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Social Media, the 21st Century Digital Tool Kit
Ask not what you can do for social media. Find out what it can do for you professionally and personally.
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Insights Into the Hot Trend of Social Media Content Curation | Jeffbullas's Blog

Insights Into the Hot Trend of Social Media Content Curation | Jeffbullas's Blog | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Online content curation is a hot trend as business owners and professionals realize that content is vital to add value to their customers and prospects. The trend was already evident in 2011 but 2012 saw an outright explosion of the phenomenon.
Alison D. Gilbert's insight:

The birth of Scoop.it!

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Scam Alert: Get the New Facebook Black - Softpedia

Scam Alert: Get the New Facebook Black - Softpedia | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Scam Alert: Get the New Facebook Black
Alison D. Gilbert's insight:

What do you believe? How do you know for sure? What is true and what is a scam?

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HGTV to Premiere Renovation Series SPONTANEOUS CONSTRUCTION, 2/15

HGTV to Premiere Renovation Series SPONTANEOUS CONSTRUCTION, 2/15 | Social Media, the 21st Century Digital Tool Kit | Scoop.it
HGTV is bridging the gap between television and social media with its new series Spontaneous Construction.
Alison D. Gilbert's insight:

THIS is the value of social media and its marriage with traditional media. It is chemistry, the ultimate marriage to create world wide communication and help stories go viral.

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Hashtags on Facebook

Hashtags on Facebook | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Facebook is rumoured to be currently working on a hashtag feature.
Alison D. Gilbert's insight:

I think #s and @s should be universal to all social media 'languages'.

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Youth Use Social Media In Campaign To End Poverty

Youth Use Social Media In Campaign To End Poverty | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Around 1000 young ambassadors are using social media to create hype and participation in contributing towards the eradication of extreme poverty and
Alison D. Gilbert's insight:

Using social media to accomplish something, to end poverty.

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Noraini's curator insight, February 24, 2014 9:46 AM

I am truly amazed by how motivated and kind/helpful they are as they want poverty to stop by using media social. I believe not alot of people would do such thing to raise awareness of poverty as we are living in the 21st Century and they are all busy but then again, we have to be aware of what is happening around us. 

Chanel's curator insight, February 25, 2014 7:21 AM

amazed by how motivated and caring/helpful they are as they want poverty to stop by using media social.  We are living in the 21st Century and they are all busy but then again, we have to be aware of what is happening around us now

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10 Ways to Integrate Vine into your Social Media Marketing Strategy | Search Engine Journal

10 Ways to Integrate Vine into your Social Media Marketing Strategy | Search Engine Journal | Social Media, the 21st Century Digital Tool Kit | Scoop.it

There are some really great reasons why you should think about using Twitter’s new video sharing app to promote your business or brand. Vine is already extremely popular, which means it should become a part of your social media plan. Using Vine is also incredibly easy. Create a quick 6 second video, integrate it into your Twitter feed and make your tweets even more interesting. With a few creative yet simple ideas, you can make Vine an effective tool in your social media strategy. Read these 10 excellent tips and get inspired by several videos shown as best practice examples...


Via Jeff Domansky
Alison D. Gilbert's insight:

I'm all for video, first YouTube, then Vimeo, now Vine.

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Jeff Domansky's curator insight, March 14, 2013 1:04 PM

These 10 tips will get you excited and on the path to video success with Vine. Plus several great examples. Recommended reading!

Jeff Domansky's comment, March 14, 2013 1:04 PM
Absolutely agree Alison. Video and visuals are essential.
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The Creative Content Marketing Bar is Higher. Can You Reach It?

The Creative Content Marketing Bar is Higher. Can You Reach It? | Social Media, the 21st Century Digital Tool Kit | Scoop.it

... Brands are hard pressed to stand out with their content marketing, often taking a “more is better” approach. As David Meerman Scott says, the marketing one hundred is now the marketing ten thousand. The bar for marketing is definitely higher, not just in terms of the mechanical vs. meaningful brand effort at publishing useful content and engaging on the social web, but for sustaining high levels of content and user experience short and long term. Avinash Kaushik describes that expectation well: “You can no longer be good at just one thing, or two. It is a 10-thing world now (and maybe a 20-thing world soon).” Sure, you can learn all the content marketing tactics and visual content techniques there are, but sometimes there are fundamental perspective changes that can make a world of difference in terms of how to approach the increasing demand for higher quality content over time. To that end, here are 4 key content marketing takeaways worth considering...


Via Jeff Domansky
Alison D. Gilbert's insight:

That looks attractive until you take a close look at what it is.

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Phillip Ennis's curator insight, March 12, 2013 12:18 PM

"Understanding how the target audience discovers, consumes and acts on content is a big move in the right direction for creating meaningful visual content over time."

 

- Lee Oden's insight into how we can effectively drive marketing campaigns with quality & creativity, not quantity.

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15-Year-Old Bypasses The Awkward Teen Phase And Skips Straight To Genius

15-Year-Old Bypasses The Awkward Teen Phase And Skips Straight To Genius | Social Media, the 21st Century Digital Tool Kit | Scoop.it
How can this kid possibly be just 15?

Via Rachel Ayers Waller
Alison D. Gilbert's insight:

This video is great. I loved it.

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Rachel Ayers Waller's curator insight, March 7, 2013 9:22 AM

When my two mamas fight

100,000 miles

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INFOGRAPHIC: What Makes Social Media so Influential?

INFOGRAPHIC: What Makes Social Media so Influential? | Social Media, the 21st Century Digital Tool Kit | Scoop.it
If your impression of social media is limited to your friends posting cat videos and teenagers glued to their iPhones – think again.

Via Dr. Susan Bainbridge
Alison D. Gilbert's insight:

How true.

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Jenna Chiew Kai Yi's curator insight, March 2, 2013 11:20 PM

Synopsis: 

This article pertains to the issue of how social networking sites like Facebook & Twitter have such great impact on the 21st Century that we're living in. This article also presents the positive aspects of such influence such as diminishing distance and facillitating effective communtication. 

 

Commentary:

As cliche as this may sound, I do subscribe to the notion that social media is a double edged sword. While it could be used to compliment business transactions and strengthen relationships, it could also bring about adverse impacts. With social media, it is inevitable that some users would abuse it by viewing inappropriate sites. Social media could also encourage the act of cyber bullying, which would cause emotional stress to some Internet users. 

However, to say that social media is entirely wrong and vile is a biased and hypocritical statement since we ourselves use and frequent them. The pivotal issue is that people of the 21st Century must exercise self responsibility and be cautious of their online conduct. This way, Social Media would be able to achieve it's noble aim of integrating the human race.

Joseph Pomponio's curator insight, March 3, 2013 5:08 AM

A very remarkable chart.

Janet Ilko's curator insight, March 3, 2013 11:58 AM

Going to share with students, look at the growth of pinterest for example, wow! And 1 billion on Facebook?? Crazy!

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Key Social Media Trends to Watch in the Coming Year | Contently

Key Social Media Trends to Watch in the Coming Year | Contently | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Renee Warren, co-founder of Onboardly, discusses what's shaping up to be the four dominant content trends in 2013.

 

...Social  needs content and  content needs social — that interplay is essential to success.

 

“Facebook has changed how people consume content, and it is now becoming more apparent that brands will have to pay to get their messages to more people,” Warren said. “At Onboardly, we include social media as part of our methodology as we couldn’t properly execute on PR or content marketing without it. We need to use social media channels to promote our content, find contact people, develop relationships, and create influencer lists.”

It’s crucial to establish a balance between quality of information and scope of distribution.

Final Thoughts: Put in the Work

“Overnight success is a dream, just like unicorns and rainbows,” said Warren.

 

It’s time to get real by developing a thorough strategy....


Via Jeff Domansky
Alison D. Gilbert's insight:

All I know is that verbal and visual seem to have become the perfect social media content marriage.

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Angela Watkins's curator insight, February 25, 2013 3:52 PM

Stop gaining information .. printing off the Internet .. putting it into a file .. You must take action .. information is useful if you do not utlilize it.  

Jeff Domansky's comment, February 25, 2013 5:28 PM
Totally agree Angela, along with the key action of integration.
Angela Watkins's comment, February 28, 2013 9:53 AM
You are correct Mr. Domansky.
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Seth's Blog: Real-time news is neither

Seth's Blog: Real-time news is neither | Social Media, the 21st Century Digital Tool Kit | Scoop.it

The closer you get to the event itself, the more it costs to find out what's going on. A week or a month or a year after the fact, the truth (or as close as we can get) is nearly free. Finding out that same truth mere seconds after it happens is costly indeed. Want to know what the crime rate in Scarsdale was like on January 1? You can look that up instantly. Want to know what it was three seconds ago? A lot more difficult. Mike Bloomberg became the richest man in New York by selling traders just fifteen seconds head start on the data they needed. Fifteen seconds costs thousands of dollars a month per trader. But in most cases, what we get online is not actually in real-time and it's not news, either....


Via Jeff Domansky
Alison D. Gilbert's insight:

The cost of real-time or its approximation.

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J-P De Clerck's curator insight, February 24, 2013 11:15 AM

Exactly. Too much noise. Not enough reflection. In content marketing they call it "evergreen content" now. Well, we need buzzwords so evergreen it will be.

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10 Steps to Reinvent Media Strategy

10 Steps to Reinvent Media Strategy | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Alison D. Gilbert's insight:

"Earned Media is far and away the most effective influencer of consumer trust". pr-squared.com

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Increase Your Online Visibility

Increase Your Online Visibility | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Getting regular traffic to the website is not just building a good position in the search engine [...]
Alison D. Gilbert's insight:

Increasing Online Visibility

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A plan to challenge the Facebook monopoly

A plan to challenge the Facebook monopoly | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Facebook is the biggest media entity in the world and seemingly unstoppable. Or ... is it?
Alison D. Gilbert's insight:

Best article I have read in a long time.

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The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities

The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Facebook brand pages can rarely be considered "communities" based on these five reasons identified by Jessica Malnik.
Alison D. Gilbert's insight:

Facebook Brand Pages NEED to become communities. All facebook pages should aspire to becoming communities. LIKE for LIKE has severe limitations and dire consequences in a globally networked, heart-centered world.

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Facebook Works to Incorporate Hashtag

Facebook Works to Incorporate Hashtag | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Facebook is testing whether to follow Twitter's lead and allow users to click on a hashtag to pull up all posts about similar topics or events so it can quickly index conversations around trending topics.
Alison D. Gilbert's insight:

Hashtags and other symbols should be universal to social media language.

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Pinterest Answers PR Pros' Prayers With Offer of Analytics | PR News

Pinterest Answers PR Pros' Prayers With Offer of Analytics | PR News | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Pinterest on Tuesday quelled some of its critics by finally giving page managers a way to measure and track how people interact with their content. The free product, called Pinterest Web Analytics, is Pinterest's latest effort to shore up its services for business purposes. Since Pinterest launched in 2010, a lack of measurement tools has been a sore spot with brands considering using the platform. Outside services, such as Curalate, have provided data on pins, re-pins, likes, shares and impressions, but that meant PR pros must use an external analytics interface—now, Pinterest is a one-stop measurement shop, à la Facebook Insights....


Via Jeff Domansky
Alison D. Gilbert's insight:

Another right step for social media's darling

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Explainer Videos - Sell Yourself In 30 Seconds

Explainer Videos - Sell Yourself In 30 Seconds | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Learn how to use an Explainer Video to sell your business to an online audience
Alison D. Gilbert's insight:

Videos are where its at for just about every thing.

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How To Measure the Success of a Blog

How To Measure the Success of a Blog | Social Media, the 21st Century Digital Tool Kit | Scoop.it

I often wonder about how to measure the success of this blog. While there are many tools to measure page views and visitors, the absolute number of readers is probably the worst measure because it's a false idol. Feedburner subscribers, retweets, time on site aren't much better because they don't measure the true performance of a blog - what fraction of a target audience the blog reaches.

 

In order for content marketing and blogs to be effective, the writing must have a target audience in mind. By focusing on that audience, bloggers build a brand in a scalable and cost-effective way. So engaging the very highest fractions of that audience possible is the best metric of success.

 

For example, this blog targets startup founders, managers and employees. I journal my education and thoughts in the hopes that others benefit from these learnings. In exchange, I'm trying to build recognition within the startup ecosystem. Each morning, I'd like to log into an analytics dashboard that showed me the fraction of entrepreneurs and startup employees I reached the day before. And ideally, which content resonated and why. Alas, there is no such tool....


Via Jeff Domansky
Alison D. Gilbert's insight:

Blogs are the newspapers of the present.

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Jeff Domansky's curator insight, March 10, 2013 3:56 PM

Valuable thoughts on blog measurement...

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FancyQRCode

FancyQRCode | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Forget boredom. Design unique QR codes.

Via Ana Cristina Pratas
Alison D. Gilbert's insight:

I love fancy and innovative QR codes.

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Joyce Valenza's curator insight, March 10, 2013 2:25 PM

add your insight...

Kate Houston's curator insight, March 11, 2013 10:16 AM

I know many of our teachers already use QR codes... here's a way to jazz them up; sure to engage even a reluctant learner!

Jon Turino's curator insight, March 30, 2013 1:47 PM

Check this out if you use QR codes as one of your marketing tactics.

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A blast From The Past: The 1992 Michelangelo Virus Crisis

A blast From The Past: The 1992 Michelangelo Virus Crisis | Social Media, the 21st Century Digital Tool Kit | Scoop.it
The 1992 computer virus, Michelangelo, is what revolutionised anti virus software notable by John McAfee
Alison D. Gilbert's insight:

I wonder how Michelangelo would feel about a computer virus being named after him.

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Social Media Strategy: Why Insight and Evidence is So Important

Social Media Strategy: Why Insight and Evidence is So Important | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Via janlgordon, Jeff Domansky
Alison D. Gilbert's insight:

What is the difference between one social media strategy and another?

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Daniel Maina's comment, June 4, 2014 7:36 AM
Thanks for sharing:)
Daniel Maina's comment, June 4, 2014 7:36 AM
Thanks for sharing:)+
Daniel Maina's comment, June 4, 2014 7:37 AM
Thanks for sharing:)
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The Top 20 Fast Food Brands In Social Media | AllTwitter

The Top 20 Fast Food Brands In Social Media | AllTwitter | Social Media, the 21st Century Digital Tool Kit | Scoop.it

With more than 20 million Facebook fans and a million follows on Twitter, fast food chain Subway has one of the largest social audiences on any restaurant in the world. But more than this, Subway issues more retweets than any other restaurant brand, and responds to 54 percent of their incoming tweets in 15 minutes or less.

 

This strong approach to customer support ranked Subway as the top restaurant brand in social media, finishing ahead of McDonald’s and Taco Bell.


Via Jeff Domansky
Alison D. Gilbert's insight:

Is there any correlation between tweeting and the quality of fast food? Read on and let meknow what you think.

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Jeff Domansky's curator insight, February 25, 2013 5:22 PM

These businesses get social. Impressive numbers!

Jeff Domansky's curator insight, February 25, 2013 5:26 PM

These fast food businesses GET social.

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Social Media Press Release Example

Social Media Press Release Example | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Social Media Press Release Example
Alison D. Gilbert's insight:

"How to Make a Social Media Press Release" by Christopher Penn

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The worst times and days for press releases - SHIFT Communications PR Agency | Boston | New York | San Francisco

The worst times and days for press releases - SHIFT Communications PR Agency | Boston | New York | San Francisco | Social Media, the 21st Century Digital Tool Kit | Scoop.it
The worst times and days for press releases - SHIFT Communications PR Agency | Boston | New York | San Francisco
Alison D. Gilbert's insight:

When to release and when not to release, info to the press, that is.

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