Social Media, the 21st Century Digital Tool Kit
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Social Media, the 21st Century Digital Tool Kit
Social Media has become the norm for 21st Century Communication. Changes take place in the technology very fast. In order to keep up for business, news and other information as quickly and clearly as possible, one must become fluent in social media marketing.
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Rescooped by Alison D. Gilbert from Public Relations & Social Media Insight
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Vine: An Analysis of Twitter’s New Toy | Cisionblog

Vine: An Analysis of Twitter’s New Toy | Cisionblog | Social Media, the 21st Century Digital Tool Kit | Scoop.it

If you missed the social media news last week, Twitter launchedVine; a standalone IOS app allowing users to share 6-second video clips in an Instagram-esque way.  The Vine iPhone app has rocketed up to the 14th most downloaded free app; so many brands have begun to take notice.  With all the buzz, I decided to take a look at Vine’s engagement numbers over the weekend to see how many public tweets contained a Vine link, if use increased since launch and to determine what the major conversation themes were.

 

In order to pull all of the public tweets I searched for the term “vine.co” using the Cision Social Media Dashboard. This pulled all the tweets that contained the unique URL associated with a Vine video.  While this won’t give us every Vine video that was produced (not all content is shared publicly or on Twitter), it can be a nice indicator on how often and what content was shared.

 

As of this morning over 100,000 tweets were sent containing a Vine URL since the January 23rd  launch, when Twitter’s Dick Costello sent out a tweet of steak tartar.  As you can see from the graphic below the total amount of tweets containing a Vine link increased fairly drastically throughout the weekend with the coverage spiking on Saturday, Jan. 26 at noon, with over 11,000 tweets sent!...


Via Jeff Domansky
Alison D. Gilbert's insight:

More videos on the 'Vine'.

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Jeff Domansky's curator insight, February 2, 2013 4:02 AM

Interesting analysis of Twitter's new Vine app.

 

Rescooped by Alison D. Gilbert from Public Relations & Social Media Insight
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Four Reasons Why Twitter Should Be Used By All Small Businesses | Simply Zesty

Four Reasons Why Twitter Should Be Used By All Small Businesses | Simply Zesty | Social Media, the 21st Century Digital Tool Kit | Scoop.it
According to a survey from the Wall Street Journal, Twitter has fallen out of favour with small businesses, preferring other channels like LinkedIn and YouTube.

 

Despite it being the world’s fastest growing social platform at the moment, it seems that Twitter isn’t getting a lot of love from small businesses. A recent survey ran by the Wall Street Journal and Vistage International found that six out of ten small-business owners say they believe social media tools are valuable to their company’s growth. So far, so unsurprising, but what was particularly interesting wasn’t the fact that LinkedIn topped the survey, 41% said that it had the most potential to help their company, but only 3% of those surveyed felt that Twitter could do the same.

 

The Wall Street Journal’s survey is worth looking at if you want an idea of how social media is used among small businesses in the U.S. (as well as having some nice interactive graphics to look at)....


Via Jeff Domansky
Alison D. Gilbert's insight:

I don't need to be convinced. I love tweet. It is so mathematical. I reminds me of html code and Latin.

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Jeff Domansky's curator insight, February 2, 2013 3:43 AM

A nice counterpoint on how Twitter CAN help business.