How to Access Your Pinterest Analytics | Sprout Social | Social Media, the 21st Century Digital Tool Kit |

Pinterest has finally launched an analytics tool, making it easier for you to collect metrics around the way consumers interact with pins originating from your website. Pinterest Web Analytics will provide you with information about how many people have pinned from your site, how many people have seen those pins, and how many people visited your site from Pinterest.


With this tool, you’ll be able to determine if the information and content you’re sharing on your website or blog is resonating with an audience (and if so, which audience) as well as what’s not working. But before you can get started, there are a couple of steps you must take to prepare your website and Pinterest account. Below, you’ll find more details about Pinterest Web Analytics and what you must do to get there....

Via Jeff Domansky