Social Media, the 21st Century Digital Tool Kit
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Social Media, the 21st Century Digital Tool Kit
Social Media has become the norm for 21st Century Communication. Changes take place in the technology very fast. In order to keep up for business, news and other information as quickly and clearly as possible, one must become fluent in social media marketing.
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Scooped by Alison D. Gilbert
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What is Content Marketing?

What is Content Marketing? | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Useful content should be at the core of your marketing Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, ...
Alison D. Gilbert's insight:

I could not say it better than this quote from the scoop, "Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action."

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What Content Marketing's History Means for Its Future

What Content Marketing's History Means for Its Future | Social Media, the 21st Century Digital Tool Kit | Scoop.it

"Yes, content marketing, as an industry, is taking off. But it’s important to realize where brand content came from to understand the direction it should be heading in. Brands have been telling stories for centuries. It started when they had just a few channels at their disposal, and continues today — at a time where they literally have hundreds of media channels to choose from for marketing.


"A quality story that is told to the right person at the right time will always cut through the clutter. There will be another new channel tomorrow… and another one the next day. It’s easy to be seduced by the new. As smart content marketers, we need to keep in mind that channels come and go, but good stories (and storytelling) last forever."

Alison D. Gilbert's insight:

There is often a great story behind the success or even failure of a business. The story is the spirit of the company itself. A well told story, without the advertising hype, is an essential component to a company's content marketing.

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