Social Media, the 21st Century Digital Tool Kit
3.4K views | +0 today
Follow
Social Media, the 21st Century Digital Tool Kit
Social Media has become the norm for 21st Century Communication. Changes take place in the technology very fast. In order to keep up for business, news and other information as quickly and clearly as possible, one must become fluent in social media marketing.
Your new post is loading...
Your new post is loading...
Scooped by Alison D. Gilbert
Scoop.it!

Memo to CEOs: Go Social or Go Home

Memo to CEOs: Go Social or Go Home | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Last week, CEO.com published its 2nd annual Social CEO Report, examining in great detail the social networking presence of each of the Fortune 500 CEOs. Their findings were surprising: Most notably, Most notably, 68% of CEOs have absolutely no presence on any of the major social networks (Twitter, Facebook, LinkedIn or Google Plus).

Alison D. Gilbert's insight:

CEOs, get on social media to listen, learn, interact with your customer base. It is not all about you. It is about your relationships with the people who made you who you are today.

more...
No comment yet.
Scooped by Alison D. Gilbert
Scoop.it!

What's Inside the Giant Aspen Ideas Swag Bag?

What's Inside the Giant Aspen Ideas Swag Bag? | Social Media, the 21st Century Digital Tool Kit | Scoop.it
ASPEN, Colo. -- Even big thinkers like swag. At this week's Aspen Ideas Festival, the annual gathering of Washington policy wonks, CEOs and other brainiacs in the Colorado Rockies, swag bags are
Alison D. Gilbert's insight:

I really wish I had one of those bags because that would mean I had been to the Aspen area and could have gone to my favorite fly fishing area.

more...
No comment yet.
Rescooped by Alison D. Gilbert from Public Relations & Social Marketing Insight
Scoop.it!

How To Measure the Success of a Blog

How To Measure the Success of a Blog | Social Media, the 21st Century Digital Tool Kit | Scoop.it

I often wonder about how to measure the success of this blog. While there are many tools to measure page views and visitors, the absolute number of readers is probably the worst measure because it's a false idol. Feedburner subscribers, retweets, time on site aren't much better because they don't measure the true performance of a blog - what fraction of a target audience the blog reaches.

 

In order for content marketing and blogs to be effective, the writing must have a target audience in mind. By focusing on that audience, bloggers build a brand in a scalable and cost-effective way. So engaging the very highest fractions of that audience possible is the best metric of success.

 

For example, this blog targets startup founders, managers and employees. I journal my education and thoughts in the hopes that others benefit from these learnings. In exchange, I'm trying to build recognition within the startup ecosystem. Each morning, I'd like to log into an analytics dashboard that showed me the fraction of entrepreneurs and startup employees I reached the day before. And ideally, which content resonated and why. Alas, there is no such tool....


Via Jeff Domansky
Alison D. Gilbert's insight:

Blogs are the newspapers of the present.

more...
Jeff Domansky's curator insight, March 10, 2013 3:56 PM

Valuable thoughts on blog measurement...

Scooped by Alison D. Gilbert
Scoop.it!

Should You Write a Book?

Should You Write a Book? | Social Media, the 21st Century Digital Tool Kit | Scoop.it
"To me a book is a message from the gods to mankind; or, if not, should never be published at all." Aleister Crowley, The Confessions of Aleister CrowleyOver the years, dozens of people
Alison D. Gilbert's insight:

Should I write a book? At least an eBook.

more...
No comment yet.
Scooped by Alison D. Gilbert
Scoop.it!

Five Companies You Should Be Paying Attention To

Five Companies You Should Be Paying Attention To | Social Media, the 21st Century Digital Tool Kit | Scoop.it
People often ask me how I stay on top of tech. It’s literally one of the top three or four questions I get at Q&As when I give talks. It’s always like “well, how do you stay on
Alison D. Gilbert's insight:

The top 5 companies that no one has ever heard of, yet.

more...
No comment yet.