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2013 Trend: Social Media Will Get Bigger

2013 Trend: Social Media Will Get Bigger | Social Marketing Today | Scoop.it
Facebook just hit 1 billion users. Brace yourself for the backlash.

Via The Fish Firm
Kevin Baldacci's insight:

I think everyone is just starting to realize how big Social Media can be. Prepare for a crazy year...

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hotel holy himalaya's comment, January 1, 2013 3:50 AM
Yes
Linh Smile's curator insight, January 1, 2013 4:48 AM

Marketing Social Network

 

Philippe Trebaul's curator insight, January 7, 2013 11:33 AM
2013 Tendance: les médias sociaux vont grossir.

Facebook vient de frapper 1 milliard d'utilisateurs. Préparez-vous pour le retour de bâton.

2013 Trend: Social Media Will Get Bigger via @TheFishFirm http://sco.lt/...
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Working from Home: The Good, the Bad & the Ugly

Working from Home: The Good, the Bad & the Ugly | Social Marketing Today | Scoop.it
When I saw the Yahoo news that CEO Marissa Mayer was putting the kibosh on employees working from home, I immediately thought: “Oh, I can see it now. Other companies will jump on the bandwagon
Kevin Baldacci's insight:

I can work from home maybe once a month... I totally agree with the Mayer on this one

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The Peculiar Twitter Tactics of Social Media Influencers - Forbes

The Peculiar Twitter Tactics of Social Media Influencers - Forbes | Social Marketing Today | Scoop.it
Did Twitter get hijacked at some stage by the motivational speaker offering therapy at 140 characters?
Kevin Baldacci's insight:

Main point: Yes, marketing online is all about social but it’s also about inspiration and motivation.

 

We set up a Twitter account at InsideView where all it does it tweet sales quotes - it has generated thousands upon thousands of followers.

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Influencer Series: 4 Ways Marketers Can Drive Revenue – And Prove It

Influencer Series: 4 Ways Marketers Can Drive Revenue – And Prove It | Social Marketing Today | Scoop.it
By Phil Fernandez, CEO of Marketo. The Thought Leader Series is published every Tuesday. It’s hardly breaking news that marketing leaders have become more empowered – and their results, more measurable – than ever before.
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Evaluate Your Facebook Page With This Simple Checklist [INFOGRAPHIC]

Evaluate Your Facebook Page With This Simple Checklist [INFOGRAPHIC] | Social Marketing Today | Scoop.it
Read this infographic from ShortStack to help you evaluate the effectiveness of your Facebook page.
Kevin Baldacci's insight:

Great, easy-to-read infographic

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Building a Kick-Ass Social Media Dashboard

Building a Kick-Ass Social Media Dashboard | Social Marketing Today | Scoop.it
This outlines the top social media metrics that we use at Marketo on a daily bases to track our social media presence.
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How to Transform Yourself Into an Agile Business Blogger

How to Transform Yourself Into an Agile Business Blogger | Social Marketing Today | Scoop.it
Learn how you can become a successful agile business blogger.
Kevin Baldacci's insight:

I'd take a look at the "Life of a News Story" diagram and "Newsjacking." It applies to riding trends or recent stories.

 

At InsideView, our most viral content came from "Call Me Maybe" and "The Hunger Games" because they were hot items at the moment.

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19 Things We Can Learn From Numerous Heatmap Tests

19 Things We Can Learn From Numerous Heatmap Tests | Social Marketing Today | Scoop.it
Tweet Tweet If you enjoyed this post, subscribe to updates Get actionable conversion advice in your inbox. Email once a week. Unsubscribe at any time with a single click.
Kevin Baldacci's insight:

I love this post! Heat maps are huge in my opinion. The one item I constantly tweak in content marketing is my landing page for an eBook or webinar.

 

Some great points;

-This study found that the LEFT side of the website received 69% of the viewing time

-People read your content in an F-shaped pattern

 

I will definitely be applying these studies to my landing pages for now on...

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Visual Gold! The New Revolution of Content Marketing [Infographic]

Visual Gold! The New Revolution of Content Marketing [Infographic] | Social Marketing Today | Scoop.it
An infographic illustrating the many elements of a successful visual content marketing campaign and tactics for building your own.
Kevin Baldacci's insight:

Awesome infographic from @marketo about #contentmarketing!

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Social Media Branding Key For Company Reputation

Social Media Branding Key For Company Reputation | Social Marketing Today | Scoop.it
Use of social media can increase brand loyalty and enhance a company's image.
Kevin Baldacci's insight:

"A study by the social media branding firm BRANDfrog found that social media provides an opportunity for brand leaders to build better connections with customers, employees and shareholders."

 

I totally agree...at InsideView our fellow employees love what we post and often bring to us ideas of their own. It's a great medium to collaborate with other people about. Social Marketing is no where near a science so I love hearing outside ideas.

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Privacy Concerns Keep Users Away From Social Sign-In - eMarketer

Privacy Concerns Keep Users Away From Social Sign-In - eMarketer | Social Marketing Today | Scoop.it
At this point, most internet users have come across the social login feature, allowing them to bypass web registration forms and avoid creating yet another login ID.
Kevin Baldacci's insight:

This is a really interesting article because I am playing around with Social Sign-In and using it on landing pages. However, maybe I need to steer clear of it.

 

This article stated: "More than 6 out of 10 respondents believed that businesses that acquired social data through social login would sell it to third parties."

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Myspace, Act II: A Whole New Tune

Myspace, Act II: A Whole New Tune | Social Marketing Today | Scoop.it
The social network aims to recapture its heyday with a focus on music discovery, among other changes
Kevin Baldacci's insight:

Is Facebook in trouble? Your thoughts...

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Facebook Announces New Social Search Feature Called 'Graph Search'

Facebook Announces New Social Search Feature Called 'Graph Search' | Social Marketing Today | Scoop.it
What marketers should know about Facebook new social search feature, Graph Search.
Kevin Baldacci's insight:

You can bet your ass there will be best social marketing practices coming from this...

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Helpful Instagram Analytics Tools, and Other Marketing Stories of the Week

Helpful Instagram Analytics Tools, and Other Marketing Stories of the Week | Social Marketing Today | Scoop.it
Marketing stories you may have missed during the first week of 2013.
Kevin Baldacci's insight:

I love reading about Instagram Analytics tools - Instagram has the most engagement out of any other social network so analytics are huge

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How Puppies and Kittens Can Save Your Social Media Strategy - Forbes

How Puppies and Kittens Can Save Your Social Media Strategy - Forbes | Social Marketing Today | Scoop.it
In the social media workshops and trainings I facilitate, one of the most frequent questions I get is: What kinds of things really get a lot of attention on social media?
Kevin Baldacci's insight:

I'm curious to run an A/B test of posting puppies and kittens on @BaldacciWinery's Facebook page...

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2013 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]

2013 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report] | Social Marketing Today | Scoop.it
The Content Marketing Institute (CMI) and MarketingProfs are excited to publish our third annual research results: The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America, spo...
Kevin Baldacci's insight:

This is just an absolute treasure trove of knowledge

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Social Works for B2B, So Get Over Yourself

Social Works for B2B, So Get Over Yourself | Social Marketing Today | Scoop.it
Social media works for B2B marketing. Take tested tactics and strategies and make them your own. Find the people who can inspire you and spend some time learning from them.
Kevin Baldacci's insight:

Love these digest from Jason Miller. I seem to post his content a lot.

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26 Content Marketing Tools to Use in 2013 | Business 2 Community

26 Content Marketing Tools to Use in 2013 | Business 2 Community | Social Marketing Today | Scoop.it
Content marketing is so hot right now. No, really, it is. According to Content Marketing Institute’s recent B2B Content Marketing report, 9 out of 10 B2B
Kevin Baldacci's insight:

When I read this article, all I could think was Banya telling Jerry Seinfeld: "That's gold Jerry, GOLD!"

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Science Of Twitter 2013

This webinar will include the latest real world, actionable, in-the-trenches data you need to do your job of marketing on Twitter more successfully.
Kevin Baldacci's insight:

Yet another one of Dan Zarella's science experiments with social media. I can't deny that I love them. When I first started social marketing, I was casting a net in terms of tweeting at all hours hoping something would stick. Through some of these webinars and slidedecks, I've become much more disciplined with the timing and content.

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26 Tips for Getting Started With Social Media Marketing

26 Tips for Getting Started With Social Media Marketing | Social Marketing Today | Scoop.it
Are you looking to get started with social media marketing? Do you want to reexamine how you've been using social networks? In this post, I'll cover 26 ti
Kevin Baldacci's insight:

This is a pretty basic list for marketers, however still a fun piece of content to keep you honest about your goals for 2013.

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Why Marketers Need to Rise Above the Deluge of Crappy Content

Why Marketers Need to Rise Above the Deluge of Crappy Content | Social Marketing Today | Scoop.it
Read about the current state of content in the marketing world, and how adoption of content as a marketing tactic impacts our industry.
Kevin Baldacci's insight:

This has become my new favorite slidedeck. We are in an age where marketers are just starting to realize the value of Content Marketing (thanks Hubspot).

 

This presentation identifies how to breakthrough the customer barriers with SOLID content. Definitely a "must-read"

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Why Facebook's Graph Search Is A Very Big Deal - Forbes

Why Facebook's Graph Search Is A Very Big Deal - Forbes | Social Marketing Today | Scoop.it
Facebook Chairman and Chief Executive Mark Zuckerberg introduces Graph Search features during a presentation January 15, 2013 in Menlo Park.
Kevin Baldacci's insight:

Big deal for social marketing...

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That @LennayKay account isn't what you think it is

That @LennayKay account isn't what you think it is | Social Marketing Today | Scoop.it
Let's review how Twitter works, shall we?
Kevin Baldacci's insight:

Not entirely Social Marketing related but this article just goes to show how powerful social media can be. Everyone (including me) has been following this Twitter account. Turns out it was a hoax within a hoax...

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4 Businesses Leveraging Storytelling With Images

4 Businesses Leveraging Storytelling With Images | Social Marketing Today | Scoop.it
Have you noticed the importance of images in social media? Do you use images to tell stories about your business? Keep reading to discover four creative u
Kevin Baldacci's insight:

I love this article since a large part of Content Marketing is "Storytelling"

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How's your tweet timing?

How's your tweet timing? | Social Marketing Today | Scoop.it
How's your tweet timing?
Kevin Baldacci's insight:

This is absolue gold. Timing is a huge part of the social marketing battle. When is the maximum engagement?

 

Dan Zarella always churns out some great stuff

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