Social Marketing Strategy
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Social Marketing Strategy
Using social media to extend traditional marketing campaigns.
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Are There Too Many Social Networks?

Are There Too Many Social Networks? | Social Marketing Strategy | Scoop.it
There's a social network for everything these days, but do we really need so many options?
Witmer Group's insight:

Have we reach the saturation point?  I definitely do not think so. 

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What I've Learned This Past Year In The Social Marketing Field

What I've Learned This Past Year In The Social Marketing Field | Social Marketing Strategy | Scoop.it
Learning the ins and outs in the social marketing field has been an adventure.
Witmer Group's insight:

Our latest blog post written by our newest team member.  She is a HUGE asset to our team and learned social media and SEO via drinking from the firehose method.  Happy Anniversary, Lori!

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Study: 1/3 of Women in U.S. Use Pinterest

Study: 1/3 of Women in U.S. Use Pinterest | Social Marketing Strategy | Scoop.it
Pinterest's popularity in the U.S. has surged in the last year, particularly among women, according to a new study.

Via Kelly Lieberman
Witmer Group's insight:

You can't ignore these numbers, run, don't walk to Pinterest! 

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Best Time For Sharing Content [Infographic]

Best Time For Sharing Content [Infographic] | Social Marketing Strategy | Scoop.it

Many top marketers experiment with their content sharing approach to find the best time to send posts to Twitter, Facebook, and other social networking sites. You have to try this for your own content to find the right time.


Via Lauren Moss
Witmer Group's insight:

Have you ever wondered about the best time to share your content? 

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Ready Media Solutions's curator insight, December 30, 2013 9:13 AM

Interesting infographic on content sharing! What do find has been your best/worse to share content by device?

Heather Koroll's curator insight, March 19, 2014 9:26 PM

add your insight...

 
Michelle Gilstrap's curator insight, March 24, 2014 12:26 PM

Knowing when to share is always a good idea. Check out this infographic.

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30+ Social Media Statistics - Growth of SMBs [INFOGRAPHIC]

30+ Social Media Statistics - Growth of SMBs [INFOGRAPHIC] | Social Marketing Strategy | Scoop.it
Social networking sites have revolutionized digital marketing for businesses of all sizes, take a look at the infographic by Huxo team, showing 30+ statistics that reveals how social landscape is helping businesses grow.
Witmer Group's insight:

8 out of 10 small businesses use social media to grow their business. 

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The Best Pinterest Place Pins Examples and Why Your Business Should Use Them - Search Engine Journal

The Best Pinterest Place Pins Examples and Why Your Business Should Use Them - Search Engine Journal | Social Marketing Strategy | Scoop.it
Sarah Bradley provides some of the best ways to utilise Place Pins for every industry, retail, public services and even your local post office

Via Kelly Lieberman
Witmer Group's insight:

Very interesting! 

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Target Tests An Online Store Powered By Pinterest, Called The 'Awesome Shop' - Search Engine Journal

Target Tests An Online Store Powered By Pinterest, Called The 'Awesome Shop' - Search Engine Journal | Social Marketing Strategy | Scoop.it
Retailer Target is taking a new approach to e-commerce with the launch of an online storefront powered by Pinterest recommendations. Target's "Awesome Shop

Via Kelly Lieberman
Witmer Group's insight:

This will be interesting to watch.

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10 Surprising Twitter Statistics To Help You Reach More Followers

10 Surprising Twitter Statistics To Help You Reach More Followers | Social Marketing Strategy | Scoop.it
Retweet or RT? To hashtag or not? How do you get the most engagement from your Twitter followers? Let's dive right in.
Witmer Group's insight:

Great tip...write out retweet vs RT.  

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Social Media is Hard: The 2013 Landscape of Social Networks in one Infographic

Social Media is Hard: The 2013 Landscape of Social Networks in one Infographic | Social Marketing Strategy | Scoop.it
After almost two-and-half years, it is with great pleasure that I officially unveil the fourth edition of The Conversation Prism. Viewed and downloaded millions of times over, The Conversation Prism

Via Ally Greer
Witmer Group's insight:

LOVE this visual!  

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How to Breathe Life into Your Google+ Profile - Search Engine Journal

How to Breathe Life into Your Google+ Profile - Search Engine Journal | Social Marketing Strategy | Scoop.it
Social media marketing is still critically important to a thriving online presence. Many businesses and entrepreneurs experience fatigue over the number of
Witmer Group's insight:

Great tips on how to create a dynamic and quality Google+ profile for your business.  We think Google+ will really break out of the pack in 2014.  

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The Top 7 Social Media Marketing Trends That Will Dominate 2014

The Top 7 Social Media Marketing Trends That Will Dominate 2014 | Social Marketing Strategy | Scoop.it
With new social networking platforms appearing from behind every corner, it can be hard to know exactly where to commit your time and resources.
Witmer Group's insight:

Completely agree...especially with predicted growth in Google+, LinkedIn and micro videos.  

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Have You Gone Social Yet? Social Media Stats, Tips, and Must Do's for 2014!

Have You Gone Social Yet? Social Media Stats, Tips, and Must Do's for 2014! | Social Marketing Strategy | Scoop.it
Social media is here to stay folks! If you are interested in expanding your social reach, make sure to read this article carefully.

Via brandinmind
Witmer Group's insight:

We like the graphic. 

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10 ways brands can use social curation for marketing


Via Ally Greer, Guillaume Decugis, Therese Torris
Witmer Group's insight:

Great slides!  I like the clean design and meaningful content of each slide. 

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Ennio Martignago's curator insight, November 8, 2013 3:39 AM
10 ways brands can use social curation for marketing
María Dolores Díaz Noguera's curator insight, November 8, 2013 6:03 AM

Amazing

Bornstein Law & Bay Property Group's curator insight, November 21, 2013 4:45 PM

We can always use more marketing tips, enjoy. 

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3 Rules to Making Your Site Pinterest Friendly

3 Rules to Making Your Site Pinterest Friendly | Social Marketing Strategy | Scoop.it
Adding a Pinterest "Pin It" button and using the right description for your targeted viewers, your images have great potential for Pinterest.

Via Kelly Lieberman
Witmer Group's insight:

Great tips to make your website Pinterest friendly.  

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7 proven ways to create viral Pinterest posts

7 proven ways to create viral Pinterest posts | Social Marketing Strategy | Scoop.it
The author has seen multiple post go viral on Pinterest, earning tens of thousands of pin. She explains how you can do it, too.
Witmer Group's insight:

Tips that will help your content on Pinterest go viral.  Who doesn't want that?  

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Everything you need to know about using images to enhance your brand | SmartBlogs

Everything you need to know about using images to enhance your brand | SmartBlogs | Social Marketing Strategy | Scoop.it
Content creation can be one of the toughest areas for a business owner to handle. Knowing what to post and coming up a stead stream of new ideas is not alw
Witmer Group's insight:

Great tips on how to incorporate images into your social media posts. 

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Past, Present And The Future Marketing [INFOGRAPHIC]

Past, Present And The Future Marketing [INFOGRAPHIC] | Social Marketing Strategy | Scoop.it
Nor marketing technique truly dies. It just gets subsumed into a longer toolkit.
Witmer Group's insight:

Great infographic on the past, present and future of digital marketing (think A Christmas Carol) 

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When You Compose a Tweet, Photos Now Come First

When You Compose a Tweet, Photos Now Come First | Social Marketing Strategy | Scoop.it
A small but telling Twitter update is sending a strong message regarding how the company expects users to tweet moving forward.
Witmer Group's insight:

A clear response to the wild success of Instagram and SnapChat.  

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How To Train Your Employees To Handle Social Media

How To Train Your Employees To Handle Social Media | Social Marketing Strategy | Scoop.it

An important step for a brand that has a social media strategy, and wants to avoid crises, is to ensure that employees understand how to use those tools.

This Infographic by Mindflash demonstrates that 76% of companies do not have a clearly defined social media policy.

Social media consultants can be an expensive addition to your business. But in this day and age, no company can operate without a sound social plan.

 

Your best social media team might actually be your current workforce. But how can you find your company’s natural social media rock stars and get your entire team on board with your goals?

 

The Infographic breaks down how your team members will likely react to the need for social media training. For example, some of your employees may already have popular social media channels in their personal lives, while others may be opposed to your business’ push online.

 

Keep in mind that your team probably represents a wide range of social media experience. This will help you know how to identify the different groups and understand how to best get them ready to implement your strategy.

 

 

Source . http://bit.ly/Yhuo7j


Via maxOz
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Leaders Online's curator insight, December 11, 2012 10:58 AM

Hoe kun je je mw social media dusdanig laten gebruiken dat je je organisatieresultaten beter kunt bereiken? 

Hier een infographic dat ingaat op de verschillende ervaringsniveaus die jouw mensen kunnen hebben. Handig om rekening mee te houden bij de uitvoering van je social strategie.

2DiFore Marketing Solutions's curator insight, March 15, 2013 8:37 AM

As you round out your work week our team wanted to share this thought with you to make your Social Media strategy that much more powerful! Companies have secret weapons, their employees and we bet they are on many platforms so why not encourage them to share your message with their followers.

BSN's curator insight, October 27, 2013 9:57 AM

How To Train Your Employees To Handle Social Media

 

#training #socialmedia 

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Twelve Social Marketing Sites for the Holidays

Twelve Social Marketing Sites for the Holidays | Social Marketing Strategy | Scoop.it
This season is a good time to quickly review the social sites and mobile apps you should consider for your social marketing efforts in the coming year.
Witmer Group's insight:

12 must have social sites for your marketing plan, or at least 12 sites to consider adding to the mix.  Happy Holidays! 

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6 Of The Best, Boldest Uses Of Vine In Marketing

6 Of The Best, Boldest Uses Of Vine In Marketing | Social Marketing Strategy | Scoop.it
Brands are getting busy with six-second clips. Plus: the Do's and Don'ts of Vining.

Via Ally Greer
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Ally Greer's curator insight, October 11, 2013 8:52 PM

So, how long before "Vine Artist" becomes an actual job?

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On-Going Education Key to a Prosperous Retirement Strategy

On-Going Education Key to a Prosperous Retirement Strategy | Social Marketing Strategy | Scoop.it
A number of cutting-edge resources from some highly educated and qualified experts are readily available to help you plan a prosperous retirement strategy.
Witmer Group's insight:

This is a little ways off on the horizon for Gen Xers, but it is never too early to become financially literate.  Great tips and advice. 

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11 Powerful Twitter Tips for Small Businesses

11 Powerful Twitter Tips for Small Businesses | Social Marketing Strategy | Scoop.it

Twitter is an extremely powerful engagement tool for small businesses. Here are 11 tips to boost your small business using twitter


Via GrupoNeo
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How To Use StumbleUpon for Social Media Content

http://raphaellove.com How to steps for using stumbleupon for content creation.

Via Thomas Faltin
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5 Strategic Steps to Big Content

5 Strategic Steps to Big Content | Social Marketing Strategy | Scoop.it
Big content isn't just about building brand awareness, your customer base, and your revenue. If you use big content to serve a higher purpose, it can make a really big difference in your business.
Witmer Group's insight:

This is the best article I've read in a long time about creating original, valuable content.  Awesome!  

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