Social Marketing Strategy
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Social Marketing Strategy
Using social media to extend traditional marketing campaigns.
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The 7 Key Ingredients of a Powerful Twitter Bio

The 7 Key Ingredients of a Powerful Twitter Bio | Social Marketing Strategy | Scoop.it

The way you describe yourself on Twitter has everything to do with how people perceive you online. So how the heck do you do it right?


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Why You Shouldn’t use The Blind Man’s Bluff Approach to Hashtags

Why You Shouldn’t use The Blind Man’s Bluff Approach to Hashtags | Social Marketing Strategy | Scoop.it
Using smartly chosen hashtags increases the likelihood your post, tweet or photo will appear in the search results of a social media platform.
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How to Identify Relevant Hashtags for Your Business

How to Identify Relevant Hashtags for Your Business | Social Marketing Strategy | Scoop.it
Identifying the right hashtags is critical when it comes to social monitoring and engagement. Try this three-step method using a few favorite Twitter tools – Twitonomy, Hashtagify.me, and RiteTag.
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Can You Double Your Clicks with the Jeopardy Effect?

Can You Double Your Clicks with the Jeopardy Effect? | Social Marketing Strategy | Scoop.it
Do you want more clicks on your tweets? Or, on your marketing links in emails or ads? Or, if you are a blogger, journalist, or content writer, could you do with more traffic to your articles? A new study by […]

Via Peg Corwin
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Peg Corwin's curator insight, February 22, 2014 12:27 PM

Put the Jeopardy effect to work by asking questions....


Quote: Multiple experiments showed that writing headlines in question format almost always increased clicks, and sometimes boosted the click rate by as much as 3, 4, and even 5 times! On average, question headlines outperformed declarative headlines by 140 – 150%."


Note that the title of this post is a question.  


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Witmer Group's comment, March 4, 2014 12:28 PM
Fascinating! Thanks for posting.
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List.ly makes Twitter lists significantly more awesome: Social, shareable, manageable, and rankable

List.ly makes Twitter lists significantly more awesome: Social, shareable, manageable, and rankable | Social Marketing Strategy | Scoop.it

erTwitter lists kind of suck. First of all, they're buried way down deep in Twitter's interface, a sort of forgotten feature that isn't easy to find. They're barely manageable, with a single never-en...

Witmer Group's insight:

Interesting concept - Twitter Lists as a form of media. 

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The Muppets Did Not Fail To Notice That Critics' Tweets Are Now Fair Game For Ads

The Muppets Did Not Fail To Notice That Critics' Tweets Are Now Fair Game For Ads | Social Marketing Strategy | Scoop.it
A timely new trailer for Muppets Most Wanted calls out the recent controversy in which CBS Studios used a shortened version of NYT film critic AO...
Witmer Group's insight:

Interesting topic. Will people on twitter have to start putting, "Tweets do not equal endorsements" in their profiles?

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12 Most Distinct Twitter Follower Types

12 Most Distinct Twitter Follower Types | Social Marketing Strategy | Scoop.it
Frank Gullo charts his own course by outlining the 12 Most Distinct Twitter Follower Types.
Witmer Group's insight:

What type of are you?

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10 Surprising Twitter Statistics To Help You Reach More Followers

10 Surprising Twitter Statistics To Help You Reach More Followers | Social Marketing Strategy | Scoop.it
Retweet or RT? To hashtag or not? How do you get the most engagement from your Twitter followers? Let's dive right in.
Witmer Group's insight:

Great tip...write out retweet vs RT.  

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Twitter Hacks for the Business Owner

Twitter Hacks for the Business Owner | Social Marketing Strategy | Scoop.it
Chances are, if you clicked on this article, you’ve probably already got the swing of Twitter activities. So here, I give you 5 Twitter hacks for business.
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Why Twitter, Facebook, Google and Amazon Want to be Each Other

Why Twitter, Facebook, Google and Amazon Want to be Each Other | Social Marketing Strategy | Scoop.it
It was a loony week in Silicon Valley. Four major technology companies announced expensive and risky programs to become less like themselves and more like their competitors.
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Why Isn’t Anyone Listening to Me on Twitter? - Heidi Cohen

Why Isn’t Anyone Listening to Me on Twitter? - Heidi Cohen | Social Marketing Strategy | Scoop.it
People often ask why isn’t anyone listening to me on Twitter. The reality is that unless you’ve got a huge personal brand elsewhere because you’re a celebrity, politician or spokesperson for something important, no one’s waiting for your Tweets (including your mother). Therefore you need to build your Twitter following and get people to listen to you on Twitter. Here are fifteen recommendations to build your Twitter following.
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10 Surprising New Twitter Stats to Help You Reach More Followers - - The Buffer Blog

10 Surprising New Twitter Stats to Help You Reach More Followers - - The Buffer Blog | Social Marketing Strategy | Scoop.it
These new Twitter stats can help you reach your followers with better wording, better timing and more engaging content.
Witmer Group's insight:

Interesting stats and data about engagement on Twitter..

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Dear Marketers, Please Stop Misusing Hashtags.

Dear Marketers, Please Stop Misusing Hashtags. | Social Marketing Strategy | Scoop.it
Someone had to say it so I figure why not me. Not a day goes by in which I don't see a so-called marketing expert overuse and even worse, misuse hashtags on the Web. It happens most often on Twitte...
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Why We Fake Our Way To Twitter Fame

Why We Fake Our Way To Twitter Fame | Social Marketing Strategy | Scoop.it
Buying Twitter followers is like social media steroids. Is the boost worth it?
Witmer Group's insight:

I have never heard the expression, "juice up your Twitter followers."  I think it is fitting for people or brands that hire follow farms.  

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When You Compose a Tweet, Photos Now Come First

When You Compose a Tweet, Photos Now Come First | Social Marketing Strategy | Scoop.it
A small but telling Twitter update is sending a strong message regarding how the company expects users to tweet moving forward.
Witmer Group's insight:

A clear response to the wild success of Instagram and SnapChat.  

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Twitter Analytics: A Beginner's Guide

Twitter Analytics: A Beginner's Guide | Social Marketing Strategy | Scoop.it

You'll find some very useful information in Twitter Analytics, including timeline activity, follower demographics, and website analytics. Here's what you can learn from the official Twitter Analytics, as well as some alternative options.


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