People often ask why isn’t anyone listening to me on Twitter. The reality is that unless you’ve got a huge personal brand elsewhere because you’re a celebrity, politician or spokesperson for something important, no one’s waiting for your Tweets (including your mother). Therefore you need to build your Twitter following and get people to listen to you on Twitter. Here are fifteen recommendations to build your Twitter following.
Do you find it difficult to set your tone on social media? Are you struggling to discover creative ways to authentically connect with your customers? Some companies clearly cover up their identity and don't allow themselves to really bare it all.
Being open, genuine, and authentic on the digital landscape means a great deal to your audience who wants to genuinely engage with your brand on social. It's important to apply a holistic approach, and although many brands struggle to showcase that authentic, relevant identity, it should, however, be effortless.
It's important to find your own, personal voice in the social sphere to have an even bigger impact and be your authentically awesome self. As Forbes already mentioned in 2011, the battle for social media authenticity is about showcasing the human side of your business to make your audience feel truly part of your brand in a culture of openness.
Whichever company makes the best attempt at making people truly care about their brand, ultimately wins that battle for authenticity. Marc Ecko, all-round entrepreneur, says authentic branding goes way beyond perception:
Your brand is not the game of perception. It's not what you parrot to. Your brand is on what is on the inside, it's like guts to the skin thing.
Do you want more clicks on your tweets? Or, on your marketing links in emails or ads? Or, if you are a blogger, journalist, or content writer, could you do with more traffic to your articles? A new study by […]
What are the qualities that make presence on social media successful? What separates the men from the boys as far as social media is concerned? Here are 7 characteristics your social media presence must embody.
When small business owners begin using Google+ to build their business, they are often wonder whether they should utilize a personal profile or a Google+ business page. In today's Marketing Monday article, Carolyn Capern of CT Social sheds light on the pros of both and how you can use them in harmony for ultimate Google+ success.
New research shows that LinkedIn not only drives more traffic to corporate websites, but that LinkedIn also generates the vast majority of B2B leads and conversions, reinforcing its position as the key social platform for B2B marketers.
It’s been 20 years since a handful of Internet entrepreneurs launched GeoCities, which many observers consider one of the first social media sites, and 10 years since Mark Zuckerberg came up the concept that became Facebook.
Given that kind of longevity, not to mention its exponential growth since then, you might think the debate over the value of social media in healthcare would be a thing of the past. Apparently not, at least according to a paper recently published in The Journal of the Royal College of Physicians of Edinburgh. Titled “Social media: the way forward or a waste of time for physicians?”, it offers compelling insights for anyone still on the fence.
For Matthew DeCamp, MD, PhD, an assistant professor at Johns Hopkins University, “the relative risks of social media participation probably outweigh their benefits.” Among his arguments:
‘Patients are there’ is not enough of a reason[Doctors] with limited social media experience are more likely to make mistakes when they use the technologyThe ethical and professional norms of behavior related to social media participation [are unclear]
Anne-Marie Cunningham, a clinical lecturer in the School of Medicine at Cardiff University, takes the opposing view, writing that social media lets doctors tap into “a global community who can help you to be a better doctor in a better system with your patients.” It allows doctors to:
Engage with patients, fostering “collaborative systems of healthcare…and positive solutions”Share professional experiences that can lead to better careConnect with peers to find support, inspiration and continued professional development
Both DeCamp and Cunningham raise interesting points and there’s no escaping the fact that social media presents challenges for doctors who must balance the platform’s noisy, unfiltered style with the ethical and legal demands of their profession.
Little wonder, then, that the debate continues. Nevertheless, as the Journal paper suggests, social media is here to stay. Therefore, doctors who decide to join an online community need to take appropriate measures to ensure they reap the benefits of global communication, rather than regret it.
Doctors who don’t get social will likely get left behind
While it’s true that “everybody else is there” isn’t a good enough reason to embrace social media, that fact does undergird the power of the platform. In an era when aesthetic consumers are overwhelmingly convinced of the value of it — many potential patients won’t even consider a provider without consulting the online community — doctors who don’t join the conversation will find themselves facing a most unpleasant silence.
It’s axiomatic that you find out how good a business really is when it has already screwed up once; the speed and nature of the fix show the firm’s true nature. After shipping you the wrong item, do they just […]
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.