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Social Media, the 21st Century Digital Tool Kit
Ask not what you can do for social media. Find out what it can do for you professionally and personally.
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The Three Reasons Twitter Didn't Sell To Facebook

The Three Reasons Twitter Didn't Sell To Facebook | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Facebook's Mark Zuckerberg tried to acquire Twitter not once but twice, through official channels and via co-founder Jack Dorsey.
Alison D. Gilbert's insight:

What do you think were the three reasons twitter said 'NO' to facebook?

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The Essential Guide To What Colors Communicate - Dustn.tv

The Essential Guide To What Colors Communicate - Dustn.tv | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Did you know that colors communicate? The use of color in your blog design can be an essential part of how your personal brand is perceived.

Via Susan Bainbridge
Alison D. Gilbert's insight:

Anything to do with color fascinates and attracts me. How about you?

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How Factory Farming Contributes to Global Warming

How Factory Farming Contributes to Global Warming | Social Media, the 21st Century Digital Tool Kit | Scoop.it

A growing number of organic consumers, natural health advocates and climate hawks are taking a more comprehensive look at the fundamental causes of global warming. And its led them to this sobering conclusion.

Alison D. Gilbert's insight:

And when did they figure this out?

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Secrets of the Marketplace: The Web Can Raise The Dead

Secrets of the Marketplace: The Web Can Raise The Dead | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Today, I want to address a key realization made by many of Rakuten’s most successful merchants: No matter what business you are in, no matter what you make or sell, your most important asset is
Alison D. Gilbert's insight:

According to the CEO of one of Japan's most successful microbreweries, a very good case for why Internet based activity is essential, especially when business is slow and times are tough on the economy.

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10 Things Most Bloggers and Writers Forget

10 Things Most Bloggers and Writers Forget | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Writing something interesting is just the start of the blogger and digital writer's skill set. Perfect the art of optimizing for readers and search and also learn to market.
Alison D. Gilbert's insight:

Avoid these ten #mistakes when #blogging and #writing.

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Memo to CEOs: Go Social or Go Home

Memo to CEOs: Go Social or Go Home | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Last week, CEO.com published its 2nd annual Social CEO Report, examining in great detail the social networking presence of each of the Fortune 500 CEOs. Their findings were surprising: Most notably, Most notably, 68% of CEOs have absolutely no presence on any of the major social networks (Twitter, Facebook, LinkedIn or Google Plus).

Alison D. Gilbert's insight:

CEOs, get on social media to listen, learn, interact with your customer base. It is not all about you. It is about your relationships with the people who made you who you are today.

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The 80/20 Rule for Building a Blog Audience

The 80/20 Rule for Building a Blog Audience | Social Media, the 21st Century Digital Tool Kit | Scoop.it

The secret to building a blog with a raving fan base that’s ready to buy what you sell has nothing to do with how much content you create.It, instead, has to do with how good you are getting your content into the hands of more people.Sound hard to believe? Or maybe you’ve heard me talk about this before?

 

Bear with me for a sec, and keep reading.Why I Spend 80% Of My Time Promoting ContentIf you spend time writing a piece of content, and that content only gets 1,000 readers, chances are there are one million other people in the world who can benefit from what you wrote.Why, then, would you spend more time creating content when you already have something that your ideal customers can benefit from?...


Via Jeff Domansky
Alison D. Gilbert's insight:

I love to curate existing content and create new content.

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dan's curator insight, August 13, 2013 1:50 PM

This is so damn true,you really need to read this!

Hein Holthuizen's curator insight, August 14, 2013 2:50 AM

Marketing is more efficient then sales

Adrian Miller's curator insight, August 15, 2013 5:00 PM

How are you staying in contact with your prospects, clients and referral sources? If you are checking in and touching base, you're boring them to tears. You need to add VALUE to the relationship even before there might be a substantive relationship. Use information, introductions and invitations to stay on the grid.

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How the Top 100 Brands Use YouTube for Marketing

How the Top 100 Brands Use YouTube for Marketing | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Pixability just did a report on the top 100 brands and how they use YouTube. These brands have a "YouTube Creator Playbook" mentality when it comes to publishing content, using the proper SEO, implementing strong social media practices, and more.
Alison D. Gilbert's insight:

Good advice and information.

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The Toxic Class Divide: Income Determines the Chemicals We Eat

The Toxic Class Divide: Income Determines the Chemicals We Eat | Social Media, the 21st Century Digital Tool Kit | Scoop.it
We all consume toxins in our food—but some are more expensive than others.
Alison D. Gilbert's insight:

Pick your poison by your economic class.

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Is Cloud Computing Our Next Generation?

Is Cloud Computing Our Next Generation? | Social Media, the 21st Century Digital Tool Kit | Scoop.it

The cost of migrating to the cloud typically includes the amount of a setup charge, monthly recurring charges, and support. What are the real costs? Security is the up-most concern when you are swimming around the shark tank that is cloud computing.

Alison D. Gilbert's insight:

On a positive note, the Cloud does make it possible for us all to connect and share information. On the downside, of course, are those that will mis-use this phenomenal opportunity. They will use it to hurt others rather than benefit all of us.

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U.S. Adults Now Spending More Time on Digital Devices Than Watching TV

owing to the surge of mobile-device usage, time spent consuming digital media has surpassed tv viewing for the first time, per emarketer.
Alison D. Gilbert's insight:

I am pleased to see this statistic. But I am not eager to be bombarded by advertising online.

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The Art of Creating a Community

The Art of Creating a Community | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Creating a community is the new hot trend that’s been around for decades, Google+ reinvented it with the launch of communities in January of this year. For me the concept of “community
Alison D. Gilbert's insight:

Creating communities has always been central to our socialization both as animals and humans. First there is the union of two individuals, then there is family and then there is community.

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How to create perfect social media posts | Articles | Home

How to create perfect social media posts | Articles | Home | Social Media, the 21st Century Digital Tool Kit | Scoop.it
You’ll get more social media fans and engagement if you follow these guidelines for the perfect Facebook, Twitter, Pinterest and Google+ posts.
Alison D. Gilbert's insight:

I'm all ear or should I say eyes.

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Why do fridges have lights, but freezers don't? - Ask a scientist

Why do fridges have lights, but freezers don't? - Ask a scientist | Social Media, the 21st Century Digital Tool Kit | Scoop.it
This great explanation from takes a look why freezers don't have lights inside them. (@AmberTaoIsis @tashwillard http://t.co/v0XW3DTqd9)
Alison D. Gilbert's insight:

I had a frig that had a freezer light. It was great.

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Social Media Spec Guide | Visual.ly

Social Media Spec Guide | Visual.ly | Social Media, the 21st Century Digital Tool Kit | Scoop.it
The only dimensions you need to know if you are designing content for social media.
Alison D. Gilbert's insight:

Here's your template to create the right size visual landscapes for the major social media venues.

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Rescooped by Alison D. Gilbert from News You Can Use - NO PINKSLIME
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Four-year-old girl living in subsidized housing gets to keep vegetable garden, no thanks to USDA

Four-year-old girl living in subsidized housing gets to keep vegetable garden, no thanks to USDA | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Four-year-old girl living in subsidized housing gets to keep vegetable garden, no thanks to USDA

Via #BBBundyBlog #NOMORELIES Tom Woods #Activist Award #Scoopiteer >20,000 Sources >250K Connections http://goo.gl/ruHO3Q
Alison D. Gilbert's insight:

What else is going to be ruled against that is good for us?

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Your Marriage and Marketing: It's All About Effort

Your Marriage and Marketing: It's All About Effort | Social Media, the 21st Century Digital Tool Kit | Scoop.it
I turn 38 in November.I’m now getting to the age where my friends - the kids I grew up with and went to school with – are starting to talk about, and actually having, divorces. That makes
Alison D. Gilbert's insight:

Do you think there are any similarities between a marriage working and your business marketing program being successful? Gary Vaynerchuk does. Read this LinkedIn post to found out how.

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Storytelling in 2013

Storytelling in 2013 | Social Media, the 21st Century Digital Tool Kit | Scoop.it

I wake up every morning upset about one core thing, and that is this:It’s 2013 and 99 percent of people are marketing their products like it’s 2004.That’s it. That is honestly the only reason I have been successful in my life. 

Alison D. Gilbert's insight:

Good article but too long for my attention span. What do you think?

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The 80/20 Rule for Building a Blog Audience

The 80/20 Rule for Building a Blog Audience | Social Media, the 21st Century Digital Tool Kit | Scoop.it
How do you build a blog audience that’s ready to buy what you sell? Read this article to see why promotion is important, and how to do it.
Alison D. Gilbert's insight:

I still want to reach so many more people. I feel an urgency to inform them and help educate them on how to deal with all the insane and amazing things going on in the world today not to mention what's coming tomorrow.

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68% of CEOs have 'no presence' on any social media (but they like LinkedIn)

68% of CEOs have 'no presence' on any social media (but they like LinkedIn) | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Of the 500 leaders of the biggest companies in America, just 28 are on Twitter. A few more, 38, are on Facebook. And five lonely CEOs frequent the circles on Google+. But 140 are on LinkedIn.
Alison D. Gilbert's insight:

Shocking statistics about social media and the leaders of American business.

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The Psychology of Color in Marketing and Branding | Help Scout

The Psychology of Color in Marketing and Branding | Help Scout | Social Media, the 21st Century Digital Tool Kit | Scoop.it
The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing.
Alison D. Gilbert's insight:

Color is a very powerful tool.

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Facebook Updates Cover Image Guidelines – 20 Percent no Longer in Effect

Facebook Updates Cover Image Guidelines – 20 Percent no Longer in Effect | Social Media, the 21st Century Digital Tool Kit | Scoop.it
About the author Related Posts :Facebook Changes Page Cover Image RulesThe Week's Top Tips on Social Media Marketing5 Ways Real Estate Professionals can use Facebook to Increase Sales6 Ways Restaurants Can Best Use FacebookFacebook Timeline Cover ...
Alison D. Gilbert's insight:

Would you trust a company that can't make up it's mind and keeps changing the rules?

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5 Apps to Improve Work Productivity

5 Apps to Improve Work Productivity | Social Media, the 21st Century Digital Tool Kit | Scoop.it
// Our smartphones are only as smart as we allow them to be. When we find new apps through the App Store or Google Play we increase the reliability of our phone. We at My Computer Works bring you the top 5 apps to improve your work productivity.
Alison D. Gilbert's insight:

Let's find out what they are.

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6 Key Digital Trends Affecting Marketers in 2013, New Research | Social Media Examiner

6 Key Digital Trends Affecting Marketers in 2013, New Research | Social Media Examiner | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Discover 6 key digital trends with a significant impact on your engagement strategies and what you need to know to maximize value for your brand.
Alison D. Gilbert's insight:

So, here's the latest. There always has to be something new that is the latest in marketing.

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Randy Hilarski's curator insight, July 29, 2013 9:53 AM

Brands are definitely stepping it up. Everyone of my clients is planning to do more PPC this years also.

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ts design moving up

ts design moving up | Social Media, the 21st Century Digital Tool Kit | Scoop.it

We recently received the fantastic news that ts design has been selected to join the prestigious list of the Design Week Top 100 design consultancies in the UK for 2013.

Alison D. Gilbert's insight:

Congratulations. Keep up the good work.

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