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"When Jonah Berger was a graduate student at Stanford, in the early aughts, he would make a habit of reading page A2 of the Wall Street Journal, which included a list of the five most-read and the five most-shared articles of the day. “I’d go down to the library and surreptitiously cut out that page,” he recalls. “I noticed that what was read and what was shared was often different, and I wondered why that would be.” What was it about a piece of content—an article, a picture, a video—that took it from simply interesting to interesting and shareable? What pushes someone not only to read a story but to pass it on?"
I am not amazed or infuriated either. But tip #5 is 'use the title as bait'. So this explains that. Here are the six things I was able to extract from Jonah Berger's story. It took me several readings to unearth them. It would have helped if he had made a list (referred to in#3 and #4). In fact, in rereading and now summarizing this post, I realize the author violated just about every one of the valuable suggestions listed below.
Six things to help your story go viral:
1. create ‘social currency’ so people feel ‘in the know’ 2. present a ‘memory inducing trigger’ 3. include a ‘list’ because this is a promise of ‘practical value’ 4. list things in a ‘nice packet of useful information’ 5. use the ‘title as bait’ (with an emotional and arousing title)6. write a ‘quality’ story
Interesting article with some compelling psychology of "what goes viral". Clearly more research has to be done, but it is a great start into understanding what we share and perhaps why we share it.
I have noticed that rachet behavior and ignorance seems to grab our interest and keeps us locked in, and keeps us following those type of stories. Im guilty of this also, but my question is when does it end. When do we care more about the positive news than the negative. Any suggestions?
If your content plucks on your reader's heartstrings, it goes viral.
Last Sunday, Oscar host Ellen broke Twitter with the most epic of all selfies. The picture was retweeted more than 1.3 million times in less than an hour, breaking President Obama’s 2012 victory photo record.
Say cheese and retweet!
Almost like a family photo shared 1.3 million times.
Advertising disguised as an Oscar family photo.
Why Facebook Sucks For Internet Marketers * The minute you figure something out they eliminate or change it. * They HATE marketers and think we are all spammers.
* There is no "mutual benefit" since minute you figure something that works out they take it away. * Facebook is always about the PROMISE of ROI never actual ROI! I was excited and ready to give Facebook another chance. I'm reading Gary Vanderchuk's Jab, Jab, Jab, Right Hook and he makes a compelling case for Facebook Sponsored stories. Put the book down and am about to tweet how interesting sponsored stories sounds and I get a Mashable alert that sponsored stories will be eliminated on April 9. Boy have I been to this rodeo before. As a Director of Ecommerce we spent thousands trying to solve the riddle that is Facebook marketing (we never did preferring to give up instead). Why any IMer would spend time and energy on a platform that clearly HATES US is a strange mystery. They hate us because we are spammers, stupid or don't get how to be "native' on their platform. The only reason Facebook gets any time or budget is the promise of a billion connected users with an amazing BI overlay. Problem is if the minute you finally find something that works they eliminate then Facebook wins again and we marketers are stupid indeed. As I point out in this post on GPlus, we are doing our bit. We want to tell great stories, we want to learn how to tell great stories on Facebook and other social platforms. Marketers ARE NOT THE ENEMEY, so please stop treating us as if we are or shame on us for continuing to fund such bad treatment. With the growth of "niche, targeted and closed" social nets most are prediciting for 2014 maybe we will have new ways so share our stories, new ways to learn from our customers and Facebook can do what it does best - let you share pictures of your children with your parents.
The above points about facebook are so true. I have been saying this all along on my Page Cover Mastery, facebook page. http://www. facebook.com/PageCoverMysteryThey make so many changes that I was calling it Page Cover Mystery for a while.
A recent study revealed that 99% of brands are on Twitter. Although small businesses may have paved the way for Twitter marketing success, the world's largest brands are adopting the platform a both a customer service and marketing tool at an increasing rate.
Twitter definitely seems to be the way to go for branding large corporations.
This is another infographic displaying the top brands on Twitter. These are businesses that are doing social media the right way. The categories include customer service, sales, and authenticity and the top dogs in each topic. Among the top brands are names such as Ford, Nike, JetBlue, and ASOS. It just proves that putting an effort forth in cultivating an attractive online presence pays off in the long run.
I actually really enjoyed this atricle because I use twitter and it was pretty cool to see the bussiness part about it.
New York subway riders first were promised futuristic touchscreen wayfinding maps a year ago. But the plan to install the futuristic infrastructure stalled as the design team took a step back to improve the hardware. Six months overdue, the first batch is finally live in Grand Central Station. They were worth the wait.
Interactive 'touchscreen' subway maps for NYC. Almost worth a visit just to use one.
Ever dreamed of a way to simply and easily create video from text, mix in a handful of visuals and produce a video to add to your blog or website with a click?
Recently, the launch of Guide moved that dream one step closer to reality. It’s an interesting debut of a unique, text-to-video production tool worth checking out. Here’s my test drive....
This does sound good, to be able to convert text to video as easy as 1, 2, 3.
Editorial role very important. But cool technology
Do you know what the number one way to get your blog to 100,000 visitors a month is? It’s probably not what you think. The quickest way to get there is
Do you know the quickest way to build your blog audience? Read this to find out.
What did we do before mobile devices? I remember trying to arrange to meet friends when I was a teenager and you never quite knew if they were going to turn up late or not but today it doesn’t matter as you can tweet, Whatsapp, text or even -heaven forbid – actually call them. This enables us all to have that constant always-on access to the internet and stay in touch by our social media channels....
It is hard to believe that some of the social media tools that we use today without giving them a second thought, like brushing our teeth, have a very short history. What did we do before them?
Interesting infographic showing when various services/networks came on board - especially interesting is how quickly things change these days compared to years ago - frightening to think 75 years passed from us getting radio to email!
These sound like really good tips for twitter from us3.campaign-archive2.com. That do you think?
Bitcoin. Twerking. NSA. Cronuts. Google Glass. 2013 was, by all accounts, another groundbreaking year -- and it was no less for SlideShare and the world of pres
I want to use SlideShare more in 2014. It is all about more visual, bigger type, less copy. Just the way I like it.
"For a while there, I thought that my career as a graphic designer was over. Keep in mind that I was trained as a BC (before personal computers) designer. First, I had to adjust to the AD (digital age) and then came the mountainous challenge of learning social media. That was actually as hard, if not harder, than architecture school. I did NOT become an architect."
Although I did not become an architect, I have worked in many areas of design both 2 and 3 dimensional. I will always have a fascination for architecture and a feel for graphic design.
Today's television viewers are switched on and engaged. There is interesting behavior around how people use smartphones in relation to what they watch
I doubt that these former couch potatoes get up from the couch. They may move their fingers more, from a TV remote to other devices. Their brains may be more engaged. But they are still sitting on the same part of their anatomy. So instead of being couch potatoes, maybe the are couch sprouts.
A graphic designer trained and working in the field before the advent of desktop publishing has a very different perspective from that of a computer designer/developer today. In fact, graphic design barely resembles what it did 20 years ago.
It is a gift to have become a manual graphic designer first and then a digital graphic designer. I feel that I have tools, perspecitve and an understanding of the field that no one who has only one type of training and experience could have.
"Today we are thrilled to announce the release of new version of Paper.li. This latest release is designed to bring publishers numerous benefits such as increased efficiency in curation, promotion and customization and deliver an optimized viewing experience for readers across tablets and mobile devices."
Haven't tried this yet to see how it works. Have you?
"While WordPress is still used as an inexpensive platform for small-time bloggers, it’s also designed for larger companies that want to grow!"
I use WordPress for my blogsite. But I have to say that as much as I love it, I have had a bitch of a time 'mastering' it. And I consider myself a beginner. By no means am I a master.
Did you know that blogging can help you have a more robust social media presence?
Excellent suggestions presented in simple points with a matching Infographic. Who could ask for more!
Do you like to strut your stuff when it comes to social media or do you have a tendency to get involved in protracted Twitter debates? Maybe you prefer to stay on the fringes?
Those are just some of the dozen distinct personalities revealed by a research project investigating the extent of the influence of social media in people’s lives.
The survey, conducted by online bank First Direct, found that social media, and the technology we use to access it, could be changing our personalities in quite fundamental ways as some of us exhibit traits very different on social networks to those that we have in the real world.
Dr David Giles, a reader in media psychology at Winchester University, who helped analyse the findings said that mobile devices in particularly have had a big impact not just on the amount of time we spend using social networks but on our personalities....
What is your social media personality? Read this story to find out.
In order to develop the right #customer #experience via social media channels, you also need to indentify who those customers are.
What's your social media type?
Curiosa inforgrafía sobre las personalidades en social media...
News of a celebrity's death can now spread across Twitter before the family's informed. That doesn't mean it should.
Philip Seymour Hoffman died yesterday. This was the first and only thing we were told. Arguably, we were told too soon. The news came via a tweetfrom the Wall Street Journal, preceded by that all-too-familiar word, “Breaking.”
But aside from the text of the tweet itself, there was no additional reporting to verify the announcement. That would come approximately 17 minutes later. In the interim, the news went viral. Online publications were willing to believe the Wall Street Journal before it posted a news brief to corroborate its tweet, but prefaced its own writeups and retweets with disclaimers like, “no confirmation yet, but …”
Readers were also reticent as they sent the news further into the world, asking, “Is anyone else reporting this?” Some expressed their hopes that the news was a hoax....
Breaking news spreads faster than the speed of being sensitive to the lives of those it actually affects.
Salon looks at the challenge of reporting celebrity deaths and the speed of the internet with the need for closer consideration of ethics. It's an important debate.
If your company (small business) is feeling a bit skeptical about Social Media Marketing, and whether or not it’s worth the effort, then the following infographic highlights 10 reasons why it may be working better than you realise.
From apps to social media to mobile payment processing, doing business in the digital age means staying on top of new trends in technology. But with so many trends to keep track of, it’s easy for businesses to get lost in the shuffle....
Infographics are so much fun. I find it hard to resist scooping them no matter what they are about. This one is about social media and why to use it. A double winner, an infographic and a good topic.
Positive social media is critical for small business.
Proof that social media matters to small business
...Did you know that color accounts for 85% of the reason why you purchased a specific product? Or that full-colored ads in magazines are recognized 26% more than black and white ads?
The psychological elements go even deeper when you look at the specific meanings of colors. For example, if you use the color blue on your products, it will give your customers a calming effect…while black, on the other hand, gives your customers a sense of exclusivity.
So, the real question that comes to mind is: how should you use color within your marketing?...
Color even affects conversion rate. Visual imput is so sublte yet so powerful.
What color does your marketing sing?
Designers ignore this at your peril and marketers make sure your designers knows, becuase they don't always like 'evidence' to spoil their scheme...
Interesting article - the blue & orange combination to attract impulse buyers is evident on most eCommerce sites - now I know why!
These plugins do everything you need to integrate your WordPress with Pinterest.
you can't ask for a better integration duo, Pinerest with WordPress.
Useful Pinterest tools for your WordPress blog, site.
These plugins do everything you need to integrate your WordPress with Pinterest.
Copyright is like the hydra, where chopping off one head won’t work. Congress could legalize unlocking phones on Monday, tablets on Tuesday, cars on Wednesday, and a different gizmo every day from now until the end of week let alone year.
Social media, the world of technology, portend the end of ownership. We have already seen this with Pinterest's early days, on facebook and other venues. What should we do/
Please click to launch this digital edition.
The demand is surging at food pantries because the government is hacking the life out of food stamps, now known as SNAP. Many more people, including families with children are relying on food pantries as a staple not just for an emergency? Will food pantries be able to bear the extra burden or with other resources be necessary to feed our increasinly hungry population.
The demand is surging at food pantries because the government is hacking the life out of food stamps, now known as SNAP. Many more people, including families with children are relying on food pantries as a staple not just for an emergency? Will food pantries be able to bear the extra burden or with other resources be necessary to feed our increasingly hungry population.
Social media has been invaluable in the case of Hurricane Sandy, the worst storm to ever hit parts of Long Island, NY. Facebook has become an invaluable tool resulting in a means of communication, spreading information and fundraising.
I was able to use facebook last year as a resource 'After Sandy' for information both to gather and give to others. Many other people, grassroots groups and organizations found social media invaluable. In fact, social media is still in the forefront for communication since so many people's lives have still not returned to normal.
One need look no further than the page covers presented by corporate America BEFORE the March 30th 'deadline.
A year and a half ago, ancient history in facebook years, a major change took place. Facebook came up with something called, 'Timelines for Business Pages' and their covers have exacting spefications. Those specifications have changed so many times, contradicting and undoing previous versions of them. At one point, I pretty much gave up and renamed, Page Cover Mastery, to Page Cover Mystery.