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During the most expensive advertising and marketing event of the year, Oreo forces a turnover! In the darkness of the most watched sporting event of the year, Oreo put a light on the power of Socia...
Oreo brings light to the darkness for Superbowl Sunday.
Are you sure you want to delete this scoop?
Food labels should be fun, informative and attractive. Richard Morris shares some great tips on how to create the best labels for your homemade goods.
I love good graphics. They will convince me to buy a product. If the graphics are not to my liking, I will be deterred from buying something. I have made my own labels. Sometimes I make them for things to eat for myself and for gift giving. A label just adds that little extra something to a product even if it is not for sale.
PREMISE FOR THIS PRIMER Right after Facebook made their public announcement about ‘facebook timelines for business page covers’ in March of 2012, I started designing my own. I then set out to see h...
Facebook knows if you have been naughty or nice.
When Seth Godin talks, people listen. We've been listening for years to this bestselling author of 17 books with a storied background in publishing. Here's a really interesting interview with one of the most popular writers today. He has a very unique perspective on the craft.
I'll buy that.
The more Twitter followers you have, the more your tweets will matter, and the more chances of making your tweets go viral. The reason Why Getting Twitter Followers Matters is simple. The more Twitter followers you have, the more your tweets will matter, the more widespread they’ll be, and the more chances you have of making your tweets go viral. It’s like this; if you’re a business and you have a website, the mark of your success would be to have a site that gains a huge amount of traffic, right? It’s the same when you get a Twitter account for your company. If you only have a handful of followers, no one will care about what sort of tweets you give out. In fact, that’s arguably the rough equivalent of an echo chamber right there. The reason why businesses acquire their own Twitter accounts is the same reason why they also get Facebook accounts, particularly fan pages. Twitter, like Facebook, is a chance for them to interact and connect with their customers, such that they could establish a closer relationship with them....
I love twitter. I could tweet all day.
Need pixel dimensions and sizing information for Facebook, Twitter, Google+, YouTube, Pinterest, or LinkedIn? We put it all in one handy graphic.
This is phenomenal.
I am very intrigued by this company. I have studying facebook for sometime from several sources and like their approach. I want to disect everything they offer.
Here is one of facebook's latest changes to their guidelines. So don't say they didn't tell you so.
In an interesting move, Twitter has acquired a short video service application called Vine. Vine is an iOS application and allows you to embed a short 6
Visual gone video.
Truth be told, there are many words that can find their way into this discussion. I’m sure we can find words that begin with the same consonant. But we now live in an era where customers are more connected, informed, and empowered, and as a result, their expectations amplify and modify. To adapt, new pillars are needed whether or not they start with the letter P.
Rather than run through the dictionary, I would like to share two words that I believe are more important than ever before—people and purpose. For those who’ve followed my work over the last decade, you’ll note that I’ve often referred to “people” as the “5th P of Marketing.” It wasn’t until recently however that I finally put all of the pieces together to consider a 6th P, in this case adding “Purpose” to the mix....
Reinventing the Ps of marketing.
People & Purpose (cause).
People & purpose (cause).
The latest from Man One (@ManOneLA). LA artist since 1971. Graff artist since 1987. Professional Graff artist since 1993. Graffiti Ambassador since 1994. Bringing http://t.co/CgYyBy2m since 2000..
Amazing Man One.
Man One on twitter.
All homes looking to fetch more nine figures on the market.
Do you see an economic downturn? Not in Rockville Centre, LI, NY if houses are going for seven figures?
Ever since I started using Facebook, I’ve never found their search function very useful. Results were never exactly what I was looking for, and my attempts at locating useful information left me e...
A blog post from Digital Ethos by Craig Yaris
With the Superdome in New Orleans in near-darkness, the cookie giant sent out a tweet that proved the power of mastering social media. Read this article by Daniel Terdiman on CNET News.
Brilliant move on Oreo's part and great use of social media (twitter).
INTRODUCTION It has been known for sometime that images enhance social media the way the talkies transformed the film industry. It was a long time coming but visual design finally caught up to soci...
Even twitter has gotten on the visual bandwagon. Not only images but now Vine, video.
According to a survey from the Wall Street Journal, Twitter has fallen out of favour with small businesses, preferring other channels like LinkedIn and YouTube.
Despite it being the world’s fastest growing social platform at the moment, it seems that Twitter isn’t getting a lot of love from small businesses. A recent survey ran by the Wall Street Journal and Vistage International found that six out of ten small-business owners say they believe social media tools are valuable to their company’s growth. So far, so unsurprising, but what was particularly interesting wasn’t the fact that LinkedIn topped the survey, 41% said that it had the most potential to help their company, but only 3% of those surveyed felt that Twitter could do the same.
The Wall Street Journal’s survey is worth looking at if you want an idea of how social media is used among small businesses in the U.S. (as well as having some nice interactive graphics to look at)....
I don't need to be convinced. I love tweet. It is so mathematical. I reminds me of html code and Latin.
A nice counterpoint on how Twitter CAN help business.
If you missed the social media news last week, Twitter launchedVine; a standalone IOS app allowing users to share 6-second video clips in an Instagram-esque way. The Vine iPhone app has rocketed up to the 14th most downloaded free app; so many brands have begun to take notice. With all the buzz, I decided to take a look at Vine’s engagement numbers over the weekend to see how many public tweets contained a Vine link, if use increased since launch and to determine what the major conversation themes were.
In order to pull all of the public tweets I searched for the term “vine.co” using the Cision Social Media Dashboard. This pulled all the tweets that contained the unique URL associated with a Vine video. While this won’t give us every Vine video that was produced (not all content is shared publicly or on Twitter), it can be a nice indicator on how often and what content was shared.
As of this morning over 100,000 tweets were sent containing a Vine URL since the January 23rd launch, when Twitter’s Dick Costello sent out a tweet of steak tartar. As you can see from the graphic below the total amount of tweets containing a Vine link increased fairly drastically throughout the weekend with the coverage spiking on Saturday, Jan. 26 at noon, with over 11,000 tweets sent!...
More videos on the 'Vine'.
Interesting analysis of Twitter's new Vine app.
It’s one thing knowing that your business needs to get on board with social media — that much has become self-evident, it’s quite another doing so successfully. The rewards for getting social media right are fairly significant.
According to research company Millward Brown, there’s a direct correlation between how successful a company is and how well it uses social media. Do it wrong however and you will have wasted a lot of time, money and resources for nothing. As more and more companies hop onto the enterprise social media bandwagon however, the number who fail to use it properly will also increase drastically.
According to tech research company Gartner, enterprise social networks will soon become the primary communication channels for noticing, deciding or acting on information relevant to carrying out work. By 2016, it reckons that half of large organizations will have internal Facebook-like social networks, and that 30% of these will be considered as essential as email and telephones are today. It estimates however that through 2015, 80% of social business efforts will fail to achieve what they set out to do....
Do it right and succeed. Do it wrong and fail.
Fail Sniffing is a great value tool --> trend
Pedro Barbosa |www.pbarbosa.com | www.harvardtrends.com
Think your social strategy through.
Always valid to check your way
Just mention Vine and everyone will know how much you know about social media.
A simple yet very important check list.
Great article from ShortStack. Do you know how they got their name?
Could you be seeing a sponsored pin in the future?
Could it get any better than it already is?
There are thousands of companies marketing themselves to consumers (both prospective and returning) several times per day, all of them with their own unique logo. This infographic offers a really interesting look at the influence of colors on some very familiar logos.
I love color and am fascinated by the emotional correlation. I love even more that the correlation is made to graphic design and logos in particular.
Something to think about when rebranding your company.
Are you looking to get started with social media marketing? Do you want to reexamine how you've been using social networks? In this post, I'll cover 26 ti
Social Media Marketing from A to Z.
The self-publishing revolution is in full swing because we’re at a great time when tablets have reached critical mass, connectivity is ubiquitous, and people want to spread, not horde, their
Go for it. Self-publish your eBook.