When people think “online marketing” or even “content marketing,” they typically think of two things — blogs and social media.
Pay-per-click advertising and SEO are probably on their minds as well. And of course there’s always the trendy new social platform of the day — whether it’s a six-second video or the latest way for you to tell people what kind of sandwich you’re having for lunch today.
And then there’s email.
So old-fashioned! So yesterday! There’s nothing sexy about email!
Unless, that is, you happen to find “making a lot of money and enjoying your business” to be sexy.
In that case … email is sexy as all get-out. Here’s why."