Social Marketing Strategy
114 views | +0 today
Follow
Social Marketing Strategy
Using social media to extend traditional marketing campaigns.
Curated by Witmer Group
Your new post is loading...
Your new post is loading...
Scooped by Witmer Group
Scoop.it!

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections | Social Marketing Strategy | Scoop.it
Douglas Van Praet discusses the neurological nature of empathy and how marketers often focus on competition at the expense of real connections.
Witmer Group's insight:

Excellent article on why we need to make genuine emotional connections with consumers. 

more...
No comment yet.
Scooped by Witmer Group
Scoop.it!

5 Strategic Steps to Big Content

5 Strategic Steps to Big Content | Social Marketing Strategy | Scoop.it
Big content isn't just about building brand awareness, your customer base, and your revenue. If you use big content to serve a higher purpose, it can make a really big difference in your business.
Witmer Group's insight:

This is the best article I've read in a long time about creating original, valuable content.  Awesome!  

more...
No comment yet.