Pinterest Answers PR Pros' Prayers With Offer of Analytics | PR News | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Pinterest on Tuesday quelled some of its critics by finally giving page managers a way to measure and track how people interact with their content. The free product, called Pinterest Web Analytics, is Pinterest's latest effort to shore up its services for business purposes. Since Pinterest launched in 2010, a lack of measurement tools has been a sore spot with brands considering using the platform. Outside services, such as Curalate, have provided data on pins, re-pins, likes, shares and impressions, but that meant PR pros must use an external analytics interface—now, Pinterest is a one-stop measurement shop, à la Facebook Insights....


Via Jeff Domansky