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Social Media, the 21st Century Digital Tool Kit
Ask not what you can do for social media. Find out what it can do for you professionally and personally.
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Rescooped by Alison D. Gilbert from Just Story It! Biz Storytelling
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Igniting Word-of-Mouth Marketing With Storytelling

Igniting Word-of-Mouth Marketing With Storytelling | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Storytelling is by far the most underrated skill when it comes to business. Gary Vaynerchuk, master marketer and entrepreneur Even...

Via Karen Dietz
Alison D. Gilbert's insight:

I love storytelling, listening and telling.

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Karen Dietz's comment, April 25, 2013 12:54 PM
Thank you Matt, Malek and Debbie for your comments! Glad you saw something of value in the article :)
Ellyn Winters's curator insight, April 25, 2013 1:01 PM

I'm a huge believer in storytelling in marketing, but also in sales. It is our natural form of communication in life - so why would we abandon this format when talking business? 

Jean-Marc TRESOR's curator insight, April 26, 2013 10:44 AM

Storytelling

Rescooped by Alison D. Gilbert from Just Story It! Biz Storytelling
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Want to design great products/services? Start with storytelling!

Want to design great products/services? Start with storytelling! | Social Media, the 21st Century Digital Tool Kit | Scoop.it
It’s not uncommon for designers to confuse a beautiful looking product with one that works beautifully. A great technique for creating smarter, better products is to approach them using story-centered design.

Via Karen Dietz
Alison D. Gilbert's insight:

Any thing that Karen Dietz scoops is something I want to read.

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Karen Dietz's comment, April 18, 2013 2:55 PM
I agree GplusSage! More businesses need to think about doing this for their products and services from the customer's perspective. Thanks for your comment.
Karen Dietz's comment, April 18, 2013 2:55 PM
Thank you so much Alison! I appreciate the shout-out. You made my day :)
Tom Tabaczynski's comment, April 21, 2013 11:14 AM
Interesting.