Social Marketing Strategy
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Social Marketing Strategy
Using social media to extend traditional marketing campaigns.
Curated by Witmer Group
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Why You Shouldn’t use The Blind Man’s Bluff Approach to Hashtags

Why You Shouldn’t use The Blind Man’s Bluff Approach to Hashtags | Social Marketing Strategy | Scoop.it
Using smartly chosen hashtags increases the likelihood your post, tweet or photo will appear in the search results of a social media platform.
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Why Twitter, Facebook, Google and Amazon Want to be Each Other

Why Twitter, Facebook, Google and Amazon Want to be Each Other | Social Marketing Strategy | Scoop.it
It was a loony week in Silicon Valley. Four major technology companies announced expensive and risky programs to become less like themselves and more like their competitors.
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How to Identify Relevant Hashtags for Your Business

How to Identify Relevant Hashtags for Your Business | Social Marketing Strategy | Scoop.it
Identifying the right hashtags is critical when it comes to social monitoring and engagement. Try this three-step method using a few favorite Twitter tools – Twitonomy, Hashtagify.me, and RiteTag.
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Why Isn’t Anyone Listening to Me on Twitter? - Heidi Cohen

Why Isn’t Anyone Listening to Me on Twitter? - Heidi Cohen | Social Marketing Strategy | Scoop.it
People often ask why isn’t anyone listening to me on Twitter. The reality is that unless you’ve got a huge personal brand elsewhere because you’re a celebrity, politician or spokesperson for something important, no one’s waiting for your Tweets (including your mother). Therefore you need to build your Twitter following and get people to listen to you on Twitter. Here are fifteen recommendations to build your Twitter following.
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5 Ways to (Re)Create Original Content for Pinterest Social Jumpstart

5 Ways to (Re)Create Original Content for Pinterest Social Jumpstart | Social Marketing Strategy | Scoop.it
Pinterest shares original, brand-focused content to drive sales. You likely already have plenty on your website or YouTube pages, you don't need to create all of your content from scratch.
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What Spring Breakers can teach us about Social Media Marketing

What Spring Breakers can teach us about Social Media Marketing | Social Marketing Strategy | Scoop.it
Lessons from Spring Break that might be useful for those of us who spend our days in front of a screen trying to promote social media marketing ideas.
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Brands and Authenticity on Social Media

Brands and Authenticity on Social Media | Social Marketing Strategy | Scoop.it

Do you find it difficult to set your tone on social media? Are you struggling to discover creative ways to authentically connect with your customers? Some companies clearly cover up their identity and don't allow themselves to really bare it all.

 

Being open, genuine, and authentic on the digital landscape means a great deal to your audience who wants to genuinely engage with your brand on social. It's important to apply a holistic approach, and although many brands struggle to showcase that authentic, relevant identity, it should, however, be effortless.

 

It's important to find your own, personal voice in the social sphere to have an even bigger impact and be your authentically awesome self. As Forbes already mentioned in 2011, the battle for social media authenticity is about showcasing the human side of your business to make your audience feel truly part of your brand in a culture of openness.

 

Whichever company makes the best attempt at making people truly care about their brand, ultimately wins that battle for authenticity. Marc Ecko, all-round entrepreneur, says authentic branding goes way beyond perception:

Your brand is not the game of perception. It's not what you parrot to. Your brand is on what is on the inside, it's like guts to the skin thing.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, March 19, 2014 7:13 PM

The author outlines 3 ways #brands can demonstrate their #authenticity through #socialmedia.

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How to Benefit from the LinkedIn Publishing Platform |

How to Benefit from the LinkedIn Publishing Platform | | Social Marketing Strategy | Scoop.it
Use the LinkedIn Publishing Platform to create, publish and showcase your blog high-quality content to your professional network and build your influence.
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FAQs about Google Plus Tools, Circles, Pages, Hangouts and More

FAQs about Google Plus Tools, Circles, Pages, Hangouts and More | Social Marketing Strategy | Scoop.it
Here is a collection of some of the most common questions we tend to be asked in the PYB community, and some we think you would benefit is knowing too!

Via Peg Corwin
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Peg Corwin's curator insight, February 27, 2014 9:07 AM

Do you know about the Google Plus tools CircleCount.com, GplusData.com and Frends+Me?  Check them out and see other FAQs to learn more.


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Stephen Lovell's curator insight, March 7, 2014 9:54 AM

Promote your product or service to more people by using mobile marketing strategies like QR codes, SMS/text messaging and mobile sales pages. With mobile device usage exceeding computer usage in 2014 you cannot afford to loose the ever growing market of mobile users.

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Can You Double Your Clicks with the Jeopardy Effect?

Can You Double Your Clicks with the Jeopardy Effect? | Social Marketing Strategy | Scoop.it
Do you want more clicks on your tweets? Or, on your marketing links in emails or ads? Or, if you are a blogger, journalist, or content writer, could you do with more traffic to your articles? A new study by […]

Via Peg Corwin
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Peg Corwin's curator insight, February 22, 2014 12:27 PM

Put the Jeopardy effect to work by asking questions....


Quote: Multiple experiments showed that writing headlines in question format almost always increased clicks, and sometimes boosted the click rate by as much as 3, 4, and even 5 times! On average, question headlines outperformed declarative headlines by 140 – 150%."


Note that the title of this post is a question.  


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Witmer Group's comment, March 4, 2014 12:28 PM
Fascinating! Thanks for posting.
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5 Opportunities You're Probably Missing on LinkedIn

5 Opportunities You're Probably Missing on LinkedIn | Social Marketing Strategy | Scoop.it
Sure you are accepting connections, but are you really getting value on LinkedIn? Make sure you are taking advantage in these five proactive ways.

Via Zbynek Kysela ✔
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7 Characteristics of a Successful Social Media Presence

7 Characteristics of a Successful Social Media Presence | Social Marketing Strategy | Scoop.it
What are the qualities that make presence on social media successful? What separates the men from the boys as far as social media is concerned? Here are 7 characteristics your social media presence must embody.

Via Rami Kantari, Jose H. Flores
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How to Encourage Google+ Fans to Share Your Content |

How to Encourage Google+ Fans to Share Your Content | | Social Marketing Strategy | Scoop.it
Use Google+ Circles, Ripples and searches to identity, monitor and connect with your brand evangelists on Google+.

Via Wes Thomas
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5 Hashtag Tracking Tools for Twitter, Facebook and Beyond |

5 Hashtag Tracking Tools for Twitter, Facebook and Beyond | | Social Marketing Strategy | Scoop.it
Discover the hashtag tracking tools you need to make it easy to create, manage, track and report on social media hashtag campaigns.
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Google+ Personal vs. Business Profiles?

Google+ Personal vs. Business Profiles? | Social Marketing Strategy | Scoop.it
When small business owners begin using Google+ to build their business, they are often wonder whether they should utilize a personal profile or a Google+ business page. In today's Marketing Monday article, Carolyn Capern of CT Social sheds light on the pros of both and how you can use them in harmony for ultimate Google+ success.

Via Peg Corwin
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Peg Corwin's curator insight, March 29, 2014 2:33 PM

Should you promote your Google+ business or personal page?


Pros for Business Page:

 - branding

 - tied to website and its SEO

 - can follow others

 - to grab the real estate

It can be used as a personal profile.


Pros for Personal Page:

 - people build relationships with people who are suspicious of brands

 - personal motivations not seen as business focused


 Quote: "An effective blend of professional branding with a personal touch is a winning recipe on Google+."


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Social Media Marketing: Let’s get this party started!

Social Media Marketing: Let’s get this party started! | Social Marketing Strategy | Scoop.it
Tackling a social media marketing plan is a bit like eating an elephant - you gotta do it just one bite at a time.
Witmer Group's insight:

Easy tips on how to get the social media marketing ball rolling. 

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6 Ways to Promote Your Business With Pinterest Places

6 Ways to Promote Your Business With Pinterest Places | Social Marketing Strategy | Scoop.it
Learn what Pinterest Place Pins are and how to use them to map locations, showcase clients, market by location, tell your story and demonstrate your reach.
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What is Google Authorship? Tips and Resources

What is Google Authorship? Tips and Resources | Social Marketing Strategy | Scoop.it
Last week, Scoop.it announced its integration with Google+ Pages and Google Authorship. As CEO Guillaume Decugis explained, “we actually believe curation is a form of creation.

Via Ally Greer
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Eric Chan Wei Chiang's curator insight, June 4, 2014 3:27 AM

 

Google Authorship is fast becoming an indispensable tool for blogging as well as personal branding.

 

Some social media gurus even wrote about how Google Authorship saved Google+ from becoming irrelevant.

 

Nonetheless, personal branding benefits both organizations ad institutions alike. More person branding tips here: http://sco.lt/4skttp

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LinkedIn for B2B Leads and Conversions

LinkedIn for B2B Leads and Conversions | Social Marketing Strategy | Scoop.it
New research shows that LinkedIn not only drives more traffic to corporate websites, but that LinkedIn also generates the vast majority of B2B leads and conversions, reinforcing its position as the key social platform for B2B marketers.
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Healthcare and Social Media: The Good, the Bad and the (Not so) Ugly Truth

Healthcare and Social Media: The Good, the Bad and the (Not so) Ugly Truth | Social Marketing Strategy | Scoop.it

It’s been 20 years since a handful of Internet entrepreneurs launched GeoCities, which many observers consider one of the first social media sites, and 10 years since Mark Zuckerberg came up the concept that became Facebook.

Given that kind of longevity, not to mention its exponential growth since then, you might think the debate over the value of social media in healthcare would be a thing of the past. Apparently not, at least according to a paper recently published in The Journal of the Royal College of Physicians of Edinburgh. Titled “Social media: the way forward or a waste of time for physicians?”, it offers compelling insights for anyone still on the fence.

For Matthew DeCamp, MD, PhD, an assistant professor at Johns Hopkins University, “the relative risks of social media participation probably outweigh their benefits.” Among his arguments:

‘Patients are there’ is not enough of a reason[Doctors] with limited social media experience are more likely to make mistakes when they use the technologyThe ethical and professional norms of behavior related to social media participation [are unclear]

Anne-Marie Cunningham, a clinical lecturer in the School of Medicine at Cardiff University, takes the opposing view, writing that social media lets doctors tap into “a global community who can help you to be a better doctor in a better system with your patients.” It allows doctors to:

Engage with patients, fostering “collaborative systems of healthcare…and positive solutions”Share professional experiences that can lead to better careConnect with peers to find support, inspiration and continued professional development

Both DeCamp and Cunningham raise interesting points and there’s no escaping the fact that social media presents challenges for doctors who must balance the platform’s noisy, unfiltered style with the ethical and legal demands of their profession.

Little wonder, then, that the debate continues. Nevertheless, as the Journal paper suggests, social media is here to stay. Therefore, doctors who decide to join an online community need to take appropriate measures to ensure they reap the benefits of global communication, rather than regret it.

Doctor Takeaway

Doctors who don’t get social will likely get left behind

While it’s true that “everybody else is there” isn’t a good enough reason to embrace social media, that fact does undergird the power of the platform. In an era when aesthetic consumers are overwhelmingly convinced of the value of it — many potential patients won’t even consider a provider without consulting the online community — doctors who don’t join the conversation will find themselves facing a most unpleasant silence.


Via Plus91
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Replies Can Change Customer Minds

Replies Can Change Customer Minds | Social Marketing Strategy | Scoop.it
It’s axiomatic that you find out how good a business really is when it has already screwed up once; the speed and nature of the fix show the firm’s true nature. After shipping you the wrong item, do they just […]
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Scoop.it Integrates Google Authorship and Google+ Page Support

Scoop.it Integrates Google Authorship and Google+ Page Support | Social Marketing Strategy | Scoop.it
Scoop.it is one of the tools that I highly recommend for content curation, and they've just released a couple of updates that are really exciting for businesses involving Google and Google+.

Via Mike Allton
Witmer Group's insight:

We think this is so awesome!  We LOVE Scoop.it and of course, Google+.  They have found their way to each other!!!  #google #authorship 

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Marilyn Moran's comment, February 28, 2014 7:57 PM
It's a good thing(tm) @Mike Allton
Richard Wynn's curator insight, March 2, 2014 4:56 AM

Great advice from Mike Allton at The Social Media Hat on linking G+ and the content curation power of Scoop.it

Kristina Witmer's curator insight, March 4, 2014 3:21 PM

excellent!

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LinkedIn - It's Identity Crisis and the Future of Professional Social Media.

LinkedIn - It's Identity Crisis and the Future of Professional Social Media. | Social Marketing Strategy | Scoop.it
We get fooled into thinking that LinkedIn is a great place to share a corporate message because it’s such a professional site.
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14 Powerful Social-Media Sharing Strategies You Aren't Using

14 Powerful Social-Media Sharing Strategies You Aren't Using | Social Marketing Strategy | Scoop.it
Build a bigger and more engaged audience by working smarter, not harder.
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Olivier Milo's curator insight, March 5, 2014 6:57 AM

Useful checklist for content posting

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Social Media Marketing for the Anti-Social

Social Media Marketing for the Anti-Social | Social Marketing Strategy | Scoop.it
You can improve your business if you put social media marketing to work for you.
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