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Social Media, the 21st Century Digital Tool Kit
Ask not what you can do for social media. Find out what it can do for you professionally and personally.
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Social Media ROI, as defined by Oreo during the Super Bowl

Social Media ROI, as defined by Oreo during the Super Bowl | Social Media, the 21st Century Digital Tool Kit | Scoop.it
During the most expensive advertising and marketing event of the year, Oreo forces a turnover! In the darkness of the most watched sporting event of the year, Oreo put a light on the power of Socia...
Alison D. Gilbert's insight:

Oreo brings light to the darkness for Superbowl Sunday.

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Smart Tips for Designing Your Own Food Labels

Smart Tips for Designing Your Own Food Labels | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Food labels should be fun, informative and attractive. Richard Morris shares some great tips on how to create the best labels for your homemade goods.
Alison D. Gilbert's insight:

I love good graphics. They will convince me to buy a product. If the graphics are not to my liking, I will be deterred from buying something. I have made my own labels. Sometimes I make them for things to eat for myself and for gift giving. A label just adds that little extra something to a product even if it is not for sale.

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The ‘Facebook Timelines for Business Page Cover’ Primer Revisited

The ‘Facebook Timelines for Business Page Cover’ Primer Revisited | Social Media, the 21st Century Digital Tool Kit | Scoop.it
PREMISE FOR THIS PRIMER Right after Facebook made their public announcement about ‘facebook timelines for business page covers’ in March of 2012, I started designing my own. I then set out to see h...
Alison D. Gilbert's insight:

Facebook knows if you have been naughty or nice.

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Here’s How Seth Godin Writes | Copyblogger

Here’s How Seth Godin Writes | Copyblogger | Social Media, the 21st Century Digital Tool Kit | Scoop.it

When Seth Godin talks, people listen. We've been listening for years to this bestselling author of 17 books with a storied background in publishing. Here's a really interesting interview with one of the most popular writers today. He has a very unique perspective on the craft.


Via Jeff Domansky
Alison D. Gilbert's insight:

I'll buy that.

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Why Getting Twitter Followers Matters

Why Getting Twitter Followers Matters | Social Media, the 21st Century Digital Tool Kit | Scoop.it

The more Twitter followers you have, the more your tweets will matter, and the more chances of making your tweets go viral. The reason Why Getting Twitter Followers Matters is simple. The more Twitter followers you have, the more your tweets will matter, the more widespread they’ll be, and the more chances you have of making your tweets go viral. It’s like this; if you’re a business and you have a website, the mark of your success would be to have a site that gains a huge amount of traffic, right? It’s the same when you get a Twitter account for your company. If you only have a handful of followers, no one will care about what sort of tweets you give out. In fact, that’s arguably the rough equivalent of an echo chamber right there. The reason why businesses acquire their own Twitter accounts is the same reason why they also get Facebook accounts, particularly fan pages. Twitter, like Facebook, is a chance for them to interact and connect with their customers, such that they could establish a closer relationship with them....


Via Jeff Domansky
Alison D. Gilbert's insight:

I love twitter. I could tweet all day.

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INFOGRAPHIC: The Ultimate Complete Final Social Media Sizing Cheat Sheet

INFOGRAPHIC: The Ultimate Complete Final Social Media Sizing Cheat Sheet | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Need pixel dimensions and sizing information for Facebook, Twitter, Google+, YouTube, Pinterest, or LinkedIn? We put it all in one handy graphic.
Alison D. Gilbert's insight:

This is phenomenal.

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A Year in Review: ShortStack 2012 - SociallyStacked - What's Up in the World of Social Media

Alison D. Gilbert's insight:

I am very intrigued by this company. I have studying facebook for sometime from several sources and like their approach. I want to disect everything they offer.

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[UPDATED TEMPLATE] Facebook New Guidelines Re: 20-Percent Text Overlay on Ads and Cover Photo - SociallyStacked - What's Up in the World of Social Media

[UPDATED TEMPLATE] Facebook New Guidelines Re: 20-Percent Text Overlay on Ads and Cover Photo - SociallyStacked - What's Up in the World of Social Media | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Alison D. Gilbert's insight:

Here is one of facebook's latest changes to their guidelines. So don't say they didn't tell you so.

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Twitter Acquires Short Video Service - Vine

Twitter Acquires Short Video Service - Vine | Social Media, the 21st Century Digital Tool Kit | Scoop.it
In an interesting move, Twitter has acquired a short video service application called Vine. Vine is an iOS application and allows you to embed a short 6
Alison D. Gilbert's insight:

Visual gone video.

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Exploring the Fifth and Sixth P of Marketing | Brian Solis

Exploring the Fifth and Sixth P of Marketing | Brian Solis | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Truth be told, there are many words that can find their way into this discussion. I’m sure we can find words that begin with the same consonant. But we now live in an era where customers are more connected, informed, and empowered, and as a result, their expectations amplify and modify. To adapt, new pillars are needed whether or not they start with the letter P.

 

Rather than run through the dictionary, I would like to share two words that I believe are more important than ever before—people and purpose. For those who’ve followed my work over the last decade, you’ll note that I’ve often referred to “people” as the “5th P of Marketing.” It wasn’t until recently however that I finally put all of the pieces together to consider a 6th P, in this case adding “Purpose” to the mix....


Via Jeff Domansky
Alison D. Gilbert's insight:

Reinventing the Ps of marketing.

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Angela Watkins's comment, January 29, 2013 9:43 AM
I agree .. people & purpose(cause)
Angela Watkins's curator insight, January 29, 2013 9:44 AM

People & Purpose (cause).  

Angela Watkins's curator insight, January 29, 2013 9:45 AM

People & purpose (cause).

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Man One (ManOneLA) on Twitter

Man One (ManOneLA) on Twitter | Social Media, the 21st Century Digital Tool Kit | Scoop.it
The latest from Man One (@ManOneLA). LA artist since 1971. Graff artist since 1987. Professional Graff artist since 1993. Graffiti Ambassador since 1994. Bringing http://t.co/CgYyBy2m since 2000..
Alison D. Gilbert's insight:

Amazing Man One.

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Most Expensive Homes for Sale in RVC

Most Expensive Homes for Sale in RVC | Social Media, the 21st Century Digital Tool Kit | Scoop.it
All homes looking to fetch more nine figures on the market.
Alison D. Gilbert's insight:

Do you see an economic downturn? Not in Rockville Centre, LI, NY if houses are going for seven figures?

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Facebook Takes on Google with Graph Search

Facebook Takes on Google with Graph Search | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Ever since I started using Facebook, I’ve never found their search function very useful.  Results were never exactly what I was looking for, and my attempts at locating useful information left me e...
Alison D. Gilbert's insight:

A blog post from Digital Ethos by Craig Yaris

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How Oreo's brilliant blackout tweet won the Super Bowl

How Oreo's brilliant blackout tweet won the Super Bowl | Social Media, the 21st Century Digital Tool Kit | Scoop.it
With the Superdome in New Orleans in near-darkness, the cookie giant sent out a tweet that proved the power of mastering social media. Read this article by Daniel Terdiman on CNET News.
Alison D. Gilbert's insight:

Brilliant move on Oreo's part and great use of social media (twitter).

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TWITTER TAKES ON 2013

TWITTER TAKES ON 2013 | Social Media, the 21st Century Digital Tool Kit | Scoop.it
INTRODUCTION It has been known for sometime that images enhance social media the way the talkies transformed the film industry. It was a long time coming but visual design finally caught up to soci...
Alison D. Gilbert's insight:

Even twitter has gotten on the visual bandwagon. Not only images but now Vine, video.

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Four Reasons Why Twitter Should Be Used By All Small Businesses | Simply Zesty

Four Reasons Why Twitter Should Be Used By All Small Businesses | Simply Zesty | Social Media, the 21st Century Digital Tool Kit | Scoop.it
According to a survey from the Wall Street Journal, Twitter has fallen out of favour with small businesses, preferring other channels like LinkedIn and YouTube.

 

Despite it being the world’s fastest growing social platform at the moment, it seems that Twitter isn’t getting a lot of love from small businesses. A recent survey ran by the Wall Street Journal and Vistage International found that six out of ten small-business owners say they believe social media tools are valuable to their company’s growth. So far, so unsurprising, but what was particularly interesting wasn’t the fact that LinkedIn topped the survey, 41% said that it had the most potential to help their company, but only 3% of those surveyed felt that Twitter could do the same.

 

The Wall Street Journal’s survey is worth looking at if you want an idea of how social media is used among small businesses in the U.S. (as well as having some nice interactive graphics to look at)....


Via Jeff Domansky
Alison D. Gilbert's insight:

I don't need to be convinced. I love tweet. It is so mathematical. I reminds me of html code and Latin.

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Jeff Domansky's curator insight, February 1, 2013 7:43 PM

A nice counterpoint on how Twitter CAN help business.

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Vine: An Analysis of Twitter’s New Toy | Cisionblog

Vine: An Analysis of Twitter’s New Toy | Cisionblog | Social Media, the 21st Century Digital Tool Kit | Scoop.it

If you missed the social media news last week, Twitter launchedVine; a standalone IOS app allowing users to share 6-second video clips in an Instagram-esque way.  The Vine iPhone app has rocketed up to the 14th most downloaded free app; so many brands have begun to take notice.  With all the buzz, I decided to take a look at Vine’s engagement numbers over the weekend to see how many public tweets contained a Vine link, if use increased since launch and to determine what the major conversation themes were.

 

In order to pull all of the public tweets I searched for the term “vine.co” using the Cision Social Media Dashboard. This pulled all the tweets that contained the unique URL associated with a Vine video.  While this won’t give us every Vine video that was produced (not all content is shared publicly or on Twitter), it can be a nice indicator on how often and what content was shared.

 

As of this morning over 100,000 tweets were sent containing a Vine URL since the January 23rd  launch, when Twitter’s Dick Costello sent out a tweet of steak tartar.  As you can see from the graphic below the total amount of tweets containing a Vine link increased fairly drastically throughout the weekend with the coverage spiking on Saturday, Jan. 26 at noon, with over 11,000 tweets sent!...


Via Jeff Domansky
Alison D. Gilbert's insight:

More videos on the 'Vine'.

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Jeff Domansky's curator insight, February 1, 2013 8:02 PM

Interesting analysis of Twitter's new Vine app.

 

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You’re doing it wrong: 80% of social business efforts to fail by 2015 | memeburn

You’re doing it wrong: 80% of social business efforts to fail by 2015 | memeburn | Social Media, the 21st Century Digital Tool Kit | Scoop.it

It’s one thing knowing that your business needs to get on board with social media — that much has become self-evident, it’s quite another doing so successfully. The rewards for getting social media right are fairly significant.

 

According to research company Millward Brown, there’s a direct correlation between how successful a company is and how well it uses social media. Do it wrong however and you will have wasted a lot of time, money and resources for nothing. As more and more companies hop onto the enterprise social media bandwagon however, the number who fail to use it properly will also increase drastically.

 

According to tech research company Gartner, enterprise social networks will soon become the primary communication channels for noticing, deciding or acting on information relevant to carrying out work. By 2016, it reckons that half of large organizations will have internal Facebook-like social networks, and that 30% of these will be considered as essential as email and telephones are today. It estimates however that through 2015, 80% of social business efforts will fail to achieve what they set out to do....


Via Jeff Domansky
Alison D. Gilbert's insight:

Do it right and succeed. Do it wrong and fail.

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Pedro Barbosa's curator insight, January 31, 2013 2:25 PM

Fail Sniffing is a great value tool --> trend

 

Pedro Barbosa |www.pbarbosa.com | www.harvardtrends.com

Tim O'Keefe's curator insight, January 31, 2013 5:16 PM

Think your social strategy through.

malek's curator insight, February 1, 2013 5:21 AM

Always valid to check your way

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One Week In Vine Could Be Twice As Big As Socialcam

One Week In Vine Could Be Twice As Big As Socialcam | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Alison D. Gilbert's insight:

Just mention Vine and everyone will know how much you know about social media.

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[NEW INFOGRAPHIC] How to Evaluate Your Facebook Page - SociallyStacked - What's Up in the World of Social Media

[NEW INFOGRAPHIC] How to Evaluate Your Facebook Page - SociallyStacked - What's Up in the World of Social Media | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Alison D. Gilbert's insight:

A simple yet very important check list.

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7 Ways Businesses Fail on Facebook - SociallyStacked - What's Up in the World of Social Media

7 Ways Businesses Fail on Facebook - SociallyStacked - What's Up in the World of Social Media | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Alison D. Gilbert's insight:

Great article from ShortStack. Do you know how they got their name?

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Pinterest Announces Redesign, Are Sponsored Pins Coming?

Pinterest Announces Redesign, Are Sponsored Pins Coming? | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Could you be seeing a sponsored pin in the future?
Alison D. Gilbert's insight:

Could it get any better than it already is?

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Infographic detailing the significance in a logo's color.

Infographic detailing the significance in a logo's color. | Social Media, the 21st Century Digital Tool Kit | Scoop.it

There are thousands of companies marketing themselves to consumers (both prospective and returning) several times per day, all of them with their own unique logo. This infographic offers a really interesting look at the influence of colors on some very familiar logos.


Via Jeff Domansky
Alison D. Gilbert's insight:

I love color and am fascinated by the emotional correlation. I love even more that the correlation is made to graphic design and logos in particular.

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Ciara Fischer's curator insight, January 29, 2013 6:45 AM

Great infographic. 

Poised Publicity's curator insight, January 29, 2013 8:03 AM

Something to think about when rebranding your company.

Train HR's comment, January 30, 2013 2:43 AM
one of the best visual elaboration
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26 Tips for Getting Started With Social Media Marketing

26 Tips for Getting Started With Social Media Marketing | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Are you looking to get started with social media marketing? Do you want to reexamine how you've been using social networks? In this post, I'll cover 26 ti
Alison D. Gilbert's insight:

Social Media Marketing from A to Z.

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The Top Ten Reasons to Self-Publish Your Book

The Top Ten Reasons to Self-Publish Your Book | Social Media, the 21st Century Digital Tool Kit | Scoop.it
The self-publishing revolution is in full swing because we’re at a great time when tablets have reached critical mass, connectivity is ubiquitous, and people want to spread, not horde, their
Alison D. Gilbert's insight:

Go for it. Self-publish your eBook.

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