Maddyness revient tous les vendredis pour La Tribune sur les actualités startups qu’il ne fallait pas manquer cette semaine. L'année qui s'annonce semble de bonne augure pour les startups et à l’innovation.
Content marketing has several benefits but the most important factors which made content marketing the hottest trends is its ability to increase visibility and create business branding and awareness. Since 2013, it’s the most talked about topic in blogging and seo communities. Content is the king, and with the help of content you can reach huge number of people and new readers across several platforms.
Every business model requires a well-structured strategy; same is applicable for content marketing. Its no-way different from marketing rather it’s an integral part of your marketing strategies. But, before you head-off to start your content marketing campaigns, you must learn about the tools which will help you a lot in your marketing and will make it lot easier.
Social Media Strategies Summit has created an outstanding infographic on 25 content marketing tools and has divided them in 5 categories (5 tools in each category) which are content curation, content creation, finding content writers, content promotion and content marketing analytics. These are the must have tools for every marketer who uses content marketing on a daily basis. It’s a simple infographic, but can help you a lot in your business’s content marketing strategy....
Étroitement liées à l'évolution rapide et constante des pratiques numériques, les "Digital Academy" se multiplient dans les grands groupes comme Kering, Orange et Danone pour initier et accompagner la transformation de la culture de l’entreprise.
2013 was a big year for Twitter. We saw a royal baby take over the Twittersphere, and scandals like the NSA revelations blow up overnight. So what were the most popular trending topics on Twitter in the past year?
Since social media is changing so often, it can be hard to keep up with stats and trends that affect how you use it. I quite often forget the facts that I’ve read, or I use Twitter based on stats that are outdated now.In fact, when I recently looked at some of the latest social media statistics, it hit me that the fastest growing demographic on Twitter is is the 55–64 year age bracket. And that’s just the tip of the iceberg in terms of what’s changed.In case you’re in the same boat with me, I gathered up some really interesting Twitter stats that can help you improve the way you reach your followers. Especially when trying to gear up for the new social media for business, being in the know of the latest stats is more valuable than ever...
Malmené par un marché précarisé, confronté au pouvoir des "citoyens-tous-journalistes", le journaliste peine à entrevoir l’avenir de sa profession. Et les dernières rencontres professionnelles ne font que confirmer ses doutes. Pourtant, une voie s’ouvre devant lui, celle du digital, où l’attendent les marques et les consommateurs, en quête de contenus pertinents.
Big Data : ce mot sonne comme un mantra aux vertus magiques, y compris dans le marketing. Mais loin de la boule de cristal, la promesse du Big Data s'appuie sur une analyse technique et surtout des signaux faibles enfermés dans la donnée.
Seth Godin wrote, “A brand’s value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of one brand over the alternatives.”After all, there are brands we as consumers absolutely love. And there are brands we as consumers can’t stand.So what’s the difference between those we admire versus the ones we despise? And is there something we do to monitor the course our brand is taking in this battle between love and hate?...
Twitter is changing, become public and is verging on visual. Here are 11 rules for powerful Twitter marketing to increase brand awareness, leads and sales.
I remember when I joined in 2008, that the rules of engagement were just about fun and frivolity. It was a playground for social media enthusiasts that were exploring and pushing the boundaries. It was about having conversations with people all over the world. That still happens.
There were only 4 million people on the platform when I began and using it for marketing was not considered. We were all just playing. Today with mass media embracing it for TV, real time breaking news, distributing content and viral marketing the bird has muscled up.
With its increased maturity the rules have become clearer and its marketing power obvious. Here are some essential rules for Powerful twitter marketing to increase brand awareness, leads and sales....
Newspapers are dying. But their front pages aren’t.At a time when print advertising revenue continues to decline and publications are laying off staff in droves, newspaper covers are increasingly being shared digitally — helped along by the ease of posting on Twitter, Facebook and other social media platforms.But why? More than anything, these A1s are seen as an encapsulation of a historical event, to be seen and filed away for a distant time when we want to remember how much something mattered in its day...
Conseils pour bien gérer sa e-reputation par Laurent Bour : reconnaître ses erreurs, ne pas trop en faire, chercher la qualité et la pertinence en diffusant un message cohérent d’un réseau social à un autre. Le tout en faisant ressortir son expertise.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.