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Social Media, the 21st Century Digital Tool Kit
Ask not what you can do for social media. Find out what it can do for you professionally and personally.
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Purpose Of Social Media

Purpose Of Social Media | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Purpose of Social Media for individuals who follow a particular brand you should aim to do 3 things:
• Connect with individual’s passions or interests
• Entertain and maintain engaged followers and fans
• Proving Interest 

Alison D. Gilbert's insight:

This post is about social media as a marketing tool. It is a subset of social media as 21st Century communication. It does make some relevant points for marketing professionals.

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Rescooped by Alison D. Gilbert from Public Relations & Social Media Insight
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Exploring the Fifth and Sixth P of Marketing | Brian Solis

Exploring the Fifth and Sixth P of Marketing | Brian Solis | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Truth be told, there are many words that can find their way into this discussion. I’m sure we can find words that begin with the same consonant. But we now live in an era where customers are more connected, informed, and empowered, and as a result, their expectations amplify and modify. To adapt, new pillars are needed whether or not they start with the letter P.

 

Rather than run through the dictionary, I would like to share two words that I believe are more important than ever before—people and purpose. For those who’ve followed my work over the last decade, you’ll note that I’ve often referred to “people” as the “5th P of Marketing.” It wasn’t until recently however that I finally put all of the pieces together to consider a 6th P, in this case adding “Purpose” to the mix....


Via Jeff Domansky
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Reinventing the Ps of marketing.

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Angela Watkins's comment, January 29, 2013 12:43 PM
I agree .. people & purpose(cause)
Angela Watkins's curator insight, January 29, 2013 12:44 PM

People & Purpose (cause).  

Angela Watkins's curator insight, January 29, 2013 12:45 PM

People & purpose (cause).