Social Media, the 21st Century Digital Tool Kit
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Social Media, the 21st Century Digital Tool Kit
Social Media has become the norm for 21st Century Communication. Changes take place in the technology very fast. In order to keep up for business, news and other information as quickly and clearly as possible, one must become fluent in social media marketing.
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The 36 Rules Of Social Media (Infographic) - Business 2 Community

The 36 Rules Of Social Media (Infographic) - Business 2 Community | Social Media, the 21st Century Digital Tool Kit | Scoop.it
The 36 Rules Of Social Media (Infographic) http://t.co/Pra6m08oMj via @B2Community

Via Dr. Susan Bainbridge
Alison D. Gilbert's insight:

Only 36 rules out of millions of activities?

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The “Old-Fashioned” Marketing Tool that Will Make Your Business More Profitable

The “Old-Fashioned” Marketing Tool that Will Make Your Business More Profitable | Social Media, the 21st Century Digital Tool Kit | Scoop.it

"

When people think “online marketing” or even “content marketing,” they typically think of two things — blogs and social media.

Pay-per-click advertising and SEO are probably on their minds as well. And of course there’s always the trendy new social platform of the day — whether it’s a six-second video or the latest way for you to tell people what kind of sandwich you’re having for lunch today.

And then there’s email.

So old-fashioned! So yesterday! There’s nothing sexy about email!

Unless, that is, you happen to find “making a lot of money and enjoying your business” to be sexy.

(I do.)

In that case … email is sexy as all get-out. Here’s why."

Alison D. Gilbert's insight:

I HATE EMAIL.

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The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You

The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You | Social Media, the 21st Century Digital Tool Kit | Scoop.it

"When Jonah Berger was a graduate student at Stanford, in the early aughts, he would make a habit of reading page A2 of the Wall Street Journal, which included a list of the five most-read and the five most-shared articles of the day. “I’d go down to the library and surreptitiously cut out that page,” he recalls. “I noticed that what was read and what was shared was often different, and I wondered why that would be.” What was it about a piece of content—an article, a picture, a video—that took it from simply interesting to interesting and shareable? What pushes someone not only to read a story but to pass it on?"


Via Gregg Morris
Alison D. Gilbert's insight:
Alison D. Gilbert's insight:

I am not amazed or infuriated either. But tip #5 is 'use the title as bait'. So this explains that. 

Here are the six things I was able to extract from Jonah Berger's story. It took me several readings to unearth them. It would have helped if he had made a list (referred to in#3 and #4). In fact, in rereading and now summarizing this post, I realize the author violated just about every one of the valuable suggestions listed below.

 

Six things to help your story go viral:

1. create ‘social currency’ so people feel ‘in the know’  
2. present a ‘memory inducing trigger’  
3. include a ‘list’ because this is a promise of ‘practical value’  
4. list things in a ‘nice packet of useful information’  
5. use the ‘title as bait’ (with an emotional and arousing title)
6. write a ‘quality’ story

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APIntd's curator insight, March 10, 2014 4:42 PM

Une (petite) leçon à garder en tête pour la diffusion d'information

Jody MacPherson's curator insight, March 10, 2014 5:36 PM

I think this sums up social media quite nicely:

"The irony, of course, is that the more data we mine, and the closer we come to determining a precise calculus of sharing, the less likely it will be for what we know to remain true. "


Welcome to reality. 

Atul's curator insight, March 27, 2014 6:54 AM

Good Read

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How this Famous Oscar Photobomb Defines Twitter for Marketers

How this Famous Oscar Photobomb Defines Twitter for Marketers | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Last Sunday, Oscar host Ellen broke Twitter with the most epic of all selfies. The picture was retweeted more than 1.3 million times in less than an hour, breaking President Obama’s 2012 victory photo record.
Alison D. Gilbert's insight:

Say cheese and retweet!

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Alison D. Gilbert's curator insight, March 6, 2014 6:02 AM

Almost like a family photo shared 1.3 million times.

Alison D. Gilbert's curator insight, March 6, 2014 6:03 AM

Advertising disguised as an Oscar family photo.

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Why Facebook Sucks For Marketers

Why Facebook Sucks For Marketers | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Why Facebook Sucks For Internet Marketers
* The minute you figure something out they eliminate or change it.
* They HATE marketers and think we are all spammers.

* There is no "mutual benefit" since minute you figure something that works out they take it away. 
* Facebook is always about the PROMISE of ROI never actual ROI!

I was excited and ready to give Facebook another chance. I'm reading Gary Vanderchuk's Jab, Jab, Jab, Right Hook and he makes a compelling case for Facebook Sponsored stories. Put the book down and am about to tweet how interesting sponsored stories sounds and I get a Mashable alert that sponsored stories will be eliminated on April 9. 

Boy have I been to this rodeo before. As a Director of Ecommerce we spent thousands trying to solve the riddle that is Facebook marketing (we never did preferring to give up instead). Why any IMer would spend time and energy on a platform that clearly HATES US is a strange mystery. 

They hate us because we are spammers, stupid or don't get how to be "native' on their platform. The only reason Facebook gets any time or budget is the promise of a billion connected users with an amazing BI overlay. Problem is if the minute you finally find something that works they eliminate then Facebook wins again and we marketers are stupid indeed. 

As I point out in this post on GPlus, we are doing our bit. We want to tell great stories, we want to learn how to tell great stories on Facebook and other social platforms. Marketers ARE NOT THE ENEMEY, so please stop treating us as if we are or shame on us for continuing to fund such bad treatment. 

With the growth of "niche, targeted and closed" social nets most are prediciting for 2014 maybe we will have new ways so share our stories, new ways to learn from our customers and Facebook can do what it does best - let you share pictures of your children with your parents.  

 


Via Martin (Marty) Smith
Alison D. Gilbert's insight:

The above points about facebook are so true. I have been saying this all along on my Page Cover Mastery, facebook page. http://www. facebook.com/PageCoverMystery
They make so many changes that I was calling it Page Cover Mystery for a while. 

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Which Brands Rule Twitter? | Visual.ly

Which Brands Rule Twitter? | Visual.ly | Social Media, the 21st Century Digital Tool Kit | Scoop.it

A recent study revealed that 99% of brands are on Twitter. Although small businesses may have paved the way for Twitter marketing success, the world's largest brands are adopting the platform a both a customer service and marketing tool at an increasing rate.


Via Lauren Moss, Jeff Domansky
Alison D. Gilbert's insight:

Twitter definitely seems to be the way to go for branding large corporations.

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John Thomas's curator insight, March 1, 2014 4:38 AM
Which Brands Rule Twitter? | Visual.ly
Guillermo García's curator insight, April 24, 2014 8:04 AM

Which brands rule twitter? Customer service, sales, social commerce, fundraising and authenticity.

Chris Lee's curator insight, September 29, 2014 3:33 PM

A visual breakdown of brands which use twitter to engage with their consumers effectively.

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NYC's Touchscreen Subway Maps Are Finally Here, and They're Amazing

NYC's Touchscreen Subway Maps Are Finally Here, and They're Amazing | Social Media, the 21st Century Digital Tool Kit | Scoop.it
New York subway riders first were promised futuristic touchscreen wayfinding maps a year ago. But the plan to install the futuristic infrastructure stalled as the design team took a step back to improve the hardware. Six months overdue, the first batch is finally live in Grand Central Station. They were worth the wait.
Alison D. Gilbert's insight:

Interactive 'touchscreen' subway maps for NYC. Almost worth a visit just to use one.

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GUIDE lets anyone produce a video from text

GUIDE lets anyone produce a video from text | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Ever dreamed of a way to simply and easily create video from text, mix in a handful of visuals and produce a video to add to your blog or website with a click?

 

Recently, the launch of Guide moved that dream one step closer to reality. It’s an interesting debut of a unique, text-to-video production tool worth checking out. Here’s my test drive....


Via Jeff Domansky
Alison D. Gilbert's insight:

This does sound good, to be able to convert text to video as easy as 1, 2, 3.

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Zac Woolfitt's curator insight, January 29, 2014 8:31 AM

Editorial role  very important. But cool technology

Jeff Domansky's comment, January 29, 2014 10:02 AM
Really appreciate the rescoop on my post. It is a cool tool.
aanve's curator insight, January 29, 2014 9:23 PM

www.aanve.com

 

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The Complete Guide to Building Your Blog Audience

The Complete Guide to Building Your Blog Audience | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Do you know what the number one way to get your blog to 100,000 visitors a month is? It’s probably not what you think. The quickest way to get there is
Alison D. Gilbert's insight:

Do you know the quickest way to build your blog audience? Read this to find out.

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The Evolution and top 10 game changers of Social Media an infographic

The Evolution and top 10 game changers of Social Media an infographic | Social Media, the 21st Century Digital Tool Kit | Scoop.it

What did we do before mobile devices? I remember trying to arrange to meet friends when I was a teenager and you never quite knew if they were going to turn up late or not but today it doesn’t matter as you can tweet, Whatsapp, text or even -heaven forbid – actually call them. This enables us all to have that constant always-on access to the internet and stay in touch by our social media channels....


Via Jeff Domansky
Alison D. Gilbert's insight:

It is hard to believe that some of the social media tools that we use today without giving them a second thought, like brushing our teeth, have a very short history. What did we do before them?

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Marie Clement's curator insight, January 20, 2014 11:39 AM

Interesting infographic showing when various services/networks came on board - especially interesting is how quickly things change these days compared to years ago - frightening to think 75 years passed from us getting radio to email!

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This is the year to let your business personality shine on Twitter.

Alison D. Gilbert's insight:

These sound like really good tips for twitter from us3.campaign-archive2.com. That do you think?

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SlideShare Zeitgeist 2013

Bitcoin. Twerking. NSA. Cronuts. Google Glass. 2013 was, by all accounts, another groundbreaking year -- and it was no less for SlideShare and the world of pres
Alison D. Gilbert's insight:

I want to use SlideShare more in 2014. It is all about more visual, bigger type, less copy. Just the way I like it.

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Social media: Catalyst for the graphic design renaissance

Social media: Catalyst for the graphic design renaissance | Social Media, the 21st Century Digital Tool Kit | Scoop.it

"For a while there, I thought that my career as a graphic designer was over. Keep in mind that I was trained as a BC (before personal computers) designer. First, I had to adjust to the AD (digital age) and then came the mountainous challenge of learning social media. That was actually as hard, if not harder, than architecture school. I did NOT become an architect."

Alison D. Gilbert's insight:

Although I did not become an architect, I have worked in many areas of design both 2 and 3 dimensional. I will always have a fascination for architecture and a feel for graphic design.

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The Ultimate Guide to Hashtags

The Ultimate Guide to Hashtags | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Since its first use in 2007, the hashtag has spread from Twitter to almost all major social media networks, including Facebook, Instagram, Google+, YouTube, and even Vine. With hashtags pervasive everywhere, we wanted to take a look again at how your brand can use hashtags with success, on any kind of social media.


Via Jeff Domansky
Alison D. Gilbert's insight:

Hashtags have become an online household ingredient. This excellent and concise post explains the best way to use them to make your social media recipes work the best.

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Jeff Domansky's curator insight, March 19, 2014 9:48 AM
Hashtags? Just the basics.
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Social Media’s Top 5 Contributions to Society | Social Media Today

Social Media’s Top 5 Contributions to Society | Social Media Today | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Instead of focusing on social media’s pitfalls and absurdities, let me remind you how it's influence transforms society for the better.
Alison D. Gilbert's insight:

I like this article because its focus is on the 'social' benefits of social media and not the 'business' benefits. It is also written in language that the layman can understand.

 

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New! Paper.li dashboard, optimized mobile experience and a fresh new look

New! Paper.li dashboard, optimized mobile experience and a fresh new look | Social Media, the 21st Century Digital Tool Kit | Scoop.it

"Today we are thrilled to announce the release of new version of Paper.li. This latest release is designed to bring publishers numerous benefits such as increased efficiency in curation, promotion and customization and deliver an optimized viewing experience for readers across tablets and mobile devices."

Alison D. Gilbert's insight:

Haven't tried this yet to see how it works. Have you?

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Is WordPress Right For My Company’s Website?

Is WordPress Right For My Company’s Website? | Social Media, the 21st Century Digital Tool Kit | Scoop.it

"While WordPress is still used as an inexpensive platform for small-time bloggers, it’s also designed for larger companies that want to grow!"

Alison D. Gilbert's insight:

I use WordPress for my blogsite. But I have to say that as much as I love it, I have had a bitch of a time 'mastering' it. And I consider myself a beginner. By no means am I a master.

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11 Essential Ingredients Every Blog Post Needs [Infographic]

11 Essential Ingredients Every Blog Post Needs [Infographic] | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Did you know that blogging can help you have a more robust social media presence?
Alison D. Gilbert's insight:

Excellent suggestions presented in simple points with a matching Infographic. Who could ask for more!

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12 distinct social media personalities revealed including ‘Ranters’ and ‘Peacocks’ [infographic] | The Wall Blog

12 distinct social media personalities revealed including ‘Ranters’ and ‘Peacocks’ [infographic] | The Wall Blog | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Do you like to strut your stuff when it comes to social media or do you have a tendency to get involved in protracted Twitter debates? Maybe you prefer to stay on the fringes?

 

Those are just some of the dozen distinct personalities revealed by a research project investigating the extent of the influence of social media in people’s lives.

 

The survey, conducted by online bank First Direct, found that social media, and the technology we use to access it, could be changing our personalities in quite fundamental ways as some of us exhibit traits very different on social networks to those that we have in the real world.

 

Dr David Giles, a reader in media psychology at Winchester University, who helped analyse the findings said that mobile devices in particularly have had a big impact not just on the amount of time we spend using social networks but on our personalities....


Via Russ Merz, Ph.D., Jeff Domansky
Alison D. Gilbert's insight:

What is your social media personality? Read this story to find out.

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Eric_Determined / Eric Silverstein's curator insight, May 28, 2013 5:08 PM

In order to develop the right #customer #experience via social media channels, you also need to indentify who those customers are.

Jeff Domansky's curator insight, February 18, 2014 1:27 PM

What's your social media type?

Victor Juarez's curator insight, February 18, 2014 6:22 PM

Curiosa inforgrafía sobre las personalidades en social media...

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How breaking news is breaking us: The rush to report Philip Seymour Hoffman’s death

How breaking news is breaking us: The rush to report Philip Seymour Hoffman’s death | Social Media, the 21st Century Digital Tool Kit | Scoop.it

News of a celebrity's death can now spread across Twitter before the family's informed. That doesn't mean it should.

 

Philip Seymour Hoffman died yesterday. This was the first and only thing we were told. Arguably, we were told too soon. The news came via a tweetfrom the Wall Street Journal, preceded by that all-too-familiar word, “Breaking.”

 

But aside from the text of the tweet itself, there was no additional reporting to verify the announcement. That would come approximately 17 minutes later. In the interim, the news went viral. Online publications were willing to believe the Wall Street Journal before it posted a news brief to corroborate its tweet, but prefaced its own writeups and retweets with disclaimers like, “no confirmation yet, but …”

 

Readers were also reticent as they sent the news further into the world, asking, “Is anyone else reporting this?” Some expressed their hopes that the news was a hoax....


Via Jeff Domansky
Alison D. Gilbert's insight:

Breaking news spreads faster than the speed of being sensitive to the lives of those it actually affects.

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Jeff Domansky's curator insight, February 5, 2014 1:42 AM

Salon looks at the challenge of reporting celebrity deaths and the speed of the internet with the need for closer consideration of ethics. It's an important debate.

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10 reasons why small business can't ignore social media an infographic

10 reasons why small business can't ignore social media an infographic | Social Media, the 21st Century Digital Tool Kit | Scoop.it

If your company (small business) is feeling a bit skeptical about Social Media Marketing, and whether or not it’s worth the effort, then the following infographic highlights 10 reasons why it may be working better than you realise.

 

From apps to social media to mobile payment processing, doing business in the digital age means staying on top of new trends in technology. But with so many trends to keep track of, it’s easy for businesses to get lost in the shuffle....


Via Jeff Domansky
Alison D. Gilbert's insight:

Infographics are so much fun. I find it hard to resist scooping them no matter what they are about. This one is about  social media and why to use it. A double winner, an infographic and a good topic.

 

 

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Jeff Domansky's curator insight, January 27, 2014 8:57 AM

Positive social media is critical for small business.

Jeff Domansky's curator insight, January 27, 2014 9:00 AM

Proof that social media matters to small business

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How Colors Affect Conversion Rate

How Colors Affect Conversion Rate | Social Media, the 21st Century Digital Tool Kit | Scoop.it

...Did you know that color accounts for 85% of the reason why you purchased a specific product? Or that full-colored ads in magazines are recognized 26% more than black and white ads?

 

The psychological elements go even deeper when you look at the specific meanings of colors. For example, if you use the color blue on your products, it will give your customers a calming effect…while black, on the other hand, gives your customers a sense of exclusivity.

 

So, the real question that comes to mind is: how should you use color within your marketing?...


Via Jeff Domansky
Alison D. Gilbert's insight:

Color even affects conversion rate. Visual imput is so sublte yet so powerful.

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Ali Anani's curator insight, January 27, 2014 12:19 AM

What color does your marketing sing?

Intriguing Networks's curator insight, January 27, 2014 3:11 PM

Designers ignore this at your peril and marketers make sure your designers knows, becuase they don't always like 'evidence' to spoil their scheme...

Marie Clement's curator insight, January 30, 2014 8:11 AM

Interesting article - the blue & orange combination to attract impulse buyers is evident on most eCommerce sites - now I know why!

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The 12 Best Free WordPress Pinterest Plugins on the Market

The 12 Best Free WordPress Pinterest Plugins on the Market | Social Media, the 21st Century Digital Tool Kit | Scoop.it
These plugins do everything you need to integrate your WordPress with Pinterest.

Via Kimberly Castleberry
Alison D. Gilbert's insight:

you can't ask for a better integration duo, Pinerest with WordPress.

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Rim Riahi's curator insight, February 9, 2014 11:09 PM

These plugins do everything you need to integrate your WordPress with Pinterest.

malek's comment, February 10, 2014 7:28 AM
@Rim Riahi good to have you on Scoop.it
Philippe Trebaul's curator insight, March 20, 2016 12:35 AM

These plugins do everything you need to integrate your WordPress with Pinterest.

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The End of Ownership: Why You Need to Fight America's Copyright Laws | Wired Opinion | Wired.com

The End of Ownership: Why You Need to Fight America's Copyright Laws | Wired Opinion | Wired.com | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Copyright is like the hydra, where chopping off one head won’t work. Congress could legalize unlocking phones on Monday, tablets on Tuesday, cars on Wednesday, and a different gizmo every day from now until the end of week let alone year.
Alison D. Gilbert's insight:

Social media, the world of technology, portend the end of ownership. We have already seen this with Pinterest's early days, on facebook and other venues. What should we do/

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Nassau - 01/06/2014 digital edition

Nassau - 01/06/2014 digital edition | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Please click to launch this digital edition.
Alison D. Gilbert's insight:

The demand is surging at food pantries because the government is hacking the life out of food stamps, now known as SNAP. Many more people, including families with children are relying on food pantries as a staple not just for an emergency? Will food pantries be able to bear the extra burden or with other resources be necessary to feed our increasinly hungry population.

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Alison D. Gilbert's curator insight, January 6, 2014 7:14 PM
Alison D. Gilbert's insight:

The demand is surging at food pantries because the government is hacking the life out of food stamps, now known as SNAP. Many more people, including families with children are relying on food pantries as a staple not just for an emergency? Will food pantries be able to bear the extra burden or with other resources be necessary to feed our increasingly hungry population.

Alison D. Gilbert's curator insight, January 6, 2014 7:18 PM

The demand is surging at food pantries because the government is hacking the life out of food stamps, now known as SNAP. Many more people, including families with children are relying on food pantries as a staple not just for an emergency? Will food pantries be able to bear the extra burden or with other resources be necessary to feed our increasinly hungry population.