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Social Media, the 21st Century Digital Tool Kit
Ask not what you can do for social media. Find out what it can do for you professionally and personally.
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Social Media ROI, as defined by Oreo during the Super Bowl

Social Media ROI, as defined by Oreo during the Super Bowl | Social Media, the 21st Century Digital Tool Kit | Scoop.it
During the most expensive advertising and marketing event of the year, Oreo forces a turnover! In the darkness of the most watched sporting event of the year, Oreo put a light on the power of Socia...
Alison D. Gilbert's insight:

Oreo is a life saver.

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Scooped by Alison D. Gilbert
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How Oreo's brilliant blackout tweet won the Super Bowl

How Oreo's brilliant blackout tweet won the Super Bowl | Social Media, the 21st Century Digital Tool Kit | Scoop.it
With the Superdome in New Orleans in near-darkness, the cookie giant sent out a tweet that proved the power of mastering social media. Read this article by Daniel Terdiman on CNET News.
Alison D. Gilbert's insight:

Brilliant move on Oreo's part and great use of social media (twitter).

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