picture

These are certainly much more gentle, QUALITATIVE guidelines than strict QUANTITATIVE rules. One thing has not changed and that is really subjective which makes it ever harder to evaluated. Use good taste, be discerning and design a great cover that invites people to want to know more and engage with you.

more...
No comment yet.
Rescooped by Alison D. Gilbert from Public Relations & Social Marketing Insight
Scoop.it!

Five Examples of Brands with Great Facebook Pages

Five Examples of Brands with Great Facebook Pages | Social Media, the 21st Century Digital Tool Kit | Scoop.it

What does Nescafe, Maggi, Coca-Cola, Nike, and Barack Obama have in common? They are all great Facebook pages. Learn and see what set them apart....Facebook, as the world’s largest social space with over a billion users, is also the biggest ‘hunting ground’ for brands seeking to share and spread their products and services to as many people as possible. Learn how three brands in the Philippines (Nescafe, Maggi, and Coca-Cola) and two fan pages overseas (Nike and Barack Obama) set high standards and became great Facebook pages....


Via Jeff Domansky
Alison D. Gilbert's insight:

The importance of a great brand.

more...
Peter Wilkinson www.peter.uk.com's curator insight, July 4, 2013 2:19 PM

Some good Facebook branding examples

Rein Hof's curator insight, July 4, 2013 4:47 PM

Toch bijzonder dat de eerste twee pagina's uit de Philipines komen.. Vraag me af hoe dat komt. Nike hoog vind ik geen verassing. Groot merk. Ook mooi en bijzonder: De pagina van Barak Obama. Niet alleen president, maar dus ook een merk..

Scooped by Alison D. Gilbert
Scoop.it!

Why Pinterest is AWESOME for Traffic Generation | Oh So Pinteresting

Why Pinterest is AWESOME for Traffic Generation | Oh So Pinteresting | Social Media, the 21st Century Digital Tool Kit | Scoop.it
The potential for traffic generation is just one of Pinterest's many fabulous qualities. Let's take a look at why Pinterest is a potential traffic powerhouse...
Alison D. Gilbert's insight:

The darling of social media does it again.

more...
No comment yet.
Rescooped by Alison D. Gilbert from The 21st Century
Scoop.it!

Death of the Textbook—and the 50-Pound Bookbag

Death of the Textbook—and the 50-Pound Bookbag | Social Media, the 21st Century Digital Tool Kit | Scoop.it
The textbook's day's are numbered, with the rise of e-books and self-publishing. Buh-buy 50-pound bookbag!

Via Dr. Susan Bainbridge
Alison D. Gilbert's insight:

Good bye to paper, for the most part.

more...
No comment yet.
Scooped by Alison D. Gilbert
Scoop.it!

The Real Value of a Facebook Friend [Infographic]

The Real Value of a Facebook Friend [Infographic] | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Whether you post, friend, tag, Like, or anything else on Facebook, just know that you are affecting thousands, if not millions, of people out there.
Alison D. Gilbert's insight:

I like having facebook friends especially when I start encountering them on other social media venues.

more...
No comment yet.
Rescooped by Alison D. Gilbert from USA the second nazi empire
Scoop.it!

Why Is the #Obama Administration Suddenly So Interested in African Farms? #GMO #Monsanto

Why Is the #Obama Administration Suddenly So Interested in African Farms? #GMO #Monsanto | Social Media, the 21st Century Digital Tool Kit | Scoop.it
It might have a little something to do with the vast business opportunities for American corporations.

Via CineversityTV
more...
CineversityTV's curator insight, June 28, 2013 2:45 PM

dontbefooled..#USFascism won't be stopped. Its the fascist corporate takeover of the world by #Wallstreet #greed #banksters #Monsanto etcetera..

Scooped by Alison D. Gilbert
Scoop.it!

7 Tiny Tweaks to Your Blog That Will Make a Massive Difference | Social Media Consultant | Social Media Agency | Social Marketing

7 Tiny Tweaks to Your Blog That Will Make a Massive Difference | Social Media Consultant | Social Media Agency | Social Marketing | Social Media, the 21st Century Digital Tool Kit | Scoop.it
As anyone whose ever lost weight, written poetry, painted a picture, or been in a long term relationship will know: little tweaks make a MASSIVE
Alison D. Gilbert's insight:

Looks like the magic seven.

more...
No comment yet.
Scooped by Alison D. Gilbert
Scoop.it!

The Best and Worst Times to Post to Social Media (Infographic)

The Best and Worst Times to Post to Social Media (Infographic) | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Make sure as many fans as possible see your updates. Follow these general time guidelines.
Alison D. Gilbert's insight:

I need to have an Infographic of this to help me remember. Oh, there is one. Great.

more...
No comment yet.
Scooped by Alison D. Gilbert
Scoop.it!

Social Media May Soon Drive More Traffic to Your Website Than Search Engines

Social Media May Soon Drive More Traffic to Your Website Than Search Engines | Social Media, the 21st Century Digital Tool Kit | Scoop.it
A new report suggests internet users in the U.S. are looking to sites like Facebook and Twitter to find what they're looking for online.
Alison D. Gilbert's insight:

So that's why I am always on social media.

more...
No comment yet.
Scooped by Alison D. Gilbert
Scoop.it!

Build an app with our new templates

Build an app with our new templates | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Alison D. Gilbert's insight:

ShortStack is stacking up when it comes to online templates.

more...
No comment yet.
Rescooped by Alison D. Gilbert from Public Relations & Social Marketing Insight
Scoop.it!

Why Pinterest Can Help | Social Media Today

Why Pinterest Can Help | Social Media Today | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Powerful ROI: Pinterest can be a great tool to generate brand awareness when used correctly.Why should Pinterest get more attention? According to analytics shown by Jason Smith of readwrite.com, Pinterest beats Facebook in a number of categories.

- Pinterest traffic spent 60% more than traffic from Facebook.

- Pinterest traffic converted to a sale 22% more often than Facebook

- Facebook traffic bounced 90% of the time, compared to 75% for Pinterest.

 

Should your business use Pinterest? What can you do to engage your Pinterest audience? Here are three simple pointers for getting started....


Via Jeff Domansky
Alison D. Gilbert's insight:

Excellent comparison between Pinterest and Facebook as business tools.

more...
Jeff Domansky's curator insight, July 7, 2013 3:59 PM

Great stats and indicator of ROI on Pinterest.

Alison D. Gilbert's comment, July 8, 2013 9:04 AM
Thanks Jeff. Another terrific social media post. I am a big fan of Pinterest and am losing interest in Facebook. This was a good one for me to see.
Scooped by Alison D. Gilbert
Scoop.it!

Should You Write a Book?

Should You Write a Book? | Social Media, the 21st Century Digital Tool Kit | Scoop.it
"To me a book is a message from the gods to mankind; or, if not, should never be published at all." Aleister Crowley, The Confessions of Aleister CrowleyOver the years, dozens of people
Alison D. Gilbert's insight:

Should I write a book? At least an eBook.

more...
No comment yet.
Scooped by Alison D. Gilbert
Scoop.it!

Why Kenya is the Next Tech Capital: 2013 Sector Trends Online Socia...

Would you like to be part of an incredible growth opportunity in an emerging market? Check out this presentation and discover why Nairobi is one of the hottest
Alison D. Gilbert's insight:

This looks like a fascinating story/presentation.

more...
No comment yet.
Scooped by Alison D. Gilbert
Scoop.it!

The Silver Bullet for Acquiring More Facebook Fans

The Silver Bullet for Acquiring More Facebook Fans | Social Media, the 21st Century Digital Tool Kit | Scoop.it
During conversations I have with small business owners about social media marketing, I’m frequently asked about what methods they can use to acquire more Facebook fans.
Alison D. Gilbert's insight:

We all seem to want more fans.

more...
No comment yet.
Scooped by Alison D. Gilbert
Scoop.it!

How to Spend Your Trade Show Swag Money Wisely - Business 2 Community

How to Spend Your Trade Show Swag Money Wisely - Business 2 Community | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Alison D. Gilbert's insight:

The most mysterious and popular recent swag bag is the one from the Aspen Ideas Festival 2013 that was held in the end of June. My favorite give away was the chocolate bar. See  http://alisonsart.com/2013/06/some-positive-notes-fortoday-from-alisons-art-online-magazine/

more...
No comment yet.
Rescooped by Alison D. Gilbert from The 21st Century
Scoop.it!

5 reasons to use Open Source Software

5 reasons to use Open Source Software | Social Media, the 21st Century Digital Tool Kit | Scoop.it

A video for a conference I couldn't attend. (5 reasons to use Open Source Software - +Doug Belshaw #edtech #oer 


Via Dr. Susan Bainbridge
Alison D. Gilbert's insight:

OK, the reasons are?

more...
No comment yet.
Rescooped by Alison D. Gilbert from The 21st Century
Scoop.it!

RANKED: The 30 Most Creative People In Social Media Marketing

RANKED: The 30 Most Creative People In Social Media Marketing | Social Media, the 21st Century Digital Tool Kit | Scoop.it
These are the 30 people who are responsible for the most creative campaigns on Facebook, Twitter, Instagram, and everything else social media.

Via Dr. Susan Bainbridge
Alison D. Gilbert's insight:

Whose the tops.

more...
Linda Allen's curator insight, July 3, 2013 3:20 PM

Woo Hoo--inspiration abounds! 

Scooped by Alison D. Gilbert
Scoop.it!

What's Inside the Giant Aspen Ideas Swag Bag?

What's Inside the Giant Aspen Ideas Swag Bag? | Social Media, the 21st Century Digital Tool Kit | Scoop.it
ASPEN, Colo. -- Even big thinkers like swag. At this week's Aspen Ideas Festival, the annual gathering of Washington policy wonks, CEOs and other brainiacs in the Colorado Rockies, swag bags are
Alison D. Gilbert's insight:

I really wish I had one of those bags because that would mean I had been to the Aspen area and could have gone to my favorite fly fishing area.

more...
No comment yet.
Scooped by Alison D. Gilbert
Scoop.it!

Why Pinterest is AWESOME for Traffic Generation | Oh So Pinteresting

Why Pinterest is AWESOME for Traffic Generation | Oh So Pinteresting | Social Media, the 21st Century Digital Tool Kit | Scoop.it
The potential for traffic generation is just one of Pinterest's many fabulous qualities. Let's take a look at why Pinterest is a potential traffic powerhouse...
Alison D. Gilbert's insight:

Pinterest and traffic generation, great.

more...
No comment yet.
Scooped by Alison D. Gilbert
Scoop.it!

8 sources of Facebook content for brands

8 sources of Facebook content for brands | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Need a stream of interesting and relevant content to engage your audience, but don’t know where to turn? Why not look to these social channels.
Alison D. Gilbert's insight:

Good source suggestions.

more...
No comment yet.
Rescooped by Alison D. Gilbert from Public Relations & Social Marketing Insight
Scoop.it!

Measure Your Content Curation Success: A 10 Question Scorecard

Measure Your Content Curation Success: A 10 Question Scorecard | Social Media, the 21st Century Digital Tool Kit | Scoop.it

In our era of limited time and budget resources, how do you measure the quality of your day-to-day and week-to-week content curation efforts? As Joe writes, “Your job, like that of a museum curator, is to unearth the best content on the planet in your niche, so that your museum doesn’t close down for a lack of visitors.”

 

To help you gauge the quality and consistency of your content curation efforts, I’ve created the simple worksheet below. Here, find out how you can use it to score your ability to discover, share, and improve your efforts to create “the best content marketing on the planet” on an ongoing basis....


Via Jeff Domansky
Alison D. Gilbert's insight:

What's your score?

more...
Jeff Domansky's curator insight, June 24, 2013 7:59 PM

Excellent tool for content marketing evaluation and creation...

Linda Dap's curator insight, June 25, 2013 2:50 AM

Handige tool!

Phil Lauterjung's curator insight, June 25, 2013 12:45 PM

add your insight...

 
Scooped by Alison D. Gilbert
Scoop.it!

Of Course Students Love PowerPoint - Business 2 Community

Of Course Students Love PowerPoint - Business 2 Community | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Alison D. Gilbert's insight:

Interesting educational development.

more...
No comment yet.