Renee Warren, co-founder of Onboardly, discusses what's shaping up to be the four dominant content trends in 2013.
...Social needs content and content needs social — that interplay is essential to success.
“Facebook has changed how people consume content, and it is now becoming more apparent that brands will have to pay to get their messages to more people,” Warren said. “At Onboardly, we include social media as part of our methodology as we couldn’t properly execute on PR or content marketing without it. We need to use social media channels to promote our content, find contact people, develop relationships, and create influencer lists.”
It’s crucial to establish a balance between quality of information and scope of distribution.
Final Thoughts: Put in the Work
“Overnight success is a dream, just like unicorns and rainbows,” said Warren.
It’s time to get real by developing a thorough strategy....
Via Jeff Domansky