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What’s a Facebook Like Worth?

What’s a Facebook Like Worth? | Social Marketing Tips | Scoop.it

Facebook and comScore recently published a white paper on “How Brands Reach and Influence Fans Through Social Media Marketing.” The document is full of some pretty interesting case studies on Starbucks, Southwest and Bing, with regards to how they use their Facebook Pages to generate interest, buzz and business.

 

How to Measure a Like


What’s interesting to me is that we’re finally getting away from measuring ROI for social media in the terms of “this interaction = this in sales.” It’s about time. According to the white paper, Facebook fans can be valued in several ways:

 

By increasing the depth of engagement and loyalty of fansBy generating incremental purchase behaviorBy influencing friends of fans

 

Read the full post at:  Success Tips Online

 

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Is Your Business Stalling? Facebook Marketing Is The Answer!

Is Your Business Stalling? Facebook Marketing Is The Answer! | Social Marketing Tips | Scoop.it

Facebook is incredibly popular since it connects friends and family in an easy way. Facebook can be used successfully for marketing purposes when you have the right tools and approach. Keep reading for helpful tips on using this venue successfully.

TIP! Contests are a good way to market and get new followers on Facebook. Give discounts or prizes to people who share or actively market your page.

You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Provide discounts and prizes to those who give your page a “like.” Always award the prize though; you don’t want to be viewed as dishonest.

Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. Just create the offer and then make it a Promoted Post. If it is a really good offer, you can even promote it to non-fans.


Read the full post at: http://successtipsonline.net

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