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Social Media, the 21st Century Digital Tool Kit
Ask not what you can do for social media. Find out what it can do for you professionally and personally.
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Behind The Scenes Of Oreo's Real-Time Super Bowl Slam Dunk - Forbes

Behind The Scenes Of Oreo's Real-Time Super Bowl Slam Dunk - Forbes | Social Media, the 21st Century Digital Tool Kit | Scoop.it
(Photo credit: Wikipedia) Last night, Oreo hit it big with a real-time marketing effort that became the talk--and tweet--of the Super Bowl. The "you can still dunk in the dark" tweet was retweeted almost 15,000 times.
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A brilliant social media marketing tweeted moment comes our of a shot in the dark.

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9 marketing strategies you must stop using -- now (single page view) - iMediaConnection.com

9 marketing strategies you must stop using -- now (single page view) - iMediaConnection.com | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Alison D. Gilbert's insight:

Sounds reasonable to me to rely on this suggested list of ways not to market one's business.

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2013 Search Engine & Social Media Marketing Predictions You Can’t Ignore | Business 2 Community

2013 Search Engine & Social Media Marketing Predictions You Can’t Ignore | Business 2 Community | Social Media, the 21st Century Digital Tool Kit | Scoop.it
As the years fly by the search marketing industry continues to evolve and grow at a rapid pace. While it can be a challenge to keep up with everything, at
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An excellent analysis of what's to come in 2013 SEM & SMM including  some software apps to download.

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The Facebook Timelines For Business Page Cover Primer 2

The Facebook Timelines For Business Page Cover Primer 2 | Social Media, the 21st Century Digital Tool Kit | Scoop.it
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Facebook Primer

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Social Media ROI, as defined by Oreo during the Super Bowl

Social Media ROI, as defined by Oreo during the Super Bowl | Social Media, the 21st Century Digital Tool Kit | Scoop.it
During the most expensive advertising and marketing event of the year, Oreo forces a turnover! In the darkness of the most watched sporting event of the year, Oreo put a light on the power of Socia...
Alison D. Gilbert's insight:

Oreo is a life saver.

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How Oreo's brilliant blackout tweet won the Super Bowl

How Oreo's brilliant blackout tweet won the Super Bowl | Social Media, the 21st Century Digital Tool Kit | Scoop.it
With the Superdome in New Orleans in near-darkness, the cookie giant sent out a tweet that proved the power of mastering social media. Read this article by Daniel Terdiman on CNET News.
Alison D. Gilbert's insight:

Brilliant move on Oreo's part and great use of social media (twitter).

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TWITTER TAKES ON 2013

TWITTER TAKES ON 2013 | Social Media, the 21st Century Digital Tool Kit | Scoop.it
INTRODUCTION It has been known for sometime that images enhance social media the way the talkies transformed the film industry. It was a long time coming but visual design finally caught up to soci...
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Even twitter has gotten on the visual bandwagon. Not only images but now Vine, video.

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Four Reasons Why Twitter Should Be Used By All Small Businesses | Simply Zesty

Four Reasons Why Twitter Should Be Used By All Small Businesses | Simply Zesty | Social Media, the 21st Century Digital Tool Kit | Scoop.it
According to a survey from the Wall Street Journal, Twitter has fallen out of favour with small businesses, preferring other channels like LinkedIn and YouTube.

 

Despite it being the world’s fastest growing social platform at the moment, it seems that Twitter isn’t getting a lot of love from small businesses. A recent survey ran by the Wall Street Journal and Vistage International found that six out of ten small-business owners say they believe social media tools are valuable to their company’s growth. So far, so unsurprising, but what was particularly interesting wasn’t the fact that LinkedIn topped the survey, 41% said that it had the most potential to help their company, but only 3% of those surveyed felt that Twitter could do the same.

 

The Wall Street Journal’s survey is worth looking at if you want an idea of how social media is used among small businesses in the U.S. (as well as having some nice interactive graphics to look at)....


Via Jeff Domansky
Alison D. Gilbert's insight:

I don't need to be convinced. I love tweet. It is so mathematical. I reminds me of html code and Latin.

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Jeff Domansky's curator insight, February 1, 2013 7:43 PM

A nice counterpoint on how Twitter CAN help business.

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Vine: An Analysis of Twitter’s New Toy | Cisionblog

Vine: An Analysis of Twitter’s New Toy | Cisionblog | Social Media, the 21st Century Digital Tool Kit | Scoop.it

If you missed the social media news last week, Twitter launchedVine; a standalone IOS app allowing users to share 6-second video clips in an Instagram-esque way.  The Vine iPhone app has rocketed up to the 14th most downloaded free app; so many brands have begun to take notice.  With all the buzz, I decided to take a look at Vine’s engagement numbers over the weekend to see how many public tweets contained a Vine link, if use increased since launch and to determine what the major conversation themes were.

 

In order to pull all of the public tweets I searched for the term “vine.co” using the Cision Social Media Dashboard. This pulled all the tweets that contained the unique URL associated with a Vine video.  While this won’t give us every Vine video that was produced (not all content is shared publicly or on Twitter), it can be a nice indicator on how often and what content was shared.

 

As of this morning over 100,000 tweets were sent containing a Vine URL since the January 23rd  launch, when Twitter’s Dick Costello sent out a tweet of steak tartar.  As you can see from the graphic below the total amount of tweets containing a Vine link increased fairly drastically throughout the weekend with the coverage spiking on Saturday, Jan. 26 at noon, with over 11,000 tweets sent!...


Via Jeff Domansky
Alison D. Gilbert's insight:

More videos on the 'Vine'.

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Jeff Domansky's curator insight, February 1, 2013 8:02 PM

Interesting analysis of Twitter's new Vine app.

 

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You’re doing it wrong: 80% of social business efforts to fail by 2015 | memeburn

You’re doing it wrong: 80% of social business efforts to fail by 2015 | memeburn | Social Media, the 21st Century Digital Tool Kit | Scoop.it

It’s one thing knowing that your business needs to get on board with social media — that much has become self-evident, it’s quite another doing so successfully. The rewards for getting social media right are fairly significant.

 

According to research company Millward Brown, there’s a direct correlation between how successful a company is and how well it uses social media. Do it wrong however and you will have wasted a lot of time, money and resources for nothing. As more and more companies hop onto the enterprise social media bandwagon however, the number who fail to use it properly will also increase drastically.

 

According to tech research company Gartner, enterprise social networks will soon become the primary communication channels for noticing, deciding or acting on information relevant to carrying out work. By 2016, it reckons that half of large organizations will have internal Facebook-like social networks, and that 30% of these will be considered as essential as email and telephones are today. It estimates however that through 2015, 80% of social business efforts will fail to achieve what they set out to do....


Via Jeff Domansky
Alison D. Gilbert's insight:

Do it right and succeed. Do it wrong and fail.

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Pedro Barbosa's curator insight, January 31, 2013 2:25 PM

Fail Sniffing is a great value tool --> trend

 

Pedro Barbosa |www.pbarbosa.com | www.harvardtrends.com

Tim O'Keefe's curator insight, January 31, 2013 5:16 PM

Think your social strategy through.

malek's curator insight, February 1, 2013 5:21 AM

Always valid to check your way

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One Week In Vine Could Be Twice As Big As Socialcam

One Week In Vine Could Be Twice As Big As Socialcam | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Alison D. Gilbert's insight:

Just mention Vine and everyone will know how much you know about social media.

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[NEW INFOGRAPHIC] How to Evaluate Your Facebook Page - SociallyStacked - What's Up in the World of Social Media

[NEW INFOGRAPHIC] How to Evaluate Your Facebook Page - SociallyStacked - What's Up in the World of Social Media | Social Media, the 21st Century Digital Tool Kit | Scoop.it
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A simple yet very important check list.

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7 Ways Businesses Fail on Facebook - SociallyStacked - What's Up in the World of Social Media

7 Ways Businesses Fail on Facebook - SociallyStacked - What's Up in the World of Social Media | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Alison D. Gilbert's insight:

Great article from ShortStack. Do you know how they got their name?

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Pinterest Part Two Pinpuff To The Rescue

Pinterest Part Two Pinpuff To The Rescue | Social Media, the 21st Century Digital Tool Kit | Scoop.it
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Pinpuff to the rescue.

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How Google's Panda and Penguin are affecting your site's rankings - iMediaConnection.com

How Google's Panda and Penguin are affecting your site's rankings - iMediaConnection.com | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Alison D. Gilbert's insight:

How to wear only a white hat and never a black or even grey hat when doing SEO.

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9 marketing strategies you must stop using -- now - iMediaConnection.com

9 marketing strategies you must stop using -- now - iMediaConnection.com | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Alison D. Gilbert's insight:

Sounds like a reasonable list of things not to do. (List revisited in new blog post from author)

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Natural Disaster Preparation in Your Pocket

Natural Disaster Preparation in Your Pocket | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Most of us are familiar with how convenient apps can make our lives these days. Need to map out your daily caloric intake? You got it. Want a one-button access to local movie showings? No problem. ...
Alison D. Gilbert's insight:

Apps for Natural Disaster Preparation.

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Social Media ROI, as defined by Oreo during the Super Bowl

Social Media ROI, as defined by Oreo during the Super Bowl | Social Media, the 21st Century Digital Tool Kit | Scoop.it
During the most expensive advertising and marketing event of the year, Oreo forces a turnover! In the darkness of the most watched sporting event of the year, Oreo put a light on the power of Socia...
Alison D. Gilbert's insight:

Oreo brings light to the darkness for Superbowl Sunday.

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Smart Tips for Designing Your Own Food Labels

Smart Tips for Designing Your Own Food Labels | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Food labels should be fun, informative and attractive. Richard Morris shares some great tips on how to create the best labels for your homemade goods.
Alison D. Gilbert's insight:

I love good graphics. They will convince me to buy a product. If the graphics are not to my liking, I will be deterred from buying something. I have made my own labels. Sometimes I make them for things to eat for myself and for gift giving. A label just adds that little extra something to a product even if it is not for sale.

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The ‘Facebook Timelines for Business Page Cover’ Primer Revisited

The ‘Facebook Timelines for Business Page Cover’ Primer Revisited | Social Media, the 21st Century Digital Tool Kit | Scoop.it
PREMISE FOR THIS PRIMER Right after Facebook made their public announcement about ‘facebook timelines for business page covers’ in March of 2012, I started designing my own. I then set out to see h...
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Facebook knows if you have been naughty or nice.

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Here’s How Seth Godin Writes | Copyblogger

Here’s How Seth Godin Writes | Copyblogger | Social Media, the 21st Century Digital Tool Kit | Scoop.it

When Seth Godin talks, people listen. We've been listening for years to this bestselling author of 17 books with a storied background in publishing. Here's a really interesting interview with one of the most popular writers today. He has a very unique perspective on the craft.


Via Jeff Domansky
Alison D. Gilbert's insight:

I'll buy that.

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Why Getting Twitter Followers Matters

Why Getting Twitter Followers Matters | Social Media, the 21st Century Digital Tool Kit | Scoop.it

The more Twitter followers you have, the more your tweets will matter, and the more chances of making your tweets go viral. The reason Why Getting Twitter Followers Matters is simple. The more Twitter followers you have, the more your tweets will matter, the more widespread they’ll be, and the more chances you have of making your tweets go viral. It’s like this; if you’re a business and you have a website, the mark of your success would be to have a site that gains a huge amount of traffic, right? It’s the same when you get a Twitter account for your company. If you only have a handful of followers, no one will care about what sort of tweets you give out. In fact, that’s arguably the rough equivalent of an echo chamber right there. The reason why businesses acquire their own Twitter accounts is the same reason why they also get Facebook accounts, particularly fan pages. Twitter, like Facebook, is a chance for them to interact and connect with their customers, such that they could establish a closer relationship with them....


Via Jeff Domansky
Alison D. Gilbert's insight:

I love twitter. I could tweet all day.

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INFOGRAPHIC: The Ultimate Complete Final Social Media Sizing Cheat Sheet

INFOGRAPHIC: The Ultimate Complete Final Social Media Sizing Cheat Sheet | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Need pixel dimensions and sizing information for Facebook, Twitter, Google+, YouTube, Pinterest, or LinkedIn? We put it all in one handy graphic.
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This is phenomenal.

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A Year in Review: ShortStack 2012 - SociallyStacked - What's Up in the World of Social Media

Alison D. Gilbert's insight:

I am very intrigued by this company. I have studying facebook for sometime from several sources and like their approach. I want to disect everything they offer.

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[UPDATED TEMPLATE] Facebook New Guidelines Re: 20-Percent Text Overlay on Ads and Cover Photo - SociallyStacked - What's Up in the World of Social Media

[UPDATED TEMPLATE] Facebook New Guidelines Re: 20-Percent Text Overlay on Ads and Cover Photo - SociallyStacked - What's Up in the World of Social Media | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Alison D. Gilbert's insight:

Here is one of facebook's latest changes to their guidelines. So don't say they didn't tell you so.

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