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Social Media, the 21st Century Digital Tool Kit
Ask not what you can do for social media. Find out what it can do for you professionally and personally.
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Twitter Acquires Short Video Service - Vine

Twitter Acquires Short Video Service - Vine | Social Media, the 21st Century Digital Tool Kit | Scoop.it
In an interesting move, Twitter has acquired a short video service application called Vine. Vine is an iOS application and allows you to embed a short 6
Alison D. Gilbert's insight:

Visual gone video.

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Exploring the Fifth and Sixth P of Marketing | Brian Solis

Exploring the Fifth and Sixth P of Marketing | Brian Solis | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Truth be told, there are many words that can find their way into this discussion. I’m sure we can find words that begin with the same consonant. But we now live in an era where customers are more connected, informed, and empowered, and as a result, their expectations amplify and modify. To adapt, new pillars are needed whether or not they start with the letter P.

 

Rather than run through the dictionary, I would like to share two words that I believe are more important than ever before—people and purpose. For those who’ve followed my work over the last decade, you’ll note that I’ve often referred to “people” as the “5th P of Marketing.” It wasn’t until recently however that I finally put all of the pieces together to consider a 6th P, in this case adding “Purpose” to the mix....


Via Jeff Domansky
Alison D. Gilbert's insight:

Reinventing the Ps of marketing.

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Angela Watkins's comment, January 29, 2013 9:43 AM
I agree .. people & purpose(cause)
Angela Watkins's curator insight, January 29, 2013 9:44 AM

People & Purpose (cause).  

Angela Watkins's curator insight, January 29, 2013 9:45 AM

People & purpose (cause).

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Man One (ManOneLA) on Twitter

Man One (ManOneLA) on Twitter | Social Media, the 21st Century Digital Tool Kit | Scoop.it
The latest from Man One (@ManOneLA). LA artist since 1971. Graff artist since 1987. Professional Graff artist since 1993. Graffiti Ambassador since 1994. Bringing http://t.co/CgYyBy2m since 2000..
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Amazing Man One.

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Most Expensive Homes for Sale in RVC

Most Expensive Homes for Sale in RVC | Social Media, the 21st Century Digital Tool Kit | Scoop.it
All homes looking to fetch more nine figures on the market.
Alison D. Gilbert's insight:

Do you see an economic downturn? Not in Rockville Centre, LI, NY if houses are going for seven figures?

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Facebook Takes on Google with Graph Search

Facebook Takes on Google with Graph Search | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Ever since I started using Facebook, I’ve never found their search function very useful.  Results were never exactly what I was looking for, and my attempts at locating useful information left me e...
Alison D. Gilbert's insight:

A blog post from Digital Ethos by Craig Yaris

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Facebook Graph Search What It Means for Businesses

Facebook Graph Search  What It Means for Businesses | Social Media, the 21st Century Digital Tool Kit | Scoop.it
As Zuckerburg announced the Facebook Graph Search tool, marketers were left with questions about what it means for Facebook Pages.

Via Bernie Borges
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Originally scooped by Bernie Borges

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Bernie Borges's curator insight, January 19, 2013 11:18 AM

The trick to being found by Graph Search will not be in keywords or in a magic optimization formula (although someone will inevitably attempt to reduce it to that). To be found on Facebook, Pages will need to be relevant and engaging enough to be worth finding. In other words your page will need to be truly liked by people to be included in a Graph Search.

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4 Businesses Leveraging Storytelling With Images

4 Businesses Leveraging Storytelling With Images | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Have you noticed the importance of images in social media? Do you use images to tell stories about your business? Keep reading to discover four creative u
Alison D. Gilbert's insight:

Acknowledgement of the essential nature of images in storytelling.

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Facebook To Take On Google By Launching New Search Engine At Today’s Event [Rumor] | Cult of Android

Facebook To Take On Google By Launching New Search Engine At Today’s Event [Rumor] | Cult of Android | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Alison D. Gilbert's insight:

It is already after 1PM EST and I am still waiting to see a facebook representative making the official announcement.

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26-Year-Old Reddit Cofounder Aaron Swartz Has Died

26-Year-Old Reddit Cofounder Aaron Swartz Has Died | Social Media, the 21st Century Digital Tool Kit | Scoop.it
A very big loss.
Alison D. Gilbert's insight:

What a shame.

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Why Content Goes Viral: the Theory and Proof

Why Content Goes Viral: the Theory and Proof | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Not all great content goes viral, but content that does go viral is great. Although we can't guarantee that any piece of content will take the web by storm, we can make sure that a piece of content has what it takes.
Alison D. Gilbert's insight:

I want to go viral. Will this post help me to?

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Your Social Media Presence with YouTube Video Marketing

Your Social Media Presence with YouTube Video Marketing | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Social Media Marketing with YouTube Video: The days of your video becoming viral on YouTube are quickly disappearing.
Alison D. Gilbert's insight:

I wanted so much to go viral.

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Workspace Login

Alison D. Gilbert's insight:

Jack Signorelli has good insights about business.

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@PINTEREST: #Social #Media #Scrapbooking with #Style

@PINTEREST: #Social #Media #Scrapbooking with #Style | Social Media, the 21st Century Digital Tool Kit | Scoop.it
I fell in love with Pinterest the moment I discovered it. Blame it all on facebook. When I heard about the imminent changes that would include cover pages, I went wild. I am a visual artist first a...
Alison D. Gilbert's insight:

The Pinterest mystique.

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Pinterest Announces Redesign, Are Sponsored Pins Coming?

Pinterest Announces Redesign, Are Sponsored Pins Coming? | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Could you be seeing a sponsored pin in the future?
Alison D. Gilbert's insight:

Could it get any better than it already is?

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Infographic detailing the significance in a logo's color.

Infographic detailing the significance in a logo's color. | Social Media, the 21st Century Digital Tool Kit | Scoop.it

There are thousands of companies marketing themselves to consumers (both prospective and returning) several times per day, all of them with their own unique logo. This infographic offers a really interesting look at the influence of colors on some very familiar logos.


Via Jeff Domansky
Alison D. Gilbert's insight:

I love color and am fascinated by the emotional correlation. I love even more that the correlation is made to graphic design and logos in particular.

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Ciara Fischer's curator insight, January 29, 2013 6:45 AM

Great infographic. 

Poised Publicity's curator insight, January 29, 2013 8:03 AM

Something to think about when rebranding your company.

Train HR's comment, January 30, 2013 2:43 AM
one of the best visual elaboration
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26 Tips for Getting Started With Social Media Marketing

26 Tips for Getting Started With Social Media Marketing | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Are you looking to get started with social media marketing? Do you want to reexamine how you've been using social networks? In this post, I'll cover 26 ti
Alison D. Gilbert's insight:

Social Media Marketing from A to Z.

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The Top Ten Reasons to Self-Publish Your Book

The Top Ten Reasons to Self-Publish Your Book | Social Media, the 21st Century Digital Tool Kit | Scoop.it
The self-publishing revolution is in full swing because we’re at a great time when tablets have reached critical mass, connectivity is ubiquitous, and people want to spread, not horde, their
Alison D. Gilbert's insight:

Go for it. Self-publish your eBook.

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Social Media Buzz After Facebook Reveals Graph Search

Social Media Buzz After Facebook Reveals Graph Search | Social Media, the 21st Century Digital Tool Kit | Scoop.it
The social media buzz after Facebook revealed the new graph search function centered on the implications for business and competitors.

Via Bernie Borges
Alison D. Gilbert's insight:

Rescooped from Bernie Borges from wwwlcrimsonhexagon.com

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What Businesses Are Doing Wrong on Social Media (And 5 Tips For Success)

What Businesses Are Doing Wrong on Social Media (And 5 Tips For Success) | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Over 1 billion people in the world are on Facebook, including over 175 million Americans, or 1 in 2 adults. Twitter recently surpassed 400 million accounts. LinkedIn boasts over 200 million users.
Alison D. Gilbert's insight:

Stop talking, start listening and keep listening.

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Facebook Introduces ‘Graph Search’, but this Search Secret already helps Marketers

Facebook Introduces ‘Graph Search’, but this Search Secret already helps Marketers | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Facebook has introduced graph search and while it will not be launched publically today, you can join the beta testing group to be one of the first to try it. The search feature in Facebook has bee...
Alison D. Gilbert's insight:

The big announcement.

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Here's What People Expect From Facebook's Huge Announcement Tomorrow

Here's What People Expect From Facebook's Huge Announcement Tomorrow | Social Media, the 21st Century Digital Tool Kit | Scoop.it
There's not really going to be a Facebook Phone, is there?
Alison D. Gilbert's insight:

Such fanfare. It feels like the circus is coming to town and PT Barnum is leading the way. Do you know what he is famour for having said?

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Get on the Map

Get on the Map | Social Media, the 21st Century Digital Tool Kit | Scoop.it
The Real Value of a Facebook Friend - A Kuno Creative Infographic
Alison D. Gilbert's insight:

A great infographic about facebook friendships. I am off the chart.

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Helpful Instagram Analytics Tools, and Other Marketing Stories of the Week

Helpful Instagram Analytics Tools, and Other Marketing Stories of the Week | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Marketing stories you may have missed during the first week of 2013.
Alison D. Gilbert's insight:

The biggest story fo the week is Facebook's secret announcement about something that everyone can only guess at.

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Social Media in Australia - 2012 Year in Review

Social Media in Australia - 2012 Year in Review | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Over 2012 we have seen Australians further embrace Social Media across all spectrums of society. Not just individual users, but companies, government
Alison D. Gilbert's insight:

Author David Cowling never disappoints his readers for blog posts chock full of info and data.

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6 Ways SEO is Like Gardening

6 Ways SEO is Like Gardening | Social Media, the 21st Century Digital Tool Kit | Scoop.it
The similarities between SEO and gardening are striking. Understanding these similarities will help shape your SEO strategy.
Alison D. Gilbert's insight:

Another insightful post from Bernie Borges.

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