Social Media 202
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Jennifer in paradise: the story of the first Photoshopped image

Jennifer in paradise: the story of the first Photoshopped image | Social Media 202 | Scoop.it

One holiday snap has been manipulated thousands of times on thousands of computers. Gordon Comstock on how a woman on a beach in Bora Bora taught the world to tinker with pictures


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10 Social Media Trends for Summer 2014

10 Social Media Trends for Summer 2014 | Social Media 202 | Scoop.it

“We’ve outlined some of the top trends that users can expect to only get bigger this summer. Vine has slowly but surely crept its way into the social media world. When Instagram introduced video, it looked like Vine wasn’t going to last very long.”


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Kristine Dugan's curator insight, May 14, 2014 2:46 PM

10 #SocialMedia Trends for Summer 2014 | #SocialMediaTipsForRealtors @scoopit via @davidlawyer3 http://sco.lt/...

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Women and Social Media Go Hand-in-Hand When Shopping Locally

Women and Social Media Go Hand-in-Hand When Shopping Locally | Social Media 202 | Scoop.it

Local Media Watch provides the latest news, events and updates happening in the local media space.

 

We have already learned that men are heavily engaged with their mobile devices in my first blog postregarding BIA/Kelsey’s recent spotlight deck comparing the male vs. female consumer, but what about women?

 

When it comes to local shopping, female consumers interact much more on social media than their male counterparts. According to BIA/Kelsey’s Consumer Commerce Monitor™, 49.1% of females interact with or use social media regarding local purchases compared to only 37% of males. Seventy-one percent of women cite Facebook as their preferred social media site for local shopping. Women also strongly value the opinions of the Facebook Friends with 51.9% considering them to be a trustworthy or very trustworthy source of information for local products and services. Men were not as quick to trust their Facebook Friends with only 44% considering them to be a trustworthy or very trust worthy source.

 


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Russ Merz, Ph.D.'s curator insight, May 17, 2014 8:51 PM

Stats on the use of #socialmedia for shopping purposes. 

Lindsey Lindgren's curator insight, May 18, 2014 1:05 PM

Window Shopping to a whole new level.

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Why Are Twitter Retweets So Important In Social Media!

Why Are Twitter Retweets So Important In Social Media! | Social Media 202 | Scoop.it

Why Are Twitter Retweets So Important In Social Media! One of the fastest way to skyrocket your Klout score is by getting Twitter Retweets! Apart from working as backlinks they are also becoming more important than Facebook likes.


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Amy Rutledge's curator insight, May 3, 2014 8:11 AM

One of the fastest way to skyrocket your Klout score is by getting Twitter Retweets! Apart from working as backlinks they are also becoming more important than Facebook likes.

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19 Social Media Facts That Every Marketer Should Know

19 Social Media Facts That Every Marketer Should Know | Social Media 202 | Scoop.it
If you're a marketer, this is why your brands needs to dominate social media.

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7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC]

7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC] | Social Media 202 | Scoop.it

2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react.

Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.

 

Visit the link for more on these seven ways brands are using social media to increase customer loyalty this year.


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Eyal Levi's curator insight, May 8, 2014 2:41 AM

Here some of the benesits considering social media

Katie Muirhead's curator insight, August 19, 2014 11:52 AM

Further highlights statistics of social media consumption and the information behind the choices of online advertisiers

David W. Deeds's curator insight, October 7, 2014 4:21 PM

Thanks to Lauren Moss.

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5 Facebook Page Tools to Improve Your Page Management

5 Facebook Page Tools to Improve Your Page Management | Social Media 202 | Scoop.it

Excerpt from the article by Social Media Examiner:
"Here you’ll discover five must-have tools every Facebook page admin can use to create and share content that kills.

#1: Create a Monitoring System
Hyperalerts is a versatile tool you’re going to love. It notifies you via email about items you choose such incoming Facebook comments or messages, published posts and more.
You could rely on Facebook’s messages and the activity log, but they aren’t always reliable and you can miss things.

You can customize your alerts based on type of post (updates, comments or messages), who’s posting (fans, admins or anyone) and how often you want to be notified.
Where Hyperalerts really shines is in its ability to monitor competitors’ Facebook pages.
Hyperalerts identifies the type of content other pages are sharing and what their fans are saying, then sends you an email with specific posts and comments from their fans.

#2: Add Functionality
You can leverage Facebook page tabs to share content from your other social profiles as well. You can display your latest tweets, share your favorite Pinterest boards or create a video wall to display videos from your YouTube or Vimeo channel.
Third-party services like ShortStack provide an easy solution to that problem. ShortStack offers hundreds of easy-to-use templates, or you can build your own if you want. Both options are customizable.

Facebook tabs aren’t available on mobile devices.
ShortStack lets you create versions of tabs that are mobile-friendly. You just have to share the permalink of the tab in a regular status update to give fans access.

#3: Find Trending Hashtags
Tagboard is a free tool that lets you do cross-platform hashtag searches. You can search Facebook, Twitter, Instagram, Google+ and Vine to see which hashtags are trending, which overlap and which match your social marketing plan.

#4: Create Engaging Images
Visual content is a huge factor in success on any platform. But if you don’t have an in-house graphic designer or access to Adobe Photoshop, don’t despair. Even if you aren’t a designer, Canva is a free online alternative that helps you create engaging images in no time.

#5: Use a Good Content Curation Tool
You can’t be everywhere at once and you can’t spend all of your time creating new content. If you’re a Facebook page admin, you know the importance of a good content curation tool.

One of my favorites is Swayy. It analyzes the material (and its sources) you share on Facebook, and then recommends content based on related keywords.
If you like something Swayy suggests, you can share it on your connected social accounts (including Facebook) or schedule it to publish later..."

Read full, interesting and original article:
http://www.socialmediaexaminer.com/5-facebook-page-tools/

 


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selphie ong's curator insight, April 26, 2014 10:47 AM

Here's something useful

Agence BTW's curator insight, April 30, 2014 4:09 PM
5 outils pour mieux administrer votre page Facebook 
John Thomas's curator insight, May 1, 2014 2:07 PM

Excerpt from the article by Social Media Examiner:
"Here you’ll discover five must-have tools every Facebook page admin can use to create and share content that kills.

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How Men and Women Use Mobile and Social Media Differently (Infographic)

How Men and Women Use Mobile and Social Media Differently (Infographic) | Social Media 202 | Scoop.it

As the old saying goes, men are from Mars and women are from Venus.

An infographic from FinancesOnline.com gives that theory a bit more weight. The graphic illustrates the different ways the genders use social media and mobile.

 

For example, men are more likely to use social media for business and dating, whereas women are more likely to use it for relationships, sharing and entertainment.

 

But the differences don't end there.

 

Did you know that men prefer quick access to deals and information on social media, whereas women would rather have an encounter with a brand? And while only 18 percent of men will follow an organization for deals, 71 percent of women will.

 

But there are some aspects of social media on which both genders agree: Both enjoy social media ads that are funny or feature celebrity endorsements. (Hey, it's something, right?)

 

Learn more about how men and women use social media in the infographic. 


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LuceCEM's curator insight, April 24, 2014 7:54 AM

Interesante artículo sobre las diferencias en el Uso del `Social Media´ entre hombres y mujeres

Mai Lam's curator insight, April 27, 2014 5:59 AM

This article states that women and men have different ways of using social media and mobile. It reveals women tend to rely on social media and mobile for relationship, sharing and entertainment purposes where as men use social media for business and dating reasons. Furthermore, Men are more likely to scan coupons or QR codes than women, in contrast, women tend to follow a brand for deals/sales. This article is relevant to IMC as it can be a source or an idea for a company to focus on a targeted market where they can endorse their products or services instead of aiming for a broad market. 

Inside Market Strategy's curator insight, May 16, 2014 5:38 PM

Very interesting.

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Social Media Spring Cleaning: 13 Essential Chores to Stop Putting Off

Social Media Spring Cleaning: 13 Essential Chores to Stop Putting Off | Social Media 202 | Scoop.it
Image by Susy Morris  It’s finally happening: the ice is thawing, flowers are blooming, and birds are chirping. Spring is time for a fresh start. You’re getting motivated...
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5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos and Website

5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos and Website | Social Media 202 | Scoop.it

Excerpt from the article by Brian Dean and published on Search Engine Watch:
"If you take the time to optimize your videos for SEO, you'll get significantly more traffic than your competitors.

It's not nearly as complex as Google's famous 200 ranking signals, but YouTube's algorithm is no joke. It takes dozens of signals into account for ranking videos in YouTube search.

 

1. Write Super-Long Video Descriptions
The more YouTube knows about your video, the more confidently it can rank it for your target keyword.
But more importantly, YouTube uses keywords in the description to rank you for super-long tail keywords.
Make sure your video descriptions are at least 200 words.

 

2. Optimize Around "Video Keywords"
Before deciding on a keyword for your video, check to see if there are video results on the first page. If so, that's a keyword you should strongly consider because you can potentially get your video ranked in Google and YouTube.

 

3. Get More Video Views From Online Communities
Share your video liberally on online communities. This will hook your video up with the type of quality, high-retention views that YouTube likes to see.

 

4. Encourage Subscribing and Liking
Subscribing and liking are two of the most important user experience signals that YouTube uses.
At the end of your video, give people a strong call to action that encourages them to subscribe.

 

5. Create Keyword-Rich Playlists
A keyword-rich playlist gives YouTube deeper information about your video's topic. And like we saw with your description, more text-based content=more views.
Once you have 10 videos in your YouTube channel, organize them into tightly themed playlists..."

 

Read full original article:
http://searchenginewatch.com/article/2340726/5-Advanced-YouTube-SEO-Tactics-to-Drive-More-Traffic-to-Your-Videos-Website

 

Infographic credit (posted in the article): TAG SEO http://www.tagseoblog.com/images2/youtube-video-seo-ranking-factors-infographic.jpg


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Sirius Digital Marketing's curator insight, April 30, 2014 12:08 PM

"If you take the time to optimize your videos for SEO, you'll get significantly more traffic than your competitors.

It's not nearly as complex as Google's famous 200 ranking signals, but YouTube's algorithm is no joke. It takes dozens of signals into account for ranking videos in YouTube search.

 
Mario Espinoza García's curator insight, April 30, 2014 5:13 PM

Interesting

WebMarketingStore's comment, May 31, 2014 5:16 AM
Really quite helpful. Like your tip about seeing if other videos ranks for my keyword.
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How to know when it's time to hire a social media manager

How to know when it's time to hire a social media manager | Social Media 202 | Scoop.it

“How do you know if it's time for you to hire a social media manager? And what should you look for? (If your brand has a FB page but Mom is your biggest fan ...”


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The Future of Social Media Is Mobile Tribes - ReadWrite

The Future of Social Media Is Mobile Tribes - ReadWrite | Social Media 202 | Scoop.it
ReadWrite
The Future of Social Media Is Mobile Tribes
ReadWrite
Historically, our social media experience been chained to the first-screen browser and the one News Feed to rule them all.

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5 Simple Ways to Get More Plusses and Reshares on Google Plus

5 Simple Ways to Get More Plusses and Reshares on Google Plus | Social Media 202 | Scoop.it
Are your Gooogle Plus posts low on engagement and activity? Well the following five tips might just help you increase their exposure!

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eMarketer: Nearly half of Twitter’s users will be in Asia by 2018

eMarketer: Nearly half of Twitter’s users will be in Asia by 2018 | Social Media 202 | Scoop.it
While questions about Twitter’s user growth have grown since the company went public last year, a report from eMarketer released today indicated that the company has not even begun to scratch the surface of its potential growth in developing...

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Social Media Best Practices for Infographics

Social Media Best Practices for Infographics | Social Media 202 | Scoop.it

Sharing your infographic that’s hosted on your website/blog and engaging the social sharing potential is key to maximizing the work you put in to creating your infographics.  

Each social network has different image display requirements.

For example, tall infographics do not present well on Facebook. Facebook outlines horizontal images and a ratio of 1200 w x 627 h, meaning you may need to create some sharing images to drive social viewers to the main infographic.

 

The team at Lemonly put together a great infographic covering keys for social sharing on:

FacebookTwitterPinterestLinkedIn

Have a look and bookmark for future reference...


Via Lauren Moss
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Jeff Domansky's curator insight, September 1, 2014 11:35 PM

Helpful infographics reference and great tips for social media utilization.

ManufacturingStories's curator insight, October 9, 2014 9:30 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

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Is the Future of Social Marketing Niche Networks?

Is the Future of Social Marketing Niche Networks? | Social Media 202 | Scoop.it
The fundamentals of marketing, including the goal of gaining and keeping customers, haven’t changed, but it sure seems like everything else has. Today’s

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janlgordon's curator insight, May 8, 2014 2:08 PM

I selected this article from smartblogs because it's the wave of the future. There are too many networks, not enough time. I also added this photograph taken by my friend Jeff Pulver a few days ago in NY. Not only do I love it but it captures the essence of distraction and noise consumers face everyday.


You need to ask yourself as a marketer -


Will your customers start migrating onto niche social networks to get what they need? Will this take them away from traditional channels and networks where you have a presence?


Marketers have to shift their mindset and strategies to gain and retain their customers. This photo was taken by my friend Jeff Pulver a few days ago in NYC and it captures the noise and distracton consumers face everyday. 


Is your business ready to rise above all of this and be seen and heard by the right people?


Here's what you'll see in this piece:


The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer


Marketers need to ask themselves this key question:


How are changes in marketing affecting the customer experience?


Here are a few highlights:


What skills do marketers need to adapt to digital?


How is big data evolving marketers’ roles within their companies?


How are changes in digital marketing changing the C-suite?


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: http://bit.ly/1srlYcx


If you like this piece, you will want to become a CURATTI INSIDER - articles written by successful professionals who have great insights and takeaways to help your business stay relevant now and in the future.

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Social Media Tips And Reviews: The Truth About Buying Instagram Followers

Social Media Tips And Reviews: The Truth About Buying Instagram Followers | Social Media 202 | Scoop.it
We collected some information about the truth behind buying Instagram to increase popularity.
Imel Seda's insight:

We're very sure that you have already listened about the practice of purchasing Twitter followers, Facebook likes, and Google plus; well, this practice is now spreading to Instagram as well, which has encouraged us to collect some information about the topic and investigate the truth behind buying Instagram followers to increase popularity.

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Best MLM of 2014 - Brain Abundance - YouTube

Best MLM of 2014 - Brain Abundance - Take A FREE TOUR Here: http://tinyurl.com/kn5sx88

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Erik Christian's curator insight, April 20, 2014 1:06 PM

I'm proud of this company and the video turned out great!

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Facebook: The World's Biggest Direct-Marketing Company

Facebook: The World's Biggest Direct-Marketing Company | Social Media 202 | Scoop.it
For all its youth and technological sheen, Facebook is, at heart, a very simple and recognizable business.

Via zackrizmanic
Imel Seda's insight:

What he really means is to #monopolize the internet.. #fuckfacebook

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A Flipped-Up Twitter Feed with Only The Good Stuff In It: Vellum

A Flipped-Up Twitter Feed with Only The Good Stuff In It: Vellum | Social Media 202 | Scoop.it

From Robin Good's insight:

"Vellum is a new free web app born out of a quick experiment at the New York Times R&D labs which allows you to see all of the most relevant Twitter stories coming from the people you follow, stripped of their commentary and showing their original title, description and source.

Vellum filters out text only tweets that contain no links, eliminates duplicates and surfaces only those tweets that have already been retweeted by multiple people.


An excellent news discovery tool for content curators..."


Read full and interesting Robin Good's insight below.


Try it out now: http://vellum.nytlabs.com/mylinks ;

 

More info:

http://blog.nytlabs.com/2014/04/25/vellum-a-reading-layer-for-your-twitter-feed/ ;



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siobhan-o-flynn's curator insight, April 28, 2014 8:17 AM

ok - I'm in - developed by @nytlabs

Stephen Dale's curator insight, May 9, 2014 7:29 AM

Vellum acts as a reading list  for your Twitter feed, finding all the links that are being shared by those you follow on Twitter and displaying them each with their full titles and descriptions. 

This flips the Twitter model, treating the links as primary and the commentary as secondary (you can still see all the tweets about each link, but they are less prominent). 


Vellum puts a spotlight on content, making it easy to find what you should read next.

Pankaj Jindal's curator insight, May 12, 2014 8:43 AM

Test  4

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25 Amazing Facts about the Internet [Infographic]

25 Amazing Facts about the Internet [Infographic] | Social Media 202 | Scoop.it

Today more than a third of the world’s population uses internet and it wont be long before the number doubles. It has changed the way we connect, the way we work and share...

Here are some amazing facts that every internet user should know.


Via Lauren Moss
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sani_sixfigureincome's curator insight, April 27, 2014 11:56 AM

Fantastique. L'histoire du World Wide Web!

Danny Hou's curator insight, April 30, 2014 1:53 PM

INTERNET!

Nine0Media's curator insight, May 6, 2014 12:37 AM

#Facts #NIne0Media #DIYSEO

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Facebook, Twitter & LinkedIn Reveal the Secrets Behind Social Media

Facebook, Twitter & LinkedIn Reveal the Secrets Behind Social Media | Social Media 202 | Scoop.it
Join this exclusive live webinar featuring executives from Facebook, LinkedIn and Twitter who will answer all of your social media questions. #WLW14 (Oh boy -- @GWR Guinness World Records is here with #WLW14 host @danzarrella!
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When is the Best Time To Post on Facebook, Twitter and Pinterest?

When is the Best Time To Post on Facebook, Twitter and Pinterest? | Social Media 202 | Scoop.it
So the big question of today is, what is the best time to post on social media sites such as Facebook, Twitter etc? The answer alone depends on a lot many factors, and this is where your social media analytics come in. But before you run off to look at your Facebook Page Insights, here is some advice for some specific social networks.

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6 Best Practices of Responsive Web Design [Infographic]

6 Best Practices of Responsive Web Design [Infographic] | Social Media 202 | Scoop.it

Responsive design for a website is often used in the context of mobile users.

Given the fact that more and more users are using mobile devices such as their smartphones and tablets to access the web, both for browsing and otherwise, it is extremely important that website designs become responsive towards all devices and screen sizes.


Find more advantages, benefits and best practices of responsive design at the infographic and article link.


Via Lauren Moss
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Massimo Petrucci's curator insight, April 22, 2014 4:27 AM

Interessante infografica che mostra le dimensioni ideali degli oggetti web e delle immagini quando si progetta un template resposive.

Mr Tozzo's curator insight, April 23, 2014 5:42 AM
6 Best Practices of Responsive Web Design [Infographic]
Pallab Kakoti's curator insight, April 24, 2014 4:56 AM

Responsive designs are the window into the future of web portability to drive higher per user engagement by embedding the concept of Probability Scores. An aggregate of Content Scores & Engagement Scores are debated prior to finalizing which sections gets a higher Probability Score that will eventually determine content position in the responsive design layout. Probability Scores aims at achieving better per user click through rate owing to its full width auto adaptive content display interface that adjust the landing page  content based on the device.

 

Earlier websites used to feed different URLs for different devices. For example m.sitename.com or mobile.sitename.com indicated that the URL is for mobile or smart devices. But now things have changed thanks for responsive design attributes that determines the device that is trying to access the site URL before optimizing the content layout to adjust automatically with the device interface. This way the same URL is serving any device that is trying to access the website which again is compliance for search engine algorithm.

 

Responsive design has the advantage to every inch of the device or browser interface to maximize the user’s engagement intent possibility. Compelling visual storytelling theme powered by catchy headlines or titles richly feed with an interesting content copy furthermore elevates user interest to engage. This nature in elevating intent & urge to get involved have statistically indicated the favourability of lead generation & conversion rates from responsive designs.

 

Mobile devices will overtake PC user worldwide citing encouraging statistics to enthuse responsive design for websites, emails & landing pages. Responsive design layouts devised with #ProbabilityScores are based on the overall marketing objectives & branding goals. An implosive content marketing strategy with a creative team of visual storytellers delivers inspiring results and therefore the greater goodness is in the adoption of Responsive Site Design.

 

#ProbabilityScores <> #ContentScores <> #ContentEngagement

Visit the blogs4bytes Responsive Content Design HomepageCheck out the Responsive Content Scores for the blogs4bytes Homepage

 

http://sonicrituals.brinkster.net/ps/probabilityscores.png

 

Responsive Design, Parallax Campaigns, Hashtag Marketing, SEO & SMO all blend into one to serve a hot cup of result driven digital marketing performance with #blogs4bytes // Follow the conversation.

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15 Types of Content That Will Drive You More Traffic by Neil Patel

15 Types of Content That Will Drive You More Traffic by Neil Patel | Social Media 202 | Scoop.it

Excerpt from the useful article by Neil Patel and published on his Quick Sprout Blog:
"Content marketing is more than writing blogs. Way more.
If you’re just getting involved in content marketing, the first thing you need to do is launch your blog and start writing.
Then, when your blog is established and purring along, try throwing in a new type of content.

But before I share the 15 types of content that will drive you more traffic, there are a few things you need to know:
- You don’t need to try all of these examples - different content types suit different brands in different ways.

- Don’t be afraid to try new stuff – I’ve found that some people shy away from new types of content because they think it will take too long, be too hard, or fall flat. I understand your apprehension, but I encourage you to try it anyway.

- Pick one and put it in your schedule – if you use a content marketing schedule, slot one or two of these into the editorial calendar for the next month.

- This list is not exhaustive – I encourage you to think of content not in terms of types but ideas. The form that the content takes is secondary. The idea is primary.

Let's look at these 15 content types (here just is the list):
#1: Infographics
#2:  Meme
#3:  Videos
#4:  Guides
#5:  Book reviews
#6:  Opinion post (a.k.a. “Rant”)
#7:  Product reviews
#8:  How-to
#9:  Lists
#10: Link pages
#11: Ebook
#12: Case Study
#13: Podcast
#14: Interview
#15: Research and original data

Conclusion:
The more types of content you use, the more powerful your content marketing efforts become. Content, regardless of its form, speaks to an audience. That audience, in turn, listens, shares, learns, and converts.

There’s a wealth of potential here — the kind of potential that your brand needs in order to advance to the next level. Now, you have a plan to get there..."

Each type is analyzed with more information, how to do it, things to keep in mind and useful external links.
Read full, long and interesting article here:
http://www.quicksprout.com/2014/04/14/how-these-15-types-of-content-will-drive-you-more-traffic/

 

 


Via Giuseppe Mauriello
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Mohammed ALAMI's curator insight, April 16, 2014 9:51 AM

Content marketing is more than writing blogs. Way more.

Ariane Faure rédac web's curator insight, April 17, 2014 4:02 AM

Top 15 des contenus à succès. 

dan's curator insight, April 21, 2014 3:10 PM

#content