“We’ve outlined some of the top trends that users can expect to only get bigger this summer. Vine has slowly but surely crept its way into the social media world. When Instagram introduced video, it looked like Vine wasn’t going to last very long.”
Local Media Watch provides the latest news, events and updates happening in the local media space.
We have already learned that men are heavily engaged with their mobile devices in my first blog postregarding BIA/Kelsey’s recent spotlight deck comparing the male vs. female consumer, but what about women?
When it comes to local shopping, female consumers interact much more on social media than their male counterparts. According to BIA/Kelsey’s Consumer Commerce Monitor™, 49.1% of females interact with or use social media regarding local purchases compared to only 37% of males. Seventy-one percent of women cite Facebook as their preferred social media site for local shopping. Women also strongly value the opinions of the Facebook Friends with 51.9% considering them to be a trustworthy or very trustworthy source of information for local products and services. Men were not as quick to trust their Facebook Friends with only 44% considering them to be a trustworthy or very trust worthy source.
Why Are Twitter Retweets So Important In Social Media! One of the fastest way to skyrocket your Klout score is by getting Twitter Retweets! Apart from working as backlinks they are also becoming more important than Facebook likes.
2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react.
Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.
Visit the link for more on these seven ways brands are using social media to increase customer loyalty this year.
Excerpt from the article by Social Media Examiner: "Here you’ll discover five must-have tools every Facebook page admin can use to create and share content that kills.
#1: Create a Monitoring System Hyperalerts is a versatile tool you’re going to love. It notifies you via email about items you choose such incoming Facebook comments or messages, published posts and more. You could rely on Facebook’s messages and the activity log, but they aren’t always reliable and you can miss things.
You can customize your alerts based on type of post (updates, comments or messages), who’s posting (fans, admins or anyone) and how often you want to be notified. Where Hyperalerts really shines is in its ability to monitor competitors’ Facebook pages. Hyperalerts identifies the type of content other pages are sharing and what their fans are saying, then sends you an email with specific posts and comments from their fans.
#2: Add Functionality You can leverage Facebook page tabs to share content from your other social profiles as well. You can display your latest tweets, share your favorite Pinterest boards or create a video wall to display videos from your YouTube or Vimeo channel. Third-party services like ShortStack provide an easy solution to that problem. ShortStack offers hundreds of easy-to-use templates, or you can build your own if you want. Both options are customizable.
Facebook tabs aren’t available on mobile devices. ShortStack lets you create versions of tabs that are mobile-friendly. You just have to share the permalink of the tab in a regular status update to give fans access.
#3: Find Trending Hashtags Tagboard is a free tool that lets you do cross-platform hashtag searches. You can search Facebook, Twitter, Instagram, Google+ and Vine to see which hashtags are trending, which overlap and which match your social marketing plan.
#4: Create Engaging Images Visual content is a huge factor in success on any platform. But if you don’t have an in-house graphic designer or access to Adobe Photoshop, don’t despair. Even if you aren’t a designer, Canva is a free online alternative that helps you create engaging images in no time.
#5: Use a Good Content Curation Tool You can’t be everywhere at once and you can’t spend all of your time creating new content. If you’re a Facebook page admin, you know the importance of a good content curation tool.
One of my favorites is Swayy. It analyzes the material (and its sources) you share on Facebook, and then recommends content based on related keywords. If you like something Swayy suggests, you can share it on your connected social accounts (including Facebook) or schedule it to publish later..."
As the old saying goes, men are from Mars and women are from Venus.
An infographic from FinancesOnline.com gives that theory a bit more weight. The graphic illustrates the different ways the genders use social media and mobile.
For example, men are more likely to use social media for business and dating, whereas women are more likely to use it for relationships, sharing and entertainment.
But the differences don't end there.
Did you know that men prefer quick access to deals and information on social media, whereas women would rather have an encounter with a brand? And while only 18 percent of men will follow an organization for deals, 71 percent of women will.
But there are some aspects of social media on which both genders agree: Both enjoy social media ads that are funny or feature celebrity endorsements. (Hey, it's something, right?)
Learn more about how men and women use social media in the infographic.
Excerpt from the article by Brian Dean and published on Search Engine Watch: "If you take the time to optimize your videos for SEO, you'll get significantly more traffic than your competitors.
It's not nearly as complex as Google's famous 200 ranking signals, but YouTube's algorithm is no joke. It takes dozens of signals into account for ranking videos in YouTube search.
1. Write Super-Long Video Descriptions The more YouTube knows about your video, the more confidently it can rank it for your target keyword. But more importantly, YouTube uses keywords in the description to rank you for super-long tail keywords. Make sure your video descriptions are at least 200 words.
2. Optimize Around "Video Keywords" Before deciding on a keyword for your video, check to see if there are video results on the first page. If so, that's a keyword you should strongly consider because you can potentially get your video ranked in Google and YouTube.
3. Get More Video Views From Online Communities Share your video liberally on online communities. This will hook your video up with the type of quality, high-retention views that YouTube likes to see.
4. Encourage Subscribing and Liking Subscribing and liking are two of the most important user experience signals that YouTube uses. At the end of your video, give people a strong call to action that encourages them to subscribe.
5. Create Keyword-Rich Playlists A keyword-rich playlist gives YouTube deeper information about your video's topic. And like we saw with your description, more text-based content=more views. Once you have 10 videos in your YouTube channel, organize them into tightly themed playlists..."
While questions about Twitter’s user growth have grown since the company went public last year, a report from eMarketer released today indicated that the company has not even begun to scratch the surface of its potential growth in developing...
Sharing your infographic that’s hosted on your website/blog and engaging the social sharing potential is key to maximizing the work you put in to creating your infographics.
Each social network has different image display requirements.
For example, tall infographics do not present well on Facebook. Facebook outlines horizontal images and a ratio of 1200 w x 627 h, meaning you may need to create some sharing images to drive social viewers to the main infographic.
The team at Lemonly put together a great infographic covering keys for social sharing on:
We collected some information about the truth behind buying Instagram to increase popularity.
Imel Seda's insight:
We're very sure that you have already listened about the practice of purchasing Twitter followers, Facebook likes, and Google plus; well, this practice is now spreading to Instagram as well, which has encouraged us to collect some information about the topic and investigate the truth behind buying Instagram followers to increase popularity.
"Vellum is a new free web app born out of a quick experiment at the New York Times R&D labs which allows you to see all of the most relevant Twitter stories coming from the people you follow, stripped of their commentary and showing their original title, description and source.
Vellum filters out text only tweets that contain no links, eliminates duplicates and surfaces only those tweets that have already been retweeted by multiple people.
An excellent news discovery tool for content curators..."
Read full and interesting Robin Good's insight below.
Join this exclusive live webinar featuring executives from Facebook, LinkedIn and Twitter who will answer all of your social media questions. #WLW14 (Oh boy -- @GWR Guinness World Records is here with #WLW14 host @danzarrella!
So the big question of today is, what is the best time to post on social media sites such as Facebook, Twitter etc? The answer alone depends on a lot many factors, and this is where your social media analytics come in. But before you run off to look at your Facebook Page Insights, here is some advice for some specific social networks.
Responsive design for a website is often used in the context of mobile users.
Given the fact that more and more users are using mobile devices such as their smartphones and tablets to access the web, both for browsing and otherwise, it is extremely important that website designs become responsive towards all devices and screen sizes.
Find more advantages, benefits and best practices of responsive design at the infographic and article link.
Excerpt from the useful article by Neil Patel and published on his Quick Sprout Blog: "Content marketing is more than writing blogs. Way more. If you’re just getting involved in content marketing, the first thing you need to do is launch your blog and start writing. Then, when your blog is established and purring along, try throwing in a new type of content.
But before I share the 15 types of content that will drive you more traffic, there are a few things you need to know: - You don’t need to try all of these examples - different content types suit different brands in different ways.
- Don’t be afraid to try new stuff – I’ve found that some people shy away from new types of content because they think it will take too long, be too hard, or fall flat. I understand your apprehension, but I encourage you to try it anyway.
- Pick one and put it in your schedule – if you use a content marketing schedule, slot one or two of these into the editorial calendar for the next month.
- This list is not exhaustive – I encourage you to think of content not in terms of types but ideas. The form that the content takes is secondary. The idea is primary.
Let's look at these 15 content types (here just is the list): #1: Infographics #2: Meme #3: Videos #4: Guides #5: Book reviews #6: Opinion post (a.k.a. “Rant”) #7: Product reviews #8: How-to #9: Lists #10: Link pages #11: Ebook #12: Case Study #13: Podcast #14: Interview #15: Research and original data
Conclusion: The more types of content you use, the more powerful your content marketing efforts become. Content, regardless of its form, speaks to an audience. That audience, in turn, listens, shares, learns, and converts.
There’s a wealth of potential here — the kind of potential that your brand needs in order to advance to the next level. Now, you have a plan to get there..."
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.