Social Media, the 21st Century Digital Tool Kit
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Social Media, the 21st Century Digital Tool Kit
Social Media has become the norm for 21st Century Communication. Changes take place in the technology very fast. In order to keep up for business, news and other information as quickly and clearly as possible, one must become fluent in social media marketing.
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Rescooped by Alison D. Gilbert from Public Relations & Social Media Insight
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The 80/20 Rule for Building a Blog Audience

The 80/20 Rule for Building a Blog Audience | Social Media, the 21st Century Digital Tool Kit | Scoop.it

The secret to building a blog with a raving fan base that’s ready to buy what you sell has nothing to do with how much content you create.It, instead, has to do with how good you are getting your content into the hands of more people.Sound hard to believe? Or maybe you’ve heard me talk about this before?

 

Bear with me for a sec, and keep reading.Why I Spend 80% Of My Time Promoting ContentIf you spend time writing a piece of content, and that content only gets 1,000 readers, chances are there are one million other people in the world who can benefit from what you wrote.Why, then, would you spend more time creating content when you already have something that your ideal customers can benefit from?...


Via Jeff Domansky
Alison D. Gilbert's insight:

I love to curate existing content and create new content.

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dan's curator insight, August 13, 2013 1:50 PM

This is so damn true,you really need to read this!

Hein Holthuizen's curator insight, August 14, 2013 2:50 AM

Marketing is more efficient then sales

Adrian Miller's curator insight, August 15, 2013 5:00 PM

How are you staying in contact with your prospects, clients and referral sources? If you are checking in and touching base, you're boring them to tears. You need to add VALUE to the relationship even before there might be a substantive relationship. Use information, introductions and invitations to stay on the grid.

Rescooped by Alison D. Gilbert from Public Relations & Social Media Insight
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Exploring the Fifth and Sixth P of Marketing | Brian Solis

Exploring the Fifth and Sixth P of Marketing | Brian Solis | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Truth be told, there are many words that can find their way into this discussion. I’m sure we can find words that begin with the same consonant. But we now live in an era where customers are more connected, informed, and empowered, and as a result, their expectations amplify and modify. To adapt, new pillars are needed whether or not they start with the letter P.

 

Rather than run through the dictionary, I would like to share two words that I believe are more important than ever before—people and purpose. For those who’ve followed my work over the last decade, you’ll note that I’ve often referred to “people” as the “5th P of Marketing.” It wasn’t until recently however that I finally put all of the pieces together to consider a 6th P, in this case adding “Purpose” to the mix....


Via Jeff Domansky
Alison D. Gilbert's insight:

Reinventing the Ps of marketing.

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Angela Watkins's comment, January 29, 2013 12:43 PM
I agree .. people & purpose(cause)
Angela Watkins's curator insight, January 29, 2013 12:44 PM

People & Purpose (cause).  

Angela Watkins's curator insight, January 29, 2013 12:45 PM

People & purpose (cause).