Exploring the Fifth and Sixth P of Marketing | Brian Solis | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Truth be told, there are many words that can find their way into this discussion. I’m sure we can find words that begin with the same consonant. But we now live in an era where customers are more connected, informed, and empowered, and as a result, their expectations amplify and modify. To adapt, new pillars are needed whether or not they start with the letter P.


Rather than run through the dictionary, I would like to share two words that I believe are more important than ever before—people and purpose. For those who’ve followed my work over the last decade, you’ll note that I’ve often referred to “people” as the “5th P of Marketing.” It wasn’t until recently however that I finally put all of the pieces together to consider a 6th P, in this case adding “Purpose” to the mix....

Via Jeff Domansky