Social Marketing Strategy
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Social Marketing Strategy
Using social media to extend traditional marketing campaigns.
Curated by Witmer Group
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Is Facebook Hurting?

Is Facebook Hurting? | Social Marketing Strategy | Scoop.it
If you feel comforted by the fact that Facebook is decreasing in users, take a step back and consider social media versus the tool.
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How to Use Social Media to Promote an Event |

How to Use Social Media to Promote an Event | | Social Marketing Strategy | Scoop.it
Use these 7 creative ways to promote an event with social media to increase your chances for a gangbuster event.

Via Mau
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Behind Pinterest's Crackdown On Paid Pins: Stopping Visual Pollution

Behind Pinterest's Crackdown On Paid Pins: Stopping Visual Pollution | Social Marketing Strategy | Scoop.it
It's not about stiffing its users; it's about creating a more accurate search engine.
Witmer Group's insight:

Beware paid Pinterest spammers....crack down is coming!

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Business Still Not on Facebook? Get Up to Speed With These 4 Steps.

Business Still Not on Facebook? Get Up to Speed With These 4 Steps. | Social Marketing Strategy | Scoop.it
Your customers are on the social network. Here are some ways to reach them and create brand ambassadors.
Witmer Group's insight:

Easy, do-able steps to follow in this article about a Facebook action plan for businesses. 

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20 Tips for Achieving Better Results from Small Business Social Media Activities

20 Tips for Achieving Better Results from Small Business Social Media Activities | Social Marketing Strategy | Scoop.it

Via Daniel Watson
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Tooliers's curator insight, February 6, 2014 10:38 AM

Social media can be easily used by any small business.  But are we using it in the most efficient way possible?  Take a look at these 20 tips for social media activities!

@business2community

Michael Wilcox's curator insight, February 6, 2014 4:43 PM

Great insight and basic framework for Social Media. In today's business world, Social media is not an option, it is a reality ... not to mention extremely fruitful when done properly.

Lou Hemmer's curator insight, February 16, 2014 12:36 PM

Basic insights that are great to keep handy when working on you SEO plan.

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Need an Introduction? LinkedIn Now Finds the Best Person in Your Network to Tap

Need an Introduction? LinkedIn Now Finds the Best Person in Your Network to Tap | Social Marketing Strategy | Scoop.it
Professional networking got a tad bit easier.

Via Jessica Kelly
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Jessica Kelly's curator insight, January 30, 2014 2:37 PM

"How You're Connected" begins it rollout. Me, I'd take the activity feed back -- I can figure out connections my own self. ;)

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Social Media: 9 Questions To Ask Your Customers When Creating Content - Jeffbullas's Blog

Social Media: 9 Questions To Ask Your Customers When Creating Content - Jeffbullas's Blog | Social Marketing Strategy | Scoop.it

In a recent blog post titled “Social Media and the 3 New Pillars of Marketing?”  I mentioned that content is one of the  key pillars that can position your company as a “thought leader” in your market segment and help you provide solutions to your customers problems. So now we need to start looking more closely at what are the important facets of creating, re-purposing, promoting and delivering  content online.


Via Mau
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Infographic: LinkedIn for beginners

Infographic: LinkedIn for beginners | Social Marketing Strategy | Scoop.it
I thought this was a pretty clever introduction to LinkedIn and what to do there. Although it's a little less sexy than some of the other social networks out there, I think there's a good argument ...

Via Cendrine Marrouat - cendrinemarrouat.com
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Social Media is a Must. Not an Option.

Social Media is a Must. Not an Option. | Social Marketing Strategy | Scoop.it
Social media should be looked upon as an opportunity for businesses to be able to connect with their customers in a range of activities.
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Not on Instagram? Your Blog Could be Missing Out : @ProBlogger

Not on Instagram? Your Blog Could be Missing Out : @ProBlogger | Social Marketing Strategy | Scoop.it
This post is from ProBlogger Team member Stacey Roberts. You could be forgiven for thinking Instagram is just for celebrity ...
Witmer Group's insight:

Learn why you need to be familiar with Instagram...

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6 Simple Photo Tools for Creating Social Media Visuals

6 Simple Photo Tools for Creating Social Media Visuals | Social Marketing Strategy | Scoop.it
Create graphics, collages, add text, edit pictures and make cover images for your blog or social media profiles without using Photoshop.

Via Tina Cook
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Tina Cook's curator insight, January 24, 2014 6:18 PM

PicMonkey tops my list for free image creation tools too.

Valérie Thuillier CM's comment, January 25, 2014 2:41 AM
for your french contacts : http://bit.ly/1dRXMvA
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Infographic: 26 Very Pinteresting Stats

Infographic: 26 Very Pinteresting Stats | Social Marketing Strategy | Scoop.it
Since its launch, Pinterest has been doing good and going strong and with 70 million users, 80% ...
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Facebook to Marketers: Get Smarter With Your Creative

Facebook to Marketers: Get Smarter With Your Creative | Social Marketing Strategy | Scoop.it
recent changes on facebook demand that marketers jettison generic creative and text-heavy wall posts in favor of engaging imagery and limited text.

Via Charlie Keum
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C J Evans's comment, April 16, 2014 11:53 AM
Interesting stuff. Sort of surprised Facebook spends so much time worrying about how marketers look. Still the changes are geared to benefit. Good article!
C J Evans's curator insight, April 16, 2014 11:56 AM

Interesting and eye opening look at Facebook's concerns with how marketing profiles look. 

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10 Surprising New Twitter Stats to Help You Reach More Followers - - The Buffer Blog

10 Surprising New Twitter Stats to Help You Reach More Followers - - The Buffer Blog | Social Marketing Strategy | Scoop.it
These new Twitter stats can help you reach your followers with better wording, better timing and more engaging content.
Witmer Group's insight:

Interesting stats and data about engagement on Twitter..

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List.ly makes Twitter lists significantly more awesome: Social, shareable, manageable, and rankable

List.ly makes Twitter lists significantly more awesome: Social, shareable, manageable, and rankable | Social Marketing Strategy | Scoop.it

erTwitter lists kind of suck. First of all, they're buried way down deep in Twitter's interface, a sort of forgotten feature that isn't easy to find. They're barely manageable, with a single never-en...

Witmer Group's insight:

Interesting concept - Twitter Lists as a form of media. 

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Breaking All The Rules on Social Media

Breaking All The Rules on Social Media | Social Marketing Strategy | Scoop.it

GWhy the conventional wisdom about who wins at social media is broken — and what you can do to fix it.

Witmer Group's insight:

Great article on how to go against conventional wisdom with your social media marketing strategy.

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How to Promote Your Business With Pinterest

How to Promote Your Business With Pinterest | Social Marketing Strategy | Scoop.it
It is fundamental that you maintain active participation with other members of the Pinterest community in order to improve your business' online presence and popularity. This involves following the activities of other boards and regularly re-pin interesting or relevant pins to them.

Via Stefano Principato
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John M. Lee's curator insight, February 3, 2014 4:03 PM

I really need to get into Pinterest this year.

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Social Employees Drive Social Business

Social Employees Drive Social Business | Social Marketing Strategy | Scoop.it

Want to know the most important component to building a successful Social Business?


Via Jessica Kelly
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Jessica Kelly's curator insight, January 29, 2014 8:31 PM

I do think that social employees drive social business, and the worst thing I see so many companies do is isolate their social -- from employees in general and from the central comms teams.

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LinkedIn: Improve Your Visibility, Credibility, and Connect-Ability - Business 2 Community

LinkedIn: Improve Your Visibility, Credibility, and Connect-Ability - Business 2 Community | Social Marketing Strategy | Scoop.it

Are you on LinkedIn? This question has become more common in that past year, with total subscribers topping 200 million in early 2013 and the stock price doubling in the subsequent six months. As I note in Chapter 13 of Fast Track Your Job Search (and Career!), LinkedIn is “the premier social networking site designed for business matters and is used by most Internet-savvy business people, regardless of generation.” It is your number one web location for presenting your personal brand!


Via Mau
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This trick will allow you to easily track who shares your content on Google+

This trick will allow you to easily track who shares your content on Google+ | Social Marketing Strategy | Scoop.it
Those who have used Google+ for a while are aware of its powerful search functionality. With it, you can see posts shared on the Plus as well as trending content found elsewhere on the Internet.

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, January 23, 2014 8:56 PM


Monitoring conversations around your brand or name is very important. It does not only allow you to know your audience better, but it also helps build stronger relationships.


The Google+ Search functionality is very powerful for that particular purpose.


To help you leverage it, I have created a short tutorial on my blog. I hope you will find it useful!

Roy Sheridan's curator insight, January 24, 2014 12:42 PM

Never knew that!

Cendrine Marrouat - cendrinemarrouat.com's comment, February 1, 2014 4:29 AM
@Roy Sheridan Now you do! ;-)
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10 Ways To Gain A Pinterest Business Following

10 Ways To Gain A Pinterest Business Following | Social Marketing Strategy | Scoop.it
You've got a new Pinterest business account set up and you created boards and have pinned some great content. Now what? Here are 10 ways to gain followers.

Via Cendrine Marrouat - cendrinemarrouat.com
Witmer Group's insight:

Great tips!

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, January 28, 2014 6:45 PM

An excellent article from Dorien Morin-van Dam. The tips are bang on. My personal favorite is #8: "Mention other businesses by name in your comments, making sure not to spam them while doing so. Make it relevant!"


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Dear Marketers, Please Stop Misusing Hashtags.

Dear Marketers, Please Stop Misusing Hashtags. | Social Marketing Strategy | Scoop.it
Someone had to say it so I figure why not me. Not a day goes by in which I don't see a so-called marketing expert overuse and even worse, misuse hashtags on the Web. It happens most often on Twitte...
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INFOGRAPHIC: Facebook Contest Ideas For Each Month Of 2014

INFOGRAPHIC: Facebook Contest Ideas For Each Month Of 2014 | Social Marketing Strategy | Scoop.it
Facebook page administrators who made New Year’s resolutions to run one contest for each month of 2014: Facebook application developer Antavo has an infographic for you.

Via Peg Corwin
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Peg Corwin's curator insight, January 20, 2014 5:45 PM

More FACEBOOK CONTEST ideas than you probably need in this infographic.


If you like this scoop, please consider a thumbs up or share.

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Is Pinterest With GIFs A Recipe For Tackiness?

Is Pinterest With GIFs A Recipe For Tackiness? | Social Marketing Strategy | Scoop.it
Pinterest has just become the largest social network to support animated GIFs.
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