In a recent blog post titled “Social Media and the 3 New Pillars of Marketing?” I mentioned that content is one of the key pillars that can position your company as a “thought leader” in your market segment and help you provide solutions to your customers problems. So now we need to start looking more closely at what are the important facets of creating, re-purposing, promoting and delivering content online.
erTwitter lists kind of suck. First of all, they're buried way down deep in Twitter's interface, a sort of forgotten feature that isn't easy to find. They're barely manageable, with a single never-en...
Witmer Group's insight:
Interesting concept - Twitter Lists as a form of media.
It is fundamental that you maintain active participation with other members of the Pinterest community in order to improve your business' online presence and popularity. This involves following the activities of other boards and regularly re-pin interesting or relevant pins to them.
Are you on LinkedIn? This question has become more common in that past year, with total subscribers topping 200 million in early 2013 and the stock price doubling in the subsequent six months. As I note in Chapter 13 of Fast Track Your Job Search (and Career!), LinkedIn is “the premier social networking site designed for business matters and is used by most Internet-savvy business people, regardless of generation.” It is your number one web location for presenting your personal brand!
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.