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Social Media, the 21st Century Digital Tool Kit
Ask not what you can do for social media. Find out what it can do for you professionally and personally.
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The Ultimate #Socialmedia Marketing Mindmap - Caroline Baxter

The Ultimate #Socialmedia Marketing Mindmap - Caroline Baxter | Social Media, the 21st Century Digital Tool Kit | Scoop.it
I found this Great socialmedia marketing mindmap, clearly defining the key elements and components of social media built up around your brand.
Alison D. Gilbert's insight:

This is way too twisted for my head. I am better at coming from my gut instinct.

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Forget Facebook: Google+ and Twitter are the social networks of 2013, says social media mogul Jon Morter

Forget Facebook: Google+ and Twitter are the social networks of 2013, says social media mogul Jon Morter | Social Media, the 21st Century Digital Tool Kit | Scoop.it
The integration and effect Google+ has on SEO will make it the social network of 2013, according to the social media expert behind the...
Alison D. Gilbert's insight:

Another Google+ evangelist. Let's see what comes in 2013.

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How I Gave up Email and Reclaimed 3 Hours a Day

How I Gave up Email and Reclaimed 3 Hours a Day | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Leave your e-mail inbox behind by moving your communication to collaborative tools and social media.
Alison D. Gilbert's insight:

BRavo, I am with you 100%. I hate email.

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The State of Flipboard and Rise of Mobile Curation [INFOGRAPHIC]

The State of Flipboard and Rise of Mobile Curation [INFOGRAPHIC] | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Flipboard is a personal magazine made up of the things you care about most. Recently, it surpassed 50 million readers and released a new feature that allows users to create their own magazines.
Alison D. Gilbert's insight:

I love online magazines that I create from what interests me.

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Free Hurricane Sandy-Related Property Insurance Claims Seminar

Free Hurricane Sandy-Related Property Insurance Claims Seminar | Social Media, the 21st Century Digital Tool Kit | Scoop.it
With at least 40,000 buildings damaged during Hurricane Sandy, Ocean County, New Jersey suffered unprecedented and unparalleled damage last fall.
Alison D. Gilbert's insight:

Ocean County, NJ needs help with damage from Hurricane Sandy. Attend free public lecture to find out how.

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Design a Business Card That Won’t Get Thrown Away | Design Shack

Design a Business Card That Won’t Get Thrown Away | Design Shack | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Reading an article entitled Design a Business Card That Won’t Get Thrown Away on Design Shack.
Alison D. Gilbert's insight:

Great design never goes out of style.

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How to Access Your Pinterest Analytics | Sprout Social

How to Access Your Pinterest Analytics | Sprout Social | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Pinterest has finally launched an analytics tool, making it easier for you to collect metrics around the way consumers interact with pins originating from your website. Pinterest Web Analytics will provide you with information about how many people have pinned from your site, how many people have seen those pins, and how many people visited your site from Pinterest.

 

With this tool, you’ll be able to determine if the information and content you’re sharing on your website or blog is resonating with an audience (and if so, which audience) as well as what’s not working. But before you can get started, there are a couple of steps you must take to prepare your website and Pinterest account. Below, you’ll find more details about Pinterest Web Analytics and what you must do to get there....


Via Jeff Domansky
Alison D. Gilbert's insight:

Analytics for every application is the latest thing for 2013. If you don't know what your audience wants, you don't know what to give them.

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Jeff Domansky's curator insight, March 16, 2013 3:27 PM

Marketers and PR people are loving the sound of this tool.

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How Cadbury uses Facebook, Twitter, Pinterest and Google+ | Econsultancy

How Cadbury uses Facebook, Twitter, Pinterest and Google+ | Econsultancy | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Cadbury appears to be readymade for social marketing as it is a historic brand with products that people love. However it hasn’t simply rested on its laurels and expected the ‘likes’ to come rolling in. In the past year we’ve reported on Cadbury’s use of Facebook and Google+ for product launches, as well as its shift away from traditional media thanks to its success in social media. Therefore I thought it would be interesting take a closer look at how the brand uses Facebook, Twitter, Pinterest and Google+. This post is the latest in a series that has already examined the social strategies of several other major consumer brands, including ASOS, Tesco, McDonald’s and Red Bull...


Via Jeff Domansky
Alison D. Gilbert's insight:

The social media combo for marketing success.

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Angela Watkins's comment, March 20, 2013 10:05 AM
Social media/Digital Avenues is the way to go.
Angela Watkins's curator insight, March 20, 2013 10:06 AM

Social Media/Digital Avenues is the way to go... 24/7/365 ... Global opportuniites could be waiting.

Angela Watkins's curator insight, March 20, 2013 10:38 AM

Very interesting... 

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Grow Your Social Media Relationships with Storytelling — socialmouths

Grow Your Social Media Relationships with Storytelling — socialmouths | Social Media, the 21st Century Digital Tool Kit | Scoop.it

How to craft and tell your story to truly stand out in the mind of your social media contacts. The story makes the message resonate. That’s right: An important element to cultivating relationships, especially via social media, is the story. No, I don’t mean you must turn into your favorite novelist and spin a compelling tale of mystique, intrigue, and danger. But if you want to truly stand out in the minds of your contacts, you do need to think about your story and tell it across social media.... 


Via Jeff Domansky
Alison D. Gilbert's insight:

Being a good storyteller on social media.

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Jeff Domansky's curator insight, March 29, 2013 1:06 PM

Here's how to tell a story via social media that resonates with your target audience so you can connect:

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13 Reasons Why Using Social Media for Business is Non-Negotiable! | Social Media Today

13 Reasons Why Using Social Media for Business is Non-Negotiable! | Social Media Today | Social Media, the 21st Century Digital Tool Kit | Scoop.it
 13 Reasons Why Using Social Media For Business is Non Negotiable!Is there ever a time when having a social media Image presence is an option?

Via Dr. Susan Bainbridge
Alison D. Gilbert's insight:

Agree. It's all about social media, verbally and visually.

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Jeannine Huffman's curator insight, March 23, 2013 9:18 PM

Promote promote promote

Rim Riahi's curator insight, March 27, 2013 2:06 AM

 13 Reasons Why Using Social Media For Business is Non Negotiable!Is there ever a time when having a social media Image presence is an option?

Robin Martin's comment, March 30, 2013 10:21 AM
Absolutely true! This should NOT be an option...this should be included in any business plan. The trick is to sell this to "the boss" or those in charge of marketing. Let's keep pushing it!
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Octane Article

Octane Article | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Alison D. Gilbert's insight:

I love learning about new social media sites and apps also.

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Competition - Are We Still Thinking Like Social Darwinists? | The 7 Graces of Marketing - ethical marketing for social entrepreneurs

Competition - Are We Still Thinking Like Social Darwinists? | The 7 Graces of Marketing - ethical marketing for social entrepreneurs | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Competition is so ingrained in our culture, we can often miss the economic, social and environmental damage it does. Author and marketer Lynn Serafinn explains.
Alison D. Gilbert's insight:

Social Entrepreneurship and Ethical Marketing, Part 2

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Why Collaboration is Integral to the New Business Paradigm | The 7 Graces of Marketing - ethical marketing for social entrepreneurs

Why Collaboration is Integral to the New Business Paradigm | The 7 Graces of Marketing - ethical marketing for social entrepreneurs | Social Media, the 21st Century Digital Tool Kit | Scoop.it
What are the Strengths, Weaknesses, Opportunities and Threats to Collaboration? Why is it vital in today’s business world? Author, marketer Lynn Serafinn explains.
Alison D. Gilbert's insight:

I am all for social entrepreneurship.

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Mark Zuckerberg Stars In New Facebook Home Ad [VIDEO]

Mark Zuckerberg Stars In New Facebook Home Ad [VIDEO] | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Mark Zuckerberg stars in a new ad to promote Facebook Home, and it's funny!
Alison D. Gilbert's insight:

This IS very funny!

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Create a Classroom or School Google+ Community

Create a Classroom or School Google+ Community | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Google+ Community A Google+ community is a forum where people with common interests come together to interact on the Web. This would be an ideal tool for schools who use Google Apps in Education.

Via Ana Cristina Pratas
Alison D. Gilbert's insight:

Online education means a world of knowledge at your fingertips.

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vananh.com's comment, April 20, 2013 7:36 AM
Oh, when did you start to use this in your school? Paul ?
carfrasa's curator insight, April 22, 2013 8:28 AM

Alcuni spunti per usare Google+ nell'insegnamento

Lily Bolig's comment, April 23, 2013 1:46 AM
I haven't had a chance to use it yet, but I'm definitely interested!
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[TheSocialScoop] Apr 12 - What did Guy Kawasaki really propose?

[TheSocialScoop] Apr 12 - What did Guy Kawasaki really propose? | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Alison D. Gilbert's insight:

I wish I had been there for the seven day Social Media Marketing World LIVE (SMMW13) Event.

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The Future of News Is Around Individual Talent, Not Advertising: The 10 Key Ideas

The Future of News Is Around Individual Talent, Not Advertising: The 10 Key Ideas | Social Media, the 21st Century Digital Tool Kit | Scoop.it
"What if news organizations confronted the reality that nearly all media will be 'social media' a decade hence?

Via Robin Good
Alison D. Gilbert's insight:

It's about time someone said that.

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Robin Good's curator insight, April 13, 2013 11:30 AM



If you are wondering what the future of news may really look like, my advice is to give a very good read to this fantastic article.

In it, Nicco Mele and John Wihbey report the sad state of the news industry and illustrate the facts that indicate an alternative, high-value path that can be taken for the future. The tracks are already there, paved by some pioneering orgs and by a bunch of small individual personalities on the web. 


This article distills the very own business and development approach I have been using since 2008, when I have decided to move away from depending on Google-based advertising revenues and toward the creation of a service dedicated specifically to develop information-based micro-businesses focusing on individual personalities.


Here, from a ton of interesting content I have excerpted 10 key thoughts that stand out for me as being fully representative of the new model that is emerging for the future of the news business (curators, subject-mater experts, individual with a real expertise read closely).


1) ...terrifying signs of the decline of the news industry.

...three of America’s most esteemed papers for sale — The Boston Globe, the Chicago Tribune, and the Los Angeles Times...


2) News revenue remains overwhelmingly dependent upon advertising, but the radical connectivity of the Internet has greatly diminished both the scale of newspapers’ reach as well as the value of advertising.


3) What if journalists became like your doctor, dentist, or teacher — people who provide a valuable service to you, and whose name, voice, and personality are more intimate? ...The question then becomes how to create a social presentation layer that wraps around news — preserving the integrity of the product but updating its interface to fit with human behavior in the digital age.


4) Without an identity, much journalistic content will increasingly be swept around the Internet in an anonymous blur of sharing and finding through networks, with little regard for the source or the labors taken to produce that news.


5) ...re-design the newspaper to be a platform for talent across multiple media. ......what if news outlets decided to flip their model, so that the editorial staff was not subservient to the brand, but the “brand” became a platform for talent?


6) ...outlets, like Boing Boing, are making money largely based on the brands of several smart, interesting personalities. Many of the “blogging networks” are built around aggregating traffic across different online personalities. One could name dozens of examples where a single blogger or news personality is driving substantial traffic. ...we’re already likely to see a “new dance between top talent and media brands,”... “If brands are successful at assembling enough talent,” ... “they’ll succeed because they provide easy entry points for us consumers.”


7) The future of news organizations is a lot of [diversfied] revenue sources — maybe as many as 30 or 40 — and none of them account for a substantial stake of the organization’s income.


8) In March of 2008, Kevin Kelly famously put forth the theory of 1,000 true fans as a potential future for music. Find 1,000 dedicated enthusiasts willing to pay you $100 a year for your music, and then you don’t have to worry about selling albums.


9) Why are more journalists not doing the same — and creating more kinds of editorial products to sell — while cultivating a paying fan base?

With the decline of trust and loyalty in large institutions, it is increasingly hard to imagine people in the coming decades subscribing because of loyalty to an institutional Big Media entity. Yet it’s easy to imagine them wanting to fund several people whom they trust to bring them information they care about.


10) ...research to date shows that the average news consumer is a creature of habit, circling back to the same two to four big websites to get their news. But this will not continue in perpetuity... “Elite” news consumers — ... already organize their consumption this way, around key Twitter and RSS feeds, following lists of personalities they like or admire. The broader public will ultimately begin to shift in this direction.



Milestone. Must-read article. Insightful. Inspiring. Well-documented. 10/10


Full article: http://www.niemanlab.org/2013/04/the-end-of-big-media-when-news-orgs-move-from-brands-to-platforms-for-talent/




Miklos Szilagyi's curator insight, April 14, 2013 3:18 AM

Well, you can start thinking about it... what is coming out of this for you... personally and company-wise...

Anake Goodall's curator insight, May 16, 2013 6:59 AM

this space is fair fizzing, and the pace of change and creative destruction is - if anything - continuing to accelerate ...

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40 Entertaining Infographics Plus Some Tips On Creating Your Own Using Photoshop - noupe

40 Entertaining Infographics Plus Some Tips On Creating Your Own Using Photoshop - noupe | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Infographics are popular. They help reduce complex coherences to simplified illustrations. Information gets visualized. The best infographics are self-explanatory, needing almost no text at all. A picture is worth a thousand words, they say.
Alison D. Gilbert's insight:

I love designing in Photoshop.

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How Cadbury uses Facebook, Twitter, Pinterest and Google+

How Cadbury uses Facebook, Twitter, Pinterest and Google+ | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Cadbury appears to be readymade for social marketing as it is a historic brand with products that people love.
Alison D. Gilbert's insight:

The winning marketing combo, facebook, twitter, Pinterest and Google +

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Trader Joe’s, Whole Foods, and Other Big Grocers Make Big Decision on GMO Salmon

Trader Joe’s, Whole Foods, and Other Big Grocers Make Big Decision on GMO Salmon | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Alison D. Gilbert's insight:

No GMO fish.

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How To Turn Your Website's Google Analytics Report Into An Infographic

How To Turn Your Website's Google Analytics Report Into An Infographic | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Have you ever tried to make quick sense of your website's Google Analytics report? Google Analytics is a great tool that provides a wealth of information about your website's traffic and engagement, but the dashboard style display of key metrics can be a little much to take in and meaningfully process. Yet more than 10 million people rely on this free tool to keep track of their daily web performance.

 

So the fine folks over at Visually created a Visually Google Analytics Report which can be automatically delivered to your inbox each week. The report transforms critical data about your website including the number of weekly page views, social engagement, SEO, and bounce rate into an easily accessible infographic.


Via Jeff Domansky
Alison D. Gilbert's insight:

Great idea, a Visual.ly Google Analytics Report.

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Brian Yanish - MarketingHits.com's curator insight, March 30, 2013 6:52 PM

Love it, great to send to a client. 

Charles Lipshay's curator insight, March 30, 2013 7:07 PM

Now a Blog with place for analytics & seo    http://www.empowernetwork.com/almostasecret.php?id=lipshaybiz

Daniel Polecheck's curator insight, March 31, 2013 3:33 AM

This could be a good marketing tool to put the client on the fence over the fence.

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Palestinian Blogger Jailed For Liking Facebook Post

Palestinian Blogger Jailed For Liking Facebook Post | Social Media, the 21st Century Digital Tool Kit | Scoop.it
A Palestinian Blogger has been sentenced to jail after liking 3 posts on Facebook
Alison D. Gilbert's insight:

Jailed for liking facebook post? i would have a life time sentence!

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The 7 Graces of Marketing | ethical marketing, social enterprise, Lynn Serafinn, 7 Graces Project CIC

The 7 Graces of Marketing | ethical marketing, social enterprise, Lynn Serafinn, 7 Graces Project CIC | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Info articles. Ethical marketing, social media, social enterprise. Lynn Serafinn, marketer, consultant, author of "The 7 Graces of Marketing", "Tweep-e-licious". Home of 7 Graces Project CIC. Training and certification in ethical marketing.
Alison D. Gilbert's insight:

I believe we need to be moving in the direction of ethical marketing and social entrepreneurship.

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Vision, Innovation, Trust, Ease – 4 Qualities of Collaboration | The 7 Graces of Marketing - ethical marketing for social entrepreneurs

Vision, Innovation, Trust, Ease – 4 Qualities of Collaboration | The 7 Graces of Marketing - ethical marketing for social entrepreneurs | Social Media, the 21st Century Digital Tool Kit | Scoop.it
How many business or marketing partnerships are actual collaborations? Author, marketer Lynn Serafinn talks about the 4 qualities of the Grace of Collaboration.
Alison D. Gilbert's insight:

Social Entrepreneurship and Ethical Marketing, Part 1

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