Social Media, the 21st Century Digital Tool Kit
3.3K views | +0 today
Follow
Social Media, the 21st Century Digital Tool Kit
Social Media has become the norm for 21st Century Communication. Changes take place in the technology very fast. In order to keep up for business, news and other information as quickly and clearly as possible, one must become fluent in social media marketing.
Your new post is loading...
Your new post is loading...
Rescooped by Alison D. Gilbert from Just Story It! Biz Storytelling
Scoop.it!

When Leaders Should NOT Tell Stories: Jo Tyler at TEDxPSU

Jo Tyler, Associate Professor of Training and Development at Penn State, is an educator, storyteller, organizational consultant, and mosaic artist. When she ...

Via Karen Dietz
Alison D. Gilbert's insight:

I scooped this from Karen Dietz. She is a great story telling educator.

more...
Karen Dietz's curator insight, May 29, 2013 5:16 PM

Here is colleague Jo Tyler giving her TED talk and I love it! Very little is available that addresses when NOT to tell biz stories -- especially leaders. Tyler gives some terrific guidelines on this topic.


But that's not all that's here in this video! There are other gems about:

  1. Listening for the story
  2. Offering your biz stories as food for thought instead of them being all about you
  3. Story is not a tool (great explanation!)
  4. Story success is depending on your authentic relationship to the story
  5. She gives a fabulous example of an executive who really screwed up storytelling and the consequences it had on the organization


All of these points are critically important for content creators and business story folks to understand and incorporate.


Enjoy the video!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Margaret Driscoll, Learning Organization Librarian's curator insight, June 1, 2013 10:51 AM

Listening is a skill worth developing.

Karen Dietz's comment, June 6, 2013 4:36 PM
Thank you so much for your kind comment Alison! And Margaret, glad you also found value in the article.
Rescooped by Alison D. Gilbert from Just Story It! Biz Storytelling
Scoop.it!

Igniting Word-of-Mouth Marketing With Storytelling

Igniting Word-of-Mouth Marketing With Storytelling | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Storytelling is by far the most underrated skill when it comes to business. Gary Vaynerchuk, master marketer and entrepreneur Even...

Via Karen Dietz
Alison D. Gilbert's insight:

I love storytelling, listening and telling.

more...
Karen Dietz's comment, April 25, 2013 12:54 PM
Thank you Matt, Malek and Debbie for your comments! Glad you saw something of value in the article :)
Ellyn Winters's curator insight, April 25, 2013 1:01 PM

I'm a huge believer in storytelling in marketing, but also in sales. It is our natural form of communication in life - so why would we abandon this format when talking business? 

Jean-Marc TRESOR's curator insight, April 26, 2013 10:44 AM

Storytelling