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Social Media, the 21st Century Digital Tool Kit
Ask not what you can do for social media. Find out what it can do for you professionally and personally.
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Rescooped by Alison D. Gilbert from World's Best Infographics
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Infographic: The Anatomy of a Connected Consumer | Gigya's Blog

Infographic: The Anatomy of a Connected Consumer | Gigya's Blog | Social Media, the 21st Century Digital Tool Kit | Scoop.it

The Internet of Things will account for 9 billion devices by 2018 (Business Insider), mobile will account for 21% of all online purchases by 2015 (Google), and social network users will surpass 2 billion by 2016 (eMarketer). Ironically, despite the explosion of technology, channels and devices, today’s continuously connected consumers are harder to reach than ever before.!

 

This infographic breaks down the anatomy of the connected consumer to help your brand more effectively reach, engage and convert customers across today’s mobile and socially connected landscape....


Via Jeff Domansky
Alison D. Gilbert's insight:

What part of the body does your business focus on?

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Jeff Domansky's curator insight, March 23, 2014 2:02 AM

Find the new connected consumer and you will find a healthy target market.

aanve's curator insight, March 23, 2014 11:28 PM

www.aanve.com

 

Rescooped by Alison D. Gilbert from Public Relations & Social Media Insight
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The Worst Social Media Marketing Advice You Will Ever Hear - Jeffbullas's Blog

The Worst Social Media Marketing Advice You Will Ever Hear - Jeffbullas's Blog | Social Media, the 21st Century Digital Tool Kit | Scoop.it

You may love it, you may hate it, but there’s no ignoring it. It's called social media. Here is some of the worst social media marketing advice to look out for.

 

…True to human nature, those who’ve tried social media marketing are always willing to part with valuable advice on what to do and what not to do. How much of what they say is based on sound logic is questionable, but when people gather these ‘pearls of wisdom’ and string together a social media marketing strategy that isn’t very productive, we have trouble on our hands.

 

In this article, I make the attempt to go over a few common practices that may appear harmless but have the potential of sabotaging your social media campaign in the long run. Sounds scary, doesn’t it? If you don’t want that happening to you, stay hooked all the way to the end of the article. It promises to be educational....


Via Jeff Domansky
Alison D. Gilbert's insight:

Social media is not a fad. It is not a political issue. It is communication just as smoke signals, the telegraph and the traditional telephone have been over time. It is just the next step in communication technology in our time. It is a bit step and more complicated. So we want to learn how best to do it. Read on.

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Jeff Domansky's curator insight, December 31, 2013 1:19 AM

Jeff Bullas provides good advice about the bad social marketing advice out there.

Rescooped by Alison D. Gilbert from Public Relations & Social Media Insight
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Teenagers say goodbye to Facebook, adding street cred to WeChat

Teenagers say goodbye to Facebook, adding street cred to WeChat | Social Media, the 21st Century Digital Tool Kit | Scoop.it

We’ve heard about how Facebook is losing its street cred and its teenage audience as more and more baby boomers (their parents) join the platform. Where are all the teenagers going to, then? The answer is WeChat.

 

Chinese messaging app WeChat is the fastest growing social app used by youths worldwide, according to a study by Global Web Index. The latest study was conducted based on the feedback from teenagers aged 16 to 19 globally, excluding China. WeChat saw a 1,021 percent increase in usage among youths between Q1 and Q3 2013. The second-fastest growing is Vine at a rate of 639 percent, followed by Flickr (254 percent)....


Via Jeff Domansky
Alison D. Gilbert's insight:

I don't mind not hanging out with the 16 - 19 year old teenagers on Facebook. In fact, I kind of prefer it. The only thing is, I wish Facebook did not have such a 'stick up its butt' sometimes.

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Ganapathi's curator insight, November 27, 2013 11:40 PM

Parents in & Kids out....generation after generation its happens every where....now its seems to be happening for FB...check out "WeChat" is getting better.....this is a Chinese app, supported by Chinese population....but still seems FB is loosing its "cool"....wait & watch.....any thoughts?

Ali Anani's curator insight, December 1, 2013 12:49 AM

Sometimes I wonder if Maslow pyramid of need should be revised to position social needs at a higher need level

Elsie Whitelock's curator insight, December 9, 2013 7:54 AM

Been using this app for awhile. Is fun.

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7 Effective Call-to-Action Examples and Why They Work

7 Effective Call-to-Action Examples and Why They Work | Social Media, the 21st Century Digital Tool Kit | Scoop.it

CTAs are critical for achieving any results online, because traffic, subscribers, and followers don’t do you any good until they become leads and eventually customers. That’s why calls-to-action can be used in more places than just your website. They should also be employed in your: blog social media email blasts pay-per-click campaigns guest articles anywhere else you publish or market online It takes practice to craft the perfect CTA for a given offer and page, but there are a few guidelines to keep in mind that can help you....


Via Jeff Domansky
Alison D. Gilbert's insight:

Don't delay, do it now.

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Jeff Domansky's curator insight, July 6, 2013 2:22 PM

Marketers, PR, bloggers and content pros note these call to action tips.

Two Pens's curator insight, July 7, 2013 4:34 PM

This is straight out of Direct Marketing 101 (no, there are no new ideas under the sun) but worth remembering regarding asking for what you want.

Alison D. Gilbert's curator insight, July 7, 2013 4:47 PM

Don't delay, do it now.

Rescooped by Alison D. Gilbert from Just Story It! Biz Storytelling
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Igniting Word-of-Mouth Marketing With Storytelling

Igniting Word-of-Mouth Marketing With Storytelling | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Storytelling is by far the most underrated skill when it comes to business. Gary Vaynerchuk, master marketer and entrepreneur Even...

Via Karen Dietz
Alison D. Gilbert's insight:

I love storytelling, listening and telling.

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Karen Dietz's comment, April 25, 2013 12:54 PM
Thank you Matt, Malek and Debbie for your comments! Glad you saw something of value in the article :)
Ellyn Winters's curator insight, April 25, 2013 1:01 PM

I'm a huge believer in storytelling in marketing, but also in sales. It is our natural form of communication in life - so why would we abandon this format when talking business? 

Jean-Marc TRESOR's curator insight, April 26, 2013 10:44 AM

Storytelling

Rescooped by Alison D. Gilbert from Just Story It! Biz Storytelling
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What Would Steve Do? 10 Lessons in Storied Presentations from the World's Most Captivating P...

Get more tips from the world's best presenters: http://bit.ly/Z8Spem

Via Karen Dietz
Alison D. Gilbert's insight:

What could be better than that?

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Karen Dietz's curator insight, April 4, 2013 10:57 AM

I love this quick SlideShare program about what makes presentations rock that really packs a punch.


All my smart, capable MBA students struggle with creating compelling persuasive presentations. All of my senior executives struggle with the same.


So what would Steve Jobs do? How do you create a compelling presentation that brings results?


As this SlideShare shows us, it is all about distilling your presentation down to its core essence -- and then sharing it as a story, with stories, and with strong visuals. But there is much more to this program than that message -- so take a few minutes to flip through it and dig into its contents. You will be glad you did.


Wake up people's brains! Follow the rules given here. They work.


Yet if we know what to do, why don't we do it? Because it takes time, as this program says.


But think of it this way: can you affort NOT to invest the time when money and business and your reputation is on the table? Nope.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Marketer's Simple Guide to Creating Infographics in PowerPoint [Template]

The Marketer's Simple Guide to Creating Infographics in PowerPoint [Template] | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Learn how to create an infographic without a designer using PowerPoint.
Alison D. Gilbert's insight:

The visual is hot as part of social media marketing.

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Rescooped by Alison D. Gilbert from Public Relations & Social Media Insight
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How Colors Affect Conversion Rate

How Colors Affect Conversion Rate | Social Media, the 21st Century Digital Tool Kit | Scoop.it

...Did you know that color accounts for 85% of the reason why you purchased a specific product? Or that full-colored ads in magazines are recognized 26% more than black and white ads?

 

The psychological elements go even deeper when you look at the specific meanings of colors. For example, if you use the color blue on your products, it will give your customers a calming effect…while black, on the other hand, gives your customers a sense of exclusivity.

 

So, the real question that comes to mind is: how should you use color within your marketing?...


Via Jeff Domansky
Alison D. Gilbert's insight:

Color even affects conversion rate. Visual imput is so sublte yet so powerful.

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Ali Anani's curator insight, January 27, 2014 12:19 AM

What color does your marketing sing?

Intriguing Networks's curator insight, January 27, 2014 3:11 PM

Designers ignore this at your peril and marketers make sure your designers knows, becuase they don't always like 'evidence' to spoil their scheme...

Marie Clement's curator insight, January 30, 2014 8:11 AM

Interesting article - the blue & orange combination to attract impulse buyers is evident on most eCommerce sites - now I know why!

Rescooped by Alison D. Gilbert from Just Story It! Biz Storytelling
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It's all about pull: The New 4Ps of Marketing (from storytelling)

It's all about pull: The New 4Ps of Marketing (from storytelling) | Social Media, the 21st Century Digital Tool Kit | Scoop.it

The 4Ps is a concept originally coined in the 1960s by E.J. McCarthy. In short, if you have the right Product, in the right Place, at the right Price, supported by the right Promotion, you will likely have the right marketing mix in place to be successful. It’s an idea that is still taught in many marketing classes and continues to have traction in certain marketing circles. However, in the Age of Now this model seems out of touch with the expectations of empowered consumers. In turn, we are seeing the traditional 4Ps give way to a new set: Purpose, Passion, Participation, and Profit...


Via Jeff Domansky, Karen Dietz
Alison D. Gilbert's insight:

The 4Ps in marketing adjust to 21st Century Social Media Marketing: Purpose, Passion, Participation, and Profit.

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Miklos Szilagyi's curator insight, December 28, 2013 12:48 PM

Very interesting (and highly relevant to the helping professions such as coaching...) move from the original 4Ps of marketing (the right Product, in the right Place, at the right Price, supported by the right Promotion) to the new 4Ps:

Purpose (what your business stands for),

Passion (all about leveraging the power of your people to build your brand, see Empowerment...), 

Participation (companies are looking for partners with the same values whom they can work with to make a difference and further their reach)

Profit (self-explanatory...)

 

Now, this is not a gobbledygook, these are real elements and here also appears the unavoidable need for a passionate, involved, engaged, aligned and empowered staff... do you understand the importance of this? It is a free advertisement for the helping professions, guys...

Anthony M Turner's curator insight, January 2, 2014 5:12 PM

this makes a lot of sense....

Ashley Pero's curator insight, January 31, 2014 10:45 AM

Great insights on marketing that might make the whole concept seem less foreign to nonprofits.

Rescooped by Alison D. Gilbert from Public Relations & Social Media Insight
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The Difference Between Social Media and Advertising - Broadsuite

The Difference Between Social Media and Advertising - Broadsuite | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Social_Spam_Advertising: Buy From Me!!!

 

It feels like everyone in the social universe has something for sale. Attend my Twitter Chat Subscribe to my blogPurchase my bookLike my Facebook page

 

While I am certain (certainly cynical) that every one of these chats , blogs, books, and pages are the single most informative, game changing, and perhaps life altering ways that a person could spend their time, I am beginning to question when Social Media platforms turned into other more intrusive marketing methods?

 

May I ask… when is it appropriate to revisit the rules of professional selling or perhaps just civility?...


Via Jeff Domansky
Alison D. Gilbert's insight:

Many laymen don't know the difference. But there is a world of difference between social media and advertising.

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Jeff Domansky's curator insight, October 30, 2013 1:31 AM

Since when did we agree to let social media morph into spamvertizing? Dan Newman takes a hard look at the practice of spam and hard selling in social media and how to approach social media in a way that builds value and trust. Good read. 9/10

Rescooped by Alison D. Gilbert from Public Relations & Social Media Insight
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Infographic: Why marketers choose certain colors

Infographic: Why marketers choose certain colors | Social Media, the 21st Century Digital Tool Kit | Scoop.it
This infographic explores the psychology of color and suggests why brands like McDonald’s and Pizza Hut prefer red whereas Lowe’s opts for blue.

Via Jeff Domansky
Alison D. Gilbert's insight:

Red is a color that stimulates the appetite for food. Blue suppresses it.

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Zeebric's curator insight, May 22, 2013 3:52 AM

Wow...never really considered colours! This infographic makes perfect sense, though

WEDCBiz's curator insight, May 22, 2013 10:21 AM

Not that all of us agree with painting our daughters' rooms pink, but still, color is something we should consider when branding our small businesses.

Ali Anani's curator insight, May 23, 2013 12:16 AM

A must reading to know your feelings and feelings of others

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How Many Social Media Channels Should Your Brand Be Using?

How Many Social Media Channels Should Your Brand Be Using? | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Jeff Bullas
Categories: Blog, Social Media 

Alison D. Gilbert's insight:

Words of social media marketing wisdom from Jeff Bullas

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Renee Baribeau's curator insight, May 10, 2013 11:45 AM

Another Great one. Thanks Alison.

Rescooped by Alison D. Gilbert from Public Relations & Social Media Insight
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Exploring the Fifth and Sixth P of Marketing | Brian Solis

Exploring the Fifth and Sixth P of Marketing | Brian Solis | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Truth be told, there are many words that can find their way into this discussion. I’m sure we can find words that begin with the same consonant. But we now live in an era where customers are more connected, informed, and empowered, and as a result, their expectations amplify and modify. To adapt, new pillars are needed whether or not they start with the letter P.

 

Rather than run through the dictionary, I would like to share two words that I believe are more important than ever before—people and purpose. For those who’ve followed my work over the last decade, you’ll note that I’ve often referred to “people” as the “5th P of Marketing.” It wasn’t until recently however that I finally put all of the pieces together to consider a 6th P, in this case adding “Purpose” to the mix....


Via Jeff Domansky
Alison D. Gilbert's insight:

Reinventing the Ps of marketing.

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Angela Watkins's comment, January 29, 2013 12:43 PM
I agree .. people & purpose(cause)
Angela Watkins's curator insight, January 29, 2013 12:44 PM

People & Purpose (cause).  

Angela Watkins's curator insight, January 29, 2013 12:45 PM

People & purpose (cause).

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Just Story It - Scoops

Just Story It - Scoops | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.proprofs.com/quiz-school/story.php?title=storytelling-skills-ni-part- 

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Karen Dietz's comment, August 13, 2013 12:03 PM
Thank you!
Karen Dietz's comment, August 14, 2013 5:18 PM
Hey Bart! Thanks for letting me know about the broken link. I'll let the tech folks at Scoop.it know. In the meantime, here's the correct link: www.scoop.it/t/just-story-it
ManufacturingStories's curator insight, September 7, 2013 8:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!