Social Media, the 21st Century Digital Tool Kit
3.3K views | +0 today
Follow
Social Media, the 21st Century Digital Tool Kit
Social Media has become the norm for 21st Century Communication. Changes take place in the technology very fast. In order to keep up for business, news and other information as quickly and clearly as possible, one must become fluent in social media marketing.
Your new post is loading...
Your new post is loading...
Rescooped by Alison D. Gilbert from Public Relations & Social Marketing Insight
Scoop.it!

The Difference Between Social Media and Advertising - Broadsuite

The Difference Between Social Media and Advertising - Broadsuite | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Social_Spam_Advertising: Buy From Me!!!

 

It feels like everyone in the social universe has something for sale. Attend my Twitter Chat Subscribe to my blogPurchase my bookLike my Facebook page

 

While I am certain (certainly cynical) that every one of these chats , blogs, books, and pages are the single most informative, game changing, and perhaps life altering ways that a person could spend their time, I am beginning to question when Social Media platforms turned into other more intrusive marketing methods?

 

May I ask… when is it appropriate to revisit the rules of professional selling or perhaps just civility?...


Via Jeff Domansky
Alison D. Gilbert's insight:

Many laymen don't know the difference. But there is a world of difference between social media and advertising.

more...
Jeff Domansky's curator insight, October 30, 2013 1:31 AM

Since when did we agree to let social media morph into spamvertizing? Dan Newman takes a hard look at the practice of spam and hard selling in social media and how to approach social media in a way that builds value and trust. Good read. 9/10

Rescooped by Alison D. Gilbert from Public Relations & Social Marketing Insight
Scoop.it!

7 Effective Call-to-Action Examples and Why They Work

7 Effective Call-to-Action Examples and Why They Work | Social Media, the 21st Century Digital Tool Kit | Scoop.it

CTAs are critical for achieving any results online, because traffic, subscribers, and followers don’t do you any good until they become leads and eventually customers. That’s why calls-to-action can be used in more places than just your website. They should also be employed in your: blog social media email blasts pay-per-click campaigns guest articles anywhere else you publish or market online It takes practice to craft the perfect CTA for a given offer and page, but there are a few guidelines to keep in mind that can help you....


Via Jeff Domansky
Alison D. Gilbert's insight:

Don't delay, do it now.

more...
Jeff Domansky's curator insight, July 6, 2013 2:22 PM

Marketers, PR, bloggers and content pros note these call to action tips.

Two Pens's curator insight, July 7, 2013 4:34 PM

This is straight out of Direct Marketing 101 (no, there are no new ideas under the sun) but worth remembering regarding asking for what you want.

Alison D. Gilbert's curator insight, July 7, 2013 4:47 PM

Don't delay, do it now.

Rescooped by Alison D. Gilbert from Public Relations & Social Marketing Insight
Scoop.it!

Grow Your Social Media Relationships with Storytelling — socialmouths

Grow Your Social Media Relationships with Storytelling — socialmouths | Social Media, the 21st Century Digital Tool Kit | Scoop.it

How to craft and tell your story to truly stand out in the mind of your social media contacts. The story makes the message resonate. That’s right: An important element to cultivating relationships, especially via social media, is the story. No, I don’t mean you must turn into your favorite novelist and spin a compelling tale of mystique, intrigue, and danger. But if you want to truly stand out in the minds of your contacts, you do need to think about your story and tell it across social media.... 


Via Jeff Domansky
Alison D. Gilbert's insight:

Being a good storyteller on social media.

more...
Jeff Domansky's curator insight, March 29, 2013 1:06 PM

Here's how to tell a story via social media that resonates with your target audience so you can connect:

Rescooped by Alison D. Gilbert from Public Relations & Social Marketing Insight
Scoop.it!

Social Media Strategy: Why Insight and Evidence is So Important

Social Media Strategy: Why Insight and Evidence is So Important | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Via janlgordon, Jeff Domansky
Alison D. Gilbert's insight:

What is the difference between one social media strategy and another?

more...
Daniel Maina's comment, June 4, 2014 7:36 AM
Thanks for sharing:)
Daniel Maina's comment, June 4, 2014 7:36 AM
Thanks for sharing:)+
Daniel Maina's comment, June 4, 2014 7:37 AM
Thanks for sharing:)
Rescooped by Alison D. Gilbert from Public Relations & Social Marketing Insight
Scoop.it!

8 Tips For Managing A Social Media Crisis - AllTwitter

8 Tips For Managing A Social Media Crisis - AllTwitter | Social Media, the 21st Century Digital Tool Kit | Scoop.it

The key word in social media is social.

 

As such, it’s a two-way game. Brands and businesses that use channels such as Twitter and Facebook to simply broadcast their message rarely get the sort of results they would expect. Fans and customers want and demand to be heard, and brands that carefully nurture these relationships benefit from higher engagement levels, boosts in website traffic and sales, strong word of mouth marketing and customer loyalty.

 

But sometimes, despite our best efforts, things go wrong. So what do you do when the worst happens?...


Via Jeff Domansky
Alison D. Gilbert's insight:

Dealing with a social media crisis.

 

more...
Cindy Navarro's curator insight, August 29, 2013 1:44 PM

It takes R & R: Relationship & Response to issues.

Betty Carlin's curator insight, August 29, 2013 2:23 PM

Great infographic! It's all about having a plan in place BEFORE you need it.

 

Monica McPherrin's curator insight, August 29, 2013 8:10 PM

Always have a plan in case of an emergency.

Rescooped by Alison D. Gilbert from Public Relations & Social Marketing Insight
Scoop.it!

Infographic: The State of Content Marketing 2013 | Marketing Technology Blog

Infographic: The State of Content Marketing 2013 | Marketing Technology Blog | Social Media, the 21st Century Digital Tool Kit | Scoop.it

Fantastic infographic from the folks at Wishpond on The State of Content Marketing 2013. Every client we’re working with has a content strategy driving traffic and attention to their site through search and social media. Why?...


Via Jeff Domansky
Alison D. Gilbert's insight:

Great Design.

more...
Jeff Domansky's curator insight, June 21, 2013 5:54 PM

Several good insights into content marketing and trends.

cobra youth communications's curator insight, June 24, 2013 6:00 AM

Content Marketing: The past, present and future of successful marketing. Made famous by John Deere in 1892, content marketing has flourished, with marketers spending around 25% of their budget on content marketing alone in 2012. That number will only rise, seeing as interesting content has been cited as one of the top 3 reasons that people follow brands on social media.

Rescooped by Alison D. Gilbert from Public Relations & Social Marketing Insight
Scoop.it!

Key Social Media Trends to Watch in the Coming Year | Contently

Key Social Media Trends to Watch in the Coming Year | Contently | Social Media, the 21st Century Digital Tool Kit | Scoop.it
Renee Warren, co-founder of Onboardly, discusses what's shaping up to be the four dominant content trends in 2013.

 

...Social  needs content and  content needs social — that interplay is essential to success.

 

“Facebook has changed how people consume content, and it is now becoming more apparent that brands will have to pay to get their messages to more people,” Warren said. “At Onboardly, we include social media as part of our methodology as we couldn’t properly execute on PR or content marketing without it. We need to use social media channels to promote our content, find contact people, develop relationships, and create influencer lists.”

It’s crucial to establish a balance between quality of information and scope of distribution.

Final Thoughts: Put in the Work

“Overnight success is a dream, just like unicorns and rainbows,” said Warren.

 

It’s time to get real by developing a thorough strategy....


Via Jeff Domansky
Alison D. Gilbert's insight:

All I know is that verbal and visual seem to have become the perfect social media content marriage.

more...
Angela Watkins's curator insight, February 25, 2013 3:52 PM

Stop gaining information .. printing off the Internet .. putting it into a file .. You must take action .. information is useful if you do not utlilize it.  

Jeff Domansky's comment, February 25, 2013 5:28 PM
Totally agree Angela, along with the key action of integration.
Angela Watkins's comment, February 28, 2013 9:53 AM
You are correct Mr. Domansky.