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Social Media, the 21st Century Digital Tool Kit
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Rescooped by Alison D. Gilbert from Just Story It! Biz Storytelling
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How to Use Metaphors for Way Better Biz Storytelling

How to Use Metaphors for Way Better Biz Storytelling | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Blog post at Enchanting Marketing : You know your writing needs to stand out.

You want to inspire your readers to take action, change their beliefs, or to buy something.
[..]

Via Karen Dietz
Alison D. Gilbert's insight:

The magic of metaphors.

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Jose Gonzalez's curator insight, May 1, 2013 10:34 PM

Green !!!!!!!!!!!!!!!!!!!!!!!!!!

 

Denyse Drummond-Dunn's curator insight, May 2, 2013 5:39 AM

Useful explanation of what metaphors are and why they can add spice to your storytelling. Thanks Henneke for the post and Karen for sharing.

Hamid Hameed's comment, May 2, 2013 7:17 AM
interesting
Rescooped by Alison D. Gilbert from Just Story It! Biz Storytelling
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The Power of Business Origin Stories + Tips

The Power of Business Origin Stories + Tips | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Get ready for a great example of an Origin Story. This is one of the most important stories to have in your storytelling quiver ...


Via Karen Dietz
Alison D. Gilbert's insight:

Great concept.

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Mike Ellsworth's curator insight, April 15, 2013 10:34 PM
Karen Dietz's insight:

Colleague David Lee once again comes through with a great blog post all about business origin stories.

 

Here he gives us the origin story of the Make A Stand Lemon-aid. It is a terrific example of the power of an origin story.

 

We all have our origin stories. They are the lifeblood of organizations.

 

Follow the tips Lee talks about in the article, watch the video for inspiration, and let your passion show!


ME insight:

This is a cute video with a big lesson wrapped around it.

Official AndreasCY's curator insight, April 17, 2013 12:53 AM
Colleague David Lee once again comes through with a great blog post all about business origin stories. Here he gives us the origin story of the Make A Stand Lemon-aid. It is a terrific example of the power of an origin story. Don't have a social cause that got you started? Not so fast -- sure you do! You were passionate about some problem you wanted to solve. That's what we want to hear about. This goes for whether you are an entreprenuer or a huge enterprise. We all have our origin stories. They are the lifeblood of organizations. Follow the tips Lee talks about in the article, watch the video for inspiration, and let your passion show!
Karen Dietz's comment, April 21, 2013 1:45 PM
Thank you for all your comments/additions Mike, Alison, and Andreas.
Scooped by Alison D. Gilbert
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Just Story It - Scoops

Just Story It - Scoops | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.proprofs.com/quiz-school/story.php?title=storytelling-skills-ni-part- 

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Karen Dietz's comment, August 13, 2013 12:03 PM
Thank you!
Karen Dietz's comment, August 14, 2013 5:18 PM
Hey Bart! Thanks for letting me know about the broken link. I'll let the tech folks at Scoop.it know. In the meantime, here's the correct link: www.scoop.it/t/just-story-it
ManufacturingStories's curator insight, September 7, 2013 8:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!

Rescooped by Alison D. Gilbert from Just Story It! Biz Storytelling
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Once Upon A Rock Star... Story Tips From Jimi Henrix' Ghost

Once Upon A Rock Star... Story Tips From Jimi Henrix' Ghost | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Done right, sharing information through stories makes a message sing like NOTHING else can do. I stumbled across Mark Hermann's Rock and Roll Zen blog.

Via Karen Dietz
Alison D. Gilbert's insight:

A picture is worth a thousand words.

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Karen Dietz's curator insight, April 30, 2013 4:59 PM

What a terrific interview with musican/storyteller/blogger Mark Hermann about business storytelling.


I like his advice for website 'about' pages, his tip for going for more empathy to connect with audiences, and all of the stories he shares about his work and storytelling.


And he has terrific tips for different ways to craft stories to engage readers.


Kick back, relax, and enjoy reading this post with all the insights shared here.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Jasmin Rez's curator insight, April 30, 2013 5:37 PM

via @kdietz

Rohini's curator insight, May 1, 2013 2:40 AM

http://jobsadda.in/lsi-fresher-job-openings-in-bangalore-for-intern-2013/

Rescooped by Alison D. Gilbert from Just Story It! Biz Storytelling
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What Would Steve Do? 10 Lessons in Storied Presentations from the World's Most Captivating P...

Get more tips from the world's best presenters: http://bit.ly/Z8Spem

Via Karen Dietz
Alison D. Gilbert's insight:

What could be better than that?

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Karen Dietz's curator insight, April 4, 2013 10:57 AM

I love this quick SlideShare program about what makes presentations rock that really packs a punch.


All my smart, capable MBA students struggle with creating compelling persuasive presentations. All of my senior executives struggle with the same.


So what would Steve Jobs do? How do you create a compelling presentation that brings results?


As this SlideShare shows us, it is all about distilling your presentation down to its core essence -- and then sharing it as a story, with stories, and with strong visuals. But there is much more to this program than that message -- so take a few minutes to flip through it and dig into its contents. You will be glad you did.


Wake up people's brains! Follow the rules given here. They work.


Yet if we know what to do, why don't we do it? Because it takes time, as this program says.


But think of it this way: can you affort NOT to invest the time when money and business and your reputation is on the table? Nope.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it