Behind The Scenes Of Oreo's Real-Time Super Bowl Slam Dunk - Forbes | Social Media, the 21st Century Digital Tool Kit | Scoop.it
(Photo credit: Wikipedia) Last night, Oreo hit it big with a real-time marketing effort that became the talk--and tweet--of the Super Bowl. The "you can still dunk in the dark" tweet was retweeted almost 15,000 times.