Today, Google announced something new for content publishers that will allow them to have more control over how content shows up in Google News. The newly launched Google News Publisher Center will let you make changes to Google’s record of your news site.
LinkedIn Groups You Should Join if You're Looking for a Job Huffington Post "I would tell you that 99.5 percent of all recruiters will look at your LinkedIn profile before they even call you," Kane said.
Didn't Read Facebook's Fine Print? Here's Exactly What It Says Huffington Post So, like every other one of the world's 1.28 billion monthly active Facebook users, you blindly agreed to Facebook's Terms and Conditions without reading the fine print.
Jennifer Radke's insight:
Some of this is scary. Why do you think we blindly agree to terms like this? Would we if the documents were shorter and easier to read?
One of the key components for marketers to look at while deciding on the performance of any of their social networks is measurement. While Facebook always had Facebook Insights to give out the details of your owned presence details along with the post level activity, we always had to rely on third party estimated data for Twitter. Now with Twitter going public and aiming to generate more money via advertising, they have certainly stepped up their game with the introduction of Twitter Analytics for different components on Twitter....
Earlier this year, Eat24 wrote an impassioned breakup letter to a metaphorical lover. The web-based food delivery service had used Facebook to accrue more than 70,000 “likes” and reach consumers on the social network.
... Over the last decade, the Internet has evolved much more hub and spoke”, IFTF Fellow Jamais Cascio explained. “Everything has to go through the major services. The idea with the second-curve Internet would push back into that other model. Peer-to-peer, mesh focused, and getting away from those central points of control and failure.”
Cascio’s colleague Mike Liebhold uses the Greek myth of Icarus as a metaphor for the “brief historical moment” where a first-generation distribution of online ideas has proven to be vulnerable. He concludes that just as humans surpassed Icarus in their knowledge of how to build a better aircraft, the Internet’s second curve will distribute knowledge more appropriately. Publishers are, and always have been, curators of content created by experts. The second curve will involve online knowledge networks where both internal and experts can collaborate....
How We Mourn in the Age of Social Media TIME My hometown was rocked by tragedy earlier this year when a local 24-year-old was killed while skiing in the backcountry. The news broke on Twitter: One dead, three rescued after avalanche near Vail, Colo.
Jennifer Radke's insight:
Great questions to ask ourselves before we post online in response to death or tragedy.
The six myths of digital marketing measurement Marketing It's true in many areas of marketing but in digital the scope for measurement is vast with literally millions of potential data points for every campaign.
A discussion about social media and its use in sales and marketing often leads to a discussion about return on investment—the elusive ROI.
The fact that incorporating social media into sales and marketing can generate return on investment has been and continues to be proven. Just search “social media ROI” or “proof that social media marketing works” and you will have plenty of proof. That’s not the problem. The problem is the question about ROI is still being asked, and it’s because many people are still unclear about how to measure ROI and not about whether they can prove it can be measured.
That confusion is why the following five questions are so important when it comes to understanding where to start, what to focus on, and what meaningful social media ROI looks like. Many organizations start in the wrong place or focus on the wrong metrics. Hopefully the following will prove helpful....
Social Media in the Workplace is Going Backwards Huffington Post More companies are utilizing social media for business opportunities, which is a good thing, but it seems there is much more rigidity than in 2012 when it comes to policies and the...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.