The “Old-Fashioned” Marketing Tool that Will Make Your Business More Profitable | Social Media, the 21st Century Digital Tool Kit | Scoop.it

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When people think “online marketing” or even “content marketing,” they typically think of two things — blogs and social media.

Pay-per-click advertising and SEO are probably on their minds as well. And of course there’s always the trendy new social platform of the day — whether it’s a six-second video or the latest way for you to tell people what kind of sandwich you’re having for lunch today.

And then there’s email.

So old-fashioned! So yesterday! There’s nothing sexy about email!

Unless, that is, you happen to find “making a lot of money and enjoying your business” to be sexy.

(I do.)

In that case … email is sexy as all get-out. Here’s why."