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The Toxic Class Divide: Income Determines the Chemicals We Eat

The Toxic Class Divide: Income Determines the Chemicals We Eat | Social Media, the 21st Century Digital Tool Kit | Scoop.it
We all consume toxins in our food—but some are more expensive than others.
Alison D. Gilbert's insight:

Pick your poison by your economic class.

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Social Media, the 21st Century Digital Tool Kit
Ask not what you can do for social media. Find out what it can do for you professionally and personally.
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Rescooped by Alison D. Gilbert from Infographics
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Infographic: How to Use Google+ for Business

Infographic: How to Use Google+ for Business | Social Media, the 21st Century Digital Tool Kit | Scoop.it

If your business has an online presence, then Google+ is impacting your revenue. Love it or hate it, interacting with Google+ is an important piece of an online marketing strategy. As the second largest social platform (behind Facebook), it is important to integrate Google+ into your regular social marketing activity. For those new to the platform, here are some quick tips and best practices to get you started. 


Via Lauren Moss, Ivo Nový
Alison D. Gilbert's insight:

For many business people, Google+ has overtaken Facebook in usage. It is viewed as more professional and to be taken seriously. Facebook has a less than professional aura.

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Nine0Media's curator insight, March 11, 1:47 AM

#DIYSEO #Nine0Media

pascal leclerc's curator insight, March 14, 1:53 PM

infographie intéressante

Sabra Kay's curator insight, April 4, 10:18 AM

Have you been putting off joining Google + or have you not been active? There are so many reasons to use it!

Rescooped by Alison D. Gilbert from World's Best Infographics
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Intriguing study reveals the secrets of successful infographics

Intriguing study reveals the secrets of successful infographics | Social Media, the 21st Century Digital Tool Kit | Scoop.it
What makes an infographic successful? As designers, we want it to achieve a balance of two main things: Did the reader get the message we wanted them to get?

 

...To the surprise of the researchers, bar graphs and charts did poorly. It turns out (news flash) they all kinda look the same. The most memorable images contained “human recognizable objects.” Think mundane stuff like photos or illustrations of bottles, animals and shoes, not to mention people.


Other important points:

Color made a huge difference: the more, the better.Images with more clutter were highly memorable. How much more memorable? A lot.Images with lots of circles and rounded corner graphics also ranked high.
Via Jeff Domansky
Alison D. Gilbert's insight:

I love Infographics and agree with everything I've read here.

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Jeff Domansky's curator insight, March 31, 1:33 PM

Intriguing study of what makes infographics work.

Jeff Domansky's curator insight, March 31, 1:34 PM

Research worth noting for content, marketing, PR and design pros.

Alison D. Gilbert's curator insight, March 31, 4:40 PM

Infographics, the chart of the digital age.

Rescooped by Alison D. Gilbert from Digital Delights for Learners
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Tackk — Content Creation + Sharing

Tackk — Content Creation + Sharing | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Quickly publish and share your message with one simple page. No signup, just easy, beautiful design.

Via Ana Cristina Pratas
Alison D. Gilbert's insight:

A new social media venue to offer the things I love to share. Visit me at Art and Bytes on tackk.com.

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Ricard Garcia's curator insight, April 2, 1:58 AM

Time for thoughts and ideas clearly expressed!!

Denise Cruz's curator insight, April 4, 2:51 PM

Ms. Cruz's students

Amy Boyce Malloy's curator insight, April 11, 1:04 PM

Another tool to check out! #contentmarketing

Rescooped by Alison D. Gilbert from Modern Marketer
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21 Types of Content Your Social Media Followers Crave

21 Types of Content Your Social Media Followers Crave | Social Media, the 21st Century Digital Tool Kit | Scoop.it

As Google is slowly killing traditional SEO link building methods we are seeing a wave of content marketing adoption taking over the internet. Google wants you to earn links, not build them."


Via The Fish Firm
Alison D. Gilbert's insight:

Great tips for content creators.

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Steve Baker's curator insight, March 31, 8:08 AM

Emotive subjects are more likely to be shared on social media. Whilst this would certainly true for Facebook, I'm not convinced wrt LI.

La Boite à Donuts's curator insight, April 2, 11:58 AM

Ne reste plus qu'à intégrer ces éléments dans sa stratégie de contenu :-).

 

Pour aller plus loin : www.laboiteadonuts.fr/formations !

David Alexander's curator insight, April 6, 10:10 AM

 Great list for remembering what  compels us to consume this thing called social media. 

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The CMO's Guide to the 2014 Social Landscape | Visual.ly

The CMO's Guide to the 2014 Social Landscape | Visual.ly | Social Media, the 21st Century Digital Tool Kit | Scoop.it
This infographic is a guide to the CMO's social landscape. It shows what aspects different social networks are good for.
Alison D. Gilbert's insight:

Content Management Organization for 2014. Tons of info about 8 of the top social media giants packed into one Infographic.Twitter seems to get top billing on all four areas, seo, brand awareness, customer communication, traffic generation.

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Rescooped by Alison D. Gilbert from WordPress Social Marketing
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Making the WordPress Media Library Your Friend

Making the WordPress Media Library Your Friend | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Images are one of the most important part of a website, but also basically the most technically challenging part -- at least if you want to do them right."


Via Kimberly Castleberry
Alison D. Gilbert's insight:

I use WordPress daily and sometimes it is so slow. Is it because of my improper use of images?

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Kimberly Castleberry's curator insight, March 25, 11:24 PM

WordPress image management may not sound sexy, but Matt's hooking ya up with the goods to make your images load faster, make them easier to find, and make them slow down your server less. Bookmark this one!

Kimberly Castleberry's comment, March 26, 12:58 AM
My pleasure, any time you can pass me links it helps us both out.
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Social Media Tips: 50 More Tweetable Social Media Tips for You and Your Business

Social Media Tips: 50 More Tweetable Social Media Tips for You and Your Business | Social Media, the 21st Century Digital Tool Kit | Scoop.it

"Sharing Social Media tips and tricks is my main goal for this blog, and so here are 50 more tweetable social media tips for you to use and share! Just click the “Click to Tweet” text at the end of the tip you like, and ta-da! Have fun tweeting! Oh, and you can find me tweeting these and other social media tips @R3SocialMedia 
Read more at http://www.business2community.com/social-media/social-media-tips-50-tweetable-social-media-tips-business-0822801#eRyWTrBWfgJYeJMl.99"

Alison D. Gilbert's insight:

An excellent article on how to use the social media tool kit to craft your best results.

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Rescooped by Alison D. Gilbert from The 21st Century
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The 36 Rules Of Social Media (Infographic) - Business 2 Community

The 36 Rules Of Social Media (Infographic) - Business 2 Community | Social Media, the 21st Century Digital Tool Kit | Scoop.it
The 36 Rules Of Social Media (Infographic) http://t.co/Pra6m08oMj via @B2Community

Via Susan Bainbridge
Alison D. Gilbert's insight:

Only 36 rules out of millions of activities?

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The “Old-Fashioned” Marketing Tool that Will Make Your Business More Profitable

The “Old-Fashioned” Marketing Tool that Will Make Your Business More Profitable | Social Media, the 21st Century Digital Tool Kit | Scoop.it

"

When people think “online marketing” or even “content marketing,” they typically think of two things — blogs and social media.

Pay-per-click advertising and SEO are probably on their minds as well. And of course there’s always the trendy new social platform of the day — whether it’s a six-second video or the latest way for you to tell people what kind of sandwich you’re having for lunch today.

And then there’s email.

So old-fashioned! So yesterday! There’s nothing sexy about email!

Unless, that is, you happen to find “making a lot of money and enjoying your business” to be sexy.

(I do.)

In that case … email is sexy as all get-out. Here’s why."

Alison D. Gilbert's insight:

I HATE EMAIL.

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Rescooped by Alison D. Gilbert from Story and Narrative
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The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You

The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You | Social Media, the 21st Century Digital Tool Kit | Scoop.it

"When Jonah Berger was a graduate student at Stanford, in the early aughts, he would make a habit of reading page A2 of the Wall Street Journal, which included a list of the five most-read and the five most-shared articles of the day. “I’d go down to the library and surreptitiously cut out that page,” he recalls. “I noticed that what was read and what was shared was often different, and I wondered why that would be.” What was it about a piece of content—an article, a picture, a video—that took it from simply interesting to interesting and shareable? What pushes someone not only to read a story but to pass it on?"


Via Gregg Morris
Alison D. Gilbert's insight:
Alison D. Gilbert's insight:

I am not amazed or infuriated either. But tip #5 is 'use the title as bait'. So this explains that. 

Here are the six things I was able to extract from Jonah Berger's story. It took me several readings to unearth them. It would have helped if he had made a list (referred to in#3 and #4). In fact, in rereading and now summarizing this post, I realize the author violated just about every one of the valuable suggestions listed below.

 

Six things to help your story go viral:

1. create ‘social currency’ so people feel ‘in the know’  
2. present a ‘memory inducing trigger’  
3. include a ‘list’ because this is a promise of ‘practical value’  
4. list things in a ‘nice packet of useful information’  
5. use the ‘title as bait’ (with an emotional and arousing title)
6. write a ‘quality’ story

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APIntd's curator insight, March 10, 4:42 PM

Une (petite) leçon à garder en tête pour la diffusion d'information

Jody MacPherson's curator insight, March 10, 5:36 PM

I think this sums up social media quite nicely:

"The irony, of course, is that the more data we mine, and the closer we come to determining a precise calculus of sharing, the less likely it will be for what we know to remain true. "


Welcome to reality. 

Atul's curator insight, March 27, 6:54 AM

Good Read

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How this Famous Oscar Photobomb Defines Twitter for Marketers

How this Famous Oscar Photobomb Defines Twitter for Marketers | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Last Sunday, Oscar host Ellen broke Twitter with the most epic of all selfies. The picture was retweeted more than 1.3 million times in less than an hour, breaking President Obama’s 2012 victory photo record.
Alison D. Gilbert's insight:

Say cheese and retweet!

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Alison D. Gilbert's curator insight, March 6, 6:02 AM

Almost like a family photo shared 1.3 million times.

Alison D. Gilbert's curator insight, March 6, 6:03 AM

Advertising disguised as an Oscar family photo.

Rescooped by Alison D. Gilbert from BI Revolution
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Why Facebook Sucks For Marketers

Why Facebook Sucks For Marketers | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Why Facebook Sucks For Internet Marketers
* The minute you figure something out they eliminate or change it.
* They HATE marketers and think we are all spammers.

* There is no "mutual benefit" since minute you figure something that works out they take it away. 
* Facebook is always about the PROMISE of ROI never actual ROI!

I was excited and ready to give Facebook another chance. I'm reading Gary Vanderchuk's Jab, Jab, Jab, Right Hook and he makes a compelling case for Facebook Sponsored stories. Put the book down and am about to tweet how interesting sponsored stories sounds and I get a Mashable alert that sponsored stories will be eliminated on April 9. 

Boy have I been to this rodeo before. As a Director of Ecommerce we spent thousands trying to solve the riddle that is Facebook marketing (we never did preferring to give up instead). Why any IMer would spend time and energy on a platform that clearly HATES US is a strange mystery. 

They hate us because we are spammers, stupid or don't get how to be "native' on their platform. The only reason Facebook gets any time or budget is the promise of a billion connected users with an amazing BI overlay. Problem is if the minute you finally find something that works they eliminate then Facebook wins again and we marketers are stupid indeed. 

As I point out in this post on GPlus, we are doing our bit. We want to tell great stories, we want to learn how to tell great stories on Facebook and other social platforms. Marketers ARE NOT THE ENEMEY, so please stop treating us as if we are or shame on us for continuing to fund such bad treatment. 

With the growth of "niche, targeted and closed" social nets most are prediciting for 2014 maybe we will have new ways so share our stories, new ways to learn from our customers and Facebook can do what it does best - let you share pictures of your children with your parents.  

 


Via Martin (Marty) Smith
Alison D. Gilbert's insight:

The above points about facebook are so true. I have been saying this all along on my Page Cover Mastery, facebook page. http://www. facebook.com/PageCoverMystery
They make so many changes that I was calling it Page Cover Mystery for a while. 

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Rescooped by Alison D. Gilbert from Public Relations & Social Media Insight
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Which Brands Rule Twitter? | Visual.ly

Which Brands Rule Twitter? | Visual.ly | Social Media, the 21st Century Digital Tool Kit | Scoop.it

A recent study revealed that 99% of brands are on Twitter. Although small businesses may have paved the way for Twitter marketing success, the world's largest brands are adopting the platform a both a customer service and marketing tool at an increasing rate.


Via Lauren Moss, Jeff Domansky
Alison D. Gilbert's insight:

Twitter definitely seems to be the way to go for branding large corporations.

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Marissa Sharbell's curator insight, February 27, 2:28 PM

This is another infographic displaying the top brands on Twitter. These are businesses that are doing social media the right way. The categories include customer service, sales, and authenticity and the top dogs in each topic. Among the top brands are names such as Ford, Nike, JetBlue, and ASOS. It just proves that putting an effort forth in cultivating an attractive online presence pays off in the long run. 

Jeff Gonzalez's curator insight, February 27, 3:28 PM

I actually really enjoyed this atricle because I use twitter and it was pretty cool to see the bussiness part about it. 

John Thomas's curator insight, March 1, 4:38 AM
Which Brands Rule Twitter? | Visual.ly
Rescooped by Alison D. Gilbert from UX Design
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11 Resources Help You Create a Flat & Responsive WebSite Design

11 Resources Help You Create a Flat & Responsive WebSite Design | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Learn why flat design responsive sites are so popular, and get 11 resources for getting the design elements you need to create your own.

Marty Note
Flat and responsive are the two 2014 pillars your website should be designed or re-designed with. This post shares 11 great resources to help with Flat & Responsive (most of these 11 resources were new to me).


Via Martin (Marty) Smith, Michael Allenberg
Alison D. Gilbert's insight:

Fascinating article. The topic is new for me and I need to digest it. 

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Rescooped by Alison D. Gilbert from Public Relations & Social Media Insight
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SMToolbox: Expert Google Plus Tips and Tools | Social Media Today

SMToolbox: Expert Google Plus Tips and Tools | Social Media Today | Social Media, the 21st Century Digital Tool Kit | Scoop.it

As Google+ has over 300m active users (and growing), I am always keen to learn how I can use the platform more effectively. This week, I was very lucky to catch up with Google+ guru Martin Shervington in a Hangout before his talk at Social Media Marketing World. The downside of a Google Hangout was that I could see he was on the sunny West Coast of the US while I was sitting in the dark in London, but on the positive side I learned a huge amount about how to maximise my use of Google+. Martin also shared his advice for people new to the platform.


Via Jeff Domansky
Alison D. Gilbert's insight:

I am not a big Google+ fan. But I know there are many people who can not bother with all the fluff and frills of facebook. They prefer the straightforward business nature of Google+.

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Jeff Domansky's curator insight, March 30, 3:40 PM

Top Google+ tips and tools from Martin Shervington.

Rescooped by Alison D. Gilbert from Modern Marketer
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Social Media for Small Business : The Why and How

Social Media for Small Business : The Why and How | Social Media, the 21st Century Digital Tool Kit | Scoop.it
GottaQuirk is a blog focussed on all aspects of digital marketing and is authored by the Quirk team.

Via The Fish Firm
Alison D. Gilbert's insight:

I posted this because I love the graphic of all the social media icons placed together.

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How Google Glass Works - Blog About Infographics and Data Visualization | Cool Infographics

How Google Glass Works - Blog About Infographics and Data Visualization | Cool Infographics | Social Media, the 21st Century Digital Tool Kit | Scoop.it

The Google Glass phenomenon has gotten a ton of coverage from the tech press, but how does it work? Creator Martin Missfeldt explains the inner workings in his How Google Glass Works infographic.


Via Jeff Domansky
Alison D. Gilbert's insight:

This is new to me as well.

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Jeff Domansky's curator insight, March 27, 9:51 AM

Interesting and informative. The definition of a great infographic.

Jeff Domansky's curator insight, March 27, 9:54 AM

Interesting and informative. The definition of an effective infographic.

aanve's curator insight, March 27, 11:33 PM

www.aanve.com

 

Rescooped by Alison D. Gilbert from World's Best Infographics
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Social Media in a Nutshell an infographic

Social Media in a Nutshell an infographic | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Social Media is a fast growing industry and it can be hard to follow. So sometimes it is nice to take a step back and review who the big players are and what they actually do.The following infographic by  Text Marketer  takes a global look on 4 of the main players: Twitter,  Facebook,  LinkedIn and Pinterest – and compares it with more traditional media like email and SMS....


Via Jeff Domansky
Alison D. Gilbert's insight:

I love Infographics and social media. So what could be better than a combination of the two.

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Jeff Domansky's curator insight, March 26, 12:59 AM

Interesting social media retrospective.

Bookmarking Librarian's curator insight, March 26, 10:01 PM

Technology and using social media

aanve's curator insight, March 26, 10:39 PM

www.aanve.com

 

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50 Tweetable Social Media Tips for You and Your Business | R3 Social Media

50 Tweetable Social Media Tips for You and Your Business | R3 Social Media | Social Media, the 21st Century Digital Tool Kit | Scoop.it
50 easily tweetable social media tips for you to use and share!
Alison D. Gilbert's insight:

"Sharing Social Media tips and tricks is my main goal for this blog, and so here are 50 tweetable social media tips for you to use and share! Just click the “Click to Tweet” text on the end of the tip you like, and voila! Have fun tweeting."

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Infographic: The Anatomy of a Connected Consumer | Gigya's Blog

Infographic: The Anatomy of a Connected Consumer | Gigya's Blog | Social Media, the 21st Century Digital Tool Kit | Scoop.it

The Internet of Things will account for 9 billion devices by 2018 (Business Insider), mobile will account for 21% of all online purchases by 2015 (Google), and social network users will surpass 2 billion by 2016 (eMarketer). Ironically, despite the explosion of technology, channels and devices, today’s continuously connected consumers are harder to reach than ever before.!

 

This infographic breaks down the anatomy of the connected consumer to help your brand more effectively reach, engage and convert customers across today’s mobile and socially connected landscape....


Via Jeff Domansky
Alison D. Gilbert's insight:

What part of the body does your business focus on?

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Jeff Domansky's curator insight, March 23, 2:02 AM

Find the new connected consumer and you will find a healthy target market.

aanve's curator insight, March 23, 11:28 PM

www.aanve.com

 

Rescooped by Alison D. Gilbert from Simply Social Media
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The Ultimate Guide to Hashtags

The Ultimate Guide to Hashtags | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Since its first use in 2007, the hashtag has spread from Twitter to almost all major social media networks, including Facebook, Instagram, Google+, YouTube, and even Vine. With hashtags pervasive everywhere, we wanted to take a look again at how your brand can use hashtags with success, on any kind of social media.


Via Jeff Domansky
Alison D. Gilbert's insight:

Hashtags have become an online household ingredient. This excellent and concise post explains the best way to use them to make your social media recipes work the best.

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Jeff Domansky's curator insight, March 19, 9:48 AM
Hashtags? Just the basics.
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Social Media’s Top 5 Contributions to Society | Social Media Today

Social Media’s Top 5 Contributions to Society | Social Media Today | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Instead of focusing on social media’s pitfalls and absurdities, let me remind you how it's influence transforms society for the better.
Alison D. Gilbert's insight:

I like this article because its focus is on the 'social' benefits of social media and not the 'business' benefits. It is also written in language that the layman can understand.

 

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New! Paper.li dashboard, optimized mobile experience and a fresh new look

New! Paper.li dashboard, optimized mobile experience and a fresh new look | Social Media, the 21st Century Digital Tool Kit | Scoop.it

"Today we are thrilled to announce the release of new version of Paper.li. This latest release is designed to bring publishers numerous benefits such as increased efficiency in curation, promotion and customization and deliver an optimized viewing experience for readers across tablets and mobile devices."

Alison D. Gilbert's insight:

Haven't tried this yet to see how it works. Have you?

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Is WordPress Right For My Company’s Website?

Is WordPress Right For My Company’s Website? | Social Media, the 21st Century Digital Tool Kit | Scoop.it

"While WordPress is still used as an inexpensive platform for small-time bloggers, it’s also designed for larger companies that want to grow!"

Alison D. Gilbert's insight:

I use WordPress for my blogsite. But I have to say that as much as I love it, I have had a bitch of a time 'mastering' it. And I consider myself a beginner. By no means am I a master.

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11 Essential Ingredients Every Blog Post Needs [Infographic]

11 Essential Ingredients Every Blog Post Needs [Infographic] | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Did you know that blogging can help you have a more robust social media presence?
Alison D. Gilbert's insight:

Excellent suggestions presented in simple points with a matching Infographic. Who could ask for more!

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