Social Marketing Strategy
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Social Marketing Strategy
Using social media to extend traditional marketing campaigns.
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Content Curation: Drawing Attention to Your Brand by Promoting Content from Other Brands | Crowd Content Resources

Content Curation: Drawing Attention to Your Brand by Promoting Content from Other Brands | Crowd Content Resources | Social Marketing Strategy | Scoop.it

It's smart to share other people's content through #curation http://t.co/lCCA323yWM


Via Jesus Alvarez desde www.sercompetitivos.com
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Good tips! 

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How Social Media Influence Businesses | Visual.ly

How Social Media Influence Businesses | Visual.ly | Social Marketing Strategy | Scoop.it
Check out our latest infographic “How Social Media Influence Businesses” to have better understanding of the social media impact on your business

Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com, Lauren Moss
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TheSoulfulEMU's curator insight, August 14, 2013 3:47 AM

Next time when planning a new Marketing strategy, keep Social Media into TOP MOST prioritized tasks to accomplish it.

TheSoulfulEMU's comment, August 14, 2013 3:48 AM
Next time when planning a new Marketing strategy, keep Social Media into TOP MOST prioritized tasks to accomplish it.
Gwen Khalfa's comment, August 14, 2013 4:36 AM
Yes, the lead conversion rate is particularly impressive. We should never undermine the power of social media. thx for the good comments.
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Curated Visual Storytelling with Brickflow

Curated Visual Storytelling with Brickflow | Social Marketing Strategy | Scoop.it

"Create curated social media slideshows in seconds with Brickflow."


Via Robin Good
Witmer Group's insight:

Cool visual storytelling app.  Need to check it out. 

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Anabela Santos's comment, September 2, 2013 4:29 PM
Thanks! Have to try :)
Anabela Santos's comment, September 2, 2013 4:29 PM
Thanks! Have to try :)
Randy Bauer's curator insight, September 14, 2013 7:03 PM

See my Brickflow example here:

http://rbauerpt.blogspot.com/2013/08/start-lean-fitness.html

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INFOGRAPHIC: 10 Tips For Facebook Page Admins Crafting Status Updates

INFOGRAPHIC: 10 Tips For Facebook Page Admins Crafting Status Updates | Social Marketing Strategy | Scoop.it
Facebook page builder ShortStack doesn’t call it quits once its users’ pages are up and running, sharing its advice on how page administrators can craft the most effective status updates.

 

More details are available in the infographic, but ShortStack’s 10 quick tips and examples for better status updates are:

Post an interesting fact.Share a tip.Endorse content.Don’t always ask a question.Inspire action.Tell users what to expect.Add a P.S.Use short links.Use images with text.Ask users to comment.
Via Brian Yanish - MarketingHits.com, Lauren Moss
Witmer Group's insight:

Great tips!  

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Prasanna's curator insight, July 8, 2013 1:32 AM

FB tips

Pierrick Fischer's curator insight, July 12, 2013 8:44 AM

10 tips to create your Facebook posts!

 

How many of them do you use right now? 

BreAnn Hollinger's curator insight, August 15, 2013 8:08 AM

Helpful infographic for creating status updates for admin pages! 

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Content Curation | Social Media Today

Content Curation | Social Media Today | Social Marketing Strategy | Scoop.it
Part of a good content marketing strategy, content curation is the art of finding, selecting, and sharing the best, most relevant content related to a particular theme or topic.

Via brandinmind
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Reddit Features New Topics to Align with the Changing Face of the Internet

What was big yesterday, isn't always popular today. So Reddit is now looking to shake things up for new users by featuring a new set of topics by default.

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A Great Guide on Teaching Students about Digital Footprint ~ Educational Technology and Mobile Learning

A Great Guide on Teaching Students about Digital Footprint ~ Educational Technology and Mobile Learning | Social Marketing Strategy | Scoop.it
Witmer Group's insight:

I LOVE this digital footprint instructional guide for teachers to use with their students.  Targeted at middle schoolers, those who are new "digital citizens."  I think it even has pointers for those of us that are more experienced 

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Why Bloggers Need Google Plus So Badly | Social Media Today

Why Bloggers Need Google Plus So Badly | Social Media Today | Social Marketing Strategy | Scoop.it
Most bloggers simply have no idea what Google+ is all about. They assume that the only social networks they truly need to promote their blogs are Twitter and Facebook. However, this is extremely far from being true.

Via GrupoNeo
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Google+ is Now The Number 2 Social Network after Facebook.

Google+ is Now The Number 2 Social Network after Facebook. | Social Marketing Strategy | Scoop.it
Google+, with more than 500 million registered users is now solidifying its position as the number 2 Social Media site behind Facebook. There is a very good chance that if you are not on Google+ ye...

Via Mike Barnes
Witmer Group's insight:

G+ is growing, there is no doubt about that and I find myself drawn to it more and more.  

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Instagram Introduces New Feature to Embed Photos and Videos on Websites

Instagram Introduces New Feature to Embed Photos and Videos on Websites | Social Marketing Strategy | Scoop.it
Instagram has announced a new feature to embed Instagram content like photos and videos on your website or blog.

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Social media pays off for small, midsize businesses, study says | PCWorld

Social media pays off for small, midsize businesses, study says | PCWorld | Social Marketing Strategy | Scoop.it

Small and medium enterprises (SMEs) that use social media are 56 per cent more likely to increase their revenue, according to research by MYOB.


Via GrupoNeo
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INFOGRAPHIC: Social Media Checklist for Business

INFOGRAPHIC: Social Media Checklist for Business | Social Marketing Strategy | Scoop.it
People always ask us what basic things they can do on a day to day basis, to improve their social media presence on the top social communities.

 

Well the guys at the whole brain group have put together a great Infographic, that can be printed and used as your daily social media checklist for your business.

 

Check out 8 Ways to Improve Your Facebook Edgerank, Engagement, and Success if you are looking for a basic strategy to really improve your Facebook fanpage’s success.


Via Peter Azzopardi
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Local SEO Done Right: Tactics and Strategy for Google - Witmer Group LLC | Witmer Group LLC

Local SEO Done Right: Tactics and Strategy for Google - Witmer Group LLC | Witmer Group LLC | Social Marketing Strategy | Scoop.it
Local SEO is so competitive nowadays that typically a series of minor incremental tactics are what end up boosting the larger strategy.
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Social media crisis management: Be sincere, and verify.

Social media crisis management: Be sincere, and verify. | Social Marketing Strategy | Scoop.it

My rule in a social media crisis: Apologize, but verify. If your brand screws up: Remind yourself that you do not get to decide what an apology is. The audience does. Apologize sincerely and promptly.


Via Pedro Da Silva
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Social Customer Service Means Revenue And Loyalty [Infographic]

Social Customer Service Means Revenue And Loyalty [Infographic] | Social Marketing Strategy | Scoop.it

How the integration of social media into your customer care can help you turn new revenue to your business


Via Kamal Bennani
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sophiedesc's curator insight, August 12, 2013 8:03 AM

Utiliser les réseaux sociaux pour un service client direct, interactif et optimisé - une nécessité pour les entreprises d'aujourd'hui. 

 

"Here are some of the most interesting facts presented:

33% prefer to contact a company via social media than by phone48% will leave the company website if they don’t receive assistancePeople that receive good service will spend 21% more.71% of customers that receive good service are likely to recommend that company.While only 19% of customer with a bad experience will still recommend it." 

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How to use HootSuite to Manage Twitter Chats

How to use HootSuite to Manage Twitter Chats | Social Marketing Strategy | Scoop.it
We are continuing our series on How to Make the Most of Your HootSuite Account by reviewing how to use HootSuite for Twitter Chats, including how to find, monitor and participate in chats.

Via Mike Allton
Witmer Group's insight:

Great tips!  

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Mike Allton's curator insight, August 5, 2013 8:49 AM

How to use HootSuite to Manage Twitter Chats

In this week's installment of our How to Make the Most of Your HootSuite Accountseries, we begin to dive into some of the more advanced features and uses of the social media management tool.

Have you ever participating in a Twitter Chat? If you have, you know that it can get pretty crazy! New tweets coming fast and furious, right alongside other people mentioning you and retweeting your comments, and sometimes even sending you direct messages. For new participants, it can be pretty confusing!

That's where the dashboard layout of HootSuite can come in so handy. Unlike Twitter's web interface, which can only display one stream at a time, HootSuite can show you the chat, right alongside streams for Mentions and Direct Messages, and anything else you want to monitor. And you can save your setup so that each week, when you want to participate in the same scheduled chat, it's all ready for you.

One of my favorite new chats is #GooglePlusChat, started by +Jesse Wojdylo, where we have fun on Twitter talking about Google+. That's at 2pm EST every Tuesday.

If you'd like to learn more about how easy HootSuite can make your Chat experience, check out the rest of the tips and information in the article below. And if you have one or more regular Twitter chat's you're participating in, please give them a shout out! Tell us the hashtag, time and topic.

Thanks for your comments and shares!

#SocialMedia   #HootSuite  #TwitterChat #HootSuiteSeries#SocialMediaManagement #HowTo 

Amanda Hoffmann's curator insight, August 6, 2013 5:27 AM

TWITTER TOOLS - HOOTSUITE

Awesome ideas on how to use Hootsuite for Twitter Chats.

I know I'm going too

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Social Media and B2B Content Marketing | Social Media Today

Social Media and B2B Content Marketing | Social Media Today | Social Marketing Strategy | Scoop.it
A recent study confirms that content marketing remains a top priority for B2B marketers, with the vast majority leveraging the practice as part of their marketing strategy. But many are uncertain about how to successfully employ ...

Via brandinmind
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How 7 Forward-Thinking Brands Are Engaging with Customers on Vine

How 7 Forward-Thinking Brands Are Engaging with Customers on Vine | Social Marketing Strategy | Scoop.it
While social networks can be great places to engage customers, many brands still haven't found their footing on Facebook, Twitter, and the like. Producing meaningful content that customers want to share poses a perennial problem.

Via DashBurst
Witmer Group's insight:

Love what these brands are doing on Vine!  So creative.  

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Witmer Group Welcomes Managing Partner of Marketing, Branding and Strategy

Witmer Group Welcomes Managing Partner of Marketing, Branding and Strategy | Social Marketing Strategy | Scoop.it
Julia Gibson has served as a strategic partner to Witmer Group for the past two years and now brings her Marketing and Public Relations experience direct to Witmer clients as Managing Partner. In her
Witmer Group's insight:

We are so excited to have Julia on our team!

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64 Pinterest Marketing Tips and Tactics - Infographic

64 Pinterest Marketing Tips and Tactics - Infographic | Social Marketing Strategy | Scoop.it

Pinterest over the last 6 months has become the social network with buzz and it provides a visual platform that offers an ecosystem to experiment and play with images as a means of marketing and engagement and even selling.


Via GrupoNeo
Witmer Group's insight:

Helpful Pinterest infographic!!! 

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Marc Kneepkens's curator insight, July 15, 2013 10:28 AM

Pinterest for Business? Certainly worth looking into.



Get your Free Business Plan Template here: http://www.business-funding-insider.com/free-business-plan-template.html

"MobileMary" Barnett's curator insight, July 16, 2013 12:12 AM

My friend, Kathy Stover, is an expert at Pinterest...the fastest growing SOCIAL/MOBILE App today! Can't wait to share our So/Mo Webinar with the world, so you can be more Brilliant and more Profitable!! 

Brian Hendricks's curator insight, July 16, 2013 2:47 PM

I just started using PinInterest last year, but haven't really "dug in" so to speak.  These look like really good suggestions for using this new social media app!

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5 Great Social Media Networks You Haven't Heard Of | Social Media Today

5 Great Social Media Networks You Haven't Heard Of | Social Media Today | Social Marketing Strategy | Scoop.it

Facebook, Twitter, Pinterest. These are some of the names in social media networking that you will be familiar with due to their global popularity. These days, Facebook is pretty much ubiquitous with over 900 million users across the world...


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Seven useful social media case studies from 2013

Seven useful social media case studies from 2013 | Social Marketing Strategy | Scoop.it

We get sent a huge number of social case studies at Econsultancy so I thought it would be useful to collate a list of some of the most interesting ones I’ve seen in the past few months.


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Social Media and Storytelling, Part 3: Creating Shareable Content

Social Media and Storytelling, Part 3: Creating Shareable Content | Social Marketing Strategy | Scoop.it
Social media and storytelling are a winning forumla for creating content that gets shared.

Via J-P De Clerck
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Why Brands Should Be Human on Social Media — mashable.com — Readability

Why Brands Should Be Human on Social Media http://t.co/nfu5JC2T0K

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Nine Visuals Your B2B Website Really Doesn’t Need

Nine Visuals Your B2B Website Really Doesn’t Need | Social Marketing Strategy | Scoop.it

Don't picture this: 9 photos your company website can do without

 

SUMMARY: Bad content for a company website includes photos of the company's building (unless you built it), party pictures, a mission-statement graphic and poorly shot webcam or mobile-phone photos. And despite their reputation in marketing, nix the shots of the cute kids and pets, too, Elizabeth Williams writes.

 

... In the B2B space, you need to think before you post images on your website, blog, Facebook page, Pinterest boards and Google+ spots. If you have any of these things on any of those places, now is a really good time to do the right thing and get rid of them:

 

1. Your building

Please don’t make us look at a photo of your building. Almost anyone can rent a unit in a suburban industrial park. You aren’t that special. If you run a home-based business, this applies to you too. 

-- Obvious Exception: You are a construction company and you built that building.


2. Children
Why would anyone who is buying industrial carpets or server racks want to look at a bad photo of your kid? They’re not as cute as you think they are (sorry, but that’s universally true) and they aren’t helping you sell anything, so their mere presence in your content could be undermining your ability to send them to college, which means they will continue to hang about your company getting in the way and still not selling anything.

-- Obvious exceptions: Your CEO is a child. You sell things having to do with children.

 

3. Your Staff

Maybe you do have cute kids, but it’s a safe bet your accounting team is pretty scary, as are the guys in the warehouse and that analyst who grows wheat on his windowsill. Heck, most of their co-workers don’t want to see them so why would your customers and prospects want to see them? Meet our team! No thank you.
-- Obvious exceptions: Can’t think of any.


4. Your mission statement

We’ve been over this, people. The mission statement is for your inside voice. Besides, it probably isn’t very good (most aren’t) so let’s not take aim at our other foot by putting it up in public. Or worse still, making it ugly and then putting it up in public.
-- Obvious Exceptions: There aren’t any. Just don’t do it.


5. Any headshot taken with a webcam or a mobile phone or by your mother

There’s a reason photographers charge money for executive head shots. The reason is that it actually takes a bit of skill to get it right. If you simply must put photos of people on your site (see number 3 above) then fork over some money for something decent.


6. Dogs and Cats
In what possible universe is having an animal image going to help you? It does not make you seem friendlier; it does not make you seem like a cool company; it doesn’t even make people feel good. All it does is tell your customers that you would rather screw around with photos of your pet than offer meaningful information about, say, your products!
-- Obvious Exceptions: You sell pet or animal things, but even then, use a stock photo or pay for a professional to take product shots.


7. Any Awards Ceremony
You’ve won an award? How lovely! Congratulations. You should absolutely let the whole world know. Awards are great for credibility, awareness and all that good stuff. But for the love of God, don’t make us look at your employee shaking hands in a dimly lit banquet hall with someone else while holding up a plaque nobody can read and smiling awkwardly. Please. Please. Please.
-- Obvious Exceptions: Nobel Prize ceremonies and (maybe) and Oscar.


8. Your Lousy Holiday Greeting

I believe I’ve made my position clear on the subject of terrible holiday greetings. But as perplexing as it is to me why anyone would create rubbish holiday greetings for people from whom they hope to extract more money, it is even stranger that they would post them on their blog or You Tube for everyone to see.


9. Your Staff Party

I can’t believe I need to ask this, but here goes: how is a shot of your logistics manager doing a keg stand going to help you build credibility and sell stuff? No staff party pictures. Ever. Period. Even if there’s cake.
-- Obvious Exceptions: None.

 

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