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Social Media, the 21st Century Digital Tool Kit
Ask not what you can do for social media. Find out what it can do for you professionally and personally.
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The ‘Facebook Timelines for Business Page Cover’ Primer | Digital Ethos

The ‘Facebook Timelines for Business Page Cover’ Primer | Digital Ethos | Social Media, the 21st Century Digital Tool Kit | Scoop.it
One need look no further than the page covers presented by corporate America BEFORE the March 30th 'deadline.
Alison D. Gilbert's insight:

A year and a half ago, ancient history in facebook years, a major change took place. Facebook came up with something called, 'Timelines for Business Pages' and their covers have exacting spefications. Those specifications have changed so many times, contradicting and undoing previous versions of them. At one point, I pretty much gave up and renamed, Page Cover Mastery, to Page Cover Mystery.

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▶ Have You Ever Been Kissed by a Giraffe? - YouTube

"This movie says it all. It is about my visit to the San Diego Zoo Safari Park, our photo safari and my adventure with two lovable giraffes, mother and daughter, Chuku and Chamoa."

Alison D. Gilbert's insight:

This video about my venture to the Sand Diego Zoo Safari Park was one of the high lights of my life. Getting kissed by two giraffess had a lot to do with it.

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Purpose Of Social Media

Purpose Of Social Media | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Purpose of Social Media for individuals who follow a particular brand you should aim to do 3 things:
• Connect with individual’s passions or interests
• Entertain and maintain engaged followers and fans
• Proving Interest 

Alison D. Gilbert's insight:

This post is about social media as a marketing tool. It is a subset of social media as 21st Century communication. It does make some relevant points for marketing professionals.

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Introducing WordPress 3.8

Introducing WordPress 3.8 | Social Media, the 21st Century Digital Tool Kit | Scoop.it
WordPress 3.8   Today, WordPress 3.8 was released!  3.8 is the first revision we've had in a long while that brings some very VISIBLE changes that you're going to need to pay attention to so y...

Via Kimberly Castleberry
Alison D. Gilbert's insight:

I spent years creating websites using Dreamweaver. Once I converted to WordPress.com and then WordPress.org there was no turning back. Well, Kim, I hope I am not going to feel any differently when I upgrade to WordPress 3.8.

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Kimberly Castleberry's curator insight, December 28, 2013 8:00 AM

WordPress 3.8 is here... And with it comes a lot of changes to the admin dashboard.  Do you love it or hate it? Either way, it's time to get upgraded! 

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Congress Wrestles With Laws on GMO Labeling

Congress Wrestles With Laws on GMO Labeling | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Just a few weeks before Election Day in Washington state this year, polls showed voters were solidly behind a measure calling for labels on genetically modified food.

Via Ishtarmuz
Alison D. Gilbert's insight:

The ongoing saga of to label or not to label, GMOs.

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State of Social Media 2013 [INFOGRAPHIC]

State of Social Media 2013 [INFOGRAPHIC] | Social Media, the 21st Century Digital Tool Kit | Scoop.it
I have created an awesome infographic about the biggest, most important social media moments in 2013.
Alison D. Gilbert's insight:

It is a very cool Infographic. I love Infographics. They are the start of the marriage between digital visual and verbal. Wait until Infographics are dynamic, not static. Have sound, not just words. Push a button, it moves and talks. Info-video-graphics.

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'Mastermind' Behind Doritos Locos Tacos Dies At Age 41

'Mastermind' Behind Doritos Locos Tacos Dies At Age 41 | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Todd Mills lobbied for years, before seeing his dream of orange, hard shell tacos become a reality.
Alison D. Gilbert's insight:

Condolences to the family of Todd Mills on his untimely passing.

With that said, I want to highlight to extraordinary power of an idea fueled by persistent social media communication to gain the attention of the potential backer and sponsor of his idea. Cheers in heaven to Todd Mills for realizing his dream during his all to short lifetime.

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The Exponential Growth of The Visual Web [INFOGRAPHIC] | The Exponential Growth of The Visual Web [INFOGRAPHIC]Social Media Today

The Exponential Growth of The Visual Web [INFOGRAPHIC] | The Exponential Growth of The Visual Web [INFOGRAPHIC]Social Media Today | Social Media, the 21st Century Digital Tool Kit | Scoop.it

"The Internet is constantly changing and evolving alongside human demand and technological growth. From first public availability in 1994 to now, we've seen a major transformation from text-based to graphic-based design... and it looks like the visual web trend is here to stay and will rule the next web world. Let's take a look below infographic by ON team to see how visually oriented content has exploded in the past few years, why it works - and the future of the visual web."

Alison D. Gilbert's insight:

The infographic that is part of this SocialMediaToday.com post focuses on the evolution from a text based to a visually based web system. Looking back on the transformation in only 20 years, can imagine what the next 20 years will bring?

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40 Infographics & Cheat Sheets For Social Media Marketers | Useful Online Resources for Designers and Developers

40 Infographics & Cheat Sheets For Social Media Marketers | Useful Online Resources for Designers and Developers | Social Media, the 21st Century Digital Tool Kit | Scoop.it

In this round up, we are presenting for you some useful cheatsheets and infographics for social media marketers especially. These infographics and cheatsheets will help you learn more about trends in social media and how you can give your brand an increased exposure and let your message spread all over the world. Enjoy...


Via Jeff Domansky
Alison D. Gilbert's insight:

Let's never forget that the whole idea of marketing is to get our word out to potential customers, clients and community. Social media is designed to be the best and fastest way to accoplish that. These 'cheatsheets and infographics' are designed to help. Like the man said, enjoy!

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Wendy Flanagan's curator insight, November 11, 2013 5:02 PM

I love useful cheat sheets!

Cloe Blanchet's curator insight, November 11, 2013 5:56 PM

Really nice info graphic showing how internet marketing works as a tactic of branding

Lori Wilk's curator insight, December 28, 2013 3:24 PM

Most of us need lots of  help so these tools are appreciated.With new social media platforms launching all the time, it's hard to stay on top of all of your online participation.

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Why do fridges have lights, but freezers don't? - Ask a scientist

Why do fridges have lights, but freezers don't? - Ask a scientist | Social Media, the 21st Century Digital Tool Kit | Scoop.it
This great explanation from takes a look why freezers don't have lights inside them. (@AmberTaoIsis @tashwillard http://t.co/v0XW3DTqd9)
Alison D. Gilbert's insight:

I had a frig that had a freezer light. It was great.

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Site Map | John Atkinson

Site Map | John Atkinson | Social Media, the 21st Century Digital Tool Kit | Scoop.it

John Atkinson's always-funny 'toons!


Via Jeff Domansky
Alison D. Gilbert's insight:

A 'tongue and cheek' punny cartoon about social media.

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This one slide explains why good shareable content is the new SEO

This one slide explains why good shareable content is the new SEO | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Five years ago, SEO was all the buzz. Today, it has shifted to "content marketing," which aims to create stories humans want to read and engage with. - The above chart is a good summary of this trend.


Via Guillaume Decugis, Jeff Domansky
Alison D. Gilbert's insight:

This is a good visual to explain the importance of good content.

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ben bernard's comment, January 9, 2013 11:40 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
Guillaume Decugis's curator insight, October 29, 2013 9:58 PM

This one slide alone summarizes the major trend of these past few years.


In other words, Social Media is becoming the new SEO. 


This has at least 2 consequences for Content Marketers:


1. Content Marketing is becoming more and more important: companies can't use old fashion backlinking techniques anymore.


2. Content needs to be shareable and target humans - not robots. In particular content curators who will amplify their content impact by adding the right context to the right audience.

Neil Ferree's comment, October 31, 2013 11:19 AM
Social Shares is the New SEO. Sure, links let the bots know there are other sites (authors) who find your content useful but when someone publically "shares" your content with their social connections, this social signals evokes trust in the author's content and authority.
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Which Social Media Platform is Right For Your Business

Which Social Media Platform is Right For Your Business | Social Media, the 21st Century Digital Tool Kit | Scoop.it
A few days ago I posted a graphic showing only the basic social media platforms.  Today I found this graphic from Digital Insights that has current and interesting statistics and information about the largest and most popular social media sites.  ...

Via Susan Bainbridge
Alison D. Gilbert's insight:

This will help you figure out what social media to use for your business. Personally, I like just about all of them.

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Graphic Design 101 for the Internet by Alison Gilbert | Digital Ethos

Graphic Design 101 for the Internet by Alison Gilbert | Digital Ethos | Social Media, the 21st Century Digital Tool Kit | Scoop.it

A graphic designer trained and working in the field before the advent of desktop publishing has a very different perspective from that of a computer designer/developer today. In fact, graphic design barely resembles what it did 20 years ago.

Alison D. Gilbert's insight:

It is a gift to have become a manual graphic designer first and then a digital graphic designer. I feel that I have tools, perspecitve and an understanding of the field that no one who has only one type of training and experience could have.

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How To Self-Publish a Book With WordPress

How To Self-Publish a Book With WordPress | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Whether you’re circulating a periodic publication or writing a book, WordPress provides an easy way to organize and structure your content while it’s in process. Posts can be kept private while you’re working on finishing the book. Alternatively, you can release installments of your work to the public by publishing them on your WordPress site. This option gives you the benefit of community feedback during the process of writing your book.

 

Whatever process you choose to enhance your workflow is up to you. WordPress offers the flexibility and tools for any approach and provides several advantages over traditional publishing houses


Via Jeff Domansky
Alison D. Gilbert's insight:

Wordpress seems to be an ideal tool for self-publishing. Read more to find out the impressive details.

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Carlos Bisbal's curator insight, January 5, 10:59 AM

Sarah Gooding comparte cuatro herramientas y plugins de WordPress para ayudarte a la auto-publicación de tu sitio de WordPress o blog en forma de libro.

 

Una lectura obligada si estás planeando publicar en 2014.

.

Samantha Mackay's curator insight, January 5, 2:41 PM

Useful. There are so many different ways to write a book.

Dian Fadhilawati's curator insight, January 6, 9:37 PM

Publishing your book with  WordPress

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The Worst Social Media Marketing Advice You Will Ever Hear - Jeffbullas's Blog

The Worst Social Media Marketing Advice You Will Ever Hear - Jeffbullas's Blog | Social Media, the 21st Century Digital Tool Kit | Scoop.it

You may love it, you may hate it, but there’s no ignoring it. It's called social media. Here is some of the worst social media marketing advice to look out for.

 

…True to human nature, those who’ve tried social media marketing are always willing to part with valuable advice on what to do and what not to do. How much of what they say is based on sound logic is questionable, but when people gather these ‘pearls of wisdom’ and string together a social media marketing strategy that isn’t very productive, we have trouble on our hands.

 

In this article, I make the attempt to go over a few common practices that may appear harmless but have the potential of sabotaging your social media campaign in the long run. Sounds scary, doesn’t it? If you don’t want that happening to you, stay hooked all the way to the end of the article. It promises to be educational....


Via Jeff Domansky
Alison D. Gilbert's insight:

Social media is not a fad. It is not a political issue. It is communication just as smoke signals, the telegraph and the traditional telephone have been over time. It is just the next step in communication technology in our time. It is a bit step and more complicated. So we want to learn how best to do it. Read on.

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Jeff Domansky's curator insight, December 31, 2013 1:19 AM

Jeff Bullas provides good advice about the bad social marketing advice out there.

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The Changing State of Content Marketing [INFOGRAPHIC] | #SeriouslySocial

The Changing State of Content Marketing [INFOGRAPHIC] | #SeriouslySocial | Social Media, the 21st Century Digital Tool Kit | Scoop.it
How do you market your business? Do you produce engaging content as part of your strategy? According to a recent study, 78% of businesses in 2013 (that responded) do engage in content marketing.

 

If you have a blog or produce content on social networks, videos or white papers then you are engaging in content marketing!

So what is the future of content marketing? How will things change?... Take a look.…


Via Jeff Domansky
Alison D. Gilbert's insight:

I am curious about the way things will change. Are you?

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Jeff Domansky's curator insight, December 17, 2013 1:46 PM

What's ahead for content marketing?

Ali Anani's curator insight, December 18, 2013 12:21 AM
Content- to be or not to be.
Intriguing Networks's curator insight, December 18, 2013 3:20 AM

Thanks for this, most interested in the predictions about real people feature inncreasigly in content, it reads somewhat ironically doesn'tit with all the social interactions everyone is engaged upon?

 

I am pondering whether its more about authenticity that underpins the real people and events and havig something that actually connects emotionally as well as logically as more than a conversion click? 

 

In the UK there has been a real swing in mainstream xmas advertising led by an upmarket Department store chain called John Lewis, the others have tried to copy but they have not done it as well. The Ad hardly mentions the brand or the product and the feature is a costly animation. Interesting to see such emotive content and everyone is talking about it around the Xmas campaigns. Guess its a bit resonant with the Apple Think Different Ads. So how Companies trnslate that into streams of online content that fit the overall Brand Strategy is going to be interesting...

 

Theres a post about Facebook's Compassion and Content Strategy Teams and how they are researching and refining dealing with annoying content, may seem off-track but in terms of the future of Content Marketing understanding how not to endup with users tuning out may well be key? http://www.huffingtonpost.com/2013/12/16/facebook-compassion_n_4441716.html strikes me that in business content we will face similar and significant challenges in the battle against the white noise even more so now Facebook say theya re carefully rolling out auto play video ads the bane of most users and the price they pay for a free platform...

 

Food for thought thanks again!

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It's all about pull: The New 4Ps of Marketing (from storytelling)

It's all about pull: The New 4Ps of Marketing (from storytelling) | Social Media, the 21st Century Digital Tool Kit | Scoop.it

The 4Ps is a concept originally coined in the 1960s by E.J. McCarthy. In short, if you have the right Product, in the right Place, at the right Price, supported by the right Promotion, you will likely have the right marketing mix in place to be successful. It’s an idea that is still taught in many marketing classes and continues to have traction in certain marketing circles. However, in the Age of Now this model seems out of touch with the expectations of empowered consumers. In turn, we are seeing the traditional 4Ps give way to a new set: Purpose, Passion, Participation, and Profit...


Via Jeff Domansky, Karen Dietz
Alison D. Gilbert's insight:

The 4Ps in marketing adjust to 21st Century Social Media Marketing: Purpose, Passion, Participation, and Profit.

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Miklos Szilagyi's curator insight, December 28, 2013 12:48 PM

Very interesting (and highly relevant to the helping professions such as coaching...) move from the original 4Ps of marketing (the right Product, in the right Place, at the right Price, supported by the right Promotion) to the new 4Ps:

Purpose (what your business stands for),

Passion (all about leveraging the power of your people to build your brand, see Empowerment...), 

Participation (companies are looking for partners with the same values whom they can work with to make a difference and further their reach)

Profit (self-explanatory...)

 

Now, this is not a gobbledygook, these are real elements and here also appears the unavoidable need for a passionate, involved, engaged, aligned and empowered staff... do you understand the importance of this? It is a free advertisement for the helping professions, guys...

Anthony M Turner's curator insight, January 2, 5:12 PM

this makes a lot of sense....

Ashley Pero's curator insight, January 31, 10:45 AM

Great insights on marketing that might make the whole concept seem less foreign to nonprofits.

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The Walking Dead – Social Media Marketing At Its Best - I Do Facebook!

The Walking Dead – Social Media Marketing At Its Best - I Do Facebook! | Social Media, the 21st Century Digital Tool Kit | Scoop.it

A television show based on graphic novels (comic books) on a cable television station that many people had never heard of becomes an international sensation.

Alison D. Gilbert's insight:

Sounds like an excellent integration of television and social media. Bravo for the creators.

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Teenagers say goodbye to Facebook, adding street cred to WeChat

Teenagers say goodbye to Facebook, adding street cred to WeChat | Social Media, the 21st Century Digital Tool Kit | Scoop.it

We’ve heard about how Facebook is losing its street cred and its teenage audience as more and more baby boomers (their parents) join the platform. Where are all the teenagers going to, then? The answer is WeChat.

 

Chinese messaging app WeChat is the fastest growing social app used by youths worldwide, according to a study by Global Web Index. The latest study was conducted based on the feedback from teenagers aged 16 to 19 globally, excluding China. WeChat saw a 1,021 percent increase in usage among youths between Q1 and Q3 2013. The second-fastest growing is Vine at a rate of 639 percent, followed by Flickr (254 percent)....


Via Jeff Domansky
Alison D. Gilbert's insight:

I don't mind not hanging out with the 16 - 19 year old teenagers on Facebook. In fact, I kind of prefer it. The only thing is, I wish Facebook did not have such a 'stick up its butt' sometimes.

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Ganapathi's curator insight, November 27, 2013 11:40 PM

Parents in & Kids out....generation after generation its happens every where....now its seems to be happening for FB...check out "WeChat" is getting better.....this is a Chinese app, supported by Chinese population....but still seems FB is loosing its "cool"....wait & watch.....any thoughts?

Ali Anani's curator insight, December 1, 2013 12:49 AM

Sometimes I wonder if Maslow pyramid of need should be revised to position social needs at a higher need level

Elsie Whitelock's curator insight, December 9, 2013 7:54 AM

Been using this app for awhile. Is fun.

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5 Ways to Ditch the Press Release and Actually Reach Your Audience

5 Ways to Ditch the Press Release and Actually Reach Your Audience | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Press releases are overused by many organizations and fail to actually reach customers. This post looks how organizations can ditch the press release and use other tactics including media pitching, video and social media updates instead.

Alison D. Gilbert's insight:

It makes sense that the press release which is a 20th Century communication venue, would be surpassed by some form of social media in the 21st Century.

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The Three Reasons Twitter Didn't Sell To Facebook

The Three Reasons Twitter Didn't Sell To Facebook | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Facebook's Mark Zuckerberg tried to acquire Twitter not once but twice, through official channels and via co-founder Jack Dorsey.
Alison D. Gilbert's insight:

What do you think were the three reasons twitter said 'NO' to facebook?

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The Difference Between Social Media and Advertising - Broadsuite

The Difference Between Social Media and Advertising - Broadsuite | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Social_Spam_Advertising: Buy From Me!!!

 

It feels like everyone in the social universe has something for sale. Attend my Twitter Chat Subscribe to my blogPurchase my bookLike my Facebook page

 

While I am certain (certainly cynical) that every one of these chats , blogs, books, and pages are the single most informative, game changing, and perhaps life altering ways that a person could spend their time, I am beginning to question when Social Media platforms turned into other more intrusive marketing methods?

 

May I ask… when is it appropriate to revisit the rules of professional selling or perhaps just civility?...


Via Jeff Domansky
Alison D. Gilbert's insight:

Many laymen don't know the difference. But there is a world of difference between social media and advertising.

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Jeff Domansky's curator insight, October 30, 2013 1:31 AM

Since when did we agree to let social media morph into spamvertizing? Dan Newman takes a hard look at the practice of spam and hard selling in social media and how to approach social media in a way that builds value and trust. Good read. 9/10

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21 of the Best #Hashtag Tools

21 of the Best #Hashtag Tools | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Hashtags are extremely useful social media tools that can help you get more exposure, improve your social media reach and create successful social media campaigns.However, coming up with great hashtags and then tracking them is not always as easy as it seems. Here is a list of some of the best hashtag tools on the market...


Via Jeff Domansky
Alison D. Gilbert's insight:

A terrific selection of hashtagging tools.

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Jeff Domansky's curator insight, October 31, 2013 2:31 AM

Lilach Bullock shares her 21 favourite hashtag tools that can help you get better results and exposure on social media. Just a terrific resource for Twitter users.  9/10

Jeff Domansky's curator insight, October 31, 2013 2:39 AM

Here's a superb resource and 21 esencial hashtag tools for Twitter.

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The Essential Guide To What Colors Communicate - Dustn.tv

The Essential Guide To What Colors Communicate - Dustn.tv | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Did you know that colors communicate? The use of color in your blog design can be an essential part of how your personal brand is perceived.

Via Susan Bainbridge
Alison D. Gilbert's insight:

Anything to do with color fascinates and attracts me. How about you?

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